App Tutorial

Automate Deals from Webform to Pipedrive: A Step-by-Step Guide

Jason Gong
App automation expert
Apps used
April 15, 2024

Integrate a webform with Pipedrive using the Email API and Deals API to automate your sales process. This involves setting up email management with Pipedrive's Email API, leveraging Workflow Automation for email sending, and using the Deals API for deal management based on webform submissions.

Streamline your sales pipeline and boost productivity by automating deal submissions from webforms directly into Pipedrive.

Enhance your sales process efficiency by learning how to automate deal management with Bardeen.

Pipedrive Email API: How to Send in Deals Using a Webform

Integrating Pipedrive with a webform and using the Email API to send deals is a powerful way to automate your sales process. This guide will walk you through the necessary steps to achieve this integration, focusing on the Pipedrive Email API, sending emails from Pipedrive, and managing deals through the Pipedrive Deals API.

Automate your sales process with Pipedrive automations to close more deals efficiently.

Pipedrive Email API

The Pipedrive Email API allows for email management within Pipedrive, supporting major email providers like Gmail and Outlook. It offers two synchronization options: 2-way sync for full integration with your email provider and 1-way sync using the SmartBCC feature to store email copies in Pipedrive. To interact with emails, you can use endpoints to fetch mail messages, threads, and update or delete mail threads. However, directly sending emails via the API is not supported. Instead, you can use webhooks, third-party tools like Zapier, or Pipedrive's Workflow Automation feature as alternatives.

Pipedrive Send Email API

While Pipedrive's API does not provide a direct endpoint for sending emails, you can leverage Pipedrive's Workflow Automation to send emails in response to triggers within Pipedrive. Alternatively, integrating with third-party automation tools like Zapier allows for sending emails based on actions in Pipedrive. These methods enable automated email communication within the context of your sales processes.

Send Email from Pipedrive

To send emails from Pipedrive, use the Sales Inbox feature for managing emails directly within Pipedrive or the Smart Bcc feature to link emails to deals. The Sales Inbox supports full email synchronization, customizable templates, and email scheduling. It's compatible with major email providers, ensuring seamless integration with your existing email setup.

Pipedrive Deals API

The Pipedrive Deals API is essential for managing deals programmatically. It allows for creating, updating, and retrieving deal information. To create a deal via the API, you need your API token and company domain. The minimum requirement for creating a deal is specifying a deal title. You can also include additional parameters like organization and person IDs. Use the `POST /deals` endpoint to add a new deal, providing relevant details such as the deal title and associated organization ID. For a successful integration, ensure that your webform captures necessary deal information and uses the API to create deals in Pipedrive based on form submissions.

For more ways to enhance your Pipedrive experience, explore our Bardeen playbooks designed to streamline your workflow and improve productivity.

By following these steps and utilizing the Pipedrive API, you can automate the process of sending deals from a webform into Pipedrive, streamlining your sales pipeline and enhancing productivity.

Boost Pipedrive Efficiency with Bardeen Automation

Automating your sales process, especially when managing deals through Pipedrive, can significantly enhance productivity and ensure that no opportunity falls through the cracks. While manual management of deals, including sending updates via email or tracking them in spreadsheets, is feasible, it's far from efficient. This is where automation tools like Bardeen come into play, offering powerful playbooks to streamline your workflow.

  1. Send a Pipedrive deal's information in Slack: Keep your team instantly informed about deal updates by sending deal information directly to a Slack channel or user. This playbook ensures that everyone stays on the same page, facilitating quicker decision-making and collaboration.
  2. Copy email to a Pipedrive deal: Automate the addition of email communications as activities in Pipedrive deals. This playbook captures important email threads and attaches them to the relevant deal, ensuring all communications are centrally stored and easily accessible.
  3. Copy email to the related Pipedrive deal: Enhance deal tracking by linking email communications with the corresponding Pipedrive deal. This playbook automatically identifies the deal associated with an email recipient and updates the deal with the email content, streamlining your workflow.

These automations not only save time but also ensure that your deal-related communications and updates are meticulously organized, allowing your sales team to focus more on selling and less on administrative tasks. Start leveraging these playbooks by downloading the Bardeen app at

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