Since you're exploring sales tools, check out our AI for sales. It helps with lead generation and email outreach, letting you focus on closing deals.
Searching for the right sales engagement tool to supercharge your outreach efforts and close more deals? Look no further! In this comprehensive guide, we've curated a list of the 25 best sales engagement tools available today.
Each tool is analyzed in-depth, covering key features, popular use cases, notable pros and cons, and insightful customer reviews from trusted platforms like G2 and Capterra. Whether you're a solo sales rep or managing a large team, you'll find valuable information to help you select the perfect tool for your needs.
From AI-powered platforms that automate personalized outreach to robust CRMs with built-in engagement capabilities, this resource covers a wide range of options. Discover tools that can help you prospect smarter, scale your outreach, optimize your sales processes, and ultimately drive more revenue.
By the end of this guide, you'll have a clear understanding of the sales engagement tool landscape and be well-equipped to make an informed decision for your business. Let's dive in and explore the 25 best sales engagement tools available now!
1. Bardeen
Bardeen is a popular no-code automation platform that enables users to automate repetitive tasks across various web apps. With its user-friendly interface and powerful features, Bardeen has quickly become a go-to tool for sales teams looking to streamline their workflows and boost productivity.
Key Features
Bardeen offers several notable features:
Automate tasks across multiple apps without coding
Scrape data from websites and import it into web apps
Integrate with popular apps like Notion, Slack, and HubSpot
Leverage AI to automate workflows intelligently
Popular Use Cases
Automating lead generation and prospecting tasks
Scraping data for market research and competitor analysis
Streamlining repetitive data entry and reporting tasks
Pros
Intuitive and easy to use, even for non-technical users
Powerful web scraping capabilities
Affordable pricing plans for individuals and teams
Cons
Some advanced features may require a learning curve
Occasional minor bugs or inconsistencies when scraping data
Integrations with certain enterprise-level apps are limited
Reviews
On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews, with 96% of users awarding it 5 stars. Users praise its ease of use, affordability, and time-saving automation capabilities.
Capterra reviewers give Bardeen an overall rating of 4.5, highlighting its user-friendly interface, excellent customer service, and value for money. Some users note minor issues with data scraping accuracy but overall find it highly effective.
Reddit users generally have positive experiences with Bardeen, appreciating its Notion integrations and web scraping features. However, some express concerns about the pricing model for high-volume scraping needs.
Pricing
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Free plan: Get 100 credits per month to build and test automations to transform your GTM motion.
Starter plan: From $99/month for 15,000 annual credits, includes AI agents, AI playbook Builder, basic Integrations, and unlimited team members.
Teams plan: From $500/month for 120,000 annual crexdits, includes everything on Starter and CRM + outreach integrations, waterfall enrichment, cloud workflows, dedicated Slack channel, and 2 custom-built AI playbooks built by Bardeen AIgency.
Enterprise plan: From $1,500/month for over 500,000 annual credits, includes everything on Teams and custom contracts with unlimited credit options, dedicated GTM consultant, priority integrations, SSO, and 5+ custom-built AI playbooks built by dedicated AIgency.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
2. Salesloop
Salesloop is a popular sales automation tool that enables users to automate their LinkedIn outreach and engagement. With email and Twitter integration planned, Salesloop aims to provide a true omnichannel automation experience. By removing hours of manual research, Salesloop helps users uncover interested prospects quickly and efficiently.
Customizable templates and sequences with dynamic placeholders for personalized messages
Detailed performance metrics, campaign tracking, and ROI analysis for optimizing strategies
Integration with popular CRM systems for automatic lead and contact updates and centralized data management
Popular Use Cases
Indiehackers with limited resources looking to target their ideal customers efficiently
SMBs (startups to scaleups) with a detailed understanding of their customers that need an easy way to identify and reach them
Mid-market to enterprise sales teams targeting multiple stakeholders at a company
Pros
Ability to build hyper-targeted lead lists by overlaying multiple data sources
Personalization features to tailor outreach to individual prospects and customer segments
Managed service option for fully outsourced campaign creation, management, and optimization
Cons
Pricing may be steep for some users, especially solo plans
Email and Twitter automation features are still in the planning stages
Reviews
On G2, Salesloop has an average rating of 3.5 out of 5 stars from 3 reviews. One user praised the platform's ability to directly target leads, while another noted that the pricing was a bit high.
Pricing
Solo plan: $49 per user/month
Team plan (min. 3 users): $199 per 6 users/month ($39 per account)
Managed Service: $2,000 per month for fully managed outreach
3. FastOutreach.ai
FastOutreach.ai is a popular sales engagement tool that uses AI to write cold emails that sound like they're coming directly from you. By learning from your own email copy over time, FastOutreach.ai crafts personalized outreach at scale, making it a top choice for sales teams looking to improve their cold email performance.
