vs Woodpecker: Best Cold Outreach Tool 2024

Last Updated on
June 7, 2024
Jason Gong
App automation expert

This article aims to compare and Woodpecker as cold outreach tools, helping you choose the best option and offering a detailed analysis of their features. Although these tools offer broader functionalities, this comparison focuses solely on their cold outreach capabilities. The purpose of this comparison is to assist in selecting the most effective tool for your needs, considering that efficient tool selection is crucial for saving time on repetitive tasks. Learn more about Bardeen, a task copilot that automates your browser tasks to save you time.

Campaign CreationMulti-channel campaign creation with AIStep-based campaign creation
DeliverabilityBasic email deliverability settingsAdvanced email warmup and recovery
PersonalizationAI-powered email personalizationCustom fields and snippets for personalization
AIComprehensive AI-driven email sequence creationAI for personalized, context-aware emails
Native EnrichmentNative data enrichment capabilitiesNo native lead enrichment
Social AutomationMulti-channel social automationNo social media automation
PricingMultiple pricing tiers, including a free planSingle pricing package, cheaper annually

Campaign Creation - Multi-Channel Outreach Vs. Email Focus is more versatile in managing multi-channel campaigns compared to Woodpecker.

__wf_reserved_inherit's Sequences allow creation of campaigns across multiple channels. not only supports emails but also integrates LinkedIn, SMS, and WhatsApp within its campaign creation, allowing users to communicate across various platforms seamlessly. Additionally, it offers AI-driven suggestions and conditional variables which enhance the personalization of each message.

In comparison, Woodpecker focuses primarily on email and LinkedIn integrations but does not mention support for SMS or WhatsApp. It provides a straightforward campaign creation process with a strong emphasis on email customization and scheduling.

For businesses that require a broader range of communication tools and advanced features like AI assistance, would likely be the better choice. To elevate your campaign effectiveness further, consider using Bardeen to automate and enrich lead data, ensuring your messages are both timely and tailored.

__wf_reserved_inherit's Sequences allow creation of campaigns across multiple channels.'s Sequences feature enables users to create multi-channel campaigns that engage leads through email, LinkedIn, SMS, and WhatsApp. The intuitive campaign builder allows for quick and easy sequence creation using templates, custom steps, or with the help of AI.

Key features of's Sequences:

  • Multi-channel outreach: Engage leads across email, LinkedIn, SMS and WhatsApp from one central campaign.
  • Flexible campaign creation: Build sequences using templates, from scratch, or get assistance from AI.
  • Conditional variables: Personalize messages at scale using custom variables and conditional logic.
  • Short, sweet emails: The interface encourages keeping email copy concise and to-the-point for better engagement.


Woodpecker campaign creation interface with path, prospects, and summary steps.

Woodpecker provides an intuitive interface for creating automated multichannel outreach campaigns. The campaign creation process is broken down into three key steps:

  • Path: Define the sequence of touchpoints and actions in your campaign, such as sending emails, LinkedIn tasks, and follow-ups.
  • Prospects: Import or manually add the prospects you want to target in your campaign, ensuring you're reaching the right audience.
  • Summary: Review and finalize your campaign settings, including sender details, scheduling, and any additional customization options.

Some notable aspects of Woodpecker's campaign creation feature include:

  • Multichannel automation: Integrate email outreach with LinkedIn tasks for a comprehensive approach.
  • Customizable email templates: Tailor your messages to your target audience for better engagement.
  • Flexible scheduling options: Set the timing and frequency of your campaign to align with your strategy.
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Deliverability - Maintaining Positive Sender Reputation

Woodpecker holds a significant edge over in terms of deliverability support due to its comprehensive built-in features.

Woodpecker's Warm-up & Recovery tab helps maintain email deliverability.

Woodpecker's dedicated warm-up and recovery features optimize email deliverability, offering tools to establish and maintain a positive sender reputation. In contrast, provides basic safety settings such as email rate limits and manual blacklists but lacks integrated email warming, which can be critical for new domains or cold outreach campaigns.

For users needing robust deliverability features straight out of the box, Woodpecker's solution is more suitable. However, users of might benefit from pairing it with a powerful email automation tool like Bardeen to enhance their email strategies.

