Rocketreach vs Apollo 2024: Sales Tool Comparison

Last Updated on
May 23, 2024
by
Jason Gong
App automation expert

This article breaks down and compares the sales intelligence features of Rocketreach and Apollo to help you choose the best tool for your needs. We aim to provide a detailed analysis of how each tool performs in gathering and utilizing sales data. While both tools offer a range of features, this comparison focuses solely on their sales intelligence capabilities. Bardeen aims to help you save time on repetitive tasks, and selecting the right tools is crucial for this. Learn more about how Bardeen can automate your tasks.

RocketreachApollo
Available Data PointsOffers diverse intent data, technographics, hiring trendsExtensive work history, unique company insights
Enrichment IntegrationsIntegrates with major CRMs, easy setupLimited native integrations, strong API for custom setups
Data Quality & AccuracyHigh-quality, verified contact data from multiple sourcesReliable data from extensive contributor network
ProspectingAdvanced search filters, customizable searchesDynamic list management, quick outreach actions
Pricing StructuresNo free trial, monthly/annual plansFree plan available, trials for paid plans

Available Data Points - Deepen Understanding of Leads' Profiles

When comparing RocketReach and Apollo for data enrichment capabilities, each platform has its unique strengths. RocketReach excels with its inclusion of intent data, which is crucial for understanding a lead's buying signals and readiness, sourced from a variety of channels including public filings, websites, and newsletters.

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RocketReach showcases intent data gathered from diverse sources.

Apollo, on the other hand, offers more detailed insights on work history and deeper company details, including tech stacks and announcement triggers, although it lacks the same breadth in sourcing from social platforms as RocketReach.

For sales teams prioritizing depth of data over breadth, Apollo may be preferable. However, for those who value insights into a potential lead’s current interests and readiness to engage, RocketReach's broad and unique intent data sources provide a competitive edge.

In either case, complementing these platforms with Bardeen can further enrich contact lists with live data from social platforms and other online sources, maximizing the effectiveness of your outreach strategies.

Rocketreach

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RocketReach provides intent data from various sources to help GTM teams.

RocketReach offers a comprehensive set of data points to help sales and marketing teams gain insights into their potential leads. In addition to standard contact information like email and phone number, RocketReach provides unique data points that can give teams a competitive edge.

  • Intent Data: RocketReach gathers intent data from multiple sources, including branded content, websites, newsletters, event attendance, and public filings/PR. This data can help teams identify leads that are actively researching solutions and are more likely to convert.
  • Technographics: RocketReach provides information on the technologies a company uses, which can be valuable for tailoring marketing messages and sales pitches.
  • Hiring Data: By tracking a company's hiring patterns, RocketReach can provide insights into their growth and potential needs for new solutions.
  • Business Card Data: RocketReach has a database of business card information that can provide additional contact details and context for leads.

By leveraging these unique data points from various sources, teams can gain a more comprehensive understanding of their leads and tailor their outreach accordingly. RocketReach's intent data, in particular, can help teams prioritize leads that are more likely to convert, improving the efficiency and effectiveness of their sales and marketing efforts.

Apollo

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Apollo provides extensive contact and company data points, including unique insights and buying signals.

Apollo offers a wide range of data points for each contact and company, going beyond standard information like email and phone number. The platform stands out for its breadth of coverage, capturing more contacts and companies than many competitors.

Key data points available in Apollo:

  • Detailed work history: Apollo provides an extensive overview of a contact's current and past roles, including job titles, companies, and tenure.
  • In-depth company information: Users can access a wealth of company data, such as industry, size, location, and revenue.
  • Unique company insights: Apollo offers exclusive data points like buying signals, tech stack, and announcement triggers, which can help personalize outreach. However, the level of detail and accuracy may vary.
  • Contact information: In addition to email and phone numbers, Apollo provides links to social profiles, allowing for multi-channel engagement.

While Apollo's data coverage is impressive, it focuses more on professional information rather than drawing heavily from social platforms. The unique company insights are a standout feature, but users may need to validate the information for optimal personalization.

