Snov.io vs Rocketreach: Top Sales Tools Compared 2024

Last Updated on
May 7, 2024
by
Jason Gong
App automation expert

This article compares Snov.io and Rocketreach on their sales intelligence capabilities, aiming to help you select the best tool by offering a detailed analysis of each. While these tools offer more features, we focus only on their sales intelligence functionalities here. Our motivation for this comparison is to assist you in choosing tools that save time on repetitive tasks, crucial for efficiency including using Bardeen, a task copilot that automates actions to save time.

Snov.ioRocketreach
Available Data PointsCompany, prospect details, email validation, sources: websites, LinkedIn.Intent data, firmographics, technographics, hiring trends, public filings.
Enrichment IntegrationsIntegrates with HubSpot, Pipedrive, Zapier, Calendly, Integromat, Hyperise.Integration with Salesforce, Outreach, HubSpot, Salesloft, Bullhorn, Zapier.
Data Quality & Accuracy98% email verification accuracy; data mainly from LinkedIn, websites.Uses patents in data mining, updates 85 million profiles monthly, 98% email accuracy.
ProspectingFiltering by position, list management, data export via API.Advanced filtering options, multiple saved searches, data export via API.
PricingTransparent pricing with free trial, monthly/annual plans, credits based.No free trial, monthly/annual billing, individual and team plans, additional features.

Available Data Points - Decoding lead intent and readiness

Rocketreach provides a more comprehensive data enrichment experience by offering unique intent data, which Snov.io lacks. This intent data is sourced from diverse resources like public filings, newsletters, and websites, offering deeper insights into potential leads' buying readiness and interests.

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Overview of Intent Data offering in Rocketreach

While Snov.io provides solid data points like email, social profiles, and domain information primarily from websites and LinkedIn, it doesn’t match the strategic advantage Rocketreach's intent data offers for targeting and engaging leads.

For businesses focusing on strategic lead engagement and targeting, Rocketreach’s intent data feature clearly stands out. Enhance your lead management strategy by integrating Bardeen to automate the enrichment process and keep your data consistently up-to-date.

Snov.io

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Snov.io provides key company info and prospect details from LinkedIn.

Snov.io's enrichment capabilities focus on providing essential contact information for leads, primarily sourced from company websites and LinkedIn profiles. While it may not offer more advanced data points like buyer intent signals, Snov.io delivers the fundamental data needed for sales outreach and lead qualification.

  • Company data: Snov.io enriches company profiles with key details like industry, company size, location, and website.
  • Prospect data: For individual leads, Snov.io provides professional info like job title and business email, as well as links to their LinkedIn profile when available.
  • Email verification: Snov.io offers email verification to validate the accuracy of prospect email addresses before outreach.
  • Data sources: The primary sources for Snov.io's enrichment data are company websites and LinkedIn, ensuring the information is publicly available and compliant with data regulations.

Rocketreach

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Rocketreach offers intent data from a variety of sources beyond standard data points.

Rocketreach provides a comprehensive set of data points for lead enrichment, going beyond the standard contact information like email and phone number. In addition to basic details, they offer valuable insights such as intent data, helping teams identify and prioritize leads that are actively seeking solutions.

Key data points available:

  • Intent Data: Gathered from sources like branded content, websites, newsletters, and event attendance to gauge a lead's interest and readiness to buy
  • Firmographics: Company size, industry, revenue, and more for effective segmentation and targeting
  • Technographics: Information on the technologies and tools used by a company
  • Hiring Data: Insights into a company's hiring trends and needs
  • Business Card Data: Contact information captured from business cards
  • Public Filings/PR: Data from press releases, public filings, and other official company communications

By leveraging these diverse data points from multiple sources, Rocketreach enables sales and marketing teams to gain a more comprehensive understanding of their leads, personalize outreach, and make data-driven decisions to improve conversion rates.

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Enrichment Integrations - Simplify Your CRM and Tool Connections

Snov.io provides a slight edge over Rocketreach in terms of CRM and tool integration flexibility, particularly through its user-friendly interface.

Snov.io's integration page highlighting popular CRM connections

Both platforms support major CRMs like Salesforce and HubSpot, but Snov.io extends its reach by integrating with a wider variety of platforms, including Zapier for custom workflows and Calendly for scheduling, which are not evident in Rocketreach's offerings.

Rocketreach maintains competitive with core CRM integrations and includes custom Zapier actions, but lacks some of the additional platforms and user experience enhancements that Snov.io provides.

To further streamline your workflows and ensure seamless data flow between your enrichment platform and CRM tools, consider using Bardeen. This can help update CRM records or manage LinkedIn engagements directly through HubSpot.

Snov.io

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Snov.io offers integrations with popular tools like HubSpot, Pipedrive, and Zapier.

Snov.io provides a wide range of integration options, making it easy to connect the enrichment data with your existing workflow and tools. The platform offers seamless integration with popular CRM, sales, and marketing platforms, ensuring a smooth data flow and increased productivity.

