19 Best Sales Team Software: Top Tools for 2024

Raz Popescu
Raz Popescu
LAST UPDATED
September 6, 2024
TL;DR

Looking for the best sales team software? Check out Bardeen for AI-powered sales automation.

By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.

If you want to boost your sales productivity, try our AI for sales. It helps with prospecting, lead generation, and email outreach. Save time and focus on closing deals.

Are you looking for the best sales team software to supercharge your sales process? Look no further! In this comprehensive guide, we've curated a list of the top 19 tools that can help you automate repetitive sales tasks with AI, and gain valuable insights into your sales performance.

From AI-powered CRM platforms to robust analytics and reporting tools, we've got you covered. Each software is sorted by key features, pros, cons, and customer reviews to help you make an informed decision.

Whether you're a small business owner or a sales manager at a large enterprise, you'll find the perfect solution to streamline your sales workflow and boost your team's productivity with AI automation. Let's dive in and explore the best sales team software available today!

1. Bardeen

Bardeen is a top choice for sales teams looking to automate repetitive tasks and improve productivity. As an AI-powered browser extension, Bardeen integrates with popular apps like HubSpot, Salesforce, and LinkedIn, making it a versatile tool for sales automation. Download the Bardeen Chrome extension to start automating your sales workflows today.

Key Features

Bardeen's key features make it stand out among sales team software:

Popular Use Cases

Pros

Cons

  • Steeper learning curve compared to simpler sales automation tools
  • Higher pricing for premium features and credits
  • Limited mobile app functionality

Reviews

G2 users give Bardeen 4.9 out of 5 stars, praising its time-saving benefits and powerful automation features. One reviewer noted, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users highlighting its ease of use and practical automation capabilities. A user shared, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

Reddit users generally have positive sentiment towards Bardeen, appreciating its user-friendliness and extensive integration options for automating tasks like web scraping and data transfer between apps.

Pricing

  • Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
  • Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
  • Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
  • Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to take your sales team's productivity to the next level? Sign up for Bardeen's free 14-day trial of premium features and experience the power of AI-driven sales automation.

2. Pipedrive

Pipedrive is a popular sales CRM and pipeline management software that helps sales teams stay organized, track deals, and close more sales. It offers a visual pipeline view, customizable deal stages, and powerful automation features to streamline the sales process.

Key Features

Pipedrive's key features are designed to optimize sales workflows and boost productivity:

  • Visual deal pipeline for tracking sales progress
  • Customizable deal stages to match your sales process
  • Email integration and tracking for seamless communication
  • Workflow automations to eliminate manual tasks

Popular Use Cases

  • Managing complex B2B sales cycles with multiple deal stages
  • Automating follow-up emails and tasks to nurture leads
  • Forecasting revenue based on deal probability and value

Pros

  • Intuitive and user-friendly interface
  • Powerful customization options
  • Extensive integration with 400+ apps

Cons

  • Limited reporting capabilities on lower-tier plans
  • Occasional syncing issues with third-party integrations

Pricing

  • Essential plan starts at $12.50 per user/month billed annually
  • Advanced, Professional, and Enterprise plans available
  • 14-day free trial, no credit card required

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 1,898 reviews. Users praise its ease of use, customization options, and helpful automations. Some cons noted include occasional data syncing issues and limited reporting on basic plans.

G2 users give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the visual deal pipeline, email integration, and time-saving workflow automations. Suggested improvements include more granular reporting and better handling of large contact databases.

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software that helps businesses attract, engage, and delight customers. It offers a wide range of features including lead generation, marketing automation, analytics, and more. HubSpot's intuitive interface and powerful capabilities make it a popular choice for businesses looking to streamline their marketing efforts and drive growth.

Key Features

  • Lead generation and management tools to attract and nurture prospects
  • Powerful marketing automation to personalize customer journeys
  • Robust analytics and reporting to measure marketing ROI
  • Seamless integration with CRM and sales tools

HubSpot Marketing Hub's key features are designed to help businesses effectively attract, convert, and delight customers throughout their entire journey.

Popular Use Cases

  • Creating and managing inbound marketing campaigns to generate leads
  • Nurturing leads with targeted email marketing and personalized content
  • Analyzing marketing performance and optimizing strategies

Pros

  • All-in-one marketing platform with extensive features
  • User-friendly interface and intuitive navigation
  • Seamless integration with sales and service tools

Cons

  • Higher pricing compared to some alternatives
  • Steeper learning curve due to extensive capabilities
  • Some advanced features may be overwhelming for small businesses

Pricing

  • Starter: Starts at $45/month
  • Professional: Starts at $800/month
  • Enterprise: Custom pricing
  • Free tools available with limited features

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. Many praise its comprehensive feature set, ease of use, and ability to streamline marketing processes. However, some note the higher price point and initial learning curve as potential drawbacks.

