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Workflow Template

Create a UTM campaign link

This playbook will create a link with a UTM campaign name.
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Convert data to text
Action
Convert data to text
Action
Convert text to url-encoded string
Action
Find all links in text
Action

How does this automation work?

Bardeen's workflow automation tool allows marketers to create UTM-tagged URLs for campaign tracking with ease. UTM parameters are critical for tracking the effectiveness of online marketing campaigns and understanding where your traffic is coming from. This particular playbook simplifies the process of building UTM campaign links, which you can then use across your marketing channels to measure performance.

Here is a step-by-step guide to creating a UTM campaign link:

  • Step 1: Define Base URL - Convert your desired landing page URL to a text string. This is the base of your UTM link.
  • Step 2: Set Campaign Name - Convert your campaign name to a text string. This will be used to track the performance of a specific campaign.
  • Step 3: Encode Campaign Name - Convert the campaign name to a URL-encoded string to ensure it is web-friendly.
  • Step 4: Merge URL and Campaign - Concatenate the base URL with the encoded UTM campaign parameter to create the full tracking link.
  • Step 5: Extract Final URL - Extract the complete UTM-tagged URL ready for use in your marketing initiatives.
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How to run the workflow

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Available actions & triggers

Apps:
Create a UTM campaign link
Create a UTM campaign link
Create a UTM campaign link
Types:
Both
Actions
Triggers
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