Key integration features:

  • HubSpot integration: Sync Snov.io with HubSpot to unlock the potential of enriched data within your CRM.
  • Pipedrive integration: Connect Snov.io with Pipedrive to successfully track, prioritize, and manage deals.
  • Zapier integration: Automate processes and boost productivity by connecting Snov.io with over 2,000 apps through Zapier.
  • Calendly integration: Easily schedule appointments and avoid double-booking with the Calendly integration.
  • Integromat integration: Connect apps and automate workflows with the no-code Integromat platform.
  • Hyperise integration: Integrate Hyperise with Snov.io to increase conversion rates and grow revenue through personalized email campaigns.

Rocketreach

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RocketReach integrates with Salesforce, Outreach, HubSpot, Salesloft and Zapier.

RocketReach offers seamless integrations with a variety of popular CRM and outreach tools, making it easy to view and use enriched contact data across different platforms. This native integration eliminates the need for manual data entry and ensures that sales teams have access to the most up-to-date information.

  • Wide range of integrations: RocketReach connects with Salesforce, Outreach, HubSpot, Salesloft, and Bullhorn, covering many of the most widely used CRM and sales engagement platforms.
  • Zapier integration: For custom integrations, RocketReach also offers a Zapier integration, allowing users to build their own integrations with over 1,000 apps, including Gmail, Slack, and more.
  • Easy setup: Connecting RocketReach to these platforms is a straightforward process, with simple "Connect" buttons for each integration and a "Browse Zapier Integrations" option for custom setups.
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Data Quality & Accuracy - Ensuring Reliable Outreach Information

Rocketreach clearly leads in data quality and accuracy for enrichment services, leveraging multiple dynamic sources to ensure the most current data is provided.

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Rocketreach sources data from diverse points including Technographics and Event Attendance

Snov.io primarily relies on static sources such as LinkedIn and websites, which may not offer the same level of freshness and comprehensiveness in the data provided. Rocketreach’s commitment to using a broad range of updated sources like BrandContent, Technographics, and Event Attendance gives it a significant edge in providing verified and current information.

For users needing highly reliable and frequently updated data for market prospecting or recruitment, Rocketreach’s robust data collection strategy is the superior choice. To further streamline your prospecting efforts, consider using Bardeen to automate tasks like sending personalized emails directly from LinkedIn.

Snov.io

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Snov.io claims 98% accuracy for its email verification feature.

While Snov.io does not provide specific details about the frequency of its data updates or the sources of its information, we can infer some insights based on the features and capabilities listed on its website.

  • Static data sources: Snov.io's data appears to be primarily sourced from LinkedIn and company websites, which suggests that much of the information is relatively static and may not reflect the most up-to-date changes.
  • Email verification accuracy: The platform claims a 98% accuracy rate for its email verification feature, which helps users maintain clean and valid email lists. However, no further details are provided on how this accuracy is determined or maintained over time.
  • Lack of transparency: The absence of clear information about data update frequencies and sources makes it difficult to assess the overall freshness and reliability of Snov.io's data.

In summary, while Snov.io offers a range of useful features for lead generation and email outreach, the quality and timeliness of its data remain somewhat uncertain due to limited transparency regarding data sources and update cycles. Users may need to verify the accuracy of the information provided on a case-by-case basis.

Rocketreach

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RocketReach leverages 18 patents in data mining for accurate and up-to-date information.

RocketReach prides itself on providing reliable and accurate data to its users. The company's founding team holds 13 patents in high-scale data mining, which allows them to present the most accurate and up-to-date information possible.

Key aspects of RocketReach's data quality:

  • Extensive coverage: Access profile and contact data for over 400 million professionals and 20 million companies worldwide.
  • Continuous updates: Over 85 million profiles refreshed every month to ensure data accuracy.
  • Verified data: RocketReach uses 95% of the Fortune 500 companies and delivers a 98% deliverability for a grade verified email address.
  • Multiple data sources: Intent data is gathered from various sources, including branded content, firmographics, technographics, hiring data, websites, newsletters, and event attendance.

By leveraging multiple data sources and continuously processing and updating information, RocketReach provides users with the most reliable data to help them succeed in their outreach efforts. Users can expect an average of 85% or higher fill rate for email addresses and a 60% or higher fill rate for direct phone numbers.

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Prospecting - Advanced Search and Filtering for Targeted Leads

When comparing Snov.io and Rocketreach for prospecting features, Rocketreach offers a more robust set of filtering options, making it a better choice for users needing detailed search capabilities.

Rocketreach search interface with extensive filtering options

Rocketreach allows users to refine searches by a variety of criteria such as location, skills, and years of experience, which are not all available in Snov.io's more basic setup.

Both platforms provide API access for exporting data, but Rocketreach’s extensive search filters offer a significant advantage for creating a highly targeted list of prospects.

For those who require even more advanced lead generation and enrichment capabilities, consider using Bardeen to enrich contacts in Google Sheets with additional live data from various sources.

Snov.io

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Snov.io allows filtering prospects by position and adding them to lists.

