18 Best Cognism Alternatives: Top Picks for 2024

Looking for powerful alternatives to Cognism for your B2B sales and marketing needs? We've curated a comprehensive list of the 19 best Cognism competitors, each with its own unique features, pros, cons, and customer reviews. Whether you're seeking advanced lead enrichment, data enrichment, or sales intelligence capabilities, this guide will help you find the perfect solution for your team.

From well-known platforms like ZoomInfo and Clearbit to emerging tools like Lusha and Clay, we cover a wide range of options to suit various budgets, use cases, and integration requirements. Dive in to discover the ideal Cognism alternative to optimize your sales processes and drive revenue growth.

1. Bardeen

Bardeen is a powerful browser extension capable of automating repetitive tasks across web apps, making it an excellent alternative to Cognism for sales intelligence and lead generation. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers remarkable flexibility and efficiency in optimizing workflows, so why not sign up for free and see how it can help your sales team.

Key Features

Bardeen offers several features that make it a strong Cognism alternative:

• AI-powered sales prospecting and lead enrichment
• LinkedIn data scraping for automated lead generation
• Integration with 100+ apps for seamless workflow automation
• Build custom workflows using Bardeen's no-code builder or AI-powered Magic Box

Popular Use Cases

• Automating sales prospecting tasks like lead research and list building
• Personalizing outreach emails and automating follow-ups
• Data enrichment for more targeted sales discovery and demos

Pros

• Versatile capabilities beyond just LinkedIn scraping
• Runs 24/7 in the cloud, not limited to browser uptime, perfect for teams
• AI-powered features for intelligent automation and data processing

Cons

• Steeper learning curve, but offers more advanced features than Cognism
• Higher pricing for premium features and credits
• Requires some technical knowledge for complex automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other sales intelligence tools, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a powerful sales intelligence and automation tool that goes beyond the basics, give Bardeen a try. Start your 14-day free trial of premium features and see how it can help your sales team work smarter, not harder.

2. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find the right leads, engage with them effectively, and close more deals. With its robust database of over 275M contacts and 73M companies, Apollo.io enables sales teams to discover in-market customers, connect with key decision-makers, and establish a modern go-to-market strategy.

Key Features

Apollo.io offers a comprehensive set of features that make it a strong Cognism alternative:

• Extensive B2B database with accurate contact and company data
• Advanced search filters to find ideal prospects
• Engagement tools to automate and personalize outreach at scale
• Analytics and insights to optimize sales strategies

Popular Use Cases

• Enriching CRM data with fresh, accurate contact information
• Automating personalized email and LinkedIn outreach campaigns
• Identifying in-market buyers and tracking intent signals

Pros

• Combines data, engagement, and intelligence in a single platform
• Offers a free plan with generous credit allowances
• Integrates with popular CRMs and sales tools

Cons

• Some users report occasional data inaccuracies
• Learning curve for leveraging all available features effectively
• Higher-tier plans can be pricey for smaller teams

Reviews

On G2, Apollo.io has an impressive 4.8 out of 5-star rating based on over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits.

Capterra reviewers give Apollo.io an overall rating of 4.5 out of 5, highlighting its helpful database, automation capabilities, and positive impact on lead generation efforts.

Discussions on Reddit suggest that while Apollo.io's data quality may not be perfect, it still provides good value for the price compared to alternatives like ZoomInfo. Users appreciate features like the Chrome extension and LinkedIn integration.

Pricing

• Free plan: $0/month with 10,000 email credits and limited features
• Basic plan: $49/user/month billed annually or $39/user/month billed monthly
• Professional plan: $99/user/month billed annually or $79/user/month billed monthly
• Organization plan: $79/user/month for a minimum of 5 users, billed annually

3. ZoomInfo Sales

ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automation features, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycle.

Key Features

ZoomInfo Sales offers a robust set of features to support prospecting and outreach:

• Access accurate contact and company data with over 70M direct dials and 174M verified emails
• Evaluate interactions across channels like sales calls, emails, and website traffic
• Analyze customer conversations to understand deal outcomes and forecast sales
• Build multi-touch sales cadences with automated phone dialing and email outreach

Popular Use Cases

• Building targeted prospect lists based on ideal customer profiles
• Automating personalized outreach sequences across multiple channels
• Gaining insights from customer interactions to optimize messaging and process

Pros

• Extensive database with high-quality contact and company information
• Powerful automation and workflow capabilities to scale outreach
• Actionable analytics and conversation intelligence

Cons

• Pricing can be steep for smaller teams and businesses
• Occasional data inaccuracies, especially for smaller companies
• Complex platform with a learning curve to fully utilize features

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise the platform's extensive database, automation capabilities, and helpful customer support. However, some note occasional glitches and a desire for more granular reporting.

