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Are you looking for the best sales team software to supercharge your sales process? Look no further! In this comprehensive guide, we've curated a list of the top 19 tools that can help you automate repetitive sales tasks with AI, and gain valuable insights into your sales performance.
From AI-powered CRM platforms to robust analytics and reporting tools, we've got you covered. Each software is sorted by key features, pros, cons, and customer reviews to help you make an informed decision.
Whether you're a small business owner or a sales manager at a large enterprise, you'll find the perfect solution to streamline your sales workflow and boost your team's productivity with AI automation. Let's dive in and explore the best sales team software available today!
Bardeen is a top choice for sales teams looking to automate repetitive tasks and improve productivity. As an AI-powered browser extension, Bardeen integrates with popular apps like HubSpot, Salesforce, and LinkedIn, making it a versatile tool for sales automation. Download the Bardeen Chrome extension to start automating your sales workflows today.
Bardeen's key features make it stand out among sales team software:
G2 users give Bardeen 4.9 out of 5 stars, praising its time-saving benefits and powerful automation features. One reviewer noted, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users highlighting its ease of use and practical automation capabilities. A user shared, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
Reddit users generally have positive sentiment towards Bardeen, appreciating its user-friendliness and extensive integration options for automating tasks like web scraping and data transfer between apps.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
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Pipedrive is a popular sales CRM and pipeline management software that helps sales teams stay organized, track deals, and close more sales. It offers a visual pipeline view, customizable deal stages, and powerful automation features to streamline the sales process.
Pipedrive's key features are designed to optimize sales workflows and boost productivity:
On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 1,898 reviews. Users praise its ease of use, customization options, and helpful automations. Some cons noted include occasional data syncing issues and limited reporting on basic plans.
G2 users give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the visual deal pipeline, email integration, and time-saving workflow automations. Suggested improvements include more granular reporting and better handling of large contact databases.
HubSpot Marketing Hub is a comprehensive marketing software that helps businesses attract, engage, and delight customers. It offers a wide range of features including lead generation, marketing automation, analytics, and more. HubSpot's intuitive interface and powerful capabilities make it a popular choice for businesses looking to streamline their marketing efforts and drive growth.
HubSpot Marketing Hub's key features are designed to help businesses effectively attract, convert, and delight customers throughout their entire journey.
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. Many praise its comprehensive feature set, ease of use, and ability to streamline marketing processes. However, some note the higher price point and initial learning curve as potential drawbacks.
On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5 based on 3,000+ reviews. Users highlight the platform's powerful automation capabilities, robust reporting, and excellent customer support. A few reviewers mention that the pricing can be steep for small businesses.
Salesforce is a leading CRM platform that offers a comprehensive suite of AI-powered sales tools. Its predictive analytics capabilities, personalized engagement features, and seamless integration with other Salesforce applications make it a top choice for businesses looking to optimize their sales processes and drive revenue growth.
These features enable sales teams to prioritize high-potential leads, optimize sales strategies, and maximize revenue opportunities.
On G2, users praise Salesforce's versatility and customization options, with one reviewer stating, "I regret not discovering its capabilities sooner." They highlight its strength in managing customer communications, creating reports, and automating tasks. The platform received an overall rating of 4.5 out of 5 stars from 1,980 reviews.
A Salesforce consultant on G2 emphasizes the platform's ability to handle end-to-end customer 360-degree solutions, noting that "Salesforce is an one stop solution for all industry specific requirements." They appreciate the automations and customizations available in each cloud.
Reddit users discuss the value of Salesforce for organizing work, ensuring data continuity, and managing activities, accounts, contacts, and deals. One user notes, "Salesforce have helped our businesses to meet customer requirements holistically." However, some mention the learning curve and costs associated with the platform.
Freshworks' Freshsales is an AI-powered sales CRM software best suited for running smart sales campaigns and planning sales processes through Kanban views. It automates mundane tasks, such as sending welcome emails, setting call reminders, adding new deals to CRM, and customer onboarding. Freddy AI offers deal recommendations to avoid last-minute bottlenecks and provides AI-powered insights for superior lead tracking.
These features make Freshworks a great fit for sales teams:
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. 76% rated it 5 stars, praising its reliability, flexibility, and excellent automation capabilities as an ITSM tool.
Capterra users give Freshdesk, the customer support product, an overall rating of 4.0. They appreciate the easy ticket management, customization options, and knowledge base. However, some feel the pricing is high and basic features are limited.