Key Features
Trains on your own emails to adopt your unique writing style
Continuously learns and improves based on your email copy
Simple and effective for executing cold email campaigns
Popular Use Cases
Crafting personalized cold emails that resonate with prospects
Scaling outreach efforts while maintaining a human touch
Improving open and response rates for cold email campaigns
Pros
Saves time by automating email writing tasks
Maintains a consistent brand voice across all outreach
Continuously improves email quality as it learns from your copy
Cons
Requires a sufficient volume of existing email copy to train effectively
May have a learning curve for users new to AI-powered tools
Pricing
Pricing information not publicly available on website
Interested users must contact sales team for a custom quote
4. HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. Its popularity stems from its ability to seamlessly integrate various marketing channels, streamline workflows, and provide robust lead generation and nurturing capabilities. One standout feature is the platform's intuitive automation tools, which allow for personalized and targeted campaigns at scale.
Key Features
HubSpot Marketing Hub offers an array of powerful features:
Omni-channel marketing automation for personalized campaigns
Comprehensive analytics and reporting for data-driven insights
Seamless integration with CRM and sales tools for aligned efforts
Intuitive email marketing with dynamic personalization
Popular Use Cases
Streamlining lead generation and nurturing processes
Automating personalized email campaigns and workflows
Aligning marketing and sales efforts for improved conversions
Pros
User-friendly interface and intuitive automation capabilities
Robust integration with CRM and sales tools for seamless data flow
Comprehensive analytics for data-driven marketing decisions
Cons
Initial learning curve due to extensive features and capabilities
Pricing model based on contacts can become expensive as database grows
Some users find the shift from keyword to topic-based analytics challenging
Reviews
On G2, HubSpot Marketing Hub boasts an impressive 4.4 out of 5-star rating from over 11,000 reviews. Users praise its ability to revolutionize marketing efforts and seamlessly integrate various channels. However, some note the initial learning curve and pricing based on contact volume as potential drawbacks.
Capterra reviewers highlight the platform's ability to boost sales and marketing synergy, with automation being a key strength. They give HubSpot Marketing Hub an overall rating of 4.5 out of 5 stars. Setup and website building functionality are mentioned as areas with a steeper learning curve.
Pricing
Marketing Hub Starter: Starts at $45/month for 1,000 marketing contacts
Marketing Hub Professional: Starts at $800/month for 2,000 marketing contacts
Marketing Hub Enterprise: Custom pricing, contact sales for details
Free tools available with limited features and HubSpot branding
5. Salesforce
Salesforce is a leading customer relationship management (CRM) platform that helps sales teams streamline processes, improve efficiency, and drive growth. With its comprehensive feature set and advanced AI capabilities, Salesforce has become a popular choice for businesses looking to optimize their sales operations.
Key Features
Lead, account, contact, and opportunity management
Sales forecasting and analytics
Customizable dashboards and reports
Advanced automation and AI features
Popular Use Cases
Managing sophisticated sales operations
Automating tasks and workflows to increase productivity
Leveraging AI for predictive lead scoring and personalized recommendations
Pros
Robust feature set for end-to-end sales management
Highly customizable to fit unique business needs
Seamless integration with other tools and platforms
Cons
Steeper learning curve compared to simpler CRM solutions
Higher cost, especially for small businesses
Some users report occasional system slowdowns with large datasets
Reviews
On G2, Salesforce Platform has an impressive average rating of 4.5 out of 5 stars from nearly 2,000 reviews. Users praise its customization options, scalability, and vibrant community support.
Capterra reviewers highlight Salesforce's versatility and robust reporting features, giving it an overall rating of 4.5. They appreciate how it helps monitor communications, track task completion, and visualize account progress.
Discussions on Reddit underscore the importance of proper implementation and integration to maximize Salesforce's value. While some users find it costly and complex, many agree that it's invaluable for managing sales activities, ensuring data continuity, and driving business decisions when utilized effectively.
Pricing
Salesforce offers various pricing tiers, with enterprise plans starting at $165/user/month
SMB-focused Starter Suite begins at $24/user/month
All prices are billed annually
Free trials are available to explore the platform before committing
6. Salesmate
Salesmate is a popular CRM and sales automation platform designed to help sales teams streamline their processes and close more deals. With its intuitive interface and powerful features, Salesmate enables sales reps to focus on high-value activities while automating repetitive tasks. One standout aspect of Salesmate is its flexibility, allowing teams to customize the platform to fit their unique needs and workflows.
Key Features
Salesmate offers several powerful features to help sales teams succeed:
Automated workflows to streamline sales processes
Real-time pipeline tracking for better deal visibility
Built-in calling, texting, and email capabilities
AI-powered assistance for tasks like booking meetings and drafting emails
Popular Use Cases
Managing leads, contacts, and deals in a centralized platform
Automating follow-up sequences and personalized outreach
Generating insights and reports to optimize sales performance
Pros
Highly customizable platform to fit unique team needs
Robust automation features to save time and boost productivity
Excellent customer support and onboarding experience
Cons
Some users report occasional issues with dashboards not working properly
Integration with certain third-party lead generation tools could be more seamless
Reviews
On G2, Salesmate has an average rating of 4.6 out of 5 stars based on 87 reviews. Many users praise its ease of use, customization options, and the positive impact it has on their sales operations.
Capterra reviewers give Salesmate an overall rating of 4.0, highlighting the platform's intuitive interface and exceptional customer support. Some users note that the wide range of features can take time to fully master.