Capterra reviewers echo similar sentiments, with many calling out the time-saving benefits of ZoomInfo's prospecting and contact data. A few reviewers mention that while powerful, the platform can be complex to fully master.

Discussions on Reddit highlight ZoomInfo's strengths for sales teams at mid-market and enterprise companies, with users finding the contact data generally high-quality and comprehensive, especially for larger accounts. Some users caution that data accuracy can vary for smaller companies in niche industries.

Pricing

• Pricing starts at around $14,995 per year for the Professional plan
• Advanced and Elite plans are available at higher price points with additional features
• Customized Enterprise plans are offered, with pricing available upon request
• No free trial, but demos are available

4. Lusha

Lusha is a top alternative to Cognism for B2B lead generation and sales intelligence. It provides accurate contact and company data to help sales teams reach decision-makers more effectively. Lusha's database, real-time data enrichment capabilities, and intent data make it a strong contender in the sales intelligence space.

Key Features

Lusha's key features focus on providing actionable B2B contact and company data:

• Accurate contact details including direct dials and verified emails
• Comprehensive company data like revenue, headcount, and industry
• Real-time data enrichment for CRMs and other databases
• Buyer intent data to prioritize prospects ready to buy

Popular Use Cases

• Building targeted prospect lists for outbound sales and marketing campaigns
• Enriching CRM records with fresh, accurate contact and company data
• Identifying companies actively searching for solutions to engage at the right time

Pros

• High data accuracy and coverage for direct dials and email addresses
• Seamless integrations with CRMs, sales engagement platforms, and more
• Intent data to reach prospects when they're most likely to buy

Cons

• Some users report outdated or inaccurate data at times
• Pricing can be high for certain use cases compared to alternatives
• Occasional delays or lags when using the LinkedIn extension

Reviews

On Capterra, Lusha has an overall rating of 4.0 out of 5. Users praise its ability to find accurate contact information for decision-makers quickly. However, some note that the data can occasionally be outdated.

G2 reviewers give Lusha an average 4.3 out of 5 stars. Positive reviews highlight the time savings and ease of building targeted prospect lists. Critical reviews mention complex usage and pricing.

Sentiment on Reddit is mixed. Some users report positive experiences with Lusha for prospecting. Others criticize the company's data collection practices and difficulty opting out.

Pricing

• Pro: $49/user/month or $36/user/month billed annually
• Premium: $79/user/month or $59/user/month billed annually
• Scale: Custom pricing for larger teams with advanced needs
• Free plan with limited credits
• 7-day free trial available for paid plans

5. UpLead

UpLead is a top choice for B2B lead generation, offering real-time verified emails, mobile numbers, and intent data. With over 155 million up-to-date contacts and 50+ search filters, UpLead makes it easy to find and connect with your ideal prospects.

Key Features

UpLead's advanced features make it a strong Cognism alternative for lead generation and sales intelligence:

• Real-time email verification to ensure high deliverability
• Detailed contact profiles with 50+ data points
• Intent data to prioritize prospects actively seeking solutions
• Seamless integrations with popular CRMs and tools

Popular Use Cases

• Building targeted lead lists for outbound sales campaigns
• Enriching existing databases with fresh, accurate data
• Identifying in-market buyers with intent data

Pros

• High data accuracy with 95% guarantee
• User-friendly interface for quick list building
• Affordable pricing compared to other platforms

Cons

• Some contact details may be outdated
• Could integrate with more third-party tools

Reviews

On G2, UpLead has an impressive 4.7 out of 5 star rating from over 750 reviews. Users praise its data quality, ease of use, and excellent customer support.

Capterra reviewers give mixed feedback, with some noting issues with billing and customer service. However, many still find UpLead valuable for targeted lead generation.

Pricing

• Essentials: $99/month for 170 credits
• Plus: $199/month for 400 credits
• 7-day free trial with 5 credits

6. Seamless.ai

Seamless.ai is a real-time B2B data provider that offers verified emails, cell phone numbers, and sales insights to help businesses find, connect, and close deals. As a leading sales intelligence and lead generation solution, Seamless.ai is an effective alternative to Cognism for companies looking to automate list building and access accurate contact information.