On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5 based on 3,000+ reviews. Users highlight the platform's powerful automation capabilities, robust reporting, and excellent customer support. A few reviewers mention that the pricing can be steep for small businesses.

4. Salesforce

Salesforce is a leading CRM platform that offers a comprehensive suite of AI-powered sales tools. Its predictive analytics capabilities, personalized engagement features, and seamless integration with other Salesforce applications make it a top choice for businesses looking to optimize their sales processes and drive revenue growth.

Key Features

  • Lead, account, contact, and opportunity management
  • Forecast management and predictive AI
  • Lead and opportunity scoring
  • Einstein activity capture

These features enable sales teams to prioritize high-potential leads, optimize sales strategies, and maximize revenue opportunities.

Popular Use Cases

  • Predictive lead scoring to identify and prioritize high-value prospects
  • Personalized engagement through AI-powered insights and recommendations
  • Streamlined sales processes with automated tasks and workflows

Pros

  • Robust predictive analytics capabilities
  • Seamless integration with other Salesforce applications
  • Extensive customization options to fit unique business needs

Cons

  • Higher price point compared to some alternatives
  • Complexity may require additional training for users
  • Web services API costs an additional $25 per user, per month for the professional plan

Pricing

  • Starter Suite: $25 per user, per month, billed annually
  • Professional: $80 per user, per month, billed annually
  • Enterprise: $165 per user, per month, billed annually
  • Unlimited: $330 per user, per month, billed annually
  • Einstein 1 Sales: $500 per user, per month, billed annually

Reviews

On G2, users praise Salesforce's versatility and customization options, with one reviewer stating, "I regret not discovering its capabilities sooner." They highlight its strength in managing customer communications, creating reports, and automating tasks. The platform received an overall rating of 4.5 out of 5 stars from 1,980 reviews.

A Salesforce consultant on G2 emphasizes the platform's ability to handle end-to-end customer 360-degree solutions, noting that "Salesforce is an one stop solution for all industry specific requirements." They appreciate the automations and customizations available in each cloud.

Reddit users discuss the value of Salesforce for organizing work, ensuring data continuity, and managing activities, accounts, contacts, and deals. One user notes, "Salesforce have helped our businesses to meet customer requirements holistically." However, some mention the learning curve and costs associated with the platform.

5. Freshworks

Freshworks' Freshsales is an AI-powered sales CRM software best suited for running smart sales campaigns and planning sales processes through Kanban views. It automates mundane tasks, such as sending welcome emails, setting call reminders, adding new deals to CRM, and customer onboarding. Freddy AI offers deal recommendations to avoid last-minute bottlenecks and provides AI-powered insights for superior lead tracking.

Key Features

These features make Freshworks a great fit for sales teams:

  • AI-powered recommendations and insights to close deals faster
  • Automate repetitive tasks like emails, reminders, and data entry
  • Track sales campaigns and processes with visual Kanban views
  • Freddy AI captures high-quality leads and avoids bottlenecks

Popular Use Cases

  • Streamlining sales processes and campaign management
  • Automating mundane tasks to boost sales productivity
  • Leveraging AI insights for better lead tracking and conversions

Pros

  • Powerful AI capabilities for deal recommendations and insights
  • Intuitive interface with useful visualizations like Kanban views
  • Robust automation features to eliminate manual work

Cons

  • Slow customer service and inaccurate documentation at times
  • Some limitations with integrations and data exports

Pricing

  • Growth plan starts at $9/user/month billed annually (about $11 USD)
  • Pro plan at $39/user/month and Enterprise at $59/user/month
  • 15-day free trial available

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. 76% rated it 5 stars, praising its reliability, flexibility, and excellent automation capabilities as an ITSM tool.

Capterra users give Freshdesk, the customer support product, an overall rating of 4.0. They appreciate the easy ticket management, customization options, and knowledge base. However, some feel the pricing is high and basic features are limited.

Reddit sentiment indicates Freshworks products have a bit of a learning curve but offer good value for growing businesses. Users like specific features but a few faced issues with the chatbot and inconsistent support. Overall it's seen as a capable system when set up properly.

6. Ambition

Ambition is a sales enablement tool that encourages healthy competition among sales reps by integrating with data sources and scoring user performance in real-time using benchmarks set by sales managers. It provides sales TVs with real-time triggers, leaderboards, goals, and custom messages to keep the team motivated and informed. Ambition also offers personalized sales anthems every time reps exceed milestones, adding a fun and motivational element to performance tracking.

