Salesforce vs Salesloft: Best for Cold Outreach?

Salesforge is a sales engagement platform that helps create and manage email outreach campaigns through its Sequence builder. The platform offers advanced AI-driven features to send personalized emails at scale and in multiple languages.

Key features of the Sequence builder:

• Easy campaign setup: Give your sequence a name, select the product, and choose the language for your campaign.
• AI-powered capabilities: Leverage AI for email warm-up, validation, and sending personalized emails at scale.
• Multi-language support: Create sequences in different languages to engage with a global audience.
• Manage multiple mailboxes: Oversee multiple mailboxes from a single interface while maintaining high deliverability and low bounce rates.

A Reddit user queried about automatically adding demo request leads into Salesforce's Outreach sequence, highlighting the need for seamless integration between lead generation and sales engagement tools.

😐 "Does anyone know how can I make SF automatically add demo request leads into the Outreach sequence?" - r/salesforce

Salesloft's Sequences feature offers powerful tools for creating and managing multi-channel campaigns that help sales teams engage prospects effectively. The intuitive interface provides a clear overview of campaign details, making it easy to track progress and take action.

• Multi-channel campaigns: Sequences support a mix of automated and manual touchpoints across email, phone, and social channels, enabling personalized outreach at scale.
• Detailed scheduling: The robust scheduling system allows for precise timing and sequencing of campaign steps, ensuring consistent and timely follow-up.
• Campaign hierarchy: Users can view the campaign structure and hierarchy, providing a clear understanding of how individual touchpoints fit into the overall strategy.
• Upcoming tasks: The interface highlights upcoming and overdue tasks, helping sales reps stay on top of their outreach efforts and prioritize their activities.

Reddit users have mixed opinions about the sequence creation process in sales engagement platforms like Salesloft:

👍 "Salesloft is easier to use and adopt" - r/sales

👎 "Our reply rates on sequences are terrible" - r/sales

Salesforge's Sequences feature provides tools to improve email deliverability and avoid spam filters. The platform offers email warming and validation to prepare new inboxes for outreach and catch potential issues before sending.

Key deliverability features:

• Email warming: Gradually increase sending volume to establish a positive reputation
• Multiple mailboxes: Distribute outreach across inboxes to manage sending limits
• Inbox monitoring: Track warming progress and active status of each mailbox
• Sending limits: Set a maximum number of emails per mailbox to avoid triggering spam filters

Reddit users discuss Salesforge's deliverability tools, particularly praising its ESP matching capabilities:

👍 "You need ESP matching, which providers like Salesforge provide." - r/Emailmarketing

😐 "bought a bunch of domains and mailboxes recently via Salesforge" - r/Entrepreneur

Salesloft focuses on deliverability through best practices rather than specific features like email warming. Their approach includes:

• Reputable IPs: Salesloft maintains a good sending reputation by using trusted IP addresses.
• Gradual volume increase: They recommend slowly increasing email volume over time to establish a positive sending history.
• Personalized content: Encouraging users to send targeted, relevant emails to each prospect helps avoid spam filters.
• Monitoring and guidance: Salesloft provides tools and advice to help users maintain high deliverability rates.

While Salesloft may not have all the bells and whistles of dedicated email deliverability platforms, their focus on fundamentals and user education enables effective email outreach campaigns.

👍 "Salesloft is easier to use, and adopt" - r/sales

Salesforge provides a range of personalization options to tailor email sequences to individual leads, helping to improve engagement and response rates.

• AI-powered email generation: Salesforge's AI can generate personalized email content based on the context of the lead or conversation, reducing the time and effort required to craft effective outreach.
• Custom variables: Users can insert custom variables, such as the lead's name, company, or other relevant information, into email templates to create a more personalized experience.
• Fallback templates: If the AI fails to generate an email or the lead is missing a LinkedIn URL, Salesforge allows users to create fallback templates to maintain personalization.
• Preview emails: The platform enables users to preview and send test emails to ensure the personalization works as intended before launching a campaign.

Salesloft provides robust personalization features within its cadences, allowing you to tailor your outreach to each individual lead. By leveraging custom columns and behavioral data, you can craft highly relevant and engaging emails that resonate with your prospects.

• Custom columns: Salesloft allows you to add custom columns for each lead, enabling you to include personalized information such as their company, role, or specific pain points. This data can be dynamically inserted into your email templates, ensuring that each message feels unique and tailored to the recipient.
• Behavioral personalization: Salesloft tracks each lead's behavior and engagement, such as email opens, clicks, and replies. You can use this data to trigger specific actions or adjust your messaging based on how the lead interacts with your outreach. For example, if a lead opens your email multiple times, you can follow up with more targeted content to address their specific interests.

By combining custom columns and behavioral data, Salesloft empowers you to create highly personalized sequences that stand out in a crowded inbox. This level of personalization not only improves open and response rates but also helps build stronger relationships with your prospects, ultimately leading to more successful sales conversations.

Salesforge's Sequences feature offers a powerful AI-driven email generation tool that can write entire emails based on your chosen tonality. This AI assistant helps craft compelling and personalized emails at scale, saving time and effort in your outreach campaigns.

