App Tutorial

Connect HubSpot to LinkedIn in 3 Steps - 2024 Guide


Integrating HubSpot with LinkedIn involves connecting your LinkedIn Ads account, integrating lead gen forms, and utilizing LinkedIn Sales Navigator within HubSpot. This process enhances marketing and sales efforts by leveraging both platforms' strengths.

Streamline your LinkedIn and HubSpot integration for improved lead management and nurturing.

Automate your LinkedIn and HubSpot integration tasks with Bardeen to save time and enhance data accuracy.

How to Connect HubSpot to LinkedIn

Integrating HubSpot with LinkedIn can significantly enhance your marketing and sales efforts by leveraging the strengths of both platforms. Whether you're looking to connect your LinkedIn Ads account, integrate LinkedIn lead gen forms, or utilize LinkedIn Sales Navigator within HubSpot, this guide provides comprehensive instructions to streamline the process.

Automate the integration between HubSpot and LinkedIn to enrich and speed up multi-channel outreach.

Connect LinkedIn to HubSpot

Connecting your LinkedIn account to HubSpot allows you to manage and analyze your LinkedIn ads directly within HubSpot's ads tool. This integration enables HubSpot to display and report on all existing ad campaigns in your LinkedIn Ads account.

  1. In your HubSpot account, click the settings icon in the top navigation bar.
  2. Navigate to Marketing > Ads.
  3. Click Connect account and select LinkedIn.
  4. Log in to your LinkedIn account, review the permissions, then click Allow.
  5. Select the LinkedIn Ads accounts to connect to HubSpot. If you want to track contacts that interact with your ads, leave the auto-tracking switch toggled on.
  6. Click Connect.

Connect LinkedIn Lead Gen Form to HubSpot

Syncing leads from your LinkedIn Lead Gen Forms directly into HubSpot allows for efficient lead management and nurturing within your HubSpot account.

  1. Ensure you have the necessary permissions on both LinkedIn and HubSpot.
  2. In HubSpot, go to settings > Marketing > Ads.
  3. Select the Lead syncing tab and click Connect.
  4. Choose LinkedIn as your ad network.
  5. Select the checkbox next to the LinkedIn page or ad account you want to sync leads from.
  6. Configure your lead sync settings and click Save.

Looking to streamline your lead management? Check out how to Save LinkedIn profile & company to HubSpot as a new contact with Bardeen.

For custom field mappings and troubleshooting lead syncing errors, refer to HubSpot's knowledge base.

LinkedIn Sales Navigator HubSpot Integration

The LinkedIn Sales Navigator integration with HubSpot allows you to view LinkedIn insights on your HubSpot contact and company records and send InMails directly from HubSpot.

  1. You must have a Sales Hub Professional or Enterprise seat in HubSpot and a LinkedIn Sales Navigator Advanced or Advanced Plus account.
  2. In HubSpot, click the Marketplace icon in the top navigation bar, then select App Marketplace.
  3. Search for and select the LinkedIn Sales Navigator integration.
  4. Click Install app.
  5. Each user will need to connect the LinkedIn Sales Navigator app from the HubSpot Marketplace with their unique login.

Integrate HubSpot with Salesforce and sync HubSpot and Slack for instant alerts and smoother workflows.

Once installed, you can view LinkedIn data in HubSpot, save contact information to LinkedIn Sales Navigator, and send InMails directly from HubSpot contact or company records.

Boost HubSpot-LINKEDIN Integration with Bardeen Automations

While the manual process outlined above provides a solid foundation for connecting HubSpot to LinkedIn, automating these tasks can significantly enhance efficiency and accuracy. Automation through Bardeen not only saves time but also ensures that your data is seamlessly synced between both platforms, allowing for more personalized and timely interactions with your contacts.

Here are a few examples of how Bardeen can automate processes between HubSpot and LinkedIn:

  1. Save LinkedIn profile & company to HubSpot as a new contact: This playbook automates the process of transferring valuable LinkedIn contact and company information directly into your HubSpot CRM, making it easier to manage your sales funnel and follow up on leads.
  2. Sync LinkedIn Social Activity to HubSpot Contact: Enhance your CRM data by automatically updating HubSpot contact properties with LinkedIn social activities, such as posts, comments, or likes, providing richer insights for personalized outreach.
  3. Sync LinkedIn Messages to HubSpot Contact: Keep track of your professional interactions by saving LinkedIn messages to specific contacts in HubSpot, automating lead nurturing and ensuring no conversation is overlooked.

To explore these and more automations, start by downloading the Bardeen app.

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Jason Gong
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May 23, 2024
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