Sales
How SDRs at Kinsta Automate Competitive Listening with HubSpot and Bardeen AI
About the company:
Kinsta
Industry:
IT Services and IT Consulting
Company Size:
300+
Website:
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This playbook is a valuable asset for identifying sales triggers in our outbound strategy. Rather than initiating completely cold outreach to potential leads, we now have the ability to pinpoint compelling reasons to get in touch.
Felix Savino
Sales Development Representative
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Introduction
Felix Savino is a Sales Development Rep (SDR) at Kinsta.com. With more than 300+ employees, Kinsta manages Wordpress hosting for 55,000+ users around the world.
Problem
As an SDR, the problem that Felix faces on a daily basis is lead generation and competitive listening. Like many SDRs, Felix kept track of his competitor’s social media profiles looking for unhappy customers to offer Kinsta as a better alternative.
Previously, Felix would look at review websites like G2 to find these customers.
Then, Felix would look for reviews that had less than 3.1 stars as this signaled a “warm” lead to Felix’s Sales team.
Finally, these warm leads were manually added to their HubSpot CRM.
Clearly, this process wasn’t scalable. Felix wanted to track 300+ competitors on G2.com and doing this manually was simply impossible. There had to be a better way.
Bardeen's Solution
Enter Bardeen AI. Felix approached Bardeen with a request to automate the process of watching 300+ competitor pages on G2.com and adding the ones with less than 3.1 Review Rating to their HubSpot CRM.
The result was an Autobook - an automation that runs every morning at 1030AM as Felix drinks his morning coffee.
This automation copy-pastes all product reviews with less than 3.1 Rating Review from 300+ competitor pages that offer Managed Hosting on
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