App Tutorial

Change HubSpot Contact Status in 5 Steps

Jason Gong
App automation expert
Apps used
April 15, 2024

Adjusting a contact's marketing status in HubSpot is essential for targeted marketing. This process can be done manually or automated for efficiency.

  • Navigate to Contacts > Contacts to set a new or existing contact as a marketing contact.
  • Use the 'More' dropdown menu for individual or bulk changes to marketing status.
  • To change to non-marketing status, select contacts and choose 'Set as non-marketing contacts' from the 'More' dropdown.
  • Automate status changes via forms or workflows in Professional or Enterprise accounts.

Streamline your HubSpot CRM management by automating contact status updates with Bardeen. Learn more at

How to Change Marketing Contact Status in HubSpot

Managing contact status in HubSpot is crucial for targeting the right audience with your marketing efforts. Whether you need to set a contact as a marketing contact or change their status to non-marketing, HubSpot provides several methods to do so. This guide will walk you through the steps to adjust a contact's marketing status, ensuring you only market to those who are most relevant.

Automate and streamline changing marketing contact status in HubSpot with Bardeen. Download now to enhance your CRM management.

Changing to Marketing Contact Status

To set a contact as a marketing contact in HubSpot, follow these steps:

  1. Navigate to Contacts > Contacts in your HubSpot account.
  2. To create a new contact as a marketing contact, click Create contact, fill in the contact's properties, and select the Set this contact as a marketing contact checkbox before clicking Create.
  3. To update existing contacts to marketing, select the checkboxes next to the contacts you wish to change. Then, click the More dropdown menu and select Set as marketing contacts. Enter the number of contacts and confirm by clicking Set [x] contacts.
  4. For bulk changes, prepare an import file with the contacts' email addresses or Record ID values. During the import process, select the Set these contacts as marketing contacts checkbox and confirm the number of contacts to set as marketing.

Additionally, you can automate the process for contacts who submit forms or through workflows in Professional or Enterprise accounts. For forms, the setting is enabled by default, but can be adjusted individually. Workflows allow for setting marketing contact status based on specific criteria.

Changing to Non-Marketing Contact Status

To change a contact's status to non-marketing, you have several options:

  1. From the Contacts > Contacts page, select the contacts you wish to change, then choose Set as non-marketing contacts from the More dropdown menu. Confirm your selection in the dialog box.
  2. Use the Usage & Limits page for a more guided process. Navigate to Account & Billing > Usage & Limits, then click Manage marketing contacts. Follow the steps to select contacts for non-marketing status, reviewing and updating your selections.
  3. In Professional or Enterprise accounts, utilize workflows to automatically set contacts as non-marketing based on specific triggers. Add the Set marketing contact status action in your workflow and select Set as non-marketing.

Remember, changing a contact to non-marketing status before the next update date will take effect after that date, ensuring accurate billing and contact management.

For both marketing and non-marketing status changes, it's important to regularly review and update contact statuses to align with your marketing strategies and compliance requirements.

Discover why HubSpot integrations are critical for salespeople and how Bardeen can help. Read more on our blog: HubSpot CRM Integrations.

Automate HubSpot Contacts with Bardeen Playbooks

Changing marketing contact status in HubSpot can be streamlined and automated with Bardeen, providing a seamless integration to enhance your CRM management. Automating this process ensures that your marketing efforts are targeted and efficient, allowing for dynamic updates based on interaction or engagement criteria.

  1. Update a HubSpot contact's details, when a LinkedIn profile's data changes: This playbook provides a dynamic way to keep your HubSpot contacts updated. It's particularly useful for sales teams needing real-time data for lead nurturing.
  2. Save a HubSpot contact as a new Salesforce contact: Streamline your process by automatically saving HubSpot contacts to Salesforce. Ideal for businesses utilizing both CRM systems, ensuring no lead is overlooked.
  3. Copy all HubSpot contacts to Airtable: Perfect for marketing teams looking to organize contacts in a versatile database for campaigns or outreach programs.

Embrace automation with Bardeen to enhance your HubSpot CRM strategies. Start by downloading the Bardeen app at

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