Key Features

Seamless.ai offers several features that make it a strong Cognism alternative for B2B sales teams:

• Real-time search engine for finding accurate B2B contact data
• Buyer intent data to prioritize accounts that are actively looking for solutions
• Job change alerts to know when key decision makers switch roles
• Advanced list building and prospecting automation capabilities

Popular Use Cases

• Generating targeted lead lists with verified contact information
• Identifying in-market accounts based on intent signals
• Enriching and cleansing existing databases with fresh data

Pros

• Extensive database with over 1.7 billion contacts and 150 million company profiles
• AI-powered data verification for high accuracy
• Integrates with popular CRMs and sales engagement platforms

Cons

• Pricing is not transparent on the website
• Some users report occasional data inaccuracies
• May have a learning curve for new users

Reviews

On Capterra, Seamless.ai has an overall rating of 4.0 out of 5. Reviewers praise the tool's ability to find quality leads and contact information. One user noted, "Seamless.AI has been great. My main favorite feature is the Intent Signals. This has helped me and my team to have more meaningful conversations with people who are actually in the market for what you're selling."

G2 users give Seamless.ai 4.3 out of 5 stars. A reviewer shared, "Seamless.ai takes the hassle out of finding and connecting with potential customers. Instead of spending hours searching for accurate contact information, Seamless.ai provides real-time, verified data with just a few clicks."

On Reddit, users discuss Seamless.ai as a solid choice for B2B prospecting, with some recommending it over alternatives like ZoomInfo and Lusha. However, a few comments express frustration with the CEO's LinkedIn behavior and question the tool's data quality.

Pricing

• Pricing is not publicly available on the Seamless.ai website
• The company offers a free plan with 50 credits for features like email lookup and CRM integrations
• Paid plans include Basic (250 credits), Pro (1000 daily credits), and Enterprise (custom credits)
• Users need to contact sales for a customized quote based on their specific needs and usage

7. Clearbit

Clearbit is a powerful B2B data provider that integrates seamlessly with sales and marketing tools to enrich leads, identify high-value prospects, and personalize outreach at scale. As a Cognism alternative, Clearbit stands out for its ability to append over 100 data points to every record, enabling teams to score, route, and convert leads more effectively.

Key Features

Clearbit offers a suite of features that help sales and marketing teams identify, qualify, and engage with the right prospects:

• Real-time lead enrichment with over 100 data points
• Website visitor identification and intent signals
• Advanced targeting and personalization for campaigns
• Seamless integration with popular CRM and marketing tools

Popular Use Cases

• Enriching inbound leads with accurate, up-to-date data
• Identifying high-value accounts visiting your website
• Personalizing outreach based on lead role, seniority, and more

Pros

• Highly accurate and comprehensive B2B data
• Intuitive interface and easy setup
• Robust integrations with sales and marketing tools

Cons

• Some users report occasional inaccuracies in contact data
• Pricing can be higher compared to other alternatives

Reviews

On G2, Clearbit has an average rating of 4.4 out of 5 stars from over 620 reviews. Many users praise its ease of use, high-quality data, and impact on lead generation efforts.

Capterra reviewers highlight Clearbit's accuracy, time-saving benefits, and seamless integrations. One user notes, "The simplicity with which Clearbit is used is one of my favorite features... Clearbit allowed me to quickly start creating targeted lead lists and enhancing our existing data."

Pricing

• Pricing is based on database size, web traffic, and contact volume
• Clearbit Enrichment starts at around $99/month
• Clearbit Prospector starts at around $999/month
• Contact Clearbit for custom pricing based on your specific needs

8. Lead411

Lead411 is a top alternative to Cognism for companies looking for an affordable, unlimited B2B data provider. With over 450M contacts and 20M companies worldwide, Lead411 offers comprehensive and accurate information to fuel sales and marketing efforts. The platform's targeted filters and Growth Intent Data help users identify growing companies more likely to be in a buying cycle for their services or solutions.