Discussions on Reddit suggest that Salesmate is a legitimate and effective CRM option, particularly for teams looking for an affordable solution with strong automation capabilities and Zapier integration. However, some users caution that add-ons can quickly increase costs.
Pricing
Basic plan starts at $23/user/month (billed annually)
Pro plan starts at $39/user/month (billed annually)
Business plan starts at $63/user/month (billed annually)
15-day free trial available, no credit card required
7. VanillaSoft
VanillaSoft is a popular sales engagement platform that helps sales teams efficiently manage leads, automate workflows, and boost productivity. With its queue-based lead routing and auto-dialing capabilities, VanillaSoft ensures that reps focus on the most qualified leads and spend more time having valuable conversations.
Key Features
Assign leads to specific queues based on priority, ensuring the most qualified leads get handled first
Automate repetitive tasks like calling and emailing, freeing up reps for valuable conversations
Guide reps with real-time insights and suggested talking points for effective communication
Gain complete visibility into every interaction, analyze performance, and identify areas for improvement
Popular Use Cases
Prioritizing and routing leads to the right sales reps for timely follow-up
Automating sales cadences to ensure consistent and thorough lead nurturing
Tracking sales activities and performance metrics for data-driven decision making
Pros
Intuitive and user-friendly interface
Powerful lead routing and prioritization engine
Robust reporting and analytics capabilities
Cons
Limited ability to leave notes on prospect records without terminating the record
Building custom reports can be time-consuming
Pricing may be higher compared to some alternatives
Reviews
On G2, VanillaSoft has an impressive 4.6 out of 5-star rating based on 490 reviews. Users praise its ease of use, effective call routing, and time-saving features. One reviewer noted, "VanillaSoft is by far the best [CRM] I have found. It is really easy to use and easy to customize for your business."
Capterra reviewers also express satisfaction with VanillaSoft, with one user stating, "Since the first day of implementation, I have seen a gradual improvement in my relations. There is more successful deals under this tool."
Pricing
Pricing starts at $110 per user per month
Custom pricing available for larger teams and enterprises
Free trial offered to test the platform
8. Zendesk
Zendesk is a popular customer service software that helps businesses manage customer interactions across multiple channels. With its comprehensive suite of tools, Zendesk enables teams to deliver efficient and personalized support, making it a top choice for companies looking to improve their customer experience.
Key Features
Zendesk offers a range of powerful features to streamline customer support:
Omnichannel ticketing system for managing customer inquiries
Customizable workflows and automations to boost efficiency
AI-powered chatbots and self-service options for 24/7 support
Robust reporting and analytics to track team performance
Popular Use Cases
Centralizing customer interactions across email, chat, phone, and social media
Automating repetitive tasks to save time and reduce manual effort
Providing customers with self-service options like knowledge bases and community forums
Pros
Comprehensive set of tools for managing customer support
Highly customizable to fit unique business needs
Integrates with a wide range of third-party apps and services
Cons
Steeper learning curve for advanced features and customization
Higher-tier plans with advanced functionality can be pricey for smaller teams
Some users report occasional glitches and slow loading times
Reviews
On G2, Zendesk has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its robust feature set and customization options, while some note the learning curve and higher costs for advanced plans.
Capterra reviewers give Zendesk an overall rating of 4.4, highlighting its ease of use and comprehensive toolset. However, some users mention challenges with customer support and pricing.
Reddit sentiment is mixed, with some users finding Zendesk more suitable for IT helpdesk environments than sales. Others appreciate its customization potential but note that achieving desired workflows may require significant setup and third-party apps.
Pricing
Suite Team: $55/agent/month or $660/agent/year
Suite Growth: $89/agent/month or $1,068/agent/year
Suite Professional: $115/agent/month or $1,380/agent/year
Suite Enterprise: Custom pricing
Free trial available
9. Octopus CRM
Octopus CRM is an all-in-one LinkedIn automation software that simplifies prospecting and lead generation efforts for marketers, business owners, and recruiters. With features like personalized bulk connection requests, mass messaging, auto endorsements, and profile viewing, Octopus CRM helps users build their sales funnel and convert prospects into paying customers.
Key Features
Send personalized connection requests and messages in bulk
Automatically endorse skills of 1st level contacts
View hundreds of LinkedIn profiles per day
Build a customizable sales funnel on LinkedIn
Popular Use Cases
Automating repetitive LinkedIn tasks to save time
Improving prospecting efforts and generating more leads
Nurturing prospects through a personalized sales funnel
Pros
Offers a free trial for beginners to learn the tool
Quickly generates potential leads on LinkedIn
Easy to use, even for beginners
Cons
Limited personalization options for connection requests
Can be slow and have basic interface at times
Strict cancellation policy and customer service issues reported
Reviews
On G2, Octopus CRM has an average rating of 4.4 out of 5 stars. Users praise its effectiveness for LinkedIn outreach and affordability compared to other CRMs. However, some reviewers note poor customer service experiences and a lack of advanced features.
Capterra reviews are mixed, with some users finding it useful for contacting people on LinkedIn, while others report issues with the cancellation policy and limited automation capabilities. The tool has an overall rating of 4.0 on Capterra.