__wf_reserved_inherit's email safety settings for controlling email sending limits and reputation. provides some basic email deliverability features to help maintain your email sender reputation and avoid spam filters. While not as comprehensive as dedicated email warming services, these settings allow you to configure key parameters:

  • Delay before sending first email: Set a delay in seconds before the first email in a sequence is sent to a new contact, protecting your reputation.
  • Max daily emails per contact: Limit the number of emails sent to each contact per day to avoid overwhelming recipients.
  • Auto replies and bounces: Choose how auto replies and bounce emails are handled in your email client and Reply inbox.
  • Multiple inboxes: Connect multiple inboxes, though campaigns can only send from one inbox at a time.
  • Manual blacklists: Maintain an exclusion list of domains to avoid sending to.

For optimal deliverability, consider using in conjunction with a dedicated email warming service. This will help establish your sender reputation more robustly before launching campaigns.


Woodpecker provides built-in email warmup and recovery to optimize deliverability.

Woodpecker prioritizes deliverability by offering built-in features and best practices to help emails reach the inbox and avoid spam filters. The platform provides tools to monitor, warm up, and recover email accounts, ensuring optimal performance for cold email campaigns.

Key features for deliverability:

  • Bounce Shield: Protects deliverability by verifying email addresses and minimizing bounce rates
  • Email Warmup: Gradually increases email sending volume to establish a positive sender reputation
  • Inbox Rotation: Utilizes multiple mailboxes to distribute sending and maintain deliverability
  • Spam Word Finder: Identifies and removes potential spam triggers in email content

Reddit users express positive sentiment towards Woodpecker's deliverability features:

👍 "Woodpecker has a built in verification tool, when you type the email addresses it verifies if they exist automatically which is super helpful, this helps keep bounce rate close to zero and also works well for deliverability." - r/Emailmarketing
👍 "Woodpecker... has built-in email verification, so you are safe when it comes to deliverability and it makes sure your emails land in the main inbox and not in SPAM." - r/AutomateTheGrind
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Personalization - Boost Engagement with Tailored Emails

When comparing the personalization features of and Woodpecker, provides a more versatile toolset for crafting tailored emails.

__wf_reserved_inherit email editor with personalization options like variables, templates, and AI assistance. stands out with its AI integration, using tools like Jason AI and GPT-3 to help generate and refine email content, along with a broad selection of pre-made templates and rich media options like images, videos, and meeting links. This combination not only enhances customization but also streamlines the creation process.

While Woodpecker also supports personalized emails and integrates with LinkedIn for tailored outreach, it does not match the advanced AI capabilities and the extensive template library that offers. Woodpecker's personalization relies more on custom fields and snippets, which are useful but require more manual input compared to’s automated solutions.

To further boost your email personalization and efficiency, consider integrating Bardeen. Bardeen can automate the creation of customized outreach emails and enrich contact information, making your process both faster and more effective.

__wf_reserved_inherit email editor with personalization options like variables, templates, and AI assistance. offers a comprehensive email editor that makes personalizing emails for each lead a straightforward process. With a variety of tools at your disposal, you can craft targeted messages that resonate with your prospects.

  • Pre-made templates: Choose from a library of templates for different situations to get started quickly.
  • AI-powered creation: Leverage Jason AI and GPT-3 to generate or optimize email content.
  • Variables: Easily insert personalized variables using { } brackets to dynamically populate lead information.
  • Preview functionality: See how your email will look with the handy "preview" button.
  • Rich media support: Include links, images, videos, and meeting links to engage recipients.


Woodpecker offers multiple personalization fields for email campaigns.

Woodpecker provides a range of options for personalizing email campaigns to better engage prospects. By tailoring outreach to the specific characteristics and interests of each lead, users can improve the effectiveness of their sales efforts.

Key personalization features:

  • Custom fields: Woodpecker supports various custom fields like first name, last name, company, and more to dynamically insert prospect-specific information into emails.
  • LinkedIn integration: Users can connect their LinkedIn account to personalize outreach based on prospect data from the platform.
  • Snippets: Frequently used text blocks can be saved as snippets and easily inserted into emails to streamline the personalization process.
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AI Features - Automating Email Personalization's AI feature, Jason AI, offers a more robust and integrated solution for email sequence automation compared to Woodpecker's OpenAI integration.

Jason AI in action: Crafting personalized email sequences in

Jason AI not only generates the entire email sequence, including personalized openings based on social touches and other channels, but it also supports multilingual capabilities and allows for effortless content editing within the platform.

