Lemlist vs Mailchimp: Best Cold Outreach Tool 2024

Last Updated on
May 23, 2024
Jason Gong
App automation expert

This article compares lemlist and Mailchimp, focusing specifically on their cold outreach tool capabilities, aiming to help you select the best tool for your needs and offering a detailed teardown of each. While both tools offer a range of features, this comparison centers only on their cold outreach functionalities. By reading this comparison, you can save time and improve your workflow, especially when integrated with Bardeen, a task copilot that automates actions across your apps and tabs to save you time.

Campaign CreationFlexible, multi-channel campaign toolsUser-friendly, template-based email editor
DeliverabilityAdvanced deliverability with built-in toolsStrong deliverability, compliance focus
PersonalizationDeep customization with dynamic contentBasic personalization through merge tags
AILimited individual email customizationRobust AI for personalized email content
Native EnrichmentBasic lead details, less detailed dataNo native enrichment, relies on integrations
Social AutomationDirect LinkedIn engagement, multi-channelLimited to content sharing, ad management
PricingStarts at $39/user/month, unlimited emailsFree plan available, scales with contacts

Campaign Creation - Building Targeted, Multi-Channel Marketing Campaigns

When comparing lemlist and Mailchimp for campaign creation in sequences, lemlist takes the lead due to its advanced visual sequence builder and support for multiple communication channels.

lemlist's sequence builder supports complex, multi-channel campaigns

lemlist allows users to create detailed, branch-based sequences that can include emails, social media engagements, and manual tasks, making it versatile for various outreach strategies. In contrast, Mailchimp focuses primarily on email marketing with a user-friendly drag-and-drop editor and a wide array of pre-designed templates, which makes it easier for beginners but less flexible for complex sequences.

For those looking to maximize lead engagement across multiple platforms and require detailed customization, lemlist is the better choice. However, for straightforward, email-focused campaigns, Mailchimp's simplicity and template variety can be very appealing.

To further enhance your campaign's efficiency and personalization, consider using Bardeen to automate the gathering of detailed lead information, which can greatly improve your outreach efforts.


Lemlist's Sequences feature offers a variety of automatic and manual steps for campaign creation.

Lemlist's Sequences feature provides a flexible and powerful way to create multi-channel campaigns for sales engagement. The visual sandbox editor allows users to build complex sequences with a mix of automated and manual steps across email and social platforms like LinkedIn.

Key features of Sequences campaign creation:

  • Automated steps: Email, LinkedIn messages, and other touchpoints can be set up to send automatically based on predefined conditions.
  • Manual steps: Users can add manual tasks like calls or personalized messages to sequences for a human touch.
  • Branching and conditions: Complex workflows can be created using conditional branching, allowing sequences to adapt based on lead responses or other criteria.
  • Multiple channels: Campaigns can incorporate email, LinkedIn, and other platforms to reach leads through their preferred channels.
  • AI assistance: Lemlist offers AI-powered tools to help generate and optimize campaigns.
👍 "Using Lemlist to create 'custom' automated email campaigns" - r/Emailmarketing


Mailchimp offers pre-built templates for various email purposes and industries.

Mailchimp, a popular email marketing tool, provides a user-friendly interface for creating and formatting emails using drag-and-drop tools. While originally designed for marketing emails, some users leverage Mailchimp for cold outreach as well.

Key features for campaign creation:

  • Pre-built templates: Mailchimp offers a wide selection of templates categorized by email purpose, industry, and style, making it easy to find a suitable starting point for your campaign.
  • Drag-and-drop editor: The intuitive editor allows you to customize your email layout and design by simply dragging and dropping elements like text, images, and buttons.
  • Branded emails: Mailchimp provides tools to create branded emails that align with your company's visual identity, helping to maintain a consistent look and feel across your campaigns.
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Deliverability - Boosting Inbox Placement and Sender Reputation

When comparing deliverability features between lemlist and Mailchimp, lemlist provides a more specialized solution for cold outreach through its lemwarm product, enhancing deliverability and sender reputation.

lemlist's deliverability dashboard with lemwarm activation

Mailchimp, on the other hand, excels in managing deliverability for existing subscribers, ensuring high compliance with email best practices but lacks a dedicated email warming feature, which makes it less ideal for cold emailing.

Mailchimp's domain settings for improving deliverability

For businesses focusing on cold outreach, lemlist's integrated approach with lemwarm is more advantageous. However, for those maintaining regular communication with an established subscriber base, Mailchimp's robust compliance features make it a strong contender.

For businesses seeking to optimize their email strategies further, exploring Bardeen's capabilities in email personalization can enhance both open and response rates, thereby improving overall deliverability.


lemlist's deliverability score dashboard showing tips and a detailed report.

lemlist prioritizes email deliverability, offering built-in features and a separate product called lemwarm to help users maintain high inbox placement rates and avoid spam filters. The platform provides guidance and tools to optimize email campaigns for maximum deliverability.