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Enrichment Integrations - Expanding CRM and Sales Tools Capabilities

RocketReach stands out with its broader range of direct CRM integrations, including Salesforce, HubSpot, Outreach, and Salesloft, as well as providing options through Zapier for custom solutions.

Extensive CRM integration options in RocketReach

Apollo, while more limited in direct integrations, offers a robust API that allows for potentially unlimited custom integrations, though this may require additional developer resources.

For businesses looking for ready-to-go integrations with popular CRMs and outreach tools without the need for custom development, RocketReach provides a more convenient solution. If a business has the capability to leverage APIs for custom integrations, Apollo’s API could offer more flexibility.

Enhancing your CRM and sales tools with Bardeen's automation capabilities can further streamline your workflows, ensuring data from platforms like Apollo is seamlessly integrated into your systems.

Rocketreach

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RocketReach offers native integrations with Salesforce, Outreach, HubSpot, Salesloft, Bullhorn and Zapier.

RocketReach provides a variety of native integrations with popular CRM, sales engagement, and automation platforms, making it easy to incorporate enriched contact data into existing workflows. The integration setup process is straightforward, allowing users to quickly connect RocketReach with their preferred tools.

Key aspects of RocketReach's enrichment integrations:

  • Wide range of supported platforms: RocketReach integrates with major CRMs like Salesforce and HubSpot, as well as sales engagement tools such as Outreach and Salesloft.
  • Zapier integration: The Zapier integration enables users to connect RocketReach with over 1,000 apps, providing flexibility for custom integration setups.
  • Easy setup process: Connecting RocketReach to other platforms is a simple, user-friendly process that requires minimal technical expertise.

Apollo

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Apollo offers APIs and native integrations to connect data to other systems.

Apollo provides several options for integrating its data enrichment capabilities with other tools in your sales and marketing tech stack. While the number of native, out-of-the-box integrations is limited, the platform offers a robust API for custom integrations.

  • CRM integrations: Apollo has native two-way sync with HubSpot and Salesforce, enabling users to enrich and update records in their CRM automatically.
  • Outreach platforms: Apollo integrates with Outreach and Salesloft, two popular sales engagement platforms, to streamline prospecting and outreach.
  • API access: For tools without a native integration, Apollo provides a well-documented API. This allows developers to build custom integrations to connect Apollo's data to other platforms in their workflow.

While Apollo may not have the broadest range of native integrations, the combination of key CRM and outreach platform connectors and the flexibility of the API means most teams can incorporate Apollo's data into their existing systems without too much difficulty.

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Data Quality & Accuracy - Reliable contact information for precise targeting

Rocketreach seems to have a slight edge in data quality and accuracy due to its comprehensive approach to data gathering and updates.

RocketReach highlights its data completeness and accuracy

RocketReach gathers data from a variety of sources including BrandContent, Firmographics, Technographics, and more, ensuring a rich and frequently updated database. Apollo also offers robust data quality, gathering information through its data contributor network and public data crawling, but lacks the extensive variety of data sources that RocketReach integrates.

For professionals who need highly reliable data for precision targeting and outreach, RocketReach's extensive data sources and frequent updates provide a potentially more reliable foundation.

To further enhance your data lists, consider using Bardeen to automate the process of enriching contact and company information directly from your browser, ensuring your data stays as accurate and current as possible.

Rocketreach

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Rocketreach gathers intent data from various sources to provide up-to-date information.

Rocketreach prides itself on providing high-quality, accurate data to its users. The platform leverages a variety of data sources to present the most current and complete information possible.

Key aspects of Rocketreach's data quality and accuracy:

  • Multiple data sources: Rocketreach gathers data from sources such as branded content, firmographics, technographics, hiring data, websites, newsletters, and event attendance. This diverse range of sources helps ensure comprehensive coverage.
  • Continuous updates: With over 85 million profiles refreshed every month, Rocketreach strives to maintain up-to-date information on contacts and companies.
  • Verified contact data: Rocketreach uses multiple tests to verify email addresses and phone numbers, indicated by a green icon. This helps users identify the most reliable contact information.
  • Extensive coverage: The platform boasts access to data for over 400 million professionals and 20 million companies worldwide.
  • High deliverability: Users experience an average deliverability rate of 95% or higher for email addresses obtained through Rocketreach.

