
Bardeen is a versatile browser extension that automates repetitive tasks across web apps.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
If you need a Clay.com alternative, try our LinkedIn Data Scraper. It can extract data from profiles automatically and integrate with 100+ apps.
Are you looking for a powerful data enrichment tool like Clay.com, but want to explore other options? We've compiled a comprehensive list of the 11 best Clay.com alternatives, carefully curated to help you find the perfect solution for your business needs. In this article, you'll discover a wide range of data enrichment tools, each with its own unique features, pros, cons, and customer reviews.
Whether you're focusing on lead generation, data accuracy, or seamless integrations, our in-depth analysis will guide you through the top choices in the market. Get ready to dive into a world of possibilities and find the ideal data enrichment platform to elevate your sales and marketing efforts.
Bardeen is a versatile browser extension that automates repetitive tasks across web apps, making it an excellent alternative to Clay.com. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers unparalleled flexibility and efficiency in automating data gathering, lead generation, and prospecting workflows. Why not download and install Bardeen's Chrome extension to see how it can save you time and effort?

Bardeen offers a range of features that set it apart as a Clay.com alternative:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other automation tools, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.

Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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Apollo.io is an all-in-one sales intelligence and engagement platform that helps businesses find and qualify leads, similar to Clay.com. With a database of over 275 million contacts and 73 million companies, Apollo.io provides accurate and up-to-date data for prospecting and outreach.

These key features make Apollo.io a strong alternative to Clay.com for sales teams looking to streamline their prospecting and outreach:
On G2, Apollo.io has an average rating of 4.8 out of 5 stars based on over 7,000 reviews. Users praise its comprehensive feature set, data accuracy, and time-saving automation.
Capterra reviewers give Apollo.io an overall rating of 4.0, highlighting its helpful lead generation capabilities and customer support. Some noted occasional data quality issues.
Sentiment on Reddit is generally positive, with users finding Apollo.io's data reliable for the price. They appreciate the platform's sophisticated features but note that email verification is still recommended.
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information, making it a strong alternative to Clay.com for data enrichment and prospecting. With advanced search filters, analytics, and integrations, ZoomInfo streamlines the process of identifying ideal prospects and gathering valuable insights to accelerate your sales cycle.

ZoomInfo offers several features that make it a robust alternative to Clay.com:
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its large database, friendly customer support, and ability to find the right contacts for prospecting. However, some note occasional glitches and slower support response times.
Capterra reviewers give ZoomInfo an overall rating of 4.5, highlighting its time-saving benefits and helpful features for lead generation. A few users mention issues with missing or inaccurate data for smaller companies.
On Reddit, users generally consider ZoomInfo the best in class for contact data, particularly for larger companies. They note its impressive database and information, despite some inaccuracies in titles compared to LinkedIn.
Lusha is a powerful sales intelligence platform that provides accurate B2B contact and company data to help businesses connect with decision-makers faster. As a Clay alternative, Lusha stands out for its ability to provide fresh, verified contact information and insights to enhance prospecting efforts.
Lusha's key features closely align with Clay's core functionalities:
On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Users praise its data accuracy, time-saving benefits, and seamless integrations.
Capterra reviewers give Lusha an overall rating of 4.0, highlighting the ability to quickly find decision-makers and the tool's ease of use. Some noted occasional inaccurate data as a drawback.
"Lusha engine can access various data sources, including LinkedIn. It includes an extension, which allows users to search through their contacts and identify potential business clients. Lusha provides current contact information, so we no longer need to visit a separate website to obtain a phone number." - Charles Y., Capterra
UpLead is a top-rated B2B data provider that offers real-time verified emails, mobile numbers, and intent data. With over 155 million up-to-date contacts and 50+ search filters, UpLead makes it easy to find and engage with your ideal prospects. Its real-time email verification ensures high data accuracy, while integrations with popular CRMs and tools streamline your workflow.

These features make UpLead a strong alternative to Clay for B2B prospecting:
On G2, UpLead has an average rating of 4.7 out of 5 stars from over 750 reviews. Users praise its data quality, ease of use, and excellent customer service.
Capterra reviewers give UpLead an overall rating of 4.7, highlighting its reliable data, affordable pricing, and time-saving benefits for prospecting.
Discussions on Reddit suggest UpLead provides good value for the price. Users appreciate features like real-time email verification and recommend it as a solid option for B2B lead generation on a budget.
Cognism is a top choice for B2B sales intelligence, offering high-quality data and compliance trusted by over 1,000 revenue teams worldwide. As a strong alternative to Clay.com, Cognism provides premium contact and company information, including verified business emails and phone-validated mobile numbers, making it easier to connect with key decision-makers.