Key Features

Ambition's key features focus on motivating sales teams through gamification and performance visibility:

  • Create customized contests and competitions around relevant CRM metrics
  • Broadcast live performance updates to TV, web, and mobile screens
  • Initiate one-on-one challenges between sales reps to boost motivation
  • Auto-generate user highlight feeds and advanced reporting

Popular Use Cases

  • Motivating sales teams through contests, leaderboards, and real-time performance updates
  • Encouraging friendly competition and celebrating top performers
  • Increasing CRM adoption and data accuracy by tying performance to rep activity logging

Pros

  • Effectively boosts sales team engagement and energy
  • Seamlessly integrates with Salesforce for automated scoring and updates
  • Highly customizable contests and challenges to fit team dynamics

Cons

  • Effectiveness relies heavily on accurate CRM data entry by sales reps
  • Some setup time required to define relevant metrics and benchmarks
  • May not be suitable for sales teams averse to competition

Reviews

On G2, Ambition has an average rating of 4.6 out of 5 stars from 572 reviews. Users praise its ability to immediately boost sales team engagement and the value of the gamification features.

Capterra reviewers also rate Ambition highly, with many noting the increased rep productivity and time savings for managers. Some mention an initial learning curve with setup.

Comments on Reddit suggest Ambition is a good fit for SDR teams in particular, with the leaderboards and contest features called out as motivating. Transparency into rep activities is another benefit noted.

Pricing

  • Seller Recognition & Visibility: $19 per user/month
  • Productivity & Effectiveness: $40 per user/month
  • Sales Performance Platform: $60 per user/month
  • Custom enterprise pricing available

7. Zendesk

Zendesk is a comprehensive customer service solution that provides a suite of tools to help sales teams deliver exceptional customer experiences. With a focus on simplifying customer interactions and streamlining workflows, Zendesk is a popular choice for businesses looking to improve their sales processes and boost customer satisfaction.

Key Features

  • Omnichannel support for seamless customer interactions across multiple channels
  • Workflow automation to streamline repetitive tasks and boost efficiency
  • AI-powered chatbots and self-service options to provide 24/7 support
  • Robust reporting and analytics to track performance and gain valuable insights

These features are particularly relevant for sales teams looking to provide top-notch customer service while optimizing their workflows and gaining a deeper understanding of customer needs.

Popular Use Cases

  • Streamlining customer support processes to quickly resolve issues and inquiries
  • Automating repetitive tasks like ticket routing and categorization to save time
  • Leveraging AI-powered tools to provide personalized support at scale

Pros

  • Comprehensive feature set for managing customer interactions across multiple channels
  • Powerful automation capabilities to boost efficiency and productivity
  • Extensive app marketplace for seamless integrations with popular business tools

Cons

  • Higher pricing compared to some alternatives, especially for advanced features
  • Steeper learning curve for some users due to the platform's extensive capabilities
  • Occasional performance issues reported by some users during peak usage times

Reviews

On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise the platform's ability to simplify customer interactions and streamline workflows, while noting that the advanced features may require a bit more effort to master.

Capterra reviewers give Zendesk an overall rating of 4.4, highlighting its comprehensive feature set and powerful automation capabilities. Some users mention that the pricing can be higher compared to alternatives, especially for larger teams or those requiring advanced functionality.

Reddit sentiment suggests that while Zendesk is a powerful tool for customer service and support, it may be better suited for IT helpdesk environments rather than pure sales use cases. Users appreciate the platform's robustness but note that it may require significant customization and setup to align with specific sales processes.

Pricing

  • Suite Team: $19/agent/month billed annually (about $228/agent/year)
  • Suite Growth: $49/agent/month billed annually (about $588/agent/year)
  • Suite Professional: $99/agent/month billed annually (about $1,188/agent/year)
  • Suite Enterprise: Custom pricing available upon request
  • Free trial available for all plans

8. Zoho

Zoho is a comprehensive cloud software suite that includes AI-powered sales tools within its CRM platform. Zoho's AI assistant, Zia, provides intelligent insights and recommendations to help sales teams optimize their processes and close more deals. With features like predictive lead scoring, sentiment analysis, and conversational AI, Zoho's AI capabilities make it a strong contender in the sales software category.

Key Features

Zoho's AI-driven sales tools offer several key features that are particularly relevant for boosting sales performance:

  • Zia Voice enables sales reps to interact with the CRM using voice commands, saving time on data entry and retrieval.
  • Zia Prediction uses machine learning to score leads and deals, helping sales teams prioritize their efforts.
  • Zia Recommendation suggests the best times to contact prospects based on their past interactions and behavior.
  • Zia Chat uses natural language processing to understand customer inquiries and provide intelligent responses.

