Explore 18 Cognism alternatives for B2B sales and marketing needs.
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Looking for powerful alternatives to Cognism for your B2B sales and marketing needs? We've curated a comprehensive list of the 19 best Cognism competitors, each with its own unique features, pros, cons, and customer reviews. Whether you're seeking advanced lead enrichment, data enrichment, or sales intelligence capabilities, this guide will help you find the perfect solution for your team.
From well-known platforms like ZoomInfo and Clearbit to emerging tools like Lusha and Clay, we cover a wide range of options to suit various budgets, use cases, and integration requirements. Dive in to discover the ideal Cognism alternative to optimize your sales processes and drive revenue growth.
Bardeen is a powerful browser extension capable of automating repetitive tasks across web apps, making it an excellent alternative to Cognism for sales intelligence and lead generation. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers remarkable flexibility and efficiency in optimizing workflows, so why not sign up for free and see how it can help your sales team.
Bardeen offers several features that make it a strong Cognism alternative:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other sales intelligence tools, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.
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Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find the right leads, engage with them effectively, and close more deals. With its robust database of over 275M contacts and 73M companies, Apollo.io enables sales teams to discover in-market customers, connect with key decision-makers, and establish a modern go-to-market strategy.
Apollo.io offers a comprehensive set of features that make it a strong Cognism alternative:
On G2, Apollo.io has an impressive 4.8 out of 5-star rating based on over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits.
Capterra reviewers give Apollo.io an overall rating of 4.5 out of 5, highlighting its helpful database, automation capabilities, and positive impact on lead generation efforts.
Discussions on Reddit suggest that while Apollo.io's data quality may not be perfect, it still provides good value for the price compared to alternatives like ZoomInfo. Users appreciate features like the Chrome extension and LinkedIn integration.
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automation features, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycle.
ZoomInfo Sales offers a robust set of features to support prospecting and outreach:
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise the platform's extensive database, automation capabilities, and helpful customer support. However, some note occasional glitches and a desire for more granular reporting.
Capterra reviewers echo similar sentiments, with many calling out the time-saving benefits of ZoomInfo's prospecting and contact data. A few reviewers mention that while powerful, the platform can be complex to fully master.
Discussions on Reddit highlight ZoomInfo's strengths for sales teams at mid-market and enterprise companies, with users finding the contact data generally high-quality and comprehensive, especially for larger accounts. Some users caution that data accuracy can vary for smaller companies in niche industries.
Lusha is a top alternative to Cognism for B2B lead generation and sales intelligence. It provides accurate contact and company data to help sales teams reach decision-makers more effectively. Lusha's database, real-time data enrichment capabilities, and intent data make it a strong contender in the sales intelligence space.
Lusha's key features focus on providing actionable B2B contact and company data:
On Capterra, Lusha has an overall rating of 4.0 out of 5. Users praise its ability to find accurate contact information for decision-makers quickly. However, some note that the data can occasionally be outdated.
G2 reviewers give Lusha an average 4.3 out of 5 stars. Positive reviews highlight the time savings and ease of building targeted prospect lists. Critical reviews mention complex usage and pricing.
Sentiment on Reddit is mixed. Some users report positive experiences with Lusha for prospecting. Others criticize the company's data collection practices and difficulty opting out.
UpLead is a top choice for B2B lead generation, offering real-time verified emails, mobile numbers, and intent data. With over 155 million up-to-date contacts and 50+ search filters, UpLead makes it easy to find and connect with your ideal prospects.
UpLead's advanced features make it a strong Cognism alternative for lead generation and sales intelligence:
On G2, UpLead has an impressive 4.7 out of 5 star rating from over 750 reviews. Users praise its data quality, ease of use, and excellent customer support.
Capterra reviewers give mixed feedback, with some noting issues with billing and customer service. However, many still find UpLead valuable for targeted lead generation.
