Waalaxy vs Woodpecker: Best Cold Outreach Tools 2024

Last Updated on
May 23, 2024
Jason Gong
App automation expert

This article compares Waalaxy and Woodpecker, two powerful tools used for cold outreach, helping you decide which one best fits your needs. We aim to break down the features and benefits of each tool specifically for their cold outreach capabilities, even though both tools offer more functionalities. Our goal is to save time on repetitive tasks, and choosing the right tools is crucial for this. Learn how Bardeen can automate your tasks.

The discussion is focused only on the cold outreach features of Waalaxy and Woodpecker, providing a clear view on which tool excels in making your outreach efforts more effective and efficient.

Campaign CreationPre-built templates, LinkedIn integrationCustomizable email paths, flexible scheduling
DeliverabilityEmail warming, multiple inboxesEmail warm-up, mailbox recovery
PersonalizationCustom variables, fallback valuesCustom fields, LinkedIn integration
AIAI-powered prospect discoveryOpenAI for personalized emails
Native EnrichmentLinkedIn data sync, buyer signalsNo native lead enrichment
Social AutomationLinkedIn automation, CRM integrationsNo social media automation
PricingThree plans, features varySingle package, price scales with use

Campaign Creation - Tailoring Multi-Channel Outreach in Waalaxy and Woodpecker

Both Waalaxy and Woodpecker offer robust tools for campaign creation, but their strengths cater to slightly different user needs.

Waalaxy's user-friendly interface for selecting campaign sequences.

Waalaxy excels with its LinkedIn-focused features, providing an array of pre-built sequence templates for LinkedIn and email, which is ideal for users primarily targeting LinkedIn for lead generation. It also allows importing directly from LinkedIn searches, enhancing its utility for LinkedIn-centric strategies.

Woodpecker's streamlined setup for email campaign paths.

On the other hand, Woodpecker provides more flexibility in email campaign customization, scheduling, and integration with LinkedIn tasks, making it a better choice for users who require detailed control over multi-channel campaigns.

To further streamline your outreach efforts, consider using Bardeen to automate the creation of personalized sales outreach emails, enhancing your productivity and engagement rates.


Waalaxy offers a variety of pre-built sequence templates for LinkedIn and email campaigns.

Waalaxy simplifies the process of creating sequences for multi-channel prospecting on LinkedIn and email. The platform provides an extensive library of recommended sequence templates that can be used as a starting point for your campaigns. These templates are designed for various use cases, such as networking, job applications, sales, and more.

Key features of Waalaxy sequences:

  • Pre-built templates: Choose from a wide range of recommended sequence templates for different purposes
  • Multi-channel prospecting: Create sequences that combine LinkedIn actions (invitations, messages) and emails for a comprehensive outreach strategy
  • LinkedIn integration: Import prospects directly from LinkedIn searches into your sequences
  • Personalization: Customize your sequences with personalized messages and contact points to improve engagement
👐 "Create your first outreach campaign. Choose a campaign type and define your target audience." - r/Waalaxy


Woodpecker's campaign creation flow with customizable paths and follow-up steps.

Woodpecker simplifies the process of creating automated multichannel outreach campaigns through an intuitive, step-by-step flow. You can customize each campaign to fit your specific needs and goals, ensuring that your outreach efforts are effective and efficient.

Key features of Woodpecker's campaign creation:

  • Customizable email paths: Set up personalized email sequences with multiple touch points to engage prospects effectively.
  • LinkedIn task integration: Incorporate LinkedIn tasks into your outreach campaigns for a multichannel approach.
  • Flexible scheduling: Choose the timing and frequency of your campaign emails to optimize for engagement.
  • Email account connection: Seamlessly connect your email account to send campaigns directly from your own address.
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Deliverability - Ensuring Your Emails Reach Their Destination

Woodpecker offers a more comprehensive deliverability support compared to Waalaxy, primarily due to its built-in email warm-up and mailbox recovery features.

Woodpecker dashboard highlighting email warm-up and recovery options.

While Waalaxy does support multiple inboxes and email warming, it primarily utilizes rate limits to manage deliverability. Woodpecker, however, goes a step further by actively helping to recover and maintain the health of your email accounts, ensuring longer-term effectiveness in your outreach campaigns.

If you're looking to further enhance your email campaign strategy, consider using automations from Bardeen to manage tasks like weekly email scheduling or even creating drafts based on your activity. These tools can significantly reduce the time you spend on manual tasks, improving efficiency.