Reddit sentiment indicates Freshworks products have a bit of a learning curve but offer good value for growing businesses. Users like specific features but a few faced issues with the chatbot and inconsistent support. Overall it's seen as a capable system when set up properly.
Ambition is a sales enablement tool that encourages healthy competition among sales reps by integrating with data sources and scoring user performance in real-time using benchmarks set by sales managers. It provides sales TVs with real-time triggers, leaderboards, goals, and custom messages to keep the team motivated and informed. Ambition also offers personalized sales anthems every time reps exceed milestones, adding a fun and motivational element to performance tracking.
Ambition's key features focus on motivating sales teams through gamification and performance visibility:
On G2, Ambition has an average rating of 4.6 out of 5 stars from 572 reviews. Users praise its ability to immediately boost sales team engagement and the value of the gamification features.
Capterra reviewers also rate Ambition highly, with many noting the increased rep productivity and time savings for managers. Some mention an initial learning curve with setup.
Comments on Reddit suggest Ambition is a good fit for SDR teams in particular, with the leaderboards and contest features called out as motivating. Transparency into rep activities is another benefit noted.
Zendesk is a comprehensive customer service solution that provides a suite of tools to help sales teams deliver exceptional customer experiences. With a focus on simplifying customer interactions and streamlining workflows, Zendesk is a popular choice for businesses looking to improve their sales processes and boost customer satisfaction.
These features are particularly relevant for sales teams looking to provide top-notch customer service while optimizing their workflows and gaining a deeper understanding of customer needs.
On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise the platform's ability to simplify customer interactions and streamline workflows, while noting that the advanced features may require a bit more effort to master.
Capterra reviewers give Zendesk an overall rating of 4.4, highlighting its comprehensive feature set and powerful automation capabilities. Some users mention that the pricing can be higher compared to alternatives, especially for larger teams or those requiring advanced functionality.
Reddit sentiment suggests that while Zendesk is a powerful tool for customer service and support, it may be better suited for IT helpdesk environments rather than pure sales use cases. Users appreciate the platform's robustness but note that it may require significant customization and setup to align with specific sales processes.
Zoho is a comprehensive cloud software suite that includes AI-powered sales tools within its CRM platform. Zoho's AI assistant, Zia, provides intelligent insights and recommendations to help sales teams optimize their processes and close more deals. With features like predictive lead scoring, sentiment analysis, and conversational AI, Zoho's AI capabilities make it a strong contender in the sales software category.
Zoho's AI-driven sales tools offer several key features that are particularly relevant for boosting sales performance:
On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from 2,643 reviews. Users praise its ease of use, customization options, and value for money.
"Zoho CRM is a great database where we can connect customers easily. It's highly customizable with open task reminders and integrates well with third-party apps like Seamless.AI and ZoomInfo." - Santosh Gandhi G., Sales Manager
On Reddit, users discuss Zoho One as a comprehensive and affordable business management platform. Many appreciate its extensive feature set and integration capabilities, though some note a learning curve and occasional performance issues.
"Zoho serves as an 'enterprise bucket to assess new software' - if we need something new, we'll always look to see if Zoho One has something available." - Andy Trimmer, Head of Technology, Simply
Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. Currently serving over 4,000 sales teams in 70 countries, Salesmate lets reps focus on high-value deals so they can hit quotas more consistently. The pipeline updates in real-time, so you can see which deals are cruising at the expected speed, and which ones may need a nudge.
Salesmate solves pain points with customization and built-in tools:
On Capterra, users praise Salesmate's ease of use, customization, and responsive customer support, giving it an overall rating of 4.0 out of 5. They find it improves sales team efficiency and productivity.
G2 reviews highlight Salesmate as a good option for startups and small businesses. Users appreciate features like deal pipeline customization. It has 4.5 out of 5 stars.
Discussions on Reddit suggest Salesmate is a legitimate, functional platform for its affordable price when compared to alternatives like Freshsales. Reviewers like its Zapier integration and customization options.
Close is an all-in-one CRM built for small businesses to close more deals in less time. Its fast, automated, and user-friendly approach to sales makes it a top choice for growing teams. Close eliminates the need for multiple tools by combining calling, SMS, and email into one streamlined platform, providing full visibility on every touchpoint with leads.
Close offers several standout features that make it an attractive option for sales teams:
On G2, Close has an average rating of 4.7 out of 5 stars from over 1,100 reviews. Users praise its ease of use, time-saving automation, and customer support.