While Woodpecker leverages OpenAI to personalize emails, it primarily focuses on basic customization using AI without the extensive sequence and multichannel integration capabilities present in

To enhance your outreach further, consider using Bardeen, which can augment these AI features by integrating additional context about leads, like recent social activity or detailed company info, into your email sequences.

For users needing comprehensive, AI-driven sequence creation and multichannel outreach capabilities, with Jason AI is the superior choice.

__wf_reserved_inherit's Jason AI generates personalized email content based on user prompts.'s AI-powered writing assistant, Jason AI, simplifies the process of creating personalized email sequences. By leveraging ChatGPT's language model, Jason AI can generate entire sequences, including initial emails, follow-ups, and social touches, based on a user-provided prompt.

Key features of Jason AI:

  • Comprehensive sequence generation: Creates complete email sequences with a single prompt
  • Personalized content: Tailors email content to individual prospects using social media data
  • Multi-channel outreach: Suggests additional channels for reaching out to prospects
  • Multilingual support: Offers writing, editing, and translation capabilities in over 100 languages
  • Effortless editing: Allows users to easily modify generated content to suit their needs

By integrating AI capabilities into the sequence creation process, empowers users to craft highly personalized and effective outreach campaigns with minimal effort.


AI-powered email personalization in Woodpecker using OpenAI integration.

Woodpecker's AI-powered email personalization, enabled through its OpenAI integration, allows users to generate unique, tailored emails for each lead in their campaigns. This feature leverages custom signals and data points to create highly relevant and engaging content.

Key aspects of Woodpecker's AI email personalization:

  • OpenAI integration: Utilizes the advanced language model to generate human-like, contextual email content.
  • Personalization at scale: Automatically creates personalized emails for each lead based on their specific data and characteristics.
  • Custom signals: Incorporates unique data points and signals to ensure the generated content is highly relevant and targeted.
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Native Enrichment - Amplify Lead Information Directly has a clear edge over Woodpecker regarding native leads enrichment capabilities.

__wf_reserved_inherit's enrichment options for contact data provides diverse data enrichment options directly within its platform, allowing users to update and add detailed information to contact and account records. This feature supports sales efforts by ensuring access to accurate and comprehensive data about leads.

Woodpecker, on the other hand, lacks the capability for native lead enrichment. Users must rely on third-party services or manual methods to add similar data, which can be less efficient and potentially more costly in terms of time and resources.

To bridge this gap and enhance productivity, consider using Bardeen to automate the collection and integration of lead data from various sources directly into your sales tools. This can significantly improve your lead management processes.

For teams prioritizing efficient lead management and data-driven strategies,'s built-in enrichment tools make it a more suitable choice.

__wf_reserved_inherit offers standard and extended enrichment options for contact data. provides native data enrichment capabilities to help populate contact and account records with accurate, up-to-date information. This feature allows you to gather essential details about your leads and customers directly within the platform.

  • Comprehensive database: For each contact or account,'s database provides key information like email addresses, phone numbers, department, company address, and more. The data is regularly updated to maintain accuracy.
  • Enrichment options: You can choose between standard fields enrichment, which populates unoccupied default fields, or extended enrichment with custom fields. Extended enrichment enables the creation of 24 unique custom fields per Contact, but requires contacting support for setup.
  • Data credits: Enriching one contact consumes one data credit. Note that the addition of custom fields will be uniformly applied across all contacts within your team's database during the enrichment process.

By leveraging's native data enrichment, you can enhance your contact and account records with relevant, actionable information to support your sales engagement efforts.


Woodpecker does not currently support native lead enrichment within its platform. Users looking to gather additional data on their leads, such as buyer signals from other sources, will need to rely on third-party integrations or manual data collection outside of Woodpecker.

While this may be a limitation for some users, Woodpecker still offers a robust set of features for creating and managing email sequences, personalizing outreach, and tracking engagement. However, the lack of built-in lead enrichment functionality may require additional effort from users to gather relevant data on their prospects.

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Social Automation - Managing Multiple Communication Channels stands out for its robust social automation features, offering a versatile suite for managing various communication channels within sales sequences.

__wf_reserved_inherit integrates multiple communication channels for comprehensive outreach.

In contrast, Woodpecker does not currently offer social media automation or enrichment capabilities within its Sequences feature. This limitation could be significant for users who rely heavily on social media for engagement and lead generation.

Users looking to maximize their outreach across multiple platforms will find's diverse channel support beneficial. For those who want to automate across email, LinkedIn, SMS, and WhatsApp, provides an integrated solution that can potentially increase engagement and conversion rates.