Key aspects of Salesforge's AI email generation:

• Customizable tonality: Choose from a variety of tones like playful, hilarious, formal, curious, and more to match your brand voice and target audience.
• Personalization credits: You start with 10 personalization credits, which are used when generating new email previews. Regenerating emails is free.
• Preview limitations: AI previews are generated only for the first 5 contacts in your sequence. The rest will be generated once you start the sequence.
• Fallback template: To use the AI email generation, you need to set a "fallback template" that will be used if the AI fails to generate a suitable email.

By leveraging Salesforge's AI capabilities, you can create unique and engaging emails that resonate with your leads, ultimately improving your reply rates and conversion rates. The AI assistant takes care of the heavy lifting, allowing you to focus on other critical aspects of your sales process.

Salesloft utilizes AI to provide personalized suggestions and automate tasks, helping sales reps prospect more efficiently. The platform's AI capabilities are designed to save time and improve the effectiveness of sales engagement efforts.

• AI-generated email drafts: Salesloft can generate personalized email drafts based on recipient information, saving reps time while ensuring that each message is tailored to the individual.
• Personalized action recommendations: The AI analyzes data and provides prioritized actions for each lead, guiding reps on the most effective next steps to build pipeline and close deals.
• Customizable AI inputs: Users can specify which data points the AI should use when generating content, allowing for a high degree of customization and control over the output.

While Salesforge offers a powerful set of features for sales engagement and outreach, one area where it falls short compared to some competitors is in native lead enrichment capabilities. Salesforge does not provide built-in functionality to enrich lead data with additional insights and buyer signals.

To get more context on leads and accounts, Salesforge users need to rely on integrations with third-party data providers and enrichment tools. Some options mentioned in their documentation include:

• Apollo.io for building contact lists and scraping contacts at scale
• Findymail for scraping contacts from LinkedIn and enriching data
• Builtwith for technographic data on what tools leads are using
• Launch Gravity for sourcing contact data

The lack of native enrichment features may add some extra steps and complexity for sales teams looking to get a fuller picture of their leads within the Salesforge platform. However, the ability to integrate with popular data providers does provide flexibility to use your preferred enrichment sources.

Salesloft does not offer a native lead enrichment feature within its platform. However, it supports integrations with third-party services that can provide additional data and insights about your leads.

While buyer signals and lead enrichment data can be valuable for sales teams, Salesloft focuses on other areas of the sales engagement process. Users who require this functionality will need to rely on Salesloft's integration capabilities to connect with their preferred lead enrichment providers.

It's important to carefully evaluate your team's need for lead enrichment and compare the options available through Salesloft's integrations to find the best fit for your workflow and budget.

Salesforge provides social automation capabilities within its sequences, allowing users to fetch contact information from LinkedIn profiles, websites, or a combination of both. This feature enables more personalized outreach by incorporating relevant data into email campaigns.

Key aspects of Salesforge's social automation:

• LinkedIn profile integration: Pull contact details directly from LinkedIn profiles
• Website data extraction: Gather information from prospect websites
• Combined approach: Use both LinkedIn and website data for comprehensive insights

Salesloft does not currently support sending LinkedIn messages as part of their email sequences and campaigns. This means that users are unable to automate social outreach on the LinkedIn platform through Salesloft's Sequences feature.

While Salesloft offers a range of automation and personalization options for email campaigns, the ability to integrate LinkedIn messaging is not available at this time. Users who require this functionality may need to explore alternative tools or manually manage their LinkedIn outreach separate from their Salesloft sequences.

Salesforge provides transparent pricing information on their website, with two main plans: Growth at $96/month and Pro at $48/month, billed monthly. Annual billing is also available with 2 months free.

Key aspects of Salesforge's pricing:

• 7-day free trial: A 7-day free trial is offered for the Growth plan, though it has limited features compared to the paid plan.
• Monthly and annual billing: Both monthly and annual billing options are provided, with a discount when choosing annual billing.
• Plan differences: The Growth plan includes higher limits on active contacts, emails per month, email validation and personalization credits, mailboxes, and users compared to the Pro plan. Some features like A/B testing, ESP matching, and advanced settings are exclusive to the Growth plan.
• Unlimited features: Both plans offer unlimited email warm up and Primebox.
• Self-service: Users can sign up and get started directly online without needing to contact sales.

Salesloft offers three pricing tiers designed to meet the needs of different sales teams:

• Essentials: Includes basic features like pipeline generation, automated workflows, and pipeline performance analytics.
• Advanced (Most Popular): Adds rep coaching, full customer lifecycle workflows, and conversation intelligence to help convert deals.
• Premier: The top-tier plan focused on generating predictable revenue with features like forecasting, revenue management, and AI-driven next actions.

Some key details about Salesloft's pricing model:

• No free trial is available.
• Pricing is not publicly listed. Interested customers must contact the Salesloft sales team for a custom quote.
• Pricing is likely per user per month, a common model for sales engagement platforms.
• More advanced features like revenue forecasting and AI-powered insights are limited to the Premier plan.