Capterra reviewers echo similar sentiments, giving Close an overall rating of 4.6. They appreciate the all-in-one functionality and customization options, though some note a learning curve with certain features.
Close also receives positive feedback on Reddit, with users recommending it for its speed, simplicity, and focus on core sales needs. However, some mention bugs and a preference for enterprise CRMs for larger teams.
Copper is a CRM platform built specifically for Google Workspaces and designed for small businesses. It offers a range of features that make it a strong choice for sales analytics, such as sales pipeline management, interaction tracking, customizable reports, lead qualification, and predictive analysis.
On G2, Copper has an average rating of 4.5 out of 5 stars from over 1,100 reviews. Many users praise its automation capabilities and ease of use, while some note minor UX issues.
Capterra reviewers give Copper an overall rating of 4.0, with both positive and negative experiences. Satisfied users highlight the time-saving benefits and helpful features, while critics mention occasional glitches and a learning curve.
Discussions on Reddit suggest Copper works well for businesses already using Google Workspace that need a straightforward CRM with core sales analytics functionality. However, it may not be the best fit for every team's unique requirements.
Attention is a next-generation sales conversational platform that helps businesses achieve their full potential with generative AI. It provides a fully-integrated AI-powered sales assistant that offers real-time coaching, automatically fills out CRMs after sales calls, and drafts intelligent follow-up emails that pull from conversations. This enables revenue leaders to have perfect visibility on their sales activity, providing them with accurate and updated enablement content and reports in minutes instead of days.
Attention's key features include:
On G2, Attention has an average rating of 5.0 out of 5 stars from 15 reviews. Users praise its CRM automation capabilities, prospect email generation, and time-saving benefits.
Sprout24 reviewers give Attention an average rating of 4.7, highlighting its call insights and analytics. Some note the AI grading can be harsh but helps identify areas for improvement.
A sampling of reviews indicates Attention is highly effective for automating manual CRM work, generating personalized follow-ups, and providing actionable conversation insights. The AI assistant provides valuable real-time coaching during calls. The consensus is that it's a significant time-saver that allows reps to focus on selling.
Creatio is a marketing and sales CRM platform that caters to large and mid-size businesses. It is included in this list of best sales team software because of its intelligent data feature that identifies holes in customer information and then sources it to complete profiles. This makes it a great tool for sales teams looking to have a comprehensive view of their customers and prospects.
Creatio offers several features that make it valuable for sales analytics:
On G2, users praise Creatio's ability to accommodate customizations to support their sales processes. They find the platform user-friendly with an intuitive interface. It has an average rating of 4.7 out of 5 stars.
Capterra reviewers give Creatio an overall rating of 4.0, highlighting that it handles their CRM needs effectively. Some users mention the extensive functionality can be daunting for beginners.
Reddit users recommend Creatio as a good low-code CRM platform that offers a complete 360-degree solution for sales, marketing and service management. They find it is worth checking out as an alternative to other CRMs.
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automation features, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles. It's an excellent choice for businesses looking to streamline their prospecting efforts and close more deals.
These features make ZoomInfo an essential tool for sales teams looking to improve their prospecting efficiency and effectiveness.
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise the platform's extensive database, powerful search capabilities, and helpful automation features. However, some note occasional data inaccuracies and a significant learning curve.
Discussions on Reddit highlight ZoomInfo's strengths for sales teams at mid-market and enterprise companies, with users noting the depth of contact and company information available. However, some users point out that the data may be less comprehensive for smaller companies in niche industries.
Nutshell is an all-in-one CRM and email marketing platform designed specifically for B2B organizations. It offers a range of features that make it a valuable tool for sales analytics, including sales forecasting, performance metrics tracking, and prospecting tools. Nutshell's ability to merge sales and marketing functions, along with its user-friendly interface, make it a popular choice for businesses looking to streamline their sales processes.
Nutshell offers several features that are particularly relevant for sales analytics:
On Capterra, Nutshell has an overall rating of 4.0 out of 5. Users praise its automation capabilities, intuitive interface, and time-saving benefits. Some reviewers note minor UX issues and a learning curve when getting started.
G2 reviewers give Nutshell 4.3 out of 5 stars, highlighting its user-friendliness for small teams and affordability compared to alternatives. A few users mention limitations with meeting scheduling and confusion around some features.
Gong.io is an AI-driven revenue intelligence platform that captures and analyzes customer interactions across various communication channels to provide deep insights into sales processes and customer behavior. By transforming conversations into actionable data, Gong.io enables sales teams to identify winning strategies, improve overall effectiveness, and drive revenue growth.