Pricing
Starter plan: $9.99/month or $6.99/month billed annually
Pro plan: $14.99/month or $9.99/month billed annually
Advanced plan: $21.99/month or $14.99/month billed annually
Unlimited plan: $39.99/month or $24.99/month billed annually
10. ZoomInfo Sales
ZoomInfo Sales is a popular sales intelligence and prospecting tool that provides an extensive database of company and contact information. With advanced search filters, analytics, and integrations, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycle.
Key Features
ZoomInfo Sales offers a range of powerful features:
Access to a vast database of over 104M company profiles and 600M contact profiles
Advanced search filters to find best-fit accounts and decision-makers
Buyer intent data to identify prospects actively researching solutions
Sales automation tools for multi-touch outreach campaigns
Popular Use Cases
Building targeted prospect lists based on ideal customer profiles
Enriching existing leads with accurate contact data
Triggering outreach based on intent signals and website visits
Pros
Extensive database with high-quality contact information
Powerful search and filtering capabilities
Integrates with popular CRMs and sales tools
Cons
Pricing can be steep for smaller teams and startups
Some users report occasional data inaccuracies
Learning curve to fully utilize all features
Reviews
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Many users praise the tool's comprehensive database, time-saving automation, and ability to find key decision-makers.
Capterra reviewers appreciate ZoomInfo's data quality but note that pricing can be a barrier for smaller businesses. Some also mention occasional missing or outdated information.
Discussions on Reddit suggest that while not perfect, ZoomInfo is considered one of the best options for sales intelligence, particularly for larger companies. Users advise combining it with other tools like LinkedIn Sales Navigator for optimal results.
Pricing
Pricing starts at around $15,000 per year for 3 users
Four tiers are available: Professional, Advanced, Elite, and Enterprise
Annual contracts are required, with some flexibility for quarterly payments
Add-on products and extra users increase the cost
11. ActiveCampaign
ActiveCampaign is a popular all-in-one sales engagement and marketing automation platform. It combines email marketing, CRM, and automation capabilities to help businesses nurture leads, convert customers, and grow revenue. ActiveCampaign stands out for its powerful automation builder that enables users to create complex, personalized customer journeys without needing technical expertise.
Key Features
Intuitive drag-and-drop automation builder for multi-channel campaigns
Robust segmentation and personalization options
Built-in CRM with lead scoring and sales automation tools
Extensive integration options with 850+ apps
Popular Use Cases
Building targeted email drip campaigns to nurture leads
Automating sales follow-up and pipeline management
Sending personalized messaging across email, SMS, and social
Pros
Powerful automation capabilities for the price point
Easy to use, even for beginners
Wide range of native integrations
Cons
Reporting is less advanced than some competitors
Pricing can add up quickly with extra features and contacts
Some occasional technical glitches reported
Reviews
On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its ease of use, automation power, and customer support.
Capterra reviewers give ActiveCampaign an overall rating of 4.6, highlighting the platform's flexibility and robust feature set. A few users noted a learning curve and occasional bugs.
Reddit sentiment is generally positive, with users recommending ActiveCampaign for its automation capabilities and API. Some criticized slow support and glitches. HubSpot was suggested as an alternative for larger B2B companies needing advanced reporting.
Pricing
Starts at $15/month for 500 contacts
Pricing scales based on contact volume and plan tier
14-day free trial available
Annual discounts offered
12. Clari
Clari is a popular revenue operations platform that helps B2B companies drive predictable revenue growth. By unifying revenue data across multiple CRMs and business lines, Clari provides a complete, accurate view of the revenue pipeline. Its AI-powered insights and forecasting capabilities make it a valuable tool for sales teams looking to improve efficiency and hit their targets.
Key Features
Clari offers several standout capabilities:
Automatically capture revenue signals from emails, calendars, and more
Forecast sales with 98% accuracy using AI-powered insights
Streamline revenue-critical workflows with an all-in-one platform
Integrate with any CRM or sales tool to unify data
Popular Use Cases
Consolidating revenue data from multiple Salesforce instances after M\u0026A
Improving forecast accuracy and sales manager inspection
Automating data capture to give reps 20% more time for selling
Pros
Intuitive interface with flexible ways to analyze data
Responsive customer support team
Powerful forecasting and pipeline inspection capabilities
Cons
Some customization limitations around calculated fields and dashboards
Requires placeholder Salesforce users for each forecast hierarchy level
Occasional page load and refresh issues
Reviews
On G2, Clari has an average rating of 4.5 out of 5 stars from over 1,800 reviews. Users praise its forecast visibility, intuitive design, and revenue analytics.
A Capterra reviewer noted Clari is "very helpful in automatically recording the calls and giving insights such as longest monologue, talk/listen ratio, etc." They added it's "very easy to set up and you can almost see the results instantly on how it's going to help you analyze the calls."
While sentiment on Reddit is limited, one user shared "We use Clari, from a product perspective its really good. And there team have been super helpful we had a csmdo monthly sessionspost sales."
Pricing
No platform fees
Pricing customized based on company size and requirements
Implementation typically takes 8 weeks
13. LeadFuze
LeadFuze is a powerful lead generation platform that helps sales teams find and connect with their ideal prospects. With its extensive database and advanced search filters, LeadFuze makes it easy to build targeted lead lists and automate outreach campaigns, saving users countless hours of manual research.
