Managing your company's data shouldn't feel like juggling flaming torches. Ever wished your company could effortlessly tap into a goldmine of business leads without the headache of manual data mining? 

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Picture this: a seamless playbook that effortlessly scours the depths of a website using Apollo.io, extracting nuggets of potential, and then neatly stashing them into an Airtable for your convenience. No more wrestling with tedious data entry or drowning in a sea of missed opportunities. 

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From streamlining lead generation to ensuring no potential client slips through the cracks, this playbook becomes your silent partner in business growth. Say goodbye to the pains of manual enrichment; let automation pave the way to a more efficient and lucrative future.

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Let’s set it up!

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Step 1: Create an Airtable

The first step is to create an Airtable with the information that you want to get from a company’s website.

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Bardeen will extract information from the currently opened company website and get information like funding information, technology used, number of employees, address and phone information, social profile and much more, using Apollo.io.

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Step 2: Install the extension and map the information to Airtable

You will be redirected to install the browser extension when you run it for the first time. Bardeen will also prompt you to integrate Airtable and Apollo.io.

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To integrate Apollo.io, you will need to find and enter your API key.

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If you are unsure how to do this, click here to follow Apollo’s guide. 

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Click the “Pin it” button at the top of this page to get this automation saved to your Playbooks.

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Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and click on the playbook card. The setup flow will start. 

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You will be asked to specify an Airtable to save the information. After you choose the database, you will get a prompt to map the information to the fields in Airtable.

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The left side consists of all the fields Bardeen will scrape for you. On the right side, specify the fields in Airtable that you want to associate with the information on the left. If you don’t want a piece of information, leave that field empty, and it will be skipped. That’s it!

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Click on “Save Input” and checkmark Airtable. You can edit Inputs later by hovering over the playbook. 

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Step 3: Run the playbook to enrich company information from a website to Airtable with Apollo

Navigate to a company’s website.

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Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and run this playbook. Bardeen will use Apollo.io to enrich the company and save more than 25 data points to your Airtable.

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This automation is fantastic if you're a data-driven enthusiast aiming to supercharge lead enrichment effortlessly. Imagine compiling all the relevant details from Apollo.io into a neatly organized Airtable, sparing yourself the drudgery of manual data entry. It's a game-changer for sales teams, simplifying prospecting and ensuring no potential client slips through the cracks.

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Additionally, it's a must-have for businesses seeking real-time market insights. Continuously monitoring websites, this playbook keeps you ahead of the curve—whether tracking competitors, industry trends, or potential partnerships. In the world of business, staying informed has never been this seamless.

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And for those craving efficiency in their lead management, this automation is the silent partner you've been waiting for, revolutionizing how you approach and conquer the challenges of business growth.

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You can also edit the playbook and add your next action to further customize the automation.

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You can also find more about how to increase your personal productivity and automate your sales workflow.