Key features for deliverability:

  • Sending limits: Customizable limits on emails, LinkedIn invites, and other actions per lemlist or lemwarm account to prevent triggering spam filters
  • lemwarm: A separate product focused on email warming and maintaining a positive sending reputation
  • Deliverability score: An overview of the account's current deliverability status with tips for improvement
  • Custom tracking domain: Allows for tracking open and click rates safely by setting up a unique domain
  • Smart Cluster: Intelligently groups similar accounts together to optimize deliverability (currently in beta)

Reddit users discuss strategies for using lemlist effectively without ending up in spam folders:

😐 "Be sure that DMARK/SPF/DKIM are working." - r/agency
😐 "Lemlist is good and also has a warming feature" - r/Emailmarketing


Mailchimp email dashboard showing high open rates and click rates.

Mailchimp has a strong reputation for email deliverability due to its compliance with email best practices. The platform provides tools and features to help users maintain high deliverability rates and avoid spam filters.

  • Domain authentication: Mailchimp allows users to authenticate their domains, which helps establish trust and improves deliverability. This process verifies that the user owns the domain and has permission to send emails from it.
  • Monitoring engagement metrics: The email dashboard provides key engagement metrics such as open rates, click rates, and unsubscribe rates. By monitoring these metrics, users can identify potential deliverability issues and take corrective action.
  • Compliance with email regulations: Mailchimp ensures compliance with email regulations such as CAN-SPAM and GDPR. This helps maintain a positive sending reputation and reduces the risk of emails being marked as spam.

However, it's important to note that Mailchimp does not offer email warming services. Email warming is the process of gradually increasing the volume of emails sent from a new IP address to establish a positive sending reputation. This feature is more commonly found in cold outreach tools.

Given its focus on compliance and best practices, Mailchimp is better suited for sending emails to existing subscribers and warm contacts rather than cold outreach. Users should build their email lists through opt-in methods and maintain a clean, engaged subscriber base to maximize deliverability with Mailchimp.

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Personalization - Tailoring Email Content to Your Audience

When comparing lemlist and Mailchimp's personalization features for email sequences, lemlist generally offers more robust customization options.

lemlist offers advanced personalization options in email sequences.

lemlist supports dynamic variables and uses Liquid syntax for conditionals and fallbacks, which can significantly tailor content based on specific lead data. It also allows for the inclusion of custom images and landing pages, enhancing the visual and interactive elements of campaigns.

Mailchimp personalization relies on merge tags and audience fields.

Mailchimp, while effective, relies more on standard merge tags derived from audience field data, such as names or birthdays, which limits customization to predefined fields without conditional logic capabilities.

To enhance the personalization process, consider using Bardeen’s automation tools to enrich lead data and generate tailored content dynamically, further improving the relevance and impact of your email campaigns.

For businesses needing deep customization and dynamic content within their email sequences, lemlist holds a clear edge over Mailchimp due to its advanced features and flexibility.


lemlist offers a variety of personalization options for email sequences.

lemlist provides multiple ways to personalize your email campaigns within Sequences to make them more engaging and tailored to each lead:

  • Custom variables: Insert dynamic fields like first name, last name, company name, etc. to automatically populate lead-specific information.
  • Liquid syntax: Use conditional logic, pull data like current date, and set fallback values using the Liquid templating language.
  • Custom images: Upload personalized images for each lead to further customize your emails.
  • Custom landing pages: Direct leads to individualized landing pages to provide a unique experience.


Mailchimp's audience fields and merge tags for signup form personalization.

Mailchimp provides a range of personalization options for signup forms and email campaigns using audience fields and merge tags:

  • Audience fields: Manage the fields available on signup forms, such as email address, name, phone number, and birthday. Mark fields as required or visible as needed.
  • Merge tags: Insert personalized content into campaigns using merge tags that correspond to audience field data. For example, *|FNAME|* or *|MERGE0|* can be used to include a subscriber's first name.
  • Groups and segments: Create groups to categorize subscribers based on their interests or preferences, which can be used to send targeted content. Groups can also be displayed on signup forms for subscribers to self-select.
  • Default values: Set default merge tag values to use as fallbacks when personalized data is unavailable for a particular subscriber, ensuring a cohesive experience for all recipients.
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AI - Customizing Email Content for Your Audience

When comparing AI capabilities in lemlist and Mailchimp for sequence creation, Mailchimp offers a more robust solution for individual email personalization.

Mailchimp's AI tool for generating targeted email content.

Mailchimp's AI tools excel in generating tailored email content, allowing users to write full paragraphs optimized for their target audience. This is particularly useful for marketers seeking to enhance engagement through highly customized messaging.