Key Features
LeadFuze offers a range of features to help users find and engage with leads:
Hyper-targeted lead searches using market-based and account-based filters
Fuzebot AI assistant for automated list building and lead nurturing
Verified email addresses and phone numbers for high deliverability
Integrations with popular CRMs, outreach tools, and Zapier
Popular Use Cases
Sales teams using LeadFuze to build prospect lists and automate outreach
Recruiters sourcing passive candidates and getting their contact info
Marketers enriching their databases and creating custom audiences for ad targeting
Pros
Intuitive interface and easy-to-use search filters
High-quality lead data with verified emails and phone numbers
Time-saving automation features like Fuzebot and workflow integrations
Cons
Limited results for some countries outside the US
Searching with many filters can sometimes be slow
Higher pricing compared to some competitors
Reviews
On G2, LeadFuze has an impressive 4.6 out of 5-star rating from 119 reviews. Users praise its user-friendly interface, powerful search capabilities, and high-quality leads that have improved their conversion rates.
Capterra reviewers give LeadFuze an overall score of 4.6, highlighting the platform's ease of use, helpful customer support, and valuable features. A few users noted minor UX issues and a desire for higher list size limits.
Feedback on Reddit suggests LeadFuze can be a worthwhile investment for startups and sales teams looking to scale their outbound efforts. While the monthly cost can seem high, many find the time savings and lead quality make it a valuable prospecting tool.
Pricing
Scaling Plan: Starts at $147/month for 500 lead credits
Unlimited Plan: Starts at $397/month for unlimited leads (annual commitment)
Custom Plans: Available for teams needing 2500+ leads/month or 5+ users
All plans include key features like unlimited lists, search filters, and integrations
14. GetResponse
GetResponse is a popular all-in-one marketing platform that helps businesses grow their audience, engage subscribers, and boost online sales. With powerful automation features, an intuitive drag-and-drop email creator, and advanced segmentation capabilities, GetResponse makes it easy to create and send targeted campaigns that drive results.
Key Features
AI-powered email marketing with optimized subject lines and content
Visual workflow builder for creating automated customer journeys
Customizable signup forms and popups to grow your email list
Ecommerce integrations for abandoned cart recovery and product recommendations
Popular Use Cases
Sending newsletters and promotional emails to engage subscribers
Automating lead nurturing and sales funnels to convert prospects into customers
Recovering abandoned carts and driving repeat purchases with personalized offers
Pros
Comprehensive marketing toolkit with email, automation, landing pages, and more
User-friendly interface and drag-and-drop builders for all skill levels
Responsive 24/7 live chat support
Cons
Limited free plan compared to some competitors
Pricing can get expensive for larger lists and more advanced features
Occasional deliverability issues reported by some users
Reviews
On G2, GetResponse has an average rating of 4.3 out of 5 stars from over 700 reviews. Many users praise the platform's ease of use, robust feature set, and helpful customer support.
Capterra reviewers give GetResponse an overall rating of 4.5 out of 5, highlighting its effectiveness for list building, email marketing, and driving sales. Some note minor UX frustrations but appreciate the tool's power and flexibility.
Feedback on Reddit is mostly positive, with users recommending GetResponse as a solid mid-tier email marketing option. However, some express preferences for alternatives like ConvertKit for its tagging and segmentation capabilities.
Pricing
Starts at $19/month for up to 1,000 contacts
Plans range from $59 to $119/month for more advanced features
18% discount for annual billing; 30% off for 2-year plans
30-day free trial (no credit card required)
15. Salesgenie
Salesgenie is a popular sales engagement tool that provides unlimited access to high-quality business and consumer leads. With its easy-to-use list builder and detailed company information, sales reps can quickly find decision makers, phone numbers, and email addresses to prepare for their next sales call or marketing campaign.
Key Features
Unlimited list building with contact info and profiles
Lead management and performance tracking
Up to 5 user licenses for team collaboration
Dedicated account specialist for training and support
Popular Use Cases
Generating targeted sales leads for outreach campaigns
Enriching existing customer data with missing information
Segmenting and filtering data to find ideal prospects
Pros
Saves time by providing accurate, up-to-date lead data
Integrates with popular CRM and marketing automation tools
Offers data cleaning and enrichment for existing lists
Cons
Can be expensive for small businesses or solo sales reps
Some users report occasional outdated or irrelevant leads
Has a learning curve for beginners to fully utilize features
Reviews
On G2, Salesgenie has an average rating of 4.4 out of 5 stars from 188 reviews. Many users praise its targeted lead generation and time-saving benefits, though some note a learning curve and occasional data inaccuracies.
Capterra reviewers highlight Salesgenie's form notification and call recording features as standout pros. However, a few mention challenges with reading reports on mobile and information overload.
Reddit sentiment is mixed, with some users finding Salesgenie worth the investment for building prospect lists, while others prefer alternative lead gen methods like PPC ads and SEO.