Popular Use Cases

  • Streamlining lead qualification and prioritization with AI-powered scoring and insights.
  • Automating repetitive tasks like data entry and follow-ups, freeing up sales reps to focus on selling.
  • Enhancing customer engagement with personalized, context-aware interactions through conversational AI.

Pros

  • Comprehensive suite of sales and business tools that work seamlessly together.
  • Highly customizable platform that can adapt to unique sales processes and workflows.
  • Affordable pricing plans that scale with business needs.

Cons

  • Steep learning curve for some users due to the breadth of features and customization options.
  • Some advanced AI capabilities may require additional setup and configuration.
  • Occasional performance issues reported by users with large datasets or complex workflows.

Pricing

  • Standard: $18 per user/month (billed monthly), $12 per user/month (billed annually)
  • Professional: $30 per user/month (billed monthly), $20 per user/month (billed annually)
  • Enterprise: $45 per user/month (billed monthly), $35 per user/month (billed annually)
  • Ultimate: $55 per user/month (billed monthly), $45 per user/month (billed annually)

Reviews

On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from 2,643 reviews. Users praise its ease of use, customization options, and value for money.

"Zoho CRM is a great database where we can connect customers easily. It's highly customizable with open task reminders and integrates well with third-party apps like Seamless.AI and ZoomInfo." - Santosh Gandhi G., Sales Manager

On Reddit, users discuss Zoho One as a comprehensive and affordable business management platform. Many appreciate its extensive feature set and integration capabilities, though some note a learning curve and occasional performance issues.

"Zoho serves as an 'enterprise bucket to assess new software' - if we need something new, we'll always look to see if Zoho One has something available." - Andy Trimmer, Head of Technology, Simply

9. Salesmate

Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. Currently serving over 4,000 sales teams in 70 countries, Salesmate lets reps focus on high-value deals so they can hit quotas more consistently. The pipeline updates in real-time, so you can see which deals are cruising at the expected speed, and which ones may need a nudge.

Key Features

Salesmate solves pain points with customization and built-in tools:

  • Automate tasks like deal assignment and date-based communication
  • Put follow-ups on autopilot with Sequences based on your terms
  • Get help from 'Sandy AI' to book meetings, draft emails, or add notes
  • Build and execute personalized marketing campaigns to reach wider audiences

Popular Use Cases

  • Streamlining sales processes to enhance productivity
  • Automating lead distribution and follow-up communications
  • Gaining insights to strategize and make data-driven decisions

Pros

  • Intuitive platform with a range of tools for lead and deal management
  • Automation features save time while personalization maintains engagement
  • Integrates with crucial business apps to centralize data

Cons

  • Dashboards occasionally have issues loading properly
  • No built-in email tracking (available through integrations)
  • Reporting has a learning curve to set up and understand metrics

Reviews

On Capterra, users praise Salesmate's ease of use, customization, and responsive customer support, giving it an overall rating of 4.0 out of 5. They find it improves sales team efficiency and productivity.

G2 reviews highlight Salesmate as a good option for startups and small businesses. Users appreciate features like deal pipeline customization. It has 4.5 out of 5 stars.

Discussions on Reddit suggest Salesmate is a legitimate, functional platform for its affordable price when compared to alternatives like Freshsales. Reviewers like its Zapier integration and customization options.

Pricing

  • Starter: $12/user/month billed annually
  • Growth: $24/user/month billed annually
  • Boost: $40/user/month billed annually
  • 15-day free trial, no credit card required

10. Close

Close is an all-in-one CRM built for small businesses to close more deals in less time. Its fast, automated, and user-friendly approach to sales makes it a top choice for growing teams. Close eliminates the need for multiple tools by combining calling, SMS, and email into one streamlined platform, providing full visibility on every touchpoint with leads.

Key Features

Close offers several standout features that make it an attractive option for sales teams:

  • All communication channels (email, SMS, calling) in one place
  • Powerful automation tools like email sequences and task reminders
  • Customizable reporting dashboards for tracking key metrics
  • Native CRM integrations with tools like Zoom and Slack

Popular Use Cases

  • Streamlining sales workflows by managing all customer interactions in Close
  • Automating repetitive tasks like follow-ups to increase rep productivity
  • Gaining insights into team performance with detailed analytics

Pros

  • Fast onboarding with an intuitive interface
  • Built-in communication tools eliminate app-switching
  • Robust customization options for processes and reporting

Cons

  • Lacks a mobile app for Android users
  • Reporting can be confusing to set up initially
  • Higher price point than some competitors

Reviews

On G2, Close has an average rating of 4.7 out of 5 stars from over 1,100 reviews. Users praise its ease of use, time-saving automation, and customer support.