While lemlist provides AI-driven campaign creation, it limits user control at the individual email level, offering less flexibility in personalizing messages compared to Mailchimp.

If your priority is crafting uniquely personalized emails with AI-driven insights on a per-email basis, Mailchimp holds the advantage. For users interested in automating broader campaigns with some level of personalization, lemlist remains a strong contender.

For those looking to expand their AI capabilities in email automation, consider using Bardeen's AI-powered automation tools to enrich your email sequences with advanced insights and customization.


lemlist's AI campaign creation tool generates personalized campaigns.

lemlist offers AI-powered features for generating personalized email campaigns, although the level of customization for individual emails and messages is limited compared to the campaign-level AI capabilities.

Key aspects of lemlist's AI features:

  • Campaign-level AI: Robust tools for automatically creating entire campaigns based on user-defined parameters and tone.
  • Email and message personalization: Basic AI commands for personalizing individual emails and messages, but with less user control compared to campaign generation.
  • Customization options: Users can specify the desired tone, language, and some personalization details for AI-generated campaigns.

While lemlist's AI can generate complete campaigns, the options for customizing individual emails and messages using AI are more limited. Users have less control over the specific content and personalization of each message within the campaign.


AI-generated content creation for marketing emails in Mailchimp.

Mailchimp's AI-powered content creation tool helps craft compelling email copy tailored to your audience. This feature allows you to generate text for various sections of your email campaign, such as the paragraph, making it easier to engage your subscribers effectively.

Key aspects of Mailchimp's AI content generation:

  • Paragraph generation: Write entire paragraphs of email copy using AI, saving time and effort in crafting engaging content
  • Customizable content type: Choose from different content types, such as paragraphs, to suit your email structure and goals
  • Audience-specific optimization: AI-generated content is optimized for your specific audience, increasing the likelihood of resonating with your subscribers
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Native Enrichment - Understanding Your Prospects Better

When comparing native enrichment features, lemlist provides basic capabilities directly within the platform, while Mailchimp lacks native enrichment, relying entirely on external integrations.

Enriched lead details in lemlist, including job title and LinkedIn connections.

Lemlist's native enrichment provides leads data such as company, job title, and social media insights, useful for sales teams to get a quick snapshot of prospects. However, the data is less comprehensive compared to specialized enrichment tools.

On the other hand, Mailchimp users must supplement their lead enrichment process with third-party tools. While this provides flexibility to choose from a variety of platforms, it may require additional setup and expense.

For users looking for a streamlined solution without needing additional integrations, lemlist's native feature provides a more direct approach. However, those needing deeper insights might find the external tools available via Mailchimp integrations more beneficial.

If you're looking to enrich lead data seamlessly and save time, consider using Bardeen to automate enrichment tasks across platforms like LinkedIn and Google Sheets.


Enriched lead details in lemlist, including job title and LinkedIn connections.

lemlist's native enrichment feature provides basic lead information to help sales teams better understand their prospects. While not as comprehensive as dedicated data enrichment tools, it offers a quick way to gather essential details without leaving the platform.

Key aspects of lemlist's lead enrichment:

  • Basic lead details: Company, job title, location, and email address
  • Social media insights: LinkedIn profile and number of connections
  • Industry information: Company size, industry, and department
  • Data limitations: Less detailed and up-to-date compared to specialized enrichment tools


Mailchimp does not offer native lead enrichment capabilities within its platform. To gather additional data and insights about your leads, you will need to rely on integrations with external tools.

While this may be seen as a limitation, Mailchimp's extensive integration ecosystem allows you to connect with a wide range of third-party services that specialize in lead enrichment. By leveraging these integrations, you can still access valuable data points and buyer signals to inform your sales engagement strategies.

Some popular lead enrichment tools that integrate with Mailchimp include:

  • Clearbit
  • FullContact
  • LeadGenius
  • ZoomInfo

While native enrichment features are not available, Mailchimp's flexibility and integration options enable you to create a customized lead enrichment workflow that suits your specific needs.

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Social Automation - Engage Directly or Manage Ads?

When comparing social automation capabilities, lemlist offers more robust features for direct engagement on LinkedIn than Mailchimp.

lemlist's LinkedIn automation feature in action

lemlist supports a variety of LinkedIn actions such as connection requests, chat messages, and post engagement directly within their sequences, enhancing direct interaction capabilities.

In contrast, Mailchimp's social automation primarily focuses on cross-posting content and managing ads, without the capability to directly engage with or enrich leads through social platforms.

If your strategy involves active lead engagement and enrichment via social media, particularly LinkedIn, lemlist provides a more targeted solution. For those looking to enhance their outreach and save time on tasks like creating personalized emails from LinkedIn posts, Bardeen's automations can be particularly useful.