For businesses that rely heavily on cold emailing and require robust support to maintain high deliverability, Woodpecker's specialized features provide a clear advantage.


Waalaxy dashboard showing credits and quotas for various actions.

Waalaxy helps maintain high deliverability for your email campaigns by using multiple inboxes and implementing techniques like email warming and rate limiting. This allows you to reach more prospects while avoiding spam issues.

Key deliverability features:

  • Multiple inboxes: Waalaxy supports using multiple inboxes to send your campaigns, spreading out the email volume.
  • Email warming: By gradually increasing the volume of emails sent from each inbox, Waalaxy warms up your accounts to establish a positive sending reputation.
  • Rate limits: The platform enforces daily quotas on actions like LinkedIn invitations and messages to keep your outreach within acceptable limits and prevent your accounts from being flagged.
  • Credit-based system: Waalaxy uses credits that are replenished monthly, allowing you to scale your outreach while staying within the platform's sending guidelines.


Woodpecker offers email warm-up and recovery to optimize deliverability.

Woodpecker prioritizes deliverability by providing built-in features and adopting best practices for cold emailing. This helps ensure that your emails reach prospects' inboxes and improves the effectiveness of your outreach campaigns.

Key deliverability features in Woodpecker:

  • Email warm-up: Gradually increases the volume of emails sent from a new mailbox to establish a positive sending reputation and avoid triggering spam filters.
  • Mailbox recovery: Helps restore the reputation of mailboxes that have experienced deliverability issues, allowing you to continue using them for campaigns.
  • Monitoring: Tracks key metrics like open rates, bounce rates, and spam complaints to identify and address any deliverability problems.

Reddit users have shared mixed feedback on Woodpecker's deliverability features and overall value:

😐 "Woodpecker works out cheaper :) ... but for a start up it's just not worth it." - r/Emailmarketing
👍 "Woodpecker has built-in email verification, so you are safe when it comes to deliverability" - r/AutomateTheGrind
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Personalization - Tailoring Outreach for Better Engagement

Woodpecker provides a slightly more robust personalization feature compared to Waalaxy, due to its LinkedIn integration that enhances the customization of outreach efforts based on specific lead characteristics.

Detailed personalization settings in Woodpecker with LinkedIn integration.

While Waalaxy offers basic personalization through custom variables like {FirstName}, {LastName}, and {Company}, Woodpecker's approach allows for deeper personalization by tapping into additional data points from LinkedIn, providing a more tailored email experience.

To further enhance your email personalization strategies, consider using Bardeen's playbook to generate custom outreach emails automatically, leveraging rich data from LinkedIn profiles without the need for manual input.

For companies focusing on precise and detailed personalization to improve engagement rates, Woodpecker’s integration capabilities offer a significant advantage.


Personalizing emails in Waalaxy using custom variables.

Waalaxy lets you personalize your email campaigns using custom variables to dynamically insert lead-specific information. This helps create more engaging and relevant emails that are tailored to each recipient.

Key personalization features:

  • Custom variables: Use predefined variables like {firstName}, {lastName}, and {company} to automatically pull in data for each lead
  • Fallback values: Set default values for variables in case the data is missing for a particular lead
  • Preview: See how the personalized email will look for a specific contact before sending
  • Validation: Easily check if all variables are properly configured before launching the campaign


Woodpecker email editor with personalization fields for customizing outreach.

Woodpecker provides a range of personalization options to tailor email campaigns to each prospect, allowing you to create targeted and relevant outreach at scale.

Key personalization features:

  • Custom fields: Add personalized fields like first name, last name, company, and more to your email templates.
  • LinkedIn integration: Connect with prospects on LinkedIn to gather additional context for personalization.
  • Daily sending limits: Set a daily limit on the number of personalized emails sent to maintain a natural cadence.
  • Delivery time optimization: Optimize email delivery times based on when prospects are most likely to engage.
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AI - Boosting Sales Engagement and Lead Generation

Waalaxy takes the lead for businesses needing comprehensive AI-driven automation for their sales sequences, thanks to its integrated AI Prospect Finder and personalized messaging capabilities.

AI features in Waalaxy for enhanced lead prospecting and messaging.

While Woodpecker also utilizes AI through its integration with OpenAI to create personalized emails, it lacks the native prospecting tools found in Waalaxy, which can identify and import leads based on customized criteria directly within the platform.