Gong.io's key features closely align with the needs of sales teams, making it a top choice for revenue intelligence:
On G2, Gong.io has an impressive 4.7 out of 5-star rating from over 5,750 reviews. Users praise its powerful call recording and analysis capabilities, time-saving features like automated follow-up email generation, and intuitive implementation.
Capterra reviewers appreciate Gong.io's ability to aggregate comprehensive account information into a streamlined interface and its continuous release of new features. Some users note occasional glitches and wish for more centralized reporting options.
Reddit sentiment highlights Gong.io as a highly impactful tool for sales, customer success, and product management teams. However, some users express concerns about the company's valuation and long-term sustainability given market corrections and competition from established players like Zoom.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.
Outreach also offers advanced capabilities for pipeline management, forecasting, deal insights, and conversation intelligence to help sales teams close more deals.
On G2, users praise Outreach for being a "great prospecting tool for Sales Reps." They highlight its ease of use, ability to share messaging across teams, and customizable sequences. The platform has an average rating of 4.3 out of 5 stars from over 3,400 reviews on G2.
Capterra reviewers echo similar sentiments, noting Outreach's many useful features for a sales organization. A few mentioned the homepage can feel overwhelming at first but is easy to navigate with some experience.
Outreach has mixed reviews on Reddit, with some users finding it clunky compared to alternatives like SalesLoft. However, most agree it is a robust tool for LinkedIn automation and outreach when set up properly.
ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications. ActiveCampaign offers features such as email segmentation, lead scoring, predictive sending, and behavioral analytics.
ActiveCampaign's multichannel marketing automation capabilities enable businesses to engage customers across email, SMS, and digital campaigns. Its AI-powered insights and recommendations help optimize campaigns for maximum impact.
On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its powerful automation capabilities and user-friendly interface.
Capterra reviewers give ActiveCampaign an overall rating of 4.6, highlighting its feature-rich platform and excellent customer support. Some noted the pricing can be high for small businesses.
On Reddit, users find ActiveCampaign to be a robust and trustworthy system for marketing automation. They appreciate the responsive support and ability to scale campaigns. However, some mention occasional bugginess and a learning curve for maximizing its potential.
DocuSign is a widely-used electronic signature and digital transaction management software that simplifies and accelerates the agreement process. It is an essential tool for sales teams looking to streamline their contract workflows, reduce manual paperwork, and improve the overall customer experience. DocuSign's ease of use, security features, and seamless integrations make it a top choice for businesses of all sizes.
DocuSign automates the entire document signing process, from sending agreements for signature to tracking progress and receiving completed documents. This eliminates the need for printing, scanning, and mailing physical documents, saving valuable time and resources. With DocuSign, sales teams can close deals faster, improve contract accuracy, and enhance collaboration with clients and internal stakeholders.
On G2, DocuSign has an average rating of 4.5 out of 5 stars from over 2,300 reviews. Users praise its efficiency, security, and integration capabilities, while noting the high cost as a potential drawback.
Capterra reviewers give DocuSign an overall rating of 4.0, highlighting its user-friendly interface, time-saving automation, and ability to handle sensitive documents compliantly. Some users mention occasional mobile app issues.
Reddit sentiment suggests that while DocuSign is feature-rich, its pricing may not be justified for some businesses compared to more affordable alternatives like Adobe Sign, HelloSign, and PandaDoc. However, larger enterprises still value DocuSign's advanced functionality and market leadership.
Choosing the best sales team software depends on your specific needs, budget, and the size of your organization. Key factors to consider include the features offered, ease of use, customization options, integrations, and customer support.
Among the top choices mentioned in this article, Bardeen stands out for its AI-powered automation capabilities, extensive integrations, and user-friendly interface. It's an excellent option for sales teams looking to streamline their workflows and boost productivity. Pipedrive is another popular choice, known for its visual deal pipeline, customizable stages, and powerful automations. HubSpot Marketing Hub is a comprehensive platform that offers a wide range of features for lead generation, marketing automation, and analytics.
To get started with Bardeen, simply download and install the Chrome extension. You can sign up for free and explore its powerful automation features. For even more advanced capabilities, consider starting a 14-day free trial of Bardeen's premium features to experience the full potential of AI-driven sales automation.
Ultimately, the best sales team software is the one that aligns with your team's goals, enhances your processes, and helps you close more deals efficiently. By leveraging the right tools and automation, you can take your sales performance to the next level and drive long-term success.
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