Pricing
Individual plan starts at $149/month
Team plan starts at $299/month for up to 5 users
Both plans include unlimited list building and customer support
Free trial available to test the platform
16. Saleshandy
Saleshandy is a popular sales engagement tool that helps businesses scale their cold email outreach while maintaining high deliverability. With features like email personalization, sender rotation, and automated follow-ups, Saleshandy enables users to boost their reply rates and generate more leads.
Key Features
Saleshandy offers several standout features:
Send campaigns through unlimited email accounts
Warm up email domains to improve deliverability
Personalize emails with merge tags and custom fields
Schedule multi-stage sequences with automated follow-ups
Popular Use Cases
Scaling cold email outreach for lead generation
Improving email deliverability and avoiding spam filters
Managing multiple clients' campaigns from one platform
Pros
Provides recommendations to optimize email sequences
Offers detailed analytics and metrics for tracking performance
Includes a LinkedIn email finder Chrome extension
Cons
Prospect limit on lower-tier plan is relatively low
Learning curve for setting up more advanced features
Reviews
On G2, Saleshandy has an average rating of 4.6 out of 5 stars from 598 reviews. Many users praise its ease of use, helpful tutorials, and effective deliverability optimization.
Capterra reviewers appreciate Saleshandy's organic growth approach to cold email outreach. However, some note that the prospect management could be improved and the barrier to entry may be high for small businesses.
Discussions on Reddit suggest that Saleshandy is a capable alternative to other popular cold email tools. Users highlight its ability to send high-volume campaigns while maintaining inbox placement.
Pricing
Outreach Starter: $36/month ($25/month annual)
Outreach Pro: $99/month ($74/month annual)
Outreach Scale: $199/month ($149/month annual)
7-day free trial available for all plans
17. Meetz
Meetz is a popular sales engagement tool that helps sales teams automate their outreach and follow-up processes. With Meetz, users can create personalized email sequences, track engagement, and manage their pipeline more efficiently. One standout feature of Meetz is its AI-powered writing assistant, which helps craft compelling email copy tailored to each prospect.
Key Features
Create multi-step email sequences with personalized content
AI-powered writing assistant to optimize email copy
Real-time tracking and analytics to measure campaign performance
Integrates with popular CRMs and sales tools
Popular Use Cases
Automating cold outreach and follow-up emails to prospects
Nurturing leads with personalized content at scale
Streamlining sales pipeline management and tracking
Pros
AI-powered writing assistant saves time and improves email quality
Robust tracking and analytics for measuring campaign success
Seamless integration with existing sales tech stack
Cons
Higher pricing compared to some other sales engagement tools
Steeper learning curve for maximizing all features and capabilities
Pricing
Plans start at $99/user per month
Annual pricing available at a 20% discount
14-day free trial offered for all plans
18. Freshworks
Freshworks is a popular sales engagement platform that unifies customer data and interactions across channels into a single system. Its AI-powered CRM, Freshsales, helps sales teams run smarter campaigns, automate tasks, and close more deals.
Key Features
Here are some of Freshworks' standout capabilities:
AI-powered deal insights and next best actions
Omnichannel engagement across email, chat, phone, and social
Customizable sales pipelines, reports, and dashboards
Intelligent lead scoring and assignment
Popular Use Cases
Consolidating customer interactions into a unified inbox
Automating lead qualification and sales follow-up
Gaining visibility into sales pipeline and forecasting
Pros
Easy to set up and use with a clean, intuitive interface
Robust features for the price compared to alternatives
Responsive and helpful customer support team
Cons
The AI assistant and chatbot can be buggy at times
Reporting has a bit of a learning curve
Pricing can add up for larger sales teams
Reviews
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Users praise its flexible customization options, streamlined UI, and helpful automation. Some noted minor UX issues.
Capterra reviewers give Freshworks high marks for ease of use and value. One user said, "Freshdesk addresses several key challenges for our team, primarily streamlining our customer support processes... It has not only improved customer satisfaction but also increased our team's productivity."
Reddit sentiment is more mixed, with some users reporting issues with the AI chatbot's reliability. However, most still recommend Freshworks as a solid CRM option, especially for growing businesses.
Pricing
Growth plan starts at $29/user/month
Pro plan starts at $69/user/month
Enterprise plan starts at $125/user/month
Free 21-day trial available for all plans
19. Meetgeek.ai
Meetgeek.ai is a popular AI-powered meeting assistant that automatically records, transcribes, and summarizes meetings, making it a valuable tool for sales teams. One standout feature is its ability to extract key insights from sales calls, allowing reps to enrich their CRM with valuable data to close deals faster.
Key Features
Meetgeek.ai offers several key features:
Automatically records and transcribes meetings with high accuracy
Identifies action items and next steps from meetings
Provides conversation analytics and insights to improve meeting effectiveness
Popular Use Cases
Consultants and agencies automatically capturing important details from client meetings
Sales teams extracting insights from calls to enrich CRM data
Recruiters focusing on candidate competencies instead of manual note-taking
Pros
Saves significant time by automating meeting notes and summaries
Improves accountability by clearly highlighting action items
Offers valuable analytics to understand meeting dynamics
Cons
Automatic language detection for meetings is not available
Higher-tier plans with unlimited transcription can be pricey for some teams
Reviews
On G2, users praise Meetgeek.ai's accuracy, ease of setup, and helpful features like searchable transcripts and action items. It has an average rating of 4.6 out of 5 stars from 353 reviews.