Capterra reviewers echo similar sentiments, giving Close an overall rating of 4.6. They appreciate the all-in-one functionality and customization options, though some note a learning curve with certain features.

Close also receives positive feedback on Reddit, with users recommending it for its speed, simplicity, and focus on core sales needs. However, some mention bugs and a preference for enterprise CRMs for larger teams.

Pricing

  • Startup: $59/user/month
  • Professional: $109/user/month
  • Enterprise: $149/user/month
  • 17% discount for annual billing
  • 14-day free trial (no credit card required)

11. Copper

Copper is a CRM platform built specifically for Google Workspaces and designed for small businesses. It offers a range of features that make it a strong choice for sales analytics, such as sales pipeline management, interaction tracking, customizable reports, lead qualification, and predictive analysis.

Key Features

  • Automatically captures data as customers move through a visual sales pipeline
  • Tracks customer interactions to better understand client needs
  • Generates customizable reports tailored to specific business requirements
  • Identifies and prioritizes high-quality leads with lead qualification tools

Popular Use Cases

  • Visualizing the sales process and customer journey in a centralized view
  • Gaining insights into customer relationships to deliver personalized service
  • Forecasting sales trends and preparing for future market conditions

Pros

  • Integrates seamlessly with Google apps, simplifying workflow
  • Visual pipelines provide a clear overview of deal progress
  • Customizable reports enable businesses to focus on metrics that matter most

Cons

  • May have limited scalability for very large enterprises
  • Pricing can be higher compared to some other CRM options
  • Focused primarily on Google Workspace, which could be limiting for some teams

Pricing

  • Starter plan: $23/user/month billed annually (about $28/month)
  • Professional plan: $59/user/month billed annually (about $70/month)
  • Business plan: $99/user/month billed annually (about $119/month)
  • 14-day free trial available

Reviews

On G2, Copper has an average rating of 4.5 out of 5 stars from over 1,100 reviews. Many users praise its automation capabilities and ease of use, while some note minor UX issues.

Capterra reviewers give Copper an overall rating of 4.0, with both positive and negative experiences. Satisfied users highlight the time-saving benefits and helpful features, while critics mention occasional glitches and a learning curve.

Discussions on Reddit suggest Copper works well for businesses already using Google Workspace that need a straightforward CRM with core sales analytics functionality. However, it may not be the best fit for every team's unique requirements.

12. Attention

Attention is a next-generation sales conversational platform that helps businesses achieve their full potential with generative AI. It provides a fully-integrated AI-powered sales assistant that offers real-time coaching, automatically fills out CRMs after sales calls, and drafts intelligent follow-up emails that pull from conversations. This enables revenue leaders to have perfect visibility on their sales activity, providing them with accurate and updated enablement content and reports in minutes instead of days.

Key Features

Attention's key features include:

  • Real-time, fully integrated voice assistant for sales
  • CRM integration to automatically fill deal fields with one click
  • Real-time guidance to help sales reps close more deals
  • Integration with popular tools like Zoom, Gmail, Slack, and Zapier

Popular Use Cases

  • Automating CRM data entry to give sales reps 50%+ of their time back
  • Providing real-time coaching and objection handling during sales calls
  • Generating follow-up emails in under 60 seconds using the customer's voice

Pros

  • Saves significant time by automating manual CRM updates
  • Improves reps' performance with AI-powered call scoring and coaching
  • Aligns messaging across tenured and new reps

Cons

  • AI coaching can be harsh with call grading
  • Some advanced features are more suited for larger sales teams

Pricing

  • Pricing information is not publicly available
  • Requires contacting Attention's sales team for a custom quote

Reviews

On G2, Attention has an average rating of 5.0 out of 5 stars from 15 reviews. Users praise its CRM automation capabilities, prospect email generation, and time-saving benefits.

Sprout24 reviewers give Attention an average rating of 4.7, highlighting its call insights and analytics. Some note the AI grading can be harsh but helps identify areas for improvement.

A sampling of reviews indicates Attention is highly effective for automating manual CRM work, generating personalized follow-ups, and providing actionable conversation insights. The AI assistant provides valuable real-time coaching during calls. The consensus is that it's a significant time-saver that allows reps to focus on selling.

13. Creatio

Creatio is a marketing and sales CRM platform that caters to large and mid-size businesses. It is included in this list of best sales team software because of its intelligent data feature that identifies holes in customer information and then sources it to complete profiles. This makes it a great tool for sales teams looking to have a comprehensive view of their customers and prospects.