For teams aiming to streamline their workflows further, Bardeen could significantly enhance the capabilities of either platform by automating additional tasks like creating detailed prospect research reports or managing email drafts directly from your browser.

Thus, if your priority is not only personalized communication but also efficient lead generation and management, Waalaxy offers a more robust solution. However, for specific email personalization, Woodpecker remains a strong contender.


AI-powered prospect finder in Waalaxy.

Waalaxy integrates AI capabilities to automate and optimize various aspects of sales engagement, including prospecting and messaging. The platform's AI Prospect Finder feature helps users quickly identify and import relevant leads based on custom criteria, saving time and effort in the prospecting process.

Key AI features in Waalaxy:

  • AI-powered prospect discovery: Automatically find and import leads that match specific criteria
  • Intelligent messaging optimization: Leverage AI to create personalized, effective messages for each prospect
  • Data-driven campaign strategies: Utilize AI insights to optimize campaign timing, content, and overall strategy


Woodpecker leverages OpenAI to generate personalized emails for each lead.

Woodpecker's integration with OpenAI allows users to generate highly personalized emails for each lead in their campaign. This AI-powered feature saves time while still delivering targeted, relevant content.

Key aspects of Woodpecker's AI email generation:

  • Customized for each lead: The AI considers specific details about each lead to create unique email content.
  • Saves time: Generating personalized emails at scale is much faster with AI assistance.
  • Maintains relevance: The AI-generated content is designed to be engaging and pertinent to each recipient.
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Native Enrichment - Boosting Lead Insight for Effective Outreach

Waalaxy stands out for its superior native enrichment capabilities, particularly through its integration with LinkedIn, which dynamically enhances lead information.

Waalaxy interface showing LinkedIn data integration for enriched lead information.

Woodpecker, on the other hand, does not offer any native lead enrichment features. Users have to rely on manual research or third-party tools to add depth to their lead data.

For teams looking for an efficient, integrated solution to enhance lead data within their outreach campaigns, Waalaxy provides significant advantages. Using Bardeen's AI-powered automations, you can further enrich and automate the gathering of lead data across platforms, ensuring no opportunities are missed.


Waalaxy Prospects view enriched with LinkedIn data like job title and company.

Waalaxy integrates data from LinkedIn and other sources to provide deeper insights into leads, enabling more personalized and effective outreach. This native enrichment feature dynamically pulls in relevant information to help sales teams better understand their prospects.

Key benefits of Waalaxy's native enrichment:

  • Buyer signals: Gain visibility into a prospect's engagement, such as LinkedIn visits and follows, to gauge interest and timing.
  • LinkedIn data sync: Automatically pull in job title, company, and other key details from a prospect's LinkedIn profile.
  • Dynamic updates: Stay current with a prospect's latest information as Waalaxy continuously syncs data.
  • Personalization at scale: Leverage enriched data to craft highly targeted campaigns while still reaching a broad audience.


Woodpecker does not currently offer native lead enrichment capabilities within its platform. This means that users cannot automatically gather additional data points or insights about their leads directly within the Woodpecker interface.

While this feature is not available natively, there are still ways to work around this limitation:

  • Manually research and add relevant data to lead profiles
  • Use third-party data enrichment tools and import the results into Woodpecker
  • Integrate with CRMs or other tools that provide lead enrichment functionality

It's important to note that the lack of native lead enrichment may require additional time and effort from users to gather valuable insights about their leads. However, for teams that already have a lead enrichment process in place or prefer to keep their data sources separate, the absence of this feature may not be a significant drawback.

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Social Automation - Amplify LinkedIn lead generation

Waalaxy offers a significant advantage in social automation compared to Woodpecker, particularly for users leveraging LinkedIn for lead generation.

Waalaxy's CRM sync options enhance LinkedIn prospecting.

Waalaxy not only allows for importing leads from LinkedIn directly into its system but also supports syncing this data with major CRMs like HubSpot, Salesforce, and Pipedrive, facilitating a seamless transition of social media interaction into actionable sales leads.

On the other hand, Woodpecker does not currently support social media lead enrichment or automation within its platform, limiting its functionality to email-based outreach without native integration of social media activities.

For businesses prioritizing social media as a key component of their sales strategy, Waalaxy's robust feature set offers substantial benefits. Additionally, to further enhance your lead management and automation, consider using Bardeen for tasks such as saving LinkedIn profiles directly to your CRM.


