How to connect Realtor.com + Salesforce

For sales and prospecting professionals, the integration of Realtor.com and Salesforce can be a game-changer. With Salesforce's robust CRM tools, sales professionals can easily manage and track leads from Realtor.com, ensuring no opportunities are missed. Automations like Create Salesforce leads from LinkedIn people search can be used to automatically generate leads in Salesforce, reducing manual data entry and increasing efficiency. This integration can streamline the sales process, improve follow-ups, and ultimately lead to higher conversion rates.

For marketing professionals, the integration of Realtor.com and Salesforce can provide invaluable insights into customer behavior and preferences. By using automations such as Save the currently opened Realtor.com property to Coda, marketers can seamlessly transfer property data from Realtor.com to Salesforce. This data can be used to tailor marketing campaigns, understand market trends, and develop strategies that resonate with the target audience. With this integration, marketers can drive more targeted and effective marketing campaigns.