Key Features

Creatio offers several features that make it valuable for sales analytics:

  • Analytics and ROI tracking to measure the effectiveness of sales activities
  • Real-time data updates ensuring businesses have the most current information available
  • Robust sales forecasting tools that use past sales data to predict future outcomes
  • Performance metrics to help understand sales effectiveness

Popular Use Cases

  • Automating sales workflows, from lead generation to deal closure, to drive sales efficiency
  • Actively pursuing outstanding leads and sending targeted marketing campaigns

Pros

  • Provides detailed and accurate sales forecasts
  • User-friendly interface with drag-and-drop tools for building processes
  • Extensive customization options without requiring coding knowledge

Cons

  • Pricing plans may be relatively high for small and medium-sized businesses
  • Significant learning curve to master all the features and functionalities
  • Mobile app has limitations compared to the desktop version

Pricing

  • Growth plan: $25 per user/month
  • Enterprise plan: $55 per user/month
  • Unlimited plan: $85 per user/month
  • Free trial available

Reviews

On G2, users praise Creatio's ability to accommodate customizations to support their sales processes. They find the platform user-friendly with an intuitive interface. It has an average rating of 4.7 out of 5 stars.

Capterra reviewers give Creatio an overall rating of 4.0, highlighting that it handles their CRM needs effectively. Some users mention the extensive functionality can be daunting for beginners.

Reddit users recommend Creatio as a good low-code CRM platform that offers a complete 360-degree solution for sales, marketing and service management. They find it is worth checking out as an alternative to other CRMs.

14. ZoomInfo Sales

ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automation features, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles. It's an excellent choice for businesses looking to streamline their prospecting efforts and close more deals.

Key Features

  • Comprehensive database with over 70M direct dial numbers and 174M verified email addresses
  • Advanced search filters to identify decision-makers and build targeted prospect lists
  • Real-time buyer intent data to prioritize accounts most likely to convert
  • Automated sales cadences and workflows to engage prospects across multiple channels

These features make ZoomInfo an essential tool for sales teams looking to improve their prospecting efficiency and effectiveness.

Popular Use Cases

  • Building targeted prospect lists based on specific criteria like industry, company size, and job title
  • Identifying key decision-makers within target accounts and finding their accurate contact information
  • Prioritizing outreach to companies showing intent to purchase based on online research behavior

Pros

  • Extensive, high-quality database with accurate contact and company information
  • Powerful search and filtering capabilities to identify ideal prospects
  • Automation features to streamline outreach and follow-up across channels

Cons

  • Higher price point compared to some other sales intelligence tools
  • Occasional inaccuracies in contact data, particularly for smaller companies
  • Learning curve to fully utilize all the platform's features and capabilities

Pricing

  • Pricing starts around $15,000/year for 3 seats, with no single-user options
  • Tiers range from around $14,995 to $39,995/year based on features and number of users
  • All plans require an annual contract; monthly billing is not available

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise the platform's extensive database, powerful search capabilities, and helpful automation features. However, some note occasional data inaccuracies and a significant learning curve.

Discussions on Reddit highlight ZoomInfo's strengths for sales teams at mid-market and enterprise companies, with users noting the depth of contact and company information available. However, some users point out that the data may be less comprehensive for smaller companies in niche industries.

15. Nutshell

Nutshell is an all-in-one CRM and email marketing platform designed specifically for B2B organizations. It offers a range of features that make it a valuable tool for sales analytics, including sales forecasting, performance metrics tracking, and prospecting tools. Nutshell's ability to merge sales and marketing functions, along with its user-friendly interface, make it a popular choice for businesses looking to streamline their sales processes.

Key Features

Nutshell offers several features that are particularly relevant for sales analytics:

  • Sales forecasting to predict future sales trends and revenue
  • Performance metrics tracking to monitor the effectiveness of sales activities
  • Prospecting tools to identify and qualify potential leads
  • Marketing automation to improve the efficiency of marketing campaigns

Popular Use Cases

  • Analyzing sales data to identify areas for improvement in the sales process
  • Tracking individual and team performance to optimize sales activities
  • Generating reports on key sales metrics to inform decision-making

Pros

  • Integrates with a variety of common business apps to enhance functionality
  • User-friendly interface makes it easy to navigate and utilize features
  • Combines sales and marketing tools in one platform for streamlined processes

Cons

  • May have limited scalability for very large enterprises with complex needs
  • Some users report a learning curve when setting up and fully utilizing features
  • Adding team members and managing user access can be confusing at times

Pricing

  • Starts at $16 per user/month for the Foundation plan
  • Pro plan is $42 per user/month
  • Power AI plan is $52 per user/month
  • Enterprise plan is $67 per user/month

Reviews

On Capterra, Nutshell has an overall rating of 4.0 out of 5. Users praise its automation capabilities, intuitive interface, and time-saving benefits. Some reviewers note minor UX issues and a learning curve when getting started.