LinkedIn automation with lemlist Sequences, including chat messages and invitations.

lemlist's Sequences feature offers social automation for LinkedIn, enabling users to engage with prospects directly on the platform. By integrating LinkedIn actions into email sequences, lemlist provides a multichannel approach to sales engagement.

Key features of lemlist's LinkedIn automation:

  • Browser extension: LinkedIn actions are performed locally via a browser extension, ensuring compliance with the platform's terms of service.
  • Connection requests: Send personalized connection requests to targeted prospects as part of a sequence.
  • Chat messages: Deliver targeted messages to LinkedIn connections, syncing with email campaigns for a cohesive outreach strategy.
  • Post engagement: Automate likes, comments, and shares on prospect posts to build rapport and increase visibility.

By combining email and LinkedIn automation, lemlist Sequences enables users to create comprehensive, multichannel campaigns that effectively engage prospects and drive conversions.


Mailchimp, primarily known as an email marketing platform, offers limited social media automation capabilities compared to dedicated sales engagement tools. The platform allows for social media integration, but its focus is on cross-posting content and managing ads rather than lead enrichment.

Key aspects of Mailchimp's social media automation:

  • Cross-posting: Share email campaigns on social media platforms for increased visibility
  • Ad management: Create and manage social media ads within the Mailchimp platform
  • Limited lead enrichment: Unable to leverage social media data for lead enrichment purposes

While Mailchimp's social media automation features can be useful for marketers looking to streamline their content sharing and ad management processes, it may not be the most comprehensive solution for sales teams seeking to enrich leads using social media data.

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Pricing Breakdown - lemlist vs Mailchimp

When comparing lemlist and Mailchimp in terms of pricing, lemlist offers a more flexible approach with a starting price of $39 per user per month, which can go up to $159 for advanced features. Mailchimp, on the other hand, provides a broader range of plans starting from a free tier, making it accessible for businesses just starting out.

lemlist offers unlimited email sends across all its plans but includes additional costs for email verification credits. Mailchimp's pricing scales with the number of contacts and provides clear limits on monthly email sends, which could be a deciding factor for larger campaigns.

Both platforms offer trial periods, but Mailchimp's free plan remains a strong starting point for those unsure of their long-term needs. For businesses looking for specialized features like dedicated account management and advanced customization, lemlist's higher-tier options might be more appealing.

If your workflow involves frequent email campaigns and you require detailed customization and tracking, enhance your email campaigns with Bardeen, which offers powerful automation without needing to switch platforms.


lemlist pricing plans for email outreach, ranging from $39 to $159 per user per month.

lemlist offers a range of pricing tiers to suit different needs and budgets, with plans starting at $39 per user per month for the Email Starter plan and going up to $159 per user per month for the Outreach Scale plan. The pricing model is based on a per-user, per-month basis.

Key aspects of lemlist's pricing:

  • 14-day free trial: All plans come with a 14-day free trial, with no credit card required.
  • Unlimited emails: Each plan includes unlimited email sending, but email verification credits may incur additional costs.
  • Feature differences: Higher-tier plans include advanced features like a dedicated account manager, custom landing pages, and premium support.
  • Enterprise pricing: For teams with more than 10 users, custom enterprise pricing is available by contacting the sales team.


Mailchimp offers multiple monthly plans and a free tier.

Mailchimp provides a range of pricing options to suit different business needs, from a free plan for those just starting out to more advanced paid plans with additional features and higher sending limits.

  • Free plan: Includes basic features for up to 1,000 contacts, making it a great option for small businesses or those new to email marketing.
  • Essentials plan ($13/month*): Offers key features like A/B testing and scheduling for up to 5,000 contacts and 3 users.
  • Standard plan ($20/month*): Provides enhanced personalization, optimization tools, and support for up to 6,000 contacts and 5 users.
  • Premium plan ($350/month*): Includes unlimited contacts, users, and advanced features like personalized onboarding and priority support for larger teams and enterprises.

All paid plans offer a free trial, allowing you to test the features before committing. The billing model is based on the number of contacts and monthly email sends, with the option to upgrade or downgrade as needed.

*Overages apply if contact or email send limits are exceeded.

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The Verdict: Which is Best for Sales Campaign Creation?

Lemlist and Mailchimp serve different needs in the realm of sales campaign creation. Lemlist excels with its advanced visual sequence builder and multi-channel support, making it ideal for detailed, dynamic sales campaigns. Mailchimp, with its user-friendly interface and extensive template library, is better suited for straightforward, email-centric campaigns.

If you need to run complex, multi-touch campaigns across various platforms, Lemlist is the superior choice. However, for simpler email campaigns that benefit from ease of use and rapid deployment, Mailchimp is highly effective and user-friendly.

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