Find top SDR software to supercharge your sales team.
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Finding the right sales development representative (SDR) software can be a game-changer for your sales team. The best tools help SDRs prospect more efficiently with AI automation, engage leads effectively, and ultimately close more deals. In this comprehensive guide, we've curated a list of the 19 top SDR software solutions for 2023.
For each tool, we break down the key features, popular use cases, pros and cons, pricing, and real user reviews from trusted sites like G2 and Capterra. Whether you're looking to streamline your outbound prospecting, improve lead qualification, or optimize your sales meetings, you'll find valuable insights to inform your decision.
From industry leaders like Salesforce and HubSpot to specialized solutions like Cognism and Chili Piper, our list covers a wide range of options to suit different needs and budgets. We've also included user sentiment from Reddit discussions to give you a well-rounded perspective on each tool.
By the end of this article, you'll have a clear understanding of the best SDR software available and be well-equipped to choose the right solution for your AI-powered sales prospecting. Let's dive in and explore these top 19 picks to supercharge your sales development in 2023!
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Bardeen offers several features that make it a valuable tool for sales development representatives:
Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
On G2, Bardeen has a rating of 4.9 out of 5 stars. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other sales automation tools, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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Salesforce is a comprehensive CRM platform that leverages AI to empower sales teams with predictive analytics, opportunity insights, and next best action recommendations. Its AI-powered Einstein 1 solution combines data, application development, and CRM into a unified platform, enabling sales professionals to quickly create automations and select the best AI model for their needs.
Salesforce's key features closely align with the needs of sales development representatives:
On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its automation capabilities, customization options, and robust feature set.
Capterra reviewers highlight Salesforce's versatility and customization, giving it an overall rating of 4.0. They appreciate its reporting and automation features but note occasional performance issues and a learning curve.
Reddit sentiment is generally positive, with users finding Salesforce invaluable for managing sales activities, automation, and integrations. However, some note the high costs and complexity, suggesting alternatives like Pipedrive for simpler needs.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.
Outreach's key features include:
On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its prospecting capabilities, ease of use, and ability to keep sales reps organized and consistent.
Capterra reviewers highlight Outreach as a "great prospecting tool with many features." They appreciate the platform's simplicity, useful notifications, and integration with other sales tools. The overall rating is 4.0.
Actual users on Reddit describe switching to Outreach from competitors like SalesLoft as a significant improvement, citing better UX, automation, and collaboration features. However, some note there is a learning curve to fully utilize its capabilities.
Gong.io is a leading Revenue Intelligence Platform that captures and analyzes customer interactions across all channels to enhance visibility, decision-making, and revenue growth. Ranked #1 in multiple categories by G2, Gong integrates seamlessly with various CRM systems, enabling real-time data insights and boosting team productivity through automated actions based on customer conversations.
Gong's AI-powered features make it ideal for sales teams looking to gain a nuanced understanding of customer interactions and drive revenue growth.
On G2, Gong has an impressive average rating of 4.7 out of 5 stars from over 5,750 reviews. Users praise its call recording and AI-generated summaries as core strengths.
Capterra reviewers highlight Gong's ability to enhance self-reflection and sales performance through features like talk ratio analysis and interaction dynamics. They also appreciate the time-saving benefits of the AI-powered follow-up email generation.
Discussions on Reddit underscore Gong's transformative impact on forecasting accuracy and operational efficiency. While some wish for more support in annual account-level forecasting, the overall sentiment is highly positive, with users valuing the seamless collaboration and real-time insights Gong enables.
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. With its powerful features and seamless integration with HubSpot's CRM, Marketing Hub enables teams to create personalized marketing campaigns, generate qualified leads, and achieve measurable results.
HubSpot Marketing Hub offers a range of features to optimize your marketing efforts:
On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and strong customer support.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5, highlighting the platform's automation capabilities, reporting, and Salesforce integration as key benefits. Some noted the pricing model can become expensive as contact databases grow.
Feedback on Reddit suggests HubSpot provides good value if your team fully utilizes all the features and takes advantage of onboarding resources. However, the costs can add up quickly, so it's important to assess your needs to ensure ROI.
Yesware is a comprehensive sales engagement platform that streamlines sales outreach and empowers sales teams with AI-powered email campaigns, automated follow-ups, and robust analytics. Its impressive balance of advanced features and user-friendliness make it a top choice for sales development representatives in 2023.
