How SDRs at Kinsta Automate Competitive Listening with HubSpot and Bardeen AI
As an SDR, the problem that Felix faces on a daily basis is lead generation and competitive listening. Like many SDRs, Felix kept track of his competitor’s social media profiles looking for unhappy customers to offer Kinsta as a better alternative.
Previously, Felix would look at review websites like G2 to find these customers.
Then, Felix would look for reviews that had less than 3.1 stars as this signaled a “warm” lead to Felix’s Sales team.
Finally, these warm leads were manually added to their HubSpot CRM.
Clearly, this process wasn’t scalable. Felix wanted to track 300+ competitors on G2.com and doing this manually was simply impossible. There had to be a better way.
Enter Bardeen AI. Felix approached Bardeen with a request to automate the process of watching 300+ competitor pages on G2.com and adding the ones with less than 3.1 Review Rating to their HubSpot CRM.
The result was an Autobook - an automation that runs every morning at 1030AM as Felix drinks his morning coffee.
This automation copy-pastes all product reviews with less than 3.1 Rating Review from 300+ competitor pages that offer Managed Hosting on G2.com to a Google Sheet.
Then, once Felix has reviewed this list, he runs a Playbook that adds these leads to his HubSpot CRM
And voila! All of the leads were successfully added to his HubSpot CRM in less than 30 seconds.
How it works
Results & Benefits
If you’re an SDR or manage a Sales team, it’s clear from Felix’s story that using Bardeen to automate Competitor Listening can increase your company’s revenue while saving your team valuable time better spent elsewhere.
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