G2 reviewers give Nutshell 4.3 out of 5 stars, highlighting its user-friendliness for small teams and affordability compared to alternatives. A few users mention limitations with meeting scheduling and confusion around some features.

16. Gong.io

Gong.io is an AI-driven revenue intelligence platform that captures and analyzes customer interactions across various communication channels to provide deep insights into sales processes and customer behavior. By transforming conversations into actionable data, Gong.io enables sales teams to identify winning strategies, improve overall effectiveness, and drive revenue growth.

Key Features

Gong.io's key features closely align with the needs of sales teams, making it a top choice for revenue intelligence:

  • Real-time analysis of sales conversations to identify trends and best practices
  • AI-powered insights to guide sales reps and optimize performance
  • Customizable dashboards and reports for tracking key metrics and KPIs
  • Seamless integration with popular CRM and sales engagement platforms

Popular Use Cases

  • Analyzing sales call recordings to identify top-performing techniques and scripts
  • Monitoring deal progress and predicting revenue outcomes
  • Providing targeted coaching and training to improve rep performance

Pros

  • Provides unparalleled visibility into the sales process
  • Enables data-driven decision making and strategy optimization
  • Improves sales rep performance through personalized coaching and best practices

Cons

  • Pricing is not transparently listed on the website
  • Initial setup and onboarding may be complex for some organizations
  • Requires a learning curve to fully leverage advanced features and insights

Reviews

On G2, Gong.io has an impressive 4.7 out of 5-star rating from over 5,750 reviews. Users praise its powerful call recording and analysis capabilities, time-saving features like automated follow-up email generation, and intuitive implementation.

Capterra reviewers appreciate Gong.io's ability to aggregate comprehensive account information into a streamlined interface and its continuous release of new features. Some users note occasional glitches and wish for more centralized reporting options.

Reddit sentiment highlights Gong.io as a highly impactful tool for sales, customer success, and product management teams. However, some users express concerns about the company's valuation and long-term sustainability given market corrections and competition from established players like Zoom.

Pricing

  • Gong.io does not publicly disclose pricing on its website
  • Interested organizations must contact the Gong.io sales team for a custom quote based on their specific needs and requirements

17. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.

Key Features

  • Create and automate personalized email sequences to engage prospects effectively
  • Reps can work directly within Gmail and manage sales activities like scheduling meetings, creating tasks, and viewing prospect information all from their Gmail inbox
  • Gain insights into outreach performance through detailed analytics and reporting features
  • Seamlessly integrate with popular CRM platforms to ensure data synchronization

Outreach also offers advanced capabilities for pipeline management, forecasting, deal insights, and conversation intelligence to help sales teams close more deals.

Popular Use Cases

  • Automating personalized outreach and follow-up messages to prospects
  • Managing leads and tracking campaign performance
  • Streamlining sales workflows and processes

Pros

  • Comprehensive suite of sales automation features
  • Integrates with Gmail for seamless workflow
  • Robust analytics and reporting capabilities

Cons

  • Pricing is not transparent for small-medium businesses
  • Learning curve for setting up complex sequences
  • Can be processor-intensive on computers

Reviews

On G2, users praise Outreach for being a "great prospecting tool for Sales Reps." They highlight its ease of use, ability to share messaging across teams, and customizable sequences. The platform has an average rating of 4.3 out of 5 stars from over 3,400 reviews on G2.

Capterra reviewers echo similar sentiments, noting Outreach's many useful features for a sales organization. A few mentioned the homepage can feel overwhelming at first but is easy to navigate with some experience.

Outreach has mixed reviews on Reddit, with some users finding it clunky compared to alternatives like SalesLoft. However, most agree it is a robust tool for LinkedIn automation and outreach when set up properly.

Pricing

  • Pricing is not publicly available
  • Reported to start around $100 per user/month
  • Potential discounts for annual contracts

18. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications. ActiveCampaign offers features such as email segmentation, lead scoring, predictive sending, and behavioral analytics.

Key Features

ActiveCampaign's multichannel marketing automation capabilities enable businesses to engage customers across email, SMS, and digital campaigns. Its AI-powered insights and recommendations help optimize campaigns for maximum impact.