Seamless.ai is a real-time B2B data provider that offers verified emails, cell phone numbers, and sales insights to help businesses find, connect, and close deals. As a leading sales intelligence and lead generation solution, Seamless.ai is an effective alternative to Cognism for companies looking to automate list building and access accurate contact information.
Seamless.ai offers several features that make it a strong Cognism alternative for B2B sales teams:
On Capterra, Seamless.ai has an overall rating of 4.0 out of 5. Reviewers praise the tool's ability to find quality leads and contact information. One user noted, "Seamless.AI has been great. My main favorite feature is the Intent Signals. This has helped me and my team to have more meaningful conversations with people who are actually in the market for what you're selling."
G2 users give Seamless.ai 4.3 out of 5 stars. A reviewer shared, "Seamless.ai takes the hassle out of finding and connecting with potential customers. Instead of spending hours searching for accurate contact information, Seamless.ai provides real-time, verified data with just a few clicks."
On Reddit, users discuss Seamless.ai as a solid choice for B2B prospecting, with some recommending it over alternatives like ZoomInfo and Lusha. However, a few comments express frustration with the CEO's LinkedIn behavior and question the tool's data quality.
Clearbit is a powerful B2B data provider that integrates seamlessly with sales and marketing tools to enrich leads, identify high-value prospects, and personalize outreach at scale. As a Cognism alternative, Clearbit stands out for its ability to append over 100 data points to every record, enabling teams to score, route, and convert leads more effectively.
Clearbit offers a suite of features that help sales and marketing teams identify, qualify, and engage with the right prospects:
On G2, Clearbit has an average rating of 4.4 out of 5 stars from over 620 reviews. Many users praise its ease of use, high-quality data, and impact on lead generation efforts.
Capterra reviewers highlight Clearbit's accuracy, time-saving benefits, and seamless integrations. One user notes, "The simplicity with which Clearbit is used is one of my favorite features... Clearbit allowed me to quickly start creating targeted lead lists and enhancing our existing data."
Lead411 is a top alternative to Cognism for companies looking for an affordable, unlimited B2B data provider. With over 450M contacts and 20M companies worldwide, Lead411 offers comprehensive and accurate information to fuel sales and marketing efforts. The platform's targeted filters and Growth Intent Data help users identify growing companies more likely to be in a buying cycle for their services or solutions.
Lead411's key features make it a strong Cognism alternative for B2B prospecting and outreach:
On G2, users praise Lead411's web browser extension for easily finding the right contacts and its ability to generate new leads and prospects. It earned an average 4.5 out of 5 star rating from 455 reviews.
Capterra reviewers give Lead411 high marks for data quality and customer service, with an overall rating of 4.7 out of 5. They appreciate the constant improvements and find it an invaluable tool for lead generation.
Reddit users discuss Lead411 as a strong alternative to ZoomInfo and Seamless at a lower price point. Sales and marketing professionals report positive experiences with the data accuracy and customer support.
LeadGenius is a powerful B2B data platform that provides custom-sourced, high-quality lead data tailored to your specific business needs. Unlike generic databases, LeadGenius delivers unique insights on individuals and companies, enabling you to engage effectively with your target audience for a competitive edge.
LeadGenius offers several standout features that make it an excellent alternative to Cognism for B2B lead generation and data enrichment:
On G2, users praise LeadGenius as "one of the best lead management software" solutions, citing its ability to provide quality data for generating sales and reducing marketing efforts. It has an average rating of 4.3 out of 5 stars.
Capterra reviews highlight LeadGenius' ease of use, helpful customer support, and effectiveness in generating leads. One user noted it as a "real competitive" alternative to Typeform. LeadGenius has an overall rating of 4.0 on Capterra.
Clay is a powerful data enrichment and personalized outreach tool that helps growth teams implement creative outreach ideas at scale. By consolidating over 75 data providers into a single platform, Clay enables users to maximize their data coverage and quality, often tripling enrichment rates compared to other solutions.
Clay offers a range of features to streamline data enrichment and outreach, including:
On G2, users praise Clay's ecosystem, APIs, and ability to build outbound lead generation pipelines. It has an average rating of 4.9 out of 5 stars from 138 reviews on the platform.