Yesware's key features are tailored to optimize sales outreach:
G2 users give Yesware an average rating of 4.4 out of 5 stars, praising its email tracking, reporting, and integration capabilities. One reviewer noted, "Yesware integrates seamlessly with my email client and Salesforce, making setup easy. I use its features daily, including attaching PDFs to emails, tracking email opens, and using the Email Campaign Tool to increase web demo setups."
On Capterra, a user shared, "Yesware is very user-friendly compared to other software. It eliminates the need to use different email marketing software to create emails, respond to emails, and the creation and use newsletters because it can all be done within your email account."
Reddit users appreciate Yesware as an effective tool for sales outreach when used responsibly, with one user commenting, "gmass and yesware both have their benefits, but for cold-call emails with a large market, Yesware is a more cost-effective option."
Mailchimp is a comprehensive marketing platform that specializes in email marketing automation. It is trusted by businesses of all sizes to create and manage mailing lists, newsletters, and automated email campaigns. Mailchimp's user-friendly interface and robust features make it a popular choice for sales development representatives looking to nurture leads and drive conversions through targeted email outreach.
Mailchimp offers a range of features that make it well-suited for sales development:
G2 users give Mailchimp an average rating of 4.4 out of 5 stars based on over 4,900 reviews, praising its ease of use and automation capabilities.
On Capterra, Mailchimp has an overall rating of 4.5 out of 5 from more than 16,000 reviews, with users highlighting its comprehensive features and integrations.
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. It offers advanced search filters and analytics to help you identify ideal prospects and gather valuable insights. With ZoomInfo Sales, you can streamline your prospecting efforts, nurture relationships, and accelerate your sales cycle.
ZoomInfo Sales enables sales teams to:
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise the large contact database and ability to find the right decision-makers, but note that support can be slow at times.
Capterra reviewers give ZoomInfo Sales an overall rating of 4.0, highlighting the time-saving benefits of having prospect information at their fingertips. Some mentioned occasional glitches and duplicate contacts showing up in searches.
Discussions on Reddit indicate that while not perfect, ZoomInfo is still the best option compared to alternatives. Users find the contact data impressive, even if titles don't always match LinkedIn. Most agree it's well-suited for larger companies in the mid-market and enterprise segments.
DiscoverOrg is a powerful B2B contact database and sales intelligence platform that provides accurate, deep, and actionable data on key decision makers and buying signals. It enables sales teams to build targeted lead lists, prioritize opportunities, and connect with the right prospects at the right time.
DiscoverOrg offers a range of features to help sales development representatives prospect effectively:
On Capterra, DiscoverOrg has an overall rating of 4.0, with users praising its contact accuracy, interface, and prospecting capabilities. However, some noted that the data was not always comprehensive for their needs.
In a Reddit discussion, users highlighted DiscoverOrg's strengths for targeting IT contacts at enterprise companies, though its high price point was a potential drawback. ZoomInfo was mentioned as an alternative with broader coverage.
Calendly is a popular meeting scheduling tool that simplifies the process of booking sales meetings. It allows sales reps to share a customized scheduling link with prospects, eliminating the back-and-forth typically involved in finding a mutually convenient time. Calendly's ease of use, integrations with popular calendar systems, and features like automated reminders make it a valuable tool for streamlining the meeting scheduling process in sales development.
Calendly offers several features that make it essential for scheduling sales meetings:
On G2, Calendly has an average rating of 4.7 out of 5 stars from over 2,200 reviews. Users praise its ease of use for both themselves and customers, as well as the time savings gained by automating scheduling.
Capterra reviewers echo the positive sentiment, with many citing Calendly as a "game changer" for scheduling customer meetings more efficiently. Some reviewers note minor UX issues but overall satisfaction is high.
Across Reddit, users in sales and customer success roles recommend Calendly as an effective tool, especially when scheduling with busy executives. Most find it superior to manually coordinating times, as long as options aren't overwhelming for the recipient.
Doodle is a popular scheduling tool that simplifies the process of finding meeting times that work for everyone. Its user-friendly interface and ability to coordinate group meetings make it a valuable addition to any sales development representative's toolkit. By streamlining the scheduling process, Doodle helps SDRs connect with prospects faster and more efficiently.
