
Sales intelligence tools gather data to inform sales strategies.
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Looking for the best sales intelligence tools to supercharge your prospecting and outreach efforts? We've done the research for you, compiling a curated list of the top 19 tools on the market. Each one is broken down by key features, pros, cons, pricing, and user reviews to help you find the perfect fit for your sales team.
Whether you're looking to enrich your CRM data, find accurate contact information, or identify in-market prospects, these sales intelligence platforms have you covered. We've included well-known tools like ZoomInfo and LinkedIn Sales Navigator, along with lesser-known gems that pack a punch.
By the end of this guide, you'll have a comprehensive understanding of the sales intelligence landscape and be equipped to make an informed decision for your business. Get ready to level up your sales game and close more deals with these powerful tools in your arsenal.
Bardeen is a powerful browser extension that automates repetitive tasks, integrates with popular apps, and leverages AI to supercharge your workflows. It's an ideal tool for sales teams looking to streamline their processes and boost productivity.


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On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews. 96% of users gave it 5 stars, praising its automation capabilities and ease of use.
Capterra reviewers give Bardeen high marks as well, with an overall rating of 4.5. They highlight the tool's practicality and ability to automate without code. Some noted minor UX issues.
Reddit sentiment is positive, with users finding Bardeen valuable for LinkedIn prospecting, Notion integrations, and more. They appreciate the free tier and ongoing development of new features.
If you're looking for a cutting-edge sales automation tool, download Bardeen's Chrome extension and sign up for a free 14-day trial of premium features. It's a powerful addition to any sales stack that can save your team hours every week.
Clearbit is a powerful sales intelligence tool that helps businesses enrich their lead data, identify high-quality prospects, and personalize their outreach at scale. With its extensive database and real-time enrichment capabilities, Clearbit enables sales teams to focus on the most promising leads and close more deals.

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high data accuracy, and ability to streamline lead generation workflows.
Capterra reviewers give Clearbit high marks for its data enrichment capabilities and integration with other sales and marketing tools. A few mention minor data quality issues, but overall satisfaction is strong.
Across Reddit and other forums, sales professionals recommend Clearbit as a top choice for lead enrichment, citing its reliability and feature set as key differentiators. Some compare it favorably to alternatives like ZoomInfo and DiscoverOrg.
Lead411 is a comprehensive B2B data provider that offers unlimited access to verified contact information, including direct phone numbers and email addresses. With over 450 million contacts across 20 million companies worldwide, Lead411 enables sales teams to find and engage with their ideal prospects efficiently.

On G2, Lead411 has an average rating of 4.5 out of 5 stars from 455 reviews, with users praising its ease of use, browser extension, and ability to find accurate contact information.
Capterra reviewers give Lead411 high marks for data quality and customer support, with an overall rating of 4.0. They appreciate features like revenue data verification and SIC codes for understanding company demographics.
Discussions on Reddit indicate sales professionals find Lead411 to be an effective, fairly priced alternative to tools like ZoomInfo and Seamless.ai, particularly for its intent data offerings.
Lusha is a powerful sales intelligence platform that provides accurate B2B contact and company data to help you reach the right decision-makers. With Lusha, you can easily find direct contact details, connect with top prospects, and enrich your CRM data to close more deals faster.

On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Users praise its ability to find accurate contact information quickly, saving significant prospecting time.
Capterra reviewers give Lusha an overall rating of 4.0, highlighting the seamless integration with HubSpot and LinkedIn. Some noted occasional issues with data accuracy.
Sentiment on Reddit is mixed, with some users frustrated by Lusha's data collection practices. However, most agree it is an effective tool for B2B prospecting when used compliantly.
Leadfeeder is a powerful B2B lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By revealing this valuable data, Leadfeeder enables sales and marketing teams to connect with high-potential leads and convert them into customers.

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Users praise the tool's ability to uncover hidden leads and provide valuable buyer intent data.
Capterra reviewers give Leadfeeder an overall rating of 4.0, appreciating features like lead scoring and CRM integrations. A few noted concerns about the cost and occasional glitches.
Feedback on Reddit suggests Leadfeeder is an effective prospecting tool when used strategically. Commenters recommend personalizing outreach based on the specific content prospects engaged with, rather than using generic "I saw you visited our site" messaging.
Cognism is a highly regarded sales intelligence platform that provides B2B companies with accurate and comprehensive data to drive their sales and marketing efforts. With its powerful combination of contact, company, and event information, Cognism helps businesses connect with their ideal prospects and close more deals.