Snov.io's Prospecting feature provides a straightforward way to build targeted lists of leads for outreach campaigns. The interface allows users to filter contacts and companies based on various criteria, ensuring that the most relevant prospects are identified and added to lists for further engagement.

Key features of Snov.io's Prospecting tool:

  • Basic filtering options: Users can filter leads by job titles and positions, allowing for targeted prospecting based on role and seniority.
  • List management: Prospects can be easily added to multiple lists, enabling organized segmentation for different outreach campaigns.
  • Data export: Prospect data can be exported using Snov.io's API, facilitating integration with other tools and platforms in the user's sales stack.

While Snov.io's Prospecting feature offers essential functionality for building lead lists, it may lack some of the more advanced filtering options available in other sales intelligence platforms. However, the ability to create multiple lists and export data via API makes it a useful tool for sales teams looking to streamline their prospecting efforts.

Rocketreach

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RocketReach offers powerful search filters for prospecting leads.

RocketReach provides a robust set of tools for building targeted lists of leads for outreach. The platform's prospecting capabilities allow users to search for and filter contacts and companies based on specific criteria, ensuring that outreach efforts are focused on the most relevant prospects.

  • Multiple saved searches: Users can create and save multiple searches, making it easy to manage different lead lists for various campaigns or initiatives.
  • Advanced search filters: RocketReach offers an extensive set of search filters, including non-standard fields like years of experience, employee count, and revenue, enabling users to narrow down their target audience precisely.
  • Data export options: Lead lists can be exported using the provided API, allowing for seamless integration with other tools and platforms in the user's sales stack.

By leveraging RocketReach's powerful prospecting features, users can streamline their lead generation process and focus their efforts on the most promising opportunities, ultimately increasing the efficiency and effectiveness of their outreach campaigns.

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Pricing Options - Trial Availability and Transparency

Snov.io offers a more flexible pricing strategy compared to Rocketreach, providing a free trial and multiple subscription options directly accessible from their website without involving a sales agent.

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Snov.io offers a variety of plans, including a free trial

Rocketreach, while also offering multiple packages for both individuals and teams, does not provide a free trial, potentially limiting prospective users from testing the service before committing to a purchase.

For users who prefer to test tools before purchasing or who need a more direct purchasing process, Snov.io is the better option.

Snov.io

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Snov.io offers transparent pricing plans, including a free trial option.

Snov.io provides straightforward pricing options, with both monthly and annual billing available. Users can choose a plan and purchase directly from the website without needing to involve a sales agent. A free trial is also offered for those who want to test out the platform's sales pack.

  • Billing model: Monthly and annual plans
  • Free trial: Available for the Trial plan
  • Pricing structure: Based on credits and features
    • Trial: $0/mo, 50 credits
    • Starter: $39/mo, 1,000 credits
    • Pro: $99/mo, 5,000 credits
    • Managed Service: Starting at $3,999/mo, custom lead gen & outreach campaign
  • Key features in paid plans:
    • Starter: 5,000 email recipients, 3 mailbox warm-ups, unlimited mailbox rotation, sender accounts, and follow-ups
    • Pro: 10,000 email recipients, unlimited mailbox warm-ups, rotation, sender accounts, and follow-ups
    • Managed Service: Includes 1,000+ SOM companies, 1,000+ ICP contacts, 1,000+ UVP messages, AI playbook, and 20-40 meetings per quarter
  • Self-serve purchase: Users can sign up and pay for plans directly on the website without contacting sales

Rocketreach

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RocketReach offers individual and team plans with monthly and annual billing options.

RocketReach provides a straightforward pricing model with plans tailored for individuals and teams. While they do not offer a free trial, they do provide monthly and annual billing options, with the annual plans offering savings of up to 51%.

Key aspects of RocketReach's pricing:

  • Individual Plans: Three tiers based on lookup limits, starting at $80 USD per month for the Essentials plan with 80 lookups per user.
  • Team Plans: Customized pricing based on team size and requirements. Includes additional features like an org chart and CRM enrichment.
  • Billing Options: Monthly and annual billing available for all plans, with significant discounts for annual commitments.
  • Feature Differences: Higher-tier plans include more lookups and advanced features like API access and Salesforce integration.
  • No Free Trial: RocketReach does not currently offer a free trial for any of its plans.
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Snov.io

Rocketreach

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Snov.io

Rocketreach

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Snov.io

Rocketreach

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Snov.io

Rocketreach

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Snov.io

Rocketreach

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Which is Best for Data-Driven Sales Outreach?

Choosing between Snov.io and Rocketreach for data-driven sales outreach depends on your specific needs. Snov.io offers solid lead data and useful integrations with tools like HubSpot and Zapier, making it a good choice for straightforward sales processes.

Rocketreach, however, provides a broader range of data points, including intent data and more comprehensive integration options. This makes it ideal for teams needing deeper insights into lead behavior and readiness.

If you need basic data and integration, go with Snov.io. For more detailed insights and data variety, Rocketreach is the better option.