Waalaxy enables syncing prospect data with various CRMs for automated sequences.

Waalaxy's Sequences feature allows you to automate your sales engagement by leveraging social connections from LinkedIn. By connecting your LinkedIn account, you can import leads directly into Waalaxy to include in your outreach campaigns.

  • CRM integrations: Waalaxy offers integrations with popular CRMs like HubSpot, Pipedrive, Salesforce, and Zoho. This enables you to sync prospect data between LinkedIn and your CRM for a streamlined workflow.
  • LinkedIn automation: With the ability to import LinkedIn leads, you can automate parts of your social selling process. Waalaxy allows you to engage with these leads through personalized sequences.


Woodpecker does not currently offer social media automation or enrichment features within their Sequences. The tool is primarily focused on email outreach and does not have native integrations with social platforms to automate messaging or enrich lead data.

While Woodpecker excels in email-based sales engagement, users looking for a tool to automate their social media outreach and lead enrichment processes may need to consider alternative solutions or use separate tools alongside Woodpecker to meet those specific requirements.

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Pricing - Comparing Waalaxy and Woodpecker's Cost Structure

Woodpecker has a more straightforward pricing model compared to Waalaxy, offering a single package that caters to both individual users and agencies. This makes it easier for potential buyers to understand what they are getting without the need to compare multiple plans.

Woodpecker's pricing starts at $29/month for individuals and $56/month for agencies, which can be reduced with annual payments. All plans include a free trial for 7 days or 50 contacted prospects, whichever comes first.

Waalaxy, on the other hand, offers three different plans with prices in Euros and includes additional purchasable features such as its own Inbox and extra credits for its email finder tool. Prices range from a free plan up to €160/month, and the plan's suitability depends on user-specific needs.

For users looking for a no-hassle, straightforward solution with transparent pricing, Woodpecker presents a strong option. However, for those needing more scalable solutions and specific features like CRM synchronization and cold emailing automations, Waalaxy’s tiered pricing might offer better tailored options.


Waalaxy offers three plans with different features and invitations per month.

Waalaxy provides a range of pricing plans to suit different user needs, with prices shown in Euros. The platform offers a free plan and two paid plans: Advanced at €112/month and Business at €160/month.

  • Free plan: Includes basic LinkedIn features, 80 invitations per month, and 25 email finder credits.
  • Advanced plan: Adds CRM synchronization, auto-imports of prospects, live chat, and cold emailing automations. Provides 800 invitations per month and 25 email finder credits.
  • Business plan: Further includes cloud-based solution and 800 invitations per month. Additional features like an inbox and 500 email finder credits can be purchased separately.

All plans come with pre-filled message templates. Users can start with a free trial before committing to a paid plan. The pricing model is based on features and usage, with the option to purchase add-ons. There is no mention of a sales contact requirement for any of the plans.


Woodpecker offers a single pricing package with monthly and annual billing options.

Woodpecker provides a straightforward pricing model with a single package that scales with your agency's needs. The pricing is based on the number of contacted prospects, stored prospects, and active clients, making it easy to understand and predict costs.

  • Billing model: Monthly or annual subscription, with a slight discount for annual billing.
  • Free trial: 7 days or 50 contacted prospects, whichever limit is reached first.
  • Price per seat or usage: Pricing scales based on the number of contacted prospects, stored prospects, and active clients. The base price starts at $56 per month for an agency with 500 contacted prospects, 2,000 stored prospects, and 1 active client.
  • Key features: All features are included in the single pricing package, such as free email address verification tool, free unlimited team members, and AI assistance.
  • Sales contact: No need to contact a sales representative; users can start a free trial directly from the pricing page.
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Which is Best for Multi-Channel Campaign Creation?

Waalaxy and Woodpecker both offer strong features for campaign creation, but they excel in different areas. Waalaxy is great for users who focus heavily on LinkedIn integration and require ready-made templates. Its ability to import directly from LinkedIn searches makes it ideal for LinkedIn-centric strategies.

Woodpecker, however, offers more flexibility in email campaign customization and scheduling. It's the better choice for users who need detailed control over every aspect of their email campaigns and value the ability to integrate LinkedIn tasks.

If you're looking for a tool that provides comprehensive LinkedIn features and pre-built templates, Waalaxy is for you. If you need deeper email customization and flexible scheduling, Woodpecker is the way to go.

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