On G2, Cognism boasts an impressive 4.6 out of 5-star rating from over 690 reviews. Users praise the platform's ease of use, data accuracy, and time-saving benefits for prospecting and lead generation.
Capterra reviewers echo these sentiments, with many citing Cognism as a "game-changer" for their sales teams. The platform earns high marks for its user-friendly interface, reliable contact information, and helpful customer support.
Across Reddit and other online forums, users consistently recommend Cognism for its strong data coverage in EMEA and its ability to streamline the prospecting process. While some note minor limitations in certain regions, the overall consensus is that Cognism delivers significant value for B2B sales teams.
Datanyze is a powerful sales intelligence tool that helps sales and marketing professionals find and connect with B2B prospects by providing accurate, actionable contact information like email addresses, direct dial numbers, and mobile numbers. With Datanyze's Google Chrome extension, you can access this data directly from LinkedIn profiles and company websites without leaving your browser, making it an efficient tool for prospecting.

Datanyze offers several key features that make it stand out:
On G2, Datanyze has an average rating of 4.2 out of 5 stars from 444 reviews. Many users praise the tool's ability to find direct phone numbers and its ease of use, while some note issues with customer support.
Capterra reviewers give Datanyze an overall rating of 4.0, with positive feedback on the Chrome extension and ability to find contact details. However, some users experienced accuracy issues or difficulty reaching customer support.
DiscoverOrg is a robust B2B prospecting tool packed with accurate, deep, fresh, and complete data on your top targets. It provides actionable insights and real-time buying signals to help you identify business opportunities, connect with clients, and analyze market trends.

A Capterra reviewer gave DiscoverOrg an overall rating of 5 out of 5, praising the contact accuracy, coverage of target accounts, and helpful insights. The main drawback noted was that DiscoverOrg is being deprecated and replaced by ZoomInfo.
On Reddit, users shared that DiscoverOrg is a comprehensive tool for IT and enterprise prospecting, but expensive with pricing around $25-30k per year. Some preferred ZoomInfo for its coverage of small to mid-market companies.
Verse.ai is a powerful AI-driven platform that turns new leads into sales-ready opportunities through immediate conversations across SMS, email, and phone. Verse.ai stands out among sales intelligence tools for its ability to automate and personalize lead engagement at scale, resulting in higher conversion rates.
On Capterra, Verse.ai has an overall rating of 4.0 from 15 reviews. Users praise the automation of lead follow-up and the team's attentiveness, but some note the qualification process could be longer.
G2 reviewers give Verse.ai 4.3 out of 5 stars. Customers highlight the conversion lift and ability to personalize outreach, with a few mentioning the learning curve of the platform.
Feedback on TrustRadius shows an aggregate score of 9.4 out of 10 based on 4 reviews. Positive sentiment revolves around the immediate response to leads and customization options.
Drift is an AI-powered buyer engagement platform that automatically listens, understands, and learns from buyers to create highly personalized experiences. As a pioneer in AI-driven chatbots, Drift enables businesses to engage website visitors in real-time conversations, qualify leads, and book meetings 24/7.

On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its ability to generate high-quality conversations, the depth of integrations, and the impact on alignment between marketing and sales.
Capterra reviewers highlight how Drift contributes to hitting pipeline goals, increasing site engagement, and reducing time to revenue. They give Drift an overall rating of 4.7 out of 5.
A sampling of Reddit comments show users find Drift effective for grabbing meetings, but some encountered challenges with spam interactions and conversion rates. The consensus is to test it out as results may vary.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps sellers find the right buyers, engage them with personalized multi-channel outreach, and drive more revenue. With a database of over 275M contacts and 73M companies, Apollo.io provides accurate data and tools to streamline your sales process.

Apollo.io offers several key features for sales intelligence:
On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the depth of the database and sales engagement features.
Capterra reviewers give Apollo.io 4.5 stars overall. They find it helpful for generating leads but note the monthly credits can be limiting.
Discussions on Reddit indicate that while not perfect, Apollo.io provides good value for the price compared to alternatives. Users recommend verifying the data with additional tools.
DiscoverOrg is a B2B contact database and sales intelligence platform that provides accurate, deep, and actionable data on your top target accounts. With DiscoverOrg, you can identify key decision-makers, access direct-dial phone numbers, and gain insights into company tech stacks and upcoming projects to inform your sales outreach.

Some of DiscoverOrg's key features for sales intelligence include:
On Capterra, DiscoverOrg has an overall rating of 4.0 out of 5. Users praise the contact data accuracy and helpful prospecting features, while noting the high price is a consideration.
Reddit users highlight DiscoverOrg's strength in providing IT and enterprise contact data compared to other sales intelligence tools. Many mention the steep annual cost of $25-30K, but find the quality data worth the investment for the right use case.
LeadSquared is a cutting-edge CRM that helps businesses drive sales efficiency at scale with zero lead leakage. It provides a comprehensive, no-code solution for all your sales needs, with intelligent features like lead management, distribution, tracking, automation, and more.