Doodle offers several standout features that are particularly useful for sales development representatives:
On G2, Doodle has an average rating of 4.4 out of 5 stars from over 2,000 reviews. Many users praise its ease of use and effectiveness in coordinating meetings.
Capterra reviewers give Doodle high marks as well, with an overall rating of 4.0. They highlight the time-saving benefits and helpful automation features.
Feedback on Reddit suggests that sales professionals find Doodle to be a reliable tool for prospect and internal meeting scheduling. Its simplicity and ability to streamline coordination are frequently cited as key advantages.
Hootsuite is a versatile social media management platform that enables businesses to effectively engage with their audience, grow their brand, and drive conversions. Its comprehensive features, user-friendly interface, and robust analytics make it a valuable tool for sales development representatives looking to leverage social media for prospecting and relationship-building.
Hootsuite offers a range of powerful features to streamline your social media efforts:
On G2, Hootsuite has an average rating of 4.2 out of 5 stars based on over 4,200 reviews. Users praise its time-saving automation, insightful analytics, and ease of use for managing multiple social media accounts.
Capterra reviewers give Hootsuite an overall rating of 4.0, highlighting its ability to schedule posts, interact with customers, and streamline social media management. Some users mention the learning curve and occasional performance issues as drawbacks.
Redditors generally recommend Hootsuite for its comprehensive features and ability to manage multiple accounts efficiently. However, some users express concerns about the pricing and suggest exploring more affordable alternatives for small businesses or individuals with limited budgets.
Buffer is an intuitive social media management platform that helps businesses and individuals build an engaged audience organically. With its affordable pricing and user-friendly features, Buffer stands out as a valuable tool for sales development representatives looking to streamline their social media efforts and grow their online presence.
Buffer offers a range of features to help sales development representatives optimize their social media presence:
On G2, Buffer has an average rating of 4.3 out of 5 stars from over 1,000 reviews. Users praise its ease of use, affordability, and helpful analytics.
Capterra reviewers give Buffer an overall rating of 4.0, highlighting its time-saving automation features and multi-platform publishing capabilities.
Reddit users appreciate Buffer's simplicity and reliability, with many recommending it as a solid option for social media management. They note its ability to schedule posts in advance and provide valuable insights through analytics.
Sprout Social is an intuitive social media management platform that offers advanced LinkedIn analytics features, making it a valuable tool for sales development representatives. Its ability to provide comprehensive insights into LinkedIn performance, audience demographics, and content engagement helps optimize sales strategies and drive better results.
Sprout Social's LinkedIn analytics help sales development representatives:
On G2, Sprout Social has an average rating of 4.4 out of 5 stars from over 3,300 reviews. Users praise its user-friendliness, reporting capabilities, and customer support.
Capterra reviewers give Sprout Social an overall rating of 4.0, highlighting its time-saving automation and helpful analytics. Some noted the high price and occasional slowness as drawbacks.
Feedback on Reddit indicates Sprout Social is an effective platform for LinkedIn management when used correctly. However, some users experienced issues with pricing and specific features. The general consensus is that it provides valuable analytics and reporting, albeit at a premium cost.
SalesHood is a sales enablement platform that emphasizes peer-to-peer learning and coaching, making it an ideal choice for organizations looking to foster a collaborative learning environment among their sales teams. With features like peer review and feedback, just-in-time learning, and content creation tools, SalesHood helps sales reps learn from each other and access the information they need when they need it.
These features are crucial for sales development representative software as they enable reps to learn from each other, access relevant information quickly, and receive targeted coaching to improve their performance.
On G2, SalesHood has an average rating of 4.6 out of 5 stars from 692 reviews. Users praise its ability to bring everything a sales team needs into one place, making training and coaching more practical and effective.
Capterra reviewers highlight SalesHood's ease of use for creating learning packages and tracking progress. They also appreciate the new AI integration for reviewing sales pitches. Some note that the interface changes can be confusing at times.
A sampling of Reddit sentiment shows that users find SalesHood helpful for various sales enablement needs, such as onboarding, product training, and ongoing education. They value its ability to deliver results that can be measured.
Cognism is a top choice for sales development representatives looking for a powerful sales intelligence platform. With its extensive database of accurate contact information, including phone-verified mobile numbers, Cognism enables sales teams to connect with decision-makers at their target accounts more effectively.
