How to connect Google Trends + HubSpot

For professionals involved in Sales & Prospecting, this combination of Google Trends and HubSpot can be a game-changer. Sales teams can benefit from real-time trend data to understand what prospects are currently interested in, and tailor their approach accordingly. For example, a playbook that saves information from Google Trends to HubSpot can help sales reps to align their sales pitch with the latest trends, making their proposition more relevant and attractive to potential customers.

For those in Marketing, integrating Google Trends with HubSpot can provide valuable insights for campaign planning and execution. Marketers can use Google Trends data to create more relevant and timely content, while HubSpot can help manage and track the performance of these campaigns. For instance, a marketer could use a playbook that saves Google Trends data to HubSpot to identify popular topics and incorporate them into their content strategy, boosting engagement and visibility.