Felix Savino is a Sales Development Rep (SDR) at Kinsta.com. With more than 300+ employees, Kinsta manages Wordpress hosting for 55,000+ users around the world.
As an SDR, the problem that Felix faces on a daily basis is lead generation and competitive listening. Like many SDRs, Felix kept track of his competitor’s social media profiles looking for unhappy customers to offer Kinsta as a better alternative.
Previously, Felix would look at review websites like G2 to find these customers.
Then, Felix would look for reviews that had less than 3.1 stars as this signaled a “warm” lead to Felix’s Sales team.
Finally, these warm leads were manually added to their HubSpot CRM.
Clearly, this process wasn’t scalable. Felix wanted to track 300+ competitors on G2.com and doing this manually was simply impossible. There had to be a better way.
Enter Bardeen AI. Felix approached Bardeen with a request to automate the process of watching 300+ competitor pages on G2.com and adding the ones with less than 3.1 Review Rating to their HubSpot CRM.
The result was an Autobook - an automation that runs every morning at 1030AM as Felix drinks his morning coffee.
This automation copy-pastes all product reviews with less than 3.1 Rating Review from 300+ competitor pages that offer Managed Hosting on
SOC 2 Type II, GDPR and CASA Tier 2 and 3 certified — so you can automate with confidence at any scale.