Capterra reviewers appreciate how Meetgeek.ai helps resolve disputes by providing an objective record of what was said in meetings. They also highlight the quality of the AI-generated summaries.
Pricing
Basic: Free, includes 5 hours of transcription per month
Pro: $19 per user/month, includes 20 hours of transcription per month
Business: $29 per user/month, includes 100 hours of transcription per month
Enterprise: Custom pricing, includes unlimited transcription
20. Showpad
Showpad is a popular sales enablement platform that helps sales and marketing teams align for high-impact buyer interactions. With its AI-powered content management, onboarding, and coaching capabilities, Showpad enables sellers to close deals faster by building stronger relationships with buyers.
Key Features
Centralized content repository for easy access and sharing
AI-powered content recommendations and insights
Customizable onboarding and coaching programs
Collaborative digital sales rooms for buyer engagement
Popular Use Cases
Aligning sales and marketing teams around a single source of truth for content
Equipping sellers with the knowledge and skills to become trusted advisors
Enabling real-time collaboration between sellers and buyers throughout the sales cycle
Pros
Intuitive user interface and easy content management
Robust integrations with CRM, marketing automation, and other tools
Powerful analytics and insights to optimize content and seller performance
Cons
Some concerns about unauthorized access to sensitive content via shared links
Bulk user management and onboarding can be challenging
Pricing information is not readily available on the website
Reviews
On G2, Showpad Content has an impressive average rating of 4.6 out of 5 stars from 1,715 reviews. Users praise its ease of use, content management capabilities, and the impact of digital sales rooms on driving collaborative buyer engagements.
Capterra reviewers highlight Showpad's ability to bridge the gap between sales and marketing teams, centralizing content and improving overall sales effectiveness. A few users noted minor UX issues and the importance of having a strong support team during implementation.
Pricing
Pricing information is not publicly available on the Showpad website
Interested buyers need to contact Showpad's sales team for a custom quote based on their specific needs and requirements
21. Lemlist
Lemlist is a popular sales engagement tool that helps sales teams automate their outreach across multiple channels, including email and LinkedIn. With Lemlist, users can create personalized email campaigns at scale, find and verify leads, and track their outreach performance to close more deals.
Key Features
Find verified leads and their emails from a database of 450M+ contacts
Personalize emails with custom text, images, videos, and landing pages
Create multi-channel sequences combining email, LinkedIn, and phone
Improve email deliverability with automatic warm-up and spam monitoring
Popular Use Cases
Automating cold email outreach to generate leads
Enriching lead data to personalize outreach at scale
Integrating with CRMs and other tools for end-to-end workflows
Pros
Robust personalization options to stand out in prospects' inboxes
Built-in features to find leads and ensure email deliverability
Responsive customer support and active user community
Cons
Limited number of email accounts per plan can be restrictive
Lead database search filters and results could be more targeted
Extra costs for AI email generation and email validation are unclear
Reviews
On G2, Lemlist has an average rating of 4.4 out of 5 stars from 244 reviews. Many users praise its email personalization capabilities and ability to generate unique cold emails. However, some note limitations around email account caps and lead database filtering.
Capterra reviewers give Lemlist an overall rating of 4.0. Positive reviews highlight the platform's ease of use for creating email and LinkedIn campaigns. Critical feedback cites issues with customer support and the removal of certain features.
Discussions on Reddit suggest that while powerful, Lemlist can have a learning curve and some find the interface unintuitive. Users also express concerns about potential impact on domain reputation when using the tool for cold outreach.
Pricing
Email Starter: $39/month per user for 1 email account
Email Pro: $69/month per user for 3 email accounts
Multichannel Expert: $99/month per user for 5 email accounts
Outreach Scale: $159/month per user for 15 email accounts
All plans include a 14-day free trial, no credit card required
Discounted annual pricing is also available, saving 10-20%
22. Mailchimp
Mailchimp is a popular email marketing and automation platform trusted by over 12 million businesses worldwide. Its user-friendly interface, comprehensive features, and affordable pricing make it an attractive choice for businesses of all sizes looking to engage customers and drive sales through email campaigns.
Key Features
Mailchimp offers a range of powerful features:
Customizable email templates and a drag-and-drop editor
Automation and segmentation for targeted campaigns
A/B testing to optimize email performance
Detailed analytics and reporting
Popular Use Cases
Sending newsletters and promotional emails
Automating welcome series and abandoned cart campaigns
Segmenting audiences for personalized messaging
Pros
User-friendly interface and easy setup
Robust automation and segmentation capabilities
Integrates with popular e-commerce and CRM platforms
Cons
Limited design customization without coding skills
Advanced features like automation are only available on higher-tier plans
Slow and sometimes unhelpful customer support
Reviews
On G2, Mailchimp has an average rating of 4.3 out of 5 stars from over 12,000 reviews. Users praise its ease of use, diverse templates, and ability to boost customer engagement.
Capterra reviewers give Mailchimp an overall rating of 4.5, highlighting its comprehensive features and reliability. Some note the learning curve for advanced features and higher costs for larger email lists.