  • Analytics and reporting to track campaign performance
  • AI content generation for personalized messaging
  • Access to over 850 automation recipes
  • Deal win probability tool to prioritize high-value opportunities

Popular Use Cases

  • Automating targeted email campaigns to nurture leads
  • Personalizing customer journeys based on behavior and preferences
  • Streamlining sales pipeline management with AI-driven insights

Pros

  • Robust feature set for marketing automation and CRM
  • Intuitive interface and easy campaign setup
  • Extensive integration options with over 870 apps

Cons

  • Higher pricing compared to some competitors
  • Lite plan has limited CRM and reporting features
  • Initial learning curve for advanced automation

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its powerful automation capabilities and user-friendly interface.

Capterra reviewers give ActiveCampaign an overall rating of 4.6, highlighting its feature-rich platform and excellent customer support. Some noted the pricing can be high for small businesses.

On Reddit, users find ActiveCampaign to be a robust and trustworthy system for marketing automation. They appreciate the responsive support and ability to scale campaigns. However, some mention occasional bugginess and a learning curve for maximizing its potential.

Pricing

  • Plans start at $15/month for 500 contacts (Starter tier)
  • Pricing increases based on number of contacts
  • Plus plan starts at $49/month for 1,000 contacts
  • Professional plan starts at $149/month for 2,500 contacts
  • Enterprise plans available for higher volumes
  • Free migration and onboarding offered

19. DocuSign

DocuSign is a widely-used electronic signature and digital transaction management software that simplifies and accelerates the agreement process. It is an essential tool for sales teams looking to streamline their contract workflows, reduce manual paperwork, and improve the overall customer experience. DocuSign's ease of use, security features, and seamless integrations make it a top choice for businesses of all sizes.

DocuSign automates the entire document signing process, from sending agreements for signature to tracking progress and receiving completed documents. This eliminates the need for printing, scanning, and mailing physical documents, saving valuable time and resources. With DocuSign, sales teams can close deals faster, improve contract accuracy, and enhance collaboration with clients and internal stakeholders.

Key Features

  • Electronic Signatures: Easily send, sign, and manage documents with legally binding electronic signatures.
  • Workflow Automation: Streamline document workflows with automated routing, reminders, and notifications, including plenty of CRM integrations.
  • Security and Compliance: Ensure document security with encryption, authentication, and audit trails to meet regulatory requirements.

Popular Use Cases

  • Accelerating sales contract execution and closing deals faster
  • Simplifying HR processes like employee onboarding and benefits enrollment
  • Streamlining procurement workflows and vendor agreements

Pros

  • User-friendly interface and mobile app for managing documents remotely
  • Seamless integration with popular business apps like Salesforce and Google Workspace
  • Significantly improves efficiency by automating manual document tasks

Cons

  • Can be expensive for small businesses, with high fees for advanced features
  • Occasional mobile app glitches may affect document processing
  • Some users find the cost prohibitive compared to alternatives

Reviews

On G2, DocuSign has an average rating of 4.5 out of 5 stars from over 2,300 reviews. Users praise its efficiency, security, and integration capabilities, while noting the high cost as a potential drawback.

Capterra reviewers give DocuSign an overall rating of 4.0, highlighting its user-friendly interface, time-saving automation, and ability to handle sensitive documents compliantly. Some users mention occasional mobile app issues.

Reddit sentiment suggests that while DocuSign is feature-rich, its pricing may not be justified for some businesses compared to more affordable alternatives like Adobe Sign, HelloSign, and PandaDoc. However, larger enterprises still value DocuSign's advanced functionality and market leadership.

Pricing

  • eSignature plans range from $10 to $40 per user/month
  • Real estate-specific plans start at $10/month
  • API plans for developers range from $50 to $480/month
  • DocuSign CLM plans start at $35 per user/month

Conclusions

Choosing the best sales team software depends on your specific needs, budget, and the size of your organization. Key factors to consider include the features offered, ease of use, customization options, integrations, and customer support.

Among the top choices mentioned in this article, Bardeen stands out for its AI-powered automation capabilities, extensive integrations, and user-friendly interface. It's an excellent option for sales teams looking to streamline their workflows and boost productivity. Pipedrive is another popular choice, known for its visual deal pipeline, customizable stages, and powerful automations. HubSpot Marketing Hub is a comprehensive platform that offers a wide range of features for lead generation, marketing automation, and analytics.

To get started with Bardeen, simply download and install the Chrome extension. You can sign up for free and explore its powerful automation features. For even more advanced capabilities, consider starting a 14-day free trial of Bardeen's premium features to experience the full potential of AI-driven sales automation.

Ultimately, the best sales team software is the one that aligns with your team's goals, enhances your processes, and helps you close more deals efficiently. By leveraging the right tools and automation, you can take your sales performance to the next level and drive long-term success.

Contents

AI for sales: prospecting, lead generation, email outreach

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