Customers highlight Clay's time-saving benefits, with one user noting it "saves us hours a week that we previously spent researching and vetting companies." Others appreciate its extensive customization options and responsive customer support.
DiscoverOrg is a reliable B2B contact database and sales intelligence platform that provides accurate, deep, and actionable data on your top target accounts. It enables sales teams to find key decision-makers, access company-specific insights, and prioritize opportunities based on buyer intent signals.
DiscoverOrg offers essential features for B2B prospecting and lead generation:
On Capterra, DiscoverOrg has an overall rating of 4.0 out of 5. Users praise the accuracy of contact data, helpful prospecting features like tech stack information, and ease of use. However, some note that the tool is being deprecated and replaced by ZoomInfo.
Reddit users discuss DiscoverOrg as a comprehensive tool for IT and enterprise prospecting, albeit at a higher price point. They suggest negotiating pricing and contract terms, and compare it favorably to alternatives like ZoomInfo for data coverage and quality.
Dun & Bradstreet is a leading provider of business data and analytics that helps companies find and connect with prospects faster. As a robust lead generation tool, D&B Hoovers leverages Dun & Bradstreet's vast database to provide access to millions of company profiles and contacts. Its advanced features like real-time notifications, personalized buyer intent data, and automated workflows make it a popular choice for B2B sales and marketing teams looking to identify high-quality leads and accelerate their sales cycles.
On G2, Dun & Bradstreet (D&B Hoovers) has an average rating of 4.0 out of 5 stars based on 650 reviews. Customers praise its powerful prospecting capabilities and the ability to find accurate contact information.
Capterra users give D&B Hoovers an overall score of 4.0, highlighting the tool's ease of use and the breadth of company data available. A few reviewers mention that pricing can be a barrier.
Feedback on TrustRadius and Reddit suggests that while D&B Hoovers is a trusted source for business intelligence, data quality can be inconsistent at times. Users recommend verifying critical details before acting on them.
Gong.io stands out as a top cognism alternative for its focus on revenue intelligence. Its AI-powered platform captures and analyzes customer interactions across various channels, providing deep insights into sales processes and customer behavior. This enables sales teams to identify winning strategies, improve overall effectiveness, and drive revenue growth.
Gong.io's key features make it well-suited for businesses looking to gain a nuanced understanding of their prospects and customers:
On G2, Gong.io has an impressive 4.7 out of 5 stars rating based on over 5,750 reviews. Users praise its powerful voice intelligence features, cross-functional collaboration capabilities, and AI-generated call follow-ups.
Capterra reviewers highlight Gong's ability to enhance self-reflection and improve sales techniques through call analysis. They appreciate time-saving features like automated follow-up email generation and the platform's intuitive implementation.
Demandbase is a comprehensive account-based experience (ABX) platform that enables B2B companies to identify, reach, and engage their target accounts across multiple channels. With its robust data foundation and AI-powered insights, Demandbase helps sales and marketing teams align their efforts and deliver personalized experiences throughout the buyer's journey.
These features make Demandbase an attractive Cognism alternative for companies looking to scale their ABX programs and drive better alignment between sales and marketing.
G2 users give Demandbase an average rating of 4.3 out of 5 stars, with many praising its account identification and prioritization capabilities, as well as the quality of customer support. One reviewer noted, "Demandbase has allowed me to build a full attribution, prioritization and campaign structure, using company identification and scoring model to help move prospects down the funnel."
On Capterra, reviewers highlight Demandbase's ease of use and integration with other systems. A verified user shared, "The most impactful feature is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation."
6sense Revenue AI is a comprehensive account-based marketing (ABM) platform that leverages AI to identify high-value accounts, predict buying behavior, and engage prospects with personalized campaigns. As a Cognism alternative, 6sense stands out for its robust intent data, predictive analytics, and multi-channel engagement capabilities, making it an attractive option for B2B revenue teams looking to optimize their ABM efforts.