Sentiment on Reddit is mixed, with some users expressing frustration with Mailchimp's pricing, editor, and customer support. However, it remains a popular recommendation for businesses needing a robust email marketing solution.
Pricing
Free plan for up to 500 contacts and 2,500 monthly email sends
Essentials plan starts at $11/month for 500 contacts
Standard plan starts at $17/month for 500 contacts
Premium plan starts at $299/month for 10,000 contacts
23. InsightSquared
InsightSquared is a popular sales analytics platform that leverages artificial intelligence to provide data-driven insights, performance analytics, and sales forecasting tools. With its AI-powered features, InsightSquared helps sales teams make informed decisions and optimize their performance.
Key Features
Predictive analytics to identify trends and opportunities
Sales forecasting for accurate revenue projections
Performance analytics to track and measure key metrics
Popular Use Cases
Analyzing sales data to identify top-performing reps and strategies
Forecasting revenue based on historical data and current pipeline
Measuring and optimizing sales team performance
Pros
Provides actionable insights based on data-driven analysis
Helps sales teams make informed decisions and improve performance
Offers accurate sales forecasting for better planning and resource allocation
Cons
May require significant data input and integration to fully leverage AI capabilities
Some users may find the platform complex and require training
Pricing
Pricing information not publicly available
Contact InsightSquared for a custom quote based on specific needs and requirements
24. Amplemarket
Amplemarket is a popular sales engagement tool that combines lead generation, data enrichment, and AI-powered outreach under one roof. Its user-friendly interface and seamless integration with CRMs make it a go-to choice for sales teams looking to scale their personalized outreach efforts.
Key Features
AI-powered lead generation and data enrichment
Multichannel engagement across email, phone, and LinkedIn
Automated sales workflows and smart actions
Detailed analytics and reporting
Popular Use Cases
Generating and nurturing leads at scale
Reactivating dormant accounts and boosting revenue from existing customers
Streamlining sales processes from prospecting to conversion
Pros
All-in-one solution for lead gen, enrichment, and outreach
Customizable exclusion criteria to avoid contacting existing customers
Helpful and responsive customer support team
Cons
Some features like LinkedIn activity data and limit management could be improved
Domain health may decrease if not monitored closely
Reviews
On G2, Amplemarket has an impressive 4.6 out of 5 stars average rating from 312 reviews. Users praise its user-friendly interface, smooth CRM integrations, and the ability to 3x their outbound efforts.
Capterra reviewers give Amplemarket an overall rating of 4.8, highlighting the time-saving AI automation and responsive customer service. A few mention the need to monitor domain health.
Redditors share positive experiences with Amplemarket's efficient AI assistant for prospecting and scheduling meetings. They note the overwhelmingly good feedback from the user base.
Pricing
Starts at $505/month for 1 user ($205/user + $300 base)
3 users cost $915/month ($205/user + $300 base)
Annual plans offer a 10% discount
25. ChatSpot
ChatSpot is a powerful AI-powered sales tool that helps sales teams engage prospects more effectively through personalized conversations. By leveraging natural language processing and machine learning, ChatSpot enables sales reps to have smarter, more contextual interactions with leads at scale.
Key Features
AI-driven chatbot for engaging prospects in personalized conversations
Integrates with popular CRMs and sales engagement platforms
Analyzes prospect responses to suggest optimal follow-ups
Provides real-time insights and analytics on conversation performance
Popular Use Cases
Qualifying leads through automated, personalized conversations
Booking meetings and demos with interested prospects
Answering common prospect questions and objections
Pros
Saves sales reps time by automating initial prospect interactions
Improves lead qualification and conversion rates
Provides valuable data and insights for optimizing sales processes
Cons
Requires some upfront setup and training to be effective
May not be suitable for complex or highly technical sales
Pricing can be high for smaller teams or businesses
Pricing
Pricing information not publicly available
Contact ChatSpot sales team for a custom quote based on requirements
Free demo available to evaluate the platform
Conclusions
With so many sales engagement tools available, choosing the right one for your business can be overwhelming. The key is to evaluate your team's specific needs and goals, then select a platform that offers the features and capabilities to help you achieve them.
Consider factors like ease of use, automation power, personalization options, deliverability management, CRM integrations, and customer support when making your decision. It's also important to assess pricing and scalability to ensure the tool can grow with your business over time.
Among the most popular sales engagement tools mentioned in this article, Bardeen stands out for its no-code automation capabilities, powerful web scraping features, and affordable pricing plans. With an impressive 4.9 out of 5-star rating on G2, Bardeen is a top choice for sales teams looking to streamline their workflows and boost productivity.
Salesloop and FastOutreach.ai are also highly-rated options, offering automated LinkedIn outreach and AI-powered email writing respectively.
To get started, we recommend signing up for Bardeen's free plan, which offers unlimited non-premium actions for individual users. This will give you a chance to explore the platform's capabilities and see firsthand how it can help your sales team work smarter, not harder.
Ultimately, the best sales engagement tool is the one that empowers your team to build meaningful relationships with prospects, close more deals, and drive long-term business growth. By leveraging the right combination of automation, personalization, and data-driven insights, you'll be well on your way to sales success.