By leveraging a wide range of data sources and continuously updating its database, Rocketreach aims to provide users with the most accurate and reliable information for their prospecting needs.

Apollo

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Apollo's data contributor network and engagement suite statistics.

Apollo prides itself on the quality and accuracy of its data, which is critical for effective sales outreach. The platform leverages a vast contributor network of over 1.6M individuals across various job functions to ensure its database remains up-to-date and reliable.

Key aspects of Apollo's data quality:

  • Extensive contributor network: Apollo's data is sourced from a network of over 1.6 million contributors across different industries and job roles, ensuring a diverse and comprehensive dataset.
  • Regular updates: The platform adds over 73M new companies and 270M new contacts to its database each month, keeping the information fresh and relevant.
  • Public data crawling: Apollo also employs public data crawling techniques to gather additional information from various online sources, further enhancing its dataset.
  • Third-party data providers: The platform integrates with reputable third-party data providers to supplement its own data collection efforts.
  • High engagement rates: Apollo's engagement suite boasts impressive statistics, with 698 emails delivered and only 12 emails bounced, indicating the accuracy of its contact information.
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Prospecting - Identifying and Engaging Potential Customers

RocketReach and Apollo both provide robust functionalities for prospecting, but Apollo's direct outreach capabilities and custom alerts for list changes give it a slight edge for users seeking more dynamic lead management tools.

Apollo's interface displaying versatile list management and outreach options

RocketReach excels with its in-depth filtering options, which include non-standard fields allowing for highly targeted searches. However, it lacks the integrated outreach functions that make Apollo stand out.

Integrating Bardeen can further enhance your list building by automatically updating and enriching contact information in real-time, providing you with the most current data for your outreach efforts.

For sales teams focused on efficiency and automation in their prospecting process, Apollo, coupled with Bardeen's real-time data enhancement, offers a compelling advantage.

Rocketreach

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Rocketreach's powerful search filters for prospecting leads.

Rocketreach provides a robust set of search filters to help users prospect and build targeted lists of leads. The intuitive interface allows for quick searches based on a variety of criteria, enabling efficient list building for outreach campaigns.

  • Comprehensive search options: Filter leads by name, location, occupation, role, department, skills, years of experience, employer, industry, company size, revenue, and more.
  • Customizable searches: Save common searches for easy access later. Tailor search parameters to specific needs.
  • Multiple contact methods: Choose preferred contact method like email or phone number to ensure reachability.
  • Company and personal data: Access both individual and company-level data for holistic prospecting.
  • Export functionality: Easily export lead lists and integrate with other tools via Rocketreach's API.

Apollo

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Apollo's prospecting feature with powerful filters and quick actions for lead outreach.

Apollo's prospecting feature offers a user-friendly interface for building targeted lists of leads for outreach campaigns. The platform provides a comprehensive set of tools to streamline the process of identifying, filtering, and engaging with potential customers.

Key features of Apollo's prospecting tool:

  • Multiple saved lists: Users can create and manage multiple lists of leads, making it easy to organize and track different campaigns.
  • Advanced filtering options: Apollo offers a wide range of filtering criteria, including job titles, company size, location, and more, enabling users to build highly targeted lists.
  • Quick actions for outreach: From the prospecting interface, users can directly access email addresses and phone numbers, save contacts, and add leads to sequences for immediate outreach.
  • Export functionality: Lists can be easily exported for use in other tools or for sharing with team members.
  • Alerts for job changes: Users can set up alerts to be notified when leads change jobs, providing timely opportunities for outreach.

Apollo's prospecting tool combines powerful filtering capabilities with a seamless user experience, allowing sales teams to efficiently build and engage with targeted lists of leads, all within a single platform.

