
Looking for the best sales funnel tools? Check out our top 12 picks.
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Looking for the best sales funnel tools to skyrocket your conversions and revenue? We've scoured the web to bring you a curated list of the top 12 platforms, complete with key features, pros, cons, and real user reviews. Whether you're a small business owner, marketer, or sales professional looking to automate prospecting, you'll find the perfect tool to build and optimize your funnels.
From all-in-one marketing automation suites to specialized landing page builders, this comprehensive guide covers it all. Get ready to level up your sales prospecting game with these powerful tools that are proven to drive results.
Bardeen is a top choice for sales funnel automation, offering a powerful browser extension that can control any tab and run 24/7 in the cloud. Its ability to automate repetitive tasks and speed up workflows makes it a valuable tool for sales teams looking to optimize their funnel. Why not sign up for free and see how Bardeen can help you close more deals?

Bardeen offers several features that make it a top sales funnel automation tool:
Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
On G2, Bardeen has an impressive 4.9 out of 5-star rating. Users highlight its time-saving benefits and powerful automation capabilities, with one stating, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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ClickFunnels is a popular sales funnel tool that helps businesses build effective funnels and websites to track and optimize the entire buying lifecycle. It offers a range of features including email and Facebook marketing automation, as well as pre-designed funnels crafted to convert more visitors into customers.

ClickFunnels offers several key features that make it well-suited for building sales funnels:
On Capterra, ClickFunnels has an overall rating of 4.0 out of 5. Many users praised how it makes building funnels easy even without tech skills. However, some reviewers found the pricing high and had issues with glitches.
G2 reviews show an average 4.6 out of 5 star rating. Customers highlighted that ClickFunnels looks professional and is great for capturing leads. A few noted that support can sometimes be hard to reach.
Sentiment on Reddit is mixed. Fans appreciate ClickFunnels' powerful features and the passionate community built by founder Russell Brunson. But critics feel the affiliate program leads to overhyped marketing and compare it to MLM. The consensus is that the tool itself is legitimate, but to be wary of some of the "get rich quick" messaging from affiliates.
HubSpot Marketing Hub is a comprehensive marketing automation software that helps businesses attract, engage, and delight customers at scale. Its robust features, seamless integration with the HubSpot CRM, and user-friendly interface make it a top choice for marketers looking to streamline their efforts and drive growth.

HubSpot Marketing Hub offers an array of tools to fuel your marketing campaigns:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. They praise its ease of use, robust automation capabilities, and seamless integration with the CRM. Some noted the learning curve and pricing structure as potential drawbacks.
On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5. Reviewers highlight the platform's comprehensive feature set, user-friendly interface, and exceptional customer support. A few mentioned the need for more granular reporting and analytics.
GetResponse is an affordable and user-friendly platform for email marketing and beyond, making it a popular choice among the best sales funnel tools. With GetResponse, you can easily collect contacts, nurture subscribers, and promote your products to maximize revenue.

GetResponse offers a range of powerful features to grow your list and convert contacts into customers:
On Capterra, GetResponse has an overall rating of 4.0 out of 5. Users praise the platform's automation capabilities, ease of use, and customer support. Some cons mentioned include occasional UX quirks and inconsistent affiliate commissions.
G2 reviewers give GetResponse an average 4.3 out of 5 stars. Customers highlight the tool's reliability, range of features, and ability to help businesses grow. A few users note the email editor takes some getting used to.
Feedback on Reddit suggests GetResponse provides good value for email marketing automation, with an intuitive interface. However, some users prefer alternatives like ConvertKit for their simpler UX and advanced segmentation.
ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across multiple channels like email, SMS, and social media. This makes ActiveCampaign an excellent choice for businesses looking for a comprehensive solution to streamline their sales and marketing efforts.

ActiveCampaign offers a wide range of features to optimize your sales and marketing:
On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its powerful automation capabilities and ease of use for streamlining marketing efforts.
A Capterra reviewer highlighted how ActiveCampaign solved their pain points, saying "ActiveCampaign offers a wide range of features and benefits that can help businesses streamline their marketing and sales processes and improve their customer engagement and retention."
On Reddit, users recommend ActiveCampaign as a strong alternative to other popular tools. One user noted "A better alternative to OctopusCRM and Lemlist (if you only use LinkedIn automation)." Another shared "ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. The holy trinity."
Keap is an all-in-one CRM and sales & marketing automation platform designed to help small businesses grow. With robust features for capturing and nurturing leads, managing sales pipelines, and automating follow-up, Keap streamlines repetitive tasks so you can focus on closing deals and getting paid.

Keap's automation builder, CRM, and sales & marketing tools are designed to support your entire customer journey:
On Capterra, Keap has an overall rating of 4.0 out of 5. Users praise the software's automation capabilities and all-in-one functionality. Some note that setup can be complex for beginners.
G2 reviewers give Keap 4.2 out of 5 stars. Positive reviews highlight the platform's customization options and powerful automation. Critics mention some outdated features and performance issues.
Feedback on Reddit suggests Keap works well for sales teams needing robust CRM and automation. However, the steep learning curve and increasing prices have some users considering alternatives like HubSpot for growing businesses.
Drift is an AI sales tool that helps you engage with website visitors and facilitate conversations. With Drift, you can provide instant support and convert inquiries into sales by connecting prospects with the right sales reps at the right time.

