How SDRs at Kinsta Automate Competitive Listening with HubSpot and Bardeen AI

Felix Savino is a Sales Development Rep (SDR) at Kinsta.com. With more than 300+ employees, Kinsta manages Wordpress hosting for 55,000+ users around the world.

As an SDR, the problem that Felix faces on a daily basis is lead generation and competitive listening. Like many SDRs, Felix kept track of his competitor’s social media profiles looking for unhappy customers to offer Kinsta as a better alternative.

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Previously, Felix would look at review websites like G2 to find these customers.

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Then, Felix would look for reviews that had less than 3.1 stars as this signaled a “warm” lead to Felix’s Sales team.

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Finally, these warm leads were manually added to their HubSpot CRM.

Clearly, this process wasn’t scalable. Felix wanted to track 300+ competitors on G2.com and doing this manually was simply impossible. There had to be a better way.

Enter Bardeen AI. Felix approached Bardeen with a request to automate the process of watching 300+ competitor pages on G2.com and adding the ones with less than 3.1 Review Rating to their HubSpot CRM.

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The result was an Autobook - an automation that runs every morning at 1030AM as Felix drinks his morning coffee.

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This automation copy-pastes all product reviews with less than 3.1 Rating Review from 300+ competitor pages that offer Managed Hosting on G2.com to a Google Sheet.

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Then, once Felix has reviewed this list, he runs a Playbook that adds these leads to his HubSpot CRM

And voila! All of the leads were successfully added to his HubSpot CRM in less than 30 seconds.

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If you’re an SDR or manage a Sales team, it’s clear from Felix’s story that using Bardeen to automate Competitor Listening can increase your company’s revenue while saving your team valuable time better spent elsewhere.