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Pricing Structures - Evaluating Costs and Trials

Rocketreach and Apollo both offer tiered pricing strategies, but their approach to trials and free services varies significantly, giving Apollo a slight edge for those testing the waters. Apollo provides a free membership and a 14-day trial across its Basic and Professional plans, which is enticing for users wanting to test services without immediate commitment.

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Apollo offers a free plan and trials for its paid tiers

In contrast, Rocketreach does not offer a free trial, which might deter potential customers who prefer to try before they buy. Both platforms offer monthly and yearly billing options, but Rocketreach does not have a free tier, which Apollo offers with basic features and limited credits.

For users looking for flexibility and a no-risk introduction to a platform's capabilities, Apollo's free tier and trial periods provide a more user-friendly approach compared to Rocketreach's straightforward but trial-less entry.

Rocketreach

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RocketReach pricing plans for individuals and teams, billed monthly or annually.

RocketReach offers a straightforward pricing model with three tiers catering to individuals and teams. The plans are billed monthly or annually, with a discount of up to 51% for annual subscriptions. However, there is no free trial available.

  • Essentials: The entry-level plan at $80 USD per month, offering 80 lookups per user and basic features like personal and professional emails, person search, and browser extension.
  • Pro: The mid-tier plan at $150 USD per month, providing 200 lookups per user and additional features such as mobile and direct phone numbers, company search, Outreach, HubSpot, and Zoho integrations, bulk lookups, and technographics.
  • Ultimate: The top-tier plan at $300 USD per month, with 500 lookups per user and advanced features like API access, Salesforce integration, org charts and company trends, and CRM enrichment.

All plans include core functionalities, but higher tiers unlock more lookups and advanced features suitable for larger teams and enterprises. There is no mention of a requirement to contact a sales representative for any of the plans, suggesting a self-service model for purchasing subscriptions.

Apollo

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Apollo offers free and paid plans with annual billing, with prices based on credits per year.

Apollo provides a range of pricing options to suit different needs and budgets, from a free plan to paid memberships with varying levels of features and credits. The pricing model is based on credits per year, with the cost per user varying depending on the plan selected and whether it is billed annually or monthly.

  • Free plan: Apollo offers a free membership with limited features and credits. The free plan includes unlimited email credits (with a 10,000 credit limit per account per month to prevent abuse) and 60 mobile credits per year.
  • Paid plans: Basic, Professional, and Organization plans are available, with prices ranging from $49 to $119 per user per month when billed annually. These plans include higher credit limits for email, mobile, and exports, as well as additional features such as advanced reporting, AI-assisted email writing, and custom stages.
  • 14-day trial: Basic and Professional plans come with a 14-day trial, limited to 50 lead credits per user, allowing potential customers to test the features before committing to a paid subscription.
  • Annual vs. monthly billing: Prices are lower when paid annually compared to monthly billing, providing a cost-saving incentive for long-term commitments.
  • Enterprise features: The Organization plan, starting at $119 per user per month (minimum 3 users), includes enterprise-level features such as single sign-on (SSO), advanced security configurations, and advanced API access.
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Rocketreach

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Which is Best for Enhancing Sales Lead Data?

Comparing RocketReach and Apollo, each tool has distinct advantages for sales lead data enhancement. RocketReach excels in providing intent data and unique data points like technographics and hiring data, which are vital for understanding lead readiness and tailoring outreach. Apollo, on the other hand, offers detailed work history and in-depth company information, which can be crucial for personalizing sales strategies.

If your focus is on gaining a deeper understanding of a lead's current interests and their readiness to engage, RocketReach would be the recommended choice due to its diverse intent data sources. For those who need extensive background information for a more personalized approach, Apollo's detailed work and company data make it a strong candidate.

Ultimately, both tools offer valuable features, but your specific needs will dictate the best fit. Whether it's the breadth of intent data with RocketReach or the depth of historical data with Apollo, each tool supports effective sales lead enhancement in its unique way.