Cognism offers several standout features that make it an excellent fit for sales development:
On G2, Cognism has an impressive average rating of 4.6 out of 5 stars from over 690 reviews. Users praise the platform's data accuracy, ease of use, and ability to find key decision-makers quickly.
Capterra reviewers echo similar sentiments, with many highlighting Cognism's helpful features for sales prospecting and lead generation. The platform earned an overall score of 4.0 on the site.
Discussions on Reddit suggest that Cognism is a strong choice for B2B sales teams, particularly those targeting prospects in Europe. While some users note that the tool may be pricier than alternatives like Lusha, the consensus is that Cognism's data quality and functionality justify the investment.
Chili Piper is an automated scheduling tool that reduces response times to inbound leads, allowing them to book meetings instantly. It qualifies leads by having them fill out a form on your website, ensuring that high-intent leads get priority and can even start a phone call immediately. This tool is included in the list of best sales development representative software due to its ability to connect with qualified leads quickly and efficiently, reducing the chances of losing potential customers.
Chili Piper offers several features that enhance sales automation and are relevant for SDR software:
On G2, Chili Piper has an average rating of 4.6 out of 5 stars from 685 reviews. Users praise its ability to optimize inbound processes and customer experience.
Capterra reviewers give Chili Piper an overall rating of 4.0, highlighting its customization options and reliability. Some noted minor UX issues and a learning curve.
In a Reddit thread, users shared positive experiences with Chili Piper for inbound lead management when the tool is set up properly. They noted its integration with Salesforce and ability to streamline lead routing. However, some mentioned the need for clear rules to prevent reps from cherry-picking leads.
Seismic is a comprehensive sales enablement platform that focuses on content automation and personalization. With Seismic, you can optimize your sales materials, increase efficiency, and gain valuable insights into content performance. The tool offers advanced content management capabilities, intelligent recommendations, and sales analytics to help sales teams deliver the right content to the right prospects at the right time.
Seismic's key features closely relate to sales enablement for sales development representatives:
On G2, Seismic has an average rating of 4.7 out of 5 stars from 1,344 reviews. Users praise its content management capabilities and personalization features.
Capterra reviewers give Seismic an overall rating of 4.6, highlighting its ease of use for accessing updated sales content. Some noted the approval workflow helps ensure content accuracy.
A sampling of reviews mention Seismic is a "great tool for keeping content clean" by reducing duplicate content and clearly labeling internal vs customer-facing materials. The search functionality and content organization stand out as positives.
Oracle Eloqua is a comprehensive B2B marketing automation platform that enables marketers to create intelligent, precise cross-channel campaigns. It unifies revenue teams to guide customer journey progression and generate conversation-ready sales opportunities seamlessly. Eloqua's extensive integration capabilities, robust tools for lead generation, email marketing campaign management, and analytics make it an excellent choice for large enterprises looking for an integrated marketing automation solution.
These key features make Eloqua a top choice for B2B marketers:
On G2, Oracle Eloqua has an average rating of 3.9 out of 5 stars from 613 reviews. Users praise its versatility and ability to provide coordinated marketing across channels.
Capterra reviewers give Eloqua an overall rating of 4.0, highlighting its integration with other apps as a key benefit. Some noted a learning curve and lack of user-friendliness as cons.
On Reddit, users find Eloqua to be a capable enterprise marketing automation tool, though some express frustrations with complexity, technical debt, and lack of integration support from Oracle. Despite mixed sentiments, Eloqua is still seen as a strong choice for its target market of large B2B companies.
Choosing the best sales development representative software depends on your specific needs and priorities. Consider factors such as automation capabilities, lead generation features, CRM integrations, analytics, and ease of use when evaluating your options.
Among the most popular tools featured in this article, Bardeen, Salesforce, and Outreach stand out for their comprehensive features and proven track record in helping sales teams boost productivity and close more deals.
If you're looking for a versatile tool that can automate repetitive tasks, integrate with your existing apps, and run 24/7 in the cloud, Bardeen is an excellent choice. Download and install Bardeen's Chrome extension to start streamlining your sales workflows today. You can sign up for free and take advantage of a 14-day free trial of premium features to experience the full power of the platform.
By implementing one of these top sales development representative software solutions, you can enhance your team's efficiency, generate more qualified leads, and ultimately drive better sales results. Take action now and start exploring how these tools can transform your sales process.
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