If enriching social media profiles and automating social interactions are critical to your sales process, consider integrating Bardeen. It can retrieve information from social platforms and automate actions to enhance your social media management strategies.

__wf_reserved_inherit offers a range of communication channels for tasks within sequences.'s Sequences feature provides a comprehensive set of communication channels to automate various tasks within your sales engagement campaigns. This social automation capability allows you to connect with prospects across multiple touchpoints, increasing the chances of successful outreach.

Key features of's social automation:

  • Email integration: Send automated emails as part of your sequences directly from
  • LinkedIn tasks: Automate LinkedIn connection requests and messages to engage with prospects on the platform
  • SMS and WhatsApp: Incorporate SMS and WhatsApp messages into your sequences for a multi-channel approach
  • Manual tasks: Include manual tasks such as calls or personalized emails to balance automation with human touch
  • Additional channels: Utilize other communication methods like meetings and to-dos to further customize your outreach

By leveraging's social automation features, you can create sequences that effectively combine various channels to reach prospects where they are most responsive. This multi-channel approach helps build relationships and increases the likelihood of moving prospects through your sales funnel.


Woodpecker does not currently offer social media automation or enrichment capabilities within its Sequences feature. The platform is primarily focused on email outreach and does not have native integrations with social platforms for lead enrichment or automated messaging.

While this may be a limitation for some users who rely heavily on social media for their sales engagement efforts, Woodpecker's email-centric approach allows the company to focus on providing a robust and user-friendly experience for creating, managing, and optimizing email campaigns.

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Pricing Tiers - Choose what suits your business best presents a more flexible pricing model with four distinct tiers, including a free option, making it suitable for a variety of business sizes and needs.

Woodpecker, however, offers a single package that is slightly cheaper when billed annually, with a straightforward approach that includes a 7-day free trial.

For businesses requiring a tailored approach, particularly agencies, might be more appealing due to its specialized "Agency" and "Reply Unlimited" plans, which, however, require a sales consultation. Conversely, Woodpecker's singular, inclusive package might be more attractive for users seeking simplicity and cost-effectiveness without the need for customization.

__wf_reserved_inherit pricing tiers showing per-user monthly pricing and included features. offers a simple and transparent pricing model with four tiers: Free, Starter, Professional (most popular), and Ultimate. The paid plans are billed annually on a per-user basis, with prices ranging from $49 to $139 per user per month.

Key aspects of's pricing:

  • Free plan: Includes basic features like sequence builder, lead search via Chrome extension, and unlimited data export to CSV
  • Paid plans: Offer increasing levels of features and capacity, such as more mailboxes per user, higher data search credits, AI credits, and advanced features like dedicated CSM and deliverability service in the Ultimate plan
  • Free trial: 14-day free trial available for paid plans
  • Agency plans: Customized plans available for agencies with specific needs, requiring a consultation with the sales team
  • Reply Unlimited: Enterprise-level solution with custom pricing, also requiring a consultation with sales


Woodpecker's Agency plan offers a simple pricing structure with a free trial.

Woodpecker's Agency plan is designed for agencies looking to manage multiple client campaigns from a single panel. The pricing model is straightforward, with a single package that scales based on the number of contacted prospects.

  • Billing model: Monthly or annual billing, with a slight discount for annual commitments.
  • Free trial: A 7-day free trial is available, limited to 50 contacted prospects.
  • Pricing: Starts at $56 per month for 500 contacted prospects, with the ability to scale up as needed.
  • Key features: All core features are included, such as unlimited team members, email accounts, and access to the AI email assistant and other add-ons.
  • Sales contact: No sales contact is required; users can sign up and manage their account directly through the platform.
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Which is Best for Multichannel Campaign Management? and Woodpecker both serve as powerful tools for cold outreach, but they shine in different scenarios. excels with its ability to manage multichannel campaigns, incorporating emails, LinkedIn, SMS, and WhatsApp. This makes it ideal for businesses looking for a comprehensive platform that can handle diverse communication needs.

Woodpecker, while more focused on email and LinkedIn, offers simplicity and effectiveness in these channels. It's particularly strong in email deliverability and personalization, making it suitable for those who prioritize email-based campaigns.

Use if your campaigns require broad channel integration and dynamic outreach strategies. Choose Woodpecker if you need a focused, robust tool for email and LinkedIn outreach with excellent deliverability support.

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