On G2, LeadSquared has an average rating of 4.4 out of 5 stars from 225 reviews. Most users praise its lead management capabilities and customization options.
Capterra reviews are more mixed, with some noting the depth of features but others expressing frustration with performance issues and onboarding. The overall rating is 4.0.
Feedback on Reddit suggests LeadSquared is a solid CRM option for real estate and other industries, with efficient lead organization and task automation. However, some call out the expense and occasional slowness.
LinkedIn Sales Navigator is an essential tool for sales professionals and marketers looking to find, understand, and engage with potential leads on the platform. As LinkedIn's own sales intelligence solution, it offers advanced features to help users tap into the full power of the world's largest professional network.

LinkedIn Sales Navigator offers several powerful features for prospecting and sales intelligence:
On G2, LinkedIn Sales Navigator has an average rating of 4.3 out of 5 stars from nearly 1,900 reviews. Users praise its advanced prospecting features, helpful lead recommendations, and CRM integrations.
Capterra reviewers give Sales Navigator an overall rating of 4.0, highlighting its effectiveness for finding decision-makers and building pipelines. Some noted limitations with search accuracy and pricing.
In a Reddit discussion, sales professionals shared positive experiences using Sales Navigator for targeted prospecting, especially when combined with other tools for data enrichment and outreach.
Crystal is a valuable tool for LinkedIn users looking to improve their networking and engagement efforts. By analyzing LinkedIn profiles, Crystal provides insights into an individual's personality type, helping you tailor your communication style for more effective interactions.

On Capterra, Crystal has an overall rating of 4.0 out of 5, with users praising its accuracy and usefulness in preparing for important interactions. Many appreciate how it makes building meaningful relationships easier.
G2 reviewers give Crystal an average of 4.6 out of 5 stars, highlighting the value it brings to sales and networking efforts. Users find the personality insights helpful for tailoring their communication style.
Sentiment on Reddit is mixed, with some users finding Crystal's predictions insightful while others are skeptical about the accuracy. The consensus is that it can be a helpful tool when used alongside human judgment.
Lead411 is an affordable, unlimited B2B data provider that offers comprehensive and accurate contact and company information. With over 450 million contacts within 20 million companies worldwide, Lead411 enables users to find their ideal prospects using targeted filters and Growth Intent Data.

On G2, Lead411 has an average rating of 4.5 out of 5 stars from 455 reviews, with users praising the quality of data and ease of finding the right contacts.
Capterra reviewers give Lead411 high marks for its data accuracy, time-saving benefits, and responsive customer support. A few noted minor data quality issues.
Reddit users report positive experiences with Lead411, highlighting the comprehensive data, Chrome extension, and Bombora intent data as key differentiators. Pricing is mentioned as higher than some alternatives but worth it for the data quality.
Demandbase is a top-tier account-based marketing (ABM) platform that helps B2B companies identify, reach, and engage their target accounts. With its AI-powered account intelligence and advertising capabilities, Demandbase enables sales and marketing teams to focus their efforts on the accounts most likely to convert.
On G2, Demandbase has an average rating of 4.3 out of 5 stars based on over 1,500 reviews. Users praise the platform's comprehensive ABM capabilities, account intelligence, and customer support.
Capterra reviewers give Demandbase high marks for its ease of use, customization options, and ability to align sales and marketing efforts. One user called it the "best ABM platform I've used."
Enricher is a valuable addition to this list of sales intelligence tools due to its advanced data enrichment capabilities. With a database of over 2.5 billion profiles and 26 data attributes, Enricher empowers businesses to transform raw data into actionable insights, enabling smarter decision-making and driving growth.

Although not yet listed on popular review platforms like G2 and Capterra, Enricher claims impressive ratings on its website: 4.9/5 on Trustpilot, 5/5 on Glassdoor, and 5/5 on Capterra. These high scores suggest strong user satisfaction with the tool's features and performance.
Choosing the right sales intelligence tool depends on your specific needs, budget, and team size. Consider factors like data accuracy, coverage, integrations, and ease of use when evaluating options.
Among the top choices, Bardeen stands out for its powerful browser extension that automates repetitive tasks and leverages AI. It integrates with 100+ apps and offers a free tier. Installing Bardeen's Chrome extension and signing up for a free 14-day trial of premium features can supercharge your sales workflows.
To boost your sales productivity, consider trying one of these leading tools. With AI-powered insights and automation, you can engage the right leads at the right time and close more deals.



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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.