Drift's AI capabilities enable personalized experiences by analyzing visitor behavior and attributes. This results in more engaging interactions and higher customer satisfaction.
On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its automation capabilities, customization options, and positive impact on lead generation.
Capterra reviewers give Drift an overall rating of 4.5 out of 5. They highlight benefits like increased conversions, time savings through automation, and the ability to engage visitors in real-time. Some noted a learning curve and desire for more customization options.
Reddit and review sites indicate Drift is seen as an effective tool for conversational marketing and sales acceleration when implemented properly. However, some users encountered challenges with spam interactions and complex setup. Pricing is a consideration for smaller businesses.
Leadpages is a landing page builder designed for small businesses. It supports inbound prospecting by providing landing page templates and generating sales copy with its proprietary AI engine, making it a valuable tool for lead generation.

Leadpages offers several key features that make it effective for generating leads:
On Capterra, reviews are mixed. Some users praise Leadpages' ease of use and results, while others cite high costs and poor support as downsides. It has an overall rating of 4.0.
G2 reviews are more positive, with users highlighting the high-converting templates and helpful resources. However, some mention the tool can be confusing initially. It earned 4.3 out of 5 stars.
Feedback on Reddit suggests Leadpages is an effective option for building landing pages without technical skills. Users appreciate the templates and integrations but note the price is a consideration. Overall sentiment is that it provides value for growing an online presence.
Mailchimp is a well-known email marketing platform that offers a wide range of features to help businesses create, send, and track email campaigns. Its user-friendly interface and comprehensive tools make it a popular choice for businesses looking to streamline their sales funnel and nurture leads through targeted email marketing.

Mailchimp offers several key features that make it an effective tool for sales funnel optimization:
On G2, Mailchimp has an average rating of 4.4 out of 5 stars based on nearly 5,000 reviews. Users praise its ease of use, extensive features, and helpful customer support.
Capterra reviewers give Mailchimp an overall score of 4.5 out of 5, with high marks for value for money, ease of use, and customer service. Many appreciate the free plan and affordable pricing for small businesses.
Pipedrive is a powerful sales funnel tool that helps sales teams manage and track their activities effectively. It offers a wide array of features including lead and deal management, contact tracking, sales forecasting, data analytics, and reporting. This enables sales professionals to easily track leads, identify opportunities, and measure key activities all in one place.

On Capterra, Pipedrive has an overall rating of 4.0 out of 5. Users praise its ease of use for organizing sales and helpful automation. Some noted it takes time to learn all the features.
G2 reviewers give Pipedrive 4.3 out of 5 stars. Many call out the visual pipelines, customization options, and time savings. A few mention occasional syncing issues with integrated apps.
Aircall is a VoIP phone system designed for sales teams that rely heavily on phone calls as part of their sales process. It stands out for its integrations and automation capabilities, saving valuable time by taking care of repetitive tasks and streamlining the calling process.
Aircall offers several standout features that make it a valuable tool for sales teams:
On G2, Aircall has an average rating of 4.3 out of 5 stars. Users praise its ease of use, helpful features like adding interpreters to calls, and responsive customer support. However, some mention occasional connectivity problems.
Capterra reviews highlight Aircall's ease of setup and integration with Hubspot as key benefits. A few users note issues with the power dialer not allowing tagging for unanswered calls.
Discussions on Reddit suggest Aircall is an effective tool for recording and learning from sales calls. Users appreciate features like call recording, link sharing, and the mobile app.
Thrive Themes is a powerful lead generation tool for WordPress users. With its comprehensive set of features tailored specifically for converting website visitors into leads, Thrive Themes has become a popular choice among online businesses and marketers. The platform offers a variety of opt-in forms, lead segmentation capabilities, and A/B testing functionality to help users optimize their lead generation efforts.

Thrive Themes provides a range of features that make it an effective tool for lead generation:
On Capterra, users praise Thrive Themes for its ability to increase opt-in rates and the convenience of having it fully integrated with their WordPress site. One reviewer notes, "Thrive Leads has increased our opt-in rates, and with A/B testing we've been able to see exactly what types of forms, images, and text grab the attention of our readers."
G2 reviews highlight the tool's condition logic feature as a standout, with one user commenting, "Condition logic - is the best in my opinion feature, that they integrated everywhere. So it's possible not only build websites, but smart websites." However, some users mention slow loading speeds and occasional bugs as drawbacks.
On Reddit, opinions are mixed, with some users finding Thrive Themes to be a valuable asset for marketers, while others express frustration with customer support and limited template options. Overall, the consensus is that Thrive Themes is a powerful tool for those focused on conversion optimization, but may not be the best fit for all users.
Choosing the best sales funnel tool for your business depends on several factors, including your specific needs, budget, team size, and desired features. When evaluating options, consider tools that offer automation capabilities, integration with your existing tech stack, and robust analytics to track and optimize performance.
Among the top choices in this list, Bardeen, ClickFunnels, and HubSpot Marketing Hub stand out for their comprehensive features and proven results. Bardeen's powerful browser extension and AI capabilities make it an excellent choice for automating repetitive tasks and streamlining workflows across your sales funnel. Download and install Bardeen's Chrome extension today to start saving time and closing more deals.
ClickFunnels and HubSpot are also top contenders, offering all-in-one platforms for building and optimizing funnels, capturing leads, and nurturing prospects into customers.
Ultimately, the right tool for you will depend on your unique situation and goals. We recommend starting with a free trial or freemium plan to test out the features and see how the tool can benefit your sales process. Sign up for Bardeen's free plan and take advantage of the 14-day free trial of premium features to experience the power of sales funnel automation firsthand.



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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.