Cognism's features closely align with Clay.com's core strengths in data enrichment and prospecting:
On G2, Cognism has an impressive 4.6 out of 5 stars average rating from 692 reviews. Users praise its accurate data, ease of use, and helpful customer support.
Capterra reviewers give Cognism high marks for data quality and the ability to find the right decision-makers. One user noted, "Best data quality in terms of accuracy."
Feedback on Reddit suggests Cognism is a solid choice for B2B prospecting, particularly in Europe, with a user-friendly interface and strong data coverage. However, some mention that other tools like Lusha may have even larger databases in certain regions.
Leadfeeder is a powerful B2B lead generation tool that helps businesses identify and convert website visitors into high-value leads. As a Clay alternative, Leadfeeder excels in revealing the companies visiting your website, even if they don't fill out a form or contact you directly. This allows sales and marketing teams to proactively reach out to potential customers who have already shown interest in their products or services.

Leadfeeder offers several key features that make it a strong Clay alternative:
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many users praise its ability to identify high-potential leads and seamlessly integrate with their existing tools.
Capterra reviewers give Leadfeeder an overall rating of 4.0, highlighting its ease of use and time-saving benefits. However, some users note occasional issues with data accuracy.
Discussions on Reddit suggest that Leadfeeder is an effective tool for B2B lead generation when used strategically. Users appreciate features like behavioral targeting and CRM integration, though some mention a learning curve in maximizing its potential.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it a popular alternative to Clay.com for sales teams looking to automate their outreach efforts and streamline their sales processes.

These features are particularly relevant for sales teams looking to automate their outreach and lead generation efforts, similar to the capabilities offered by Clay.com.
On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities, ease of use, and ability to streamline prospecting efforts.
Capterra reviewers give Outreach an overall rating of 4.5 out of 5, highlighting its powerful features, customization options, and time-saving benefits. Some users note a learning curve and occasional technical issues.
Reddit discussions about Outreach generally focus on its effectiveness for sales automation and outreach. While some users express frustration with certain aspects of the platform, the overall sentiment remains positive, with many praising its ability to scale and personalize outreach efforts.
Clearbit is a powerful data enrichment and lead generation platform that provides detailed information on companies and individuals. As a Clay alternative, Clearbit stands out for its ability to append over 100 data points to every lead record, enabling sales and marketing teams to gain valuable context for scoring, routing, and personalizing outreach.

Clearbit's key features focus on enriching lead data and identifying high-intent prospects:
On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high accuracy rate, and ability to streamline lead generation and qualification.
Capterra reviewers highlight Clearbit's simplicity, customization options, and seamless integrations. A few mention occasional data inaccuracies as a minor drawback.
Across Reddit, users discuss Clearbit as a top choice for lead enrichment and building targeted prospect lists. They often compare it favorably to alternatives like ZoomInfo and DiscoverOrg.
Lead411 is a comprehensive B2B data platform that offers unlimited access to verified company and contact information. As a top alternative to Clay.com, Lead411 stands out for its ability to provide accurate and up-to-date data, empowering sales and marketing teams to identify and engage with their ideal prospects efficiently.

Lead411 offers a range of features that make it a strong contender among data enrichment tools:
On G2, Lead411 has an impressive 4.5 out of 5-star rating based on 455 reviews. Users praise the platform's data accuracy, ease of use, and time-saving capabilities.
Capterra reviewers give Lead411 an overall rating of 4.0, highlighting the benefits of the Chrome extension and the ability to find the right contacts for their outreach efforts.
Reddit users discuss Lead411 as a strong alternative to Zoominfo and Seamless.ai, noting its cost-effectiveness and data quality. They also mention the value of the Bombora Intent Data integration for identifying warm leads.
When choosing the best Clay.com alternative for your needs, consider factors such as data accuracy, ease of use, integrations with your existing tools, and pricing. Among the 10 alternatives discussed, Bardeen, Apollo.io, and ZoomInfo Sales stand out as the most popular options.
Bardeen is a versatile browser extension that offers comprehensive automation capabilities, AI-powered features, and seamless integrations with over 100 apps. Its ability to run 24/7 in the cloud makes it an excellent choice for teams looking to streamline their workflows. Download and install Bardeen's Chrome extension to start automating your repetitive tasks and saving time.
Apollo.io is an all-in-one sales intelligence and engagement platform with an extensive database, AI-driven insights, and automated sequences for email and LinkedIn outreach. ZoomInfo Sales provides a comprehensive database, advanced search filters, and conversation intelligence features to help you identify and engage with your ideal prospects.
To find the Clay.com alternative that best suits your needs, we recommend trying out these top tools. Sign up for free and explore Bardeen's powerful automation features, or take advantage of their 14-day free trial of premium features to experience the full potential of the platform. With the right tool in hand, you'll be well-equipped to streamline your lead generation, data enrichment, and outreach efforts.



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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.