6sense offers a range of features that help B2B revenue teams identify, prioritize, and engage high-value accounts:
On G2, 6sense has an average rating of 4.3 out of 5 stars from 847 reviews. Users praise its ease of use, custom reporting, and insightful account analysis. However, some note limitations in European data due to GDPR and room for improvement in reporting depth.
Capterra reviewers give 6sense mixed feedback. While some laud the data quality and automation, others cite UX/UI issues and manual workarounds for certain features. Alternatives like Clearbit were considered by some users.
Bombora is a popular alternative to Cognism for B2B companies looking to identify and engage high-intent prospects early in the buying journey. Bombora's intent data platform monitors online research activity across a wide network of B2B websites, helping sales and marketing teams prioritize accounts that are actively researching relevant topics and products.
Bombora's intent data enables sales teams to focus their efforts on the most promising accounts, similar to how Cognism helps prioritize outreach.
On G2, Bombora has an average rating of 4.4 out of 5 stars from 155 reviews. Users praise the platform's extensive topic coverage and high data accuracy.
Capterra reviewers give Bombora an overall rating of 4.3, noting its value for account-based marketing and time-saving benefits. Some mention the learning curve in utilizing intent data effectively.
SalesIntel is a robust sales intelligence and lead enrichment platform that provides accurate, human-verified B2B contact and company data. It stands out as a top Cognism alternative due to its comprehensive database, advanced search filters, and dedicated customer support.
SalesIntel offers several features that make it a strong Cognism alternative for sales and marketing teams:
On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the quality of data, responsive research team, and helpful customer support.
Capterra reviewers give SalesIntel an overall rating of 4.0, highlighting the accuracy of contact information and time-saving benefits. Some noted minor UX issues and data export limitations.
Reddit users discuss SalesIntel as a strong competitor to ZoomInfo, with some preferring its data accuracy and cost-effectiveness. However, opinions on data quality vary based on specific industries and use cases.
Dealfront, formerly known as Leadfeeder, is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified leads. With over 100 unique filters, Dealfront enables users to precisely identify prospects matching their ideal customer profile, providing complete, contextual information without compromising privacy.
Dealfront offers a range of features that make it a strong alternative to Cognism for B2B lead generation:
On G2, users praise Dealfront's ability to identify high-potential prospects and streamline their GTM workflow, giving it an average rating of 4.6 out of 5 stars. However, some note a desire for deeper CRM integrations.
Capterra reviewers appreciate Dealfront's industry-specific filtering and web visitor identification. A few mention initial learning curves. Overall, Dealfront earns 4.0 out of 5 stars on Capterra.
Across Reddit, users recommend Dealfront as an effective alternative to Cognism, Lusha, and Zoominfo for B2B prospecting when GDPR compliance is a priority. Its unique combination of inbound and outbound lead gen features stands out.
When choosing the best Cognism alternative for your sales intelligence and lead generation needs, consider factors such as data accuracy, coverage, integrations, and pricing. Look for a platform that offers robust search filters, buyer intent data, and automation capabilities to streamline your prospecting efforts.
Among the top Cognism alternatives, Bardeen, Apollo.io, and ZoomInfo Sales stand out for their comprehensive features and positive user reviews. Bardeen's AI-powered automation and LinkedIn scraping make it a versatile choice for sales teams looking to save time and optimize their workflows. You can download and install Bardeen's Chrome extension for free to start automating repetitive tasks across web apps.
Apollo.io and ZoomInfo Sales offer extensive B2B databases, advanced search capabilities, and sales engagement tools to help you find and connect with the right prospects. Both platforms provide free trials, so you can explore their features before committing to a paid plan.
Ultimately, the best Cognism alternative for you will depend on your specific business needs and budget. We recommend trying out a few options to see which one aligns best with your sales process and goals. Don't forget to sign up for Bardeen's free plan or start a 14-day free trial of its premium features to experience the power of AI-driven sales automation firsthand.
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