Key Features

Lead411's key features make it a strong Cognism alternative for B2B prospecting and outreach:

• Verified emails and direct dials to reach decision makers
• Advanced search filters to find ideal prospects
• Growth Intent Data to prioritize companies ready to buy
• Email and SMS outreach automation with Reach

Popular Use Cases

• Building targeted prospect lists for outbound sales
• Enriching CRM data with fresh, accurate contact information
• Identifying companies using specific technologies for ABM

Pros

• Unlimited access to contact and company data
• High quality data with 96% email deliverability
• Buyer intent insights to focus outreach on ready buyers

Cons

• Higher priced than some competitors
• Chrome extension requires periodic updates

Reviews

On G2, users praise Lead411's web browser extension for easily finding the right contacts and its ability to generate new leads and prospects. It earned an average 4.5 out of 5 star rating from 455 reviews.

Capterra reviewers give Lead411 high marks for data quality and customer service, with an overall rating of 4.7 out of 5. They appreciate the constant improvements and find it an invaluable tool for lead generation.

Reddit users discuss Lead411 as a strong alternative to ZoomInfo and Seamless at a lower price point. Sales and marketing professionals report positive experiences with the data accuracy and customer support.

Pricing

• Starts at $99/month for individuals
• Team plans at $75/user/month billed annually
• Pro plan with Bombora intent data available
• 7-day free trial with 50 exports included

9. LeadGenius

LeadGenius is a powerful B2B data platform that provides custom-sourced, high-quality lead data tailored to your specific business needs. Unlike generic databases, LeadGenius delivers unique insights on individuals and companies, enabling you to engage effectively with your target audience for a competitive edge.

Key Features

LeadGenius offers several standout features that make it an excellent alternative to Cognism for B2B lead generation and data enrichment:

• Precision data sourced on-demand, tailored to your ideal customer profiles
• Over 110 unique insights on individuals and companies for personalized outreach
• Global coverage with data compliance (GDPR, LGPD, etc.)
• Consolidate and upgrade existing data solutions for better efficiency and ROI

Popular Use Cases

• Identifying and targeting SMBs with specific attributes like revenue, social media presence, and hiring trends
• Finding decision-makers at healthcare companies based on patient volume, budgets, and technology adoption
• Enriching existing CRM data with missing contact information and actionable insights

Pros

• Highly precise, custom-sourced data tailored to specific business needs
• Extensive global coverage with data compliance
• Unique insights for personalized outreach and competitive advantage

Cons

• Pricing may be higher compared to generic database providers
• Requires some onboarding and setup to fully leverage custom data capabilities

Reviews

On G2, users praise LeadGenius as "one of the best lead management software" solutions, citing its ability to provide quality data for generating sales and reducing marketing efforts. It has an average rating of 4.3 out of 5 stars.

Capterra reviews highlight LeadGenius' ease of use, helpful customer support, and effectiveness in generating leads. One user noted it as a "real competitive" alternative to Typeform. LeadGenius has an overall rating of 4.0 on Capterra.

Pricing

• Custom pricing based on business needs and scale
• Packages tailored to different company sizes and requirements
• Starts at $2000 per month according to Capterra

10. Clay

Clay is a powerful data enrichment and personalized outreach tool that helps growth teams implement creative outreach ideas at scale. By consolidating over 75 data providers into a single platform, Clay enables users to maximize their data coverage and quality, often tripling enrichment rates compared to other solutions.

Key Features

Clay offers a range of features to streamline data enrichment and outreach, including:

• Access to 75+ data providers through a single credit-based marketplace
• AI-powered research agent to automate manual, unstructured SDR research
• Personalized outreach at scale using AI messaging tool

Popular Use Cases

• Enriching lead data with missing information from multiple sources
• Automating time-consuming manual research tasks
• Crafting personalized outreach messages based on enriched data

Pros

• Consolidates numerous data providers, increasing coverage and quality
• AI capabilities automate manual research and personalization
• Integrates with popular CRM and marketing tools

Cons

• Credit-based pricing model can be expensive for high-volume usage
• Learning curve for advanced features and workflows

Reviews

On G2, users praise Clay's ecosystem, APIs, and ability to build outbound lead generation pipelines. It has an average rating of 4.9 out of 5 stars from 138 reviews on the platform.

Customers highlight Clay's time-saving benefits, with one user noting it "saves us hours a week that we previously spent researching and vetting companies." Others appreciate its extensive customization options and responsive customer support.

Pricing

• Free plan with 100 credits/month
• Starter plan at $149/month with unlimited users and exports
• Explorer plan at $349/month with email tool and webhook integrations
• Pro plan at $800/month with CRM integrations and higher search limits
• 14-day free trial for paid plans

11. DiscoverOrg

DiscoverOrg is a reliable B2B contact database and sales intelligence platform that provides accurate, deep, and actionable data on your top target accounts. It enables sales teams to find key decision-makers, access company-specific insights, and prioritize opportunities based on buyer intent signals.

Key Features

DiscoverOrg offers essential features for B2B prospecting and lead generation:

• Advanced search filters to identify ideal target accounts and contacts
• Real-time buying signals to prioritize outreach based on intent data
• Detailed company profiles with org charts and technology stack information
• Direct-dial phone numbers and verified email addresses for key decision-makers

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching and cleansing existing CRM data for improved accuracy
• Identifying key buyer personas and decision-makers at target accounts

Pros

• High-quality, human-verified contact data for enterprise accounts
• Comprehensive coverage of IT and marketing decision-makers
• Integrates with popular CRMs and sales engagement platforms

Cons

• Primarily focused on larger enterprise accounts, less coverage for SMBs
• Higher price point compared to some alternatives
• Being replaced by ZoomInfo platform after acquisition

Reviews

On Capterra, DiscoverOrg has an overall rating of 4.0 out of 5. Users praise the accuracy of contact data, helpful prospecting features like tech stack information, and ease of use. However, some note that the tool is being deprecated and replaced by ZoomInfo.

Reddit users discuss DiscoverOrg as a comprehensive tool for IT and enterprise prospecting, albeit at a higher price point. They suggest negotiating pricing and contract terms, and compare it favorably to alternatives like ZoomInfo for data coverage and quality.

Pricing

• Pricing is not publicly available, requires a custom quote
• Users report annual contract costs around $25-30K for a team of 6 users
• Discounts may be available for longer-term contracts
• Free trial and data samples are offered for evaluation

12. Dun & Bradstreet

Dun & Bradstreet is a leading provider of business data and analytics that helps companies find and connect with prospects faster. As a robust lead generation tool, D&B Hoovers leverages Dun & Bradstreet's vast database to provide access to millions of company profiles and contacts. Its advanced features like real-time notifications, personalized buyer intent data, and automated workflows make it a popular choice for B2B sales and marketing teams looking to identify high-quality leads and accelerate their sales cycles.

Key Features

• Extensive global database with over 400 million business records
• Advanced search filters and list building capabilities
• Detailed company and contact profiles with firmographic and biographic data
• Real-time alerts and actionable insights to engage prospects at the right time

Popular Use Cases

• Identifying and prioritizing high-value target accounts
• Enriching and cleansing existing CRM data for improved sales outreach
• Monitoring key accounts for opportunity triggers and buying signals

Pros

• Comprehensive data coverage across industries and geographies
• Powerful segmentation and persona building tools
• Seamless integration with popular CRMs and marketing automation platforms

Cons

• Pricing can be steep for smaller businesses
• Some users report data accuracy issues for certain contacts
• Learning curve for mastering advanced functionality

Reviews

On G2, Dun & Bradstreet (D&B Hoovers) has an average rating of 4.0 out of 5 stars based on 650 reviews. Customers praise its powerful prospecting capabilities and the ability to find accurate contact information.

Capterra users give D&B Hoovers an overall score of 4.0, highlighting the tool's ease of use and the breadth of company data available. A few reviewers mention that pricing can be a barrier.

Feedback on TrustRadius and Reddit suggests that while D&B Hoovers is a trusted source for business intelligence, data quality can be inconsistent at times. Users recommend verifying critical details before acting on them.

Pricing

• Pricing for D&B Hoovers is available upon request
• Multiple packages are offered based on data needs and number of users
• Free trial available to test drive the platform

13. Gong.io

Gong.io stands out as a top cognism alternative for its focus on revenue intelligence. Its AI-powered platform captures and analyzes customer interactions across various channels, providing deep insights into sales processes and customer behavior. This enables sales teams to identify winning strategies, improve overall effectiveness, and drive revenue growth.

Key Features

Gong.io's key features make it well-suited for businesses looking to gain a nuanced understanding of their prospects and customers:

• Real-time analysis of sales conversations and interactions
• AI-powered insights and actionable recommendations
• Customizable dashboards and reports for tracking key metrics
• Seamless integrations with CRM systems and other sales tools

Popular Use Cases

• Identifying best practices and coaