LinkedIn Follow vs Connect Explained 2024

Jason Gong
June 6, 2024

Connect for mutual updates; follow to see posts without connecting.

By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.

If you use LinkedIn, you might like our LinkedIn Data Scraper. It helps gather profile data, posts, and more for lead generation and market research.

Understanding the difference between 'Follow' and 'Connect' on LinkedIn is crucial for effective networking on the platform:

  • Connect: When you connect with someone on LinkedIn, it's a mutual relationship. Both parties can see each other's updates and send direct messages. Connections are typically made between individuals who know and trust each other, and by default, you follow your connections.
  • Follow: Following someone allows you to see their posts and articles without a mutual connection. The person you follow won't see your posts unless they decide to follow you back. This is a one-way relationship and is useful for keeping up with thought leaders and influencers whose content you find valuable.

To follow or connect with someone on LinkedIn:

  1. Visit the person's LinkedIn profile.
  2. If you see a 'Connect' button, click it to send a connection request. If you see a 'Follow' button, click it to follow the person.
  3. If the profile is in Creator Mode, the default action might be 'Follow'. To connect, click the 'More' button and select 'Connect' from the dropdown menu.
  4. If you receive a connection request and your primary action is 'Follow', the requester will follow you while they await your response.

To manage followers or who you're following:

  1. Click on the 'Me' icon at the top of your LinkedIn homepage.
  2. Select 'Posts & Activity'.
  3. In the 'Followers' section, you can see who's following you and manage your own following list.

To switch your profile to prioritize the 'Follow' button:

  1. Go to 'Settings & Privacy' under the 'Me' icon.
  2. In the 'Visibility' section, find 'Who can follow you' and adjust the settings to show the 'Follow' button as the primary action on your profile.

Remember, the choice between following and connecting should align with your networking goals on LinkedIn. Connecting is better for two-way communication and relationship building, while following is suited for consuming content from individuals you may not know personally.

Streamline LinkedIn Networking with Bardeen Automations

When navigating the professional landscape of LinkedIn, understanding the nuances of connecting with others is pivotal. While one can manually choose to 'follow' or 'connect' with someone, automating these processes can significantly streamline your networking efforts. Bardeen offers prebuilt automations, known as playbooks, that can handle a variety of LinkedIn tasks, although it may not directly automate the 'follow' or 'connect' action due to platform limitations or user intentions.

Here are some relevant Bardeen automations that can support your LinkedIn networking strategies:

  1. Save LinkedIn group members to Google Sheets: This playbook facilitates the process of engaging with your LinkedIn network by automatically extracting LinkedIn group members' details and saving them to Google Sheets.
  2. Copy LinkedIn Post commenters to Google Sheets: Enhance your interaction with your audience by saving the information of users who comment on your posts directly to a spreadsheet.
  3. Get data from a LinkedIn profile search: Accelerate your networking by extracting valuable data from LinkedIn profile searches and using this information to connect with the right professionals.

By automating these tasks, you can focus more on building meaningful connections. Start automating today by downloading the Bardeen app at

Automate LinkedIn Data Collection

Bardeen's LinkedIn Data Scraper helps you gather leads and insights easily.

Get Bardeen free

Related frequently asked questions

Salesforce Lead Management Explained: A Guide

Learn what a lead is in Salesforce, how to manage and convert leads efficiently, and best practices for optimizing your sales process.

Read more
Download LinkedIn Videos Easily in 5 Steps

Learn to download LinkedIn videos using third-party tools and save LinkedIn Learning courses for offline viewing responsibly. Step-by-step guide included.

Read more
Sales Campaign Automation: Strategies & Tools Guide

Unlock the power of sales campaign automation with this comprehensive guide. Explore strategies, tools, and real-world applications for 2024.

Read more
Ultimate Guide to Sharing LinkedIn Posts & Promotions (5 Steps)

Learn to share LinkedIn posts and promotions effectively, including best times to post for maximum engagement. Discover marketing tips for success.

Read more
Outbound Lead Generation: 8 Proven Sales Strategies

Master outbound lead generation with 8 proven strategies. Learn key tactics for cold calling, emailing, and social selling to boost your sales.

Read more 2024 Pricing: Detailed Plans & Costs Guide

Discover's pricing for 2024 with a detailed breakdown of plans and costs, tailored for different business sizes and needs.

Read more
how does bardeen work?

Your proactive teammate — doing the busywork to save you time

Integrate your apps and websites

Use data and events in one app to automate another. Bardeen supports an increasing library of powerful integrations.

Perform tasks & actions

Bardeen completes tasks in apps and websites you use for work, so you don't have to - filling forms, sending messages, or even crafting detailed reports.

Combine it all to create workflows

Workflows are a series of actions triggered by you or a change in a connected app. They automate repetitive tasks you normally perform manually - saving you time.

get bardeen

Don't just connect your apps, automate them.

200,000+ users and counting use Bardeen to eliminate repetitive tasks

Effortless setup
AI powered workflows
Free to use
Reading time
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept”, you agree to the storing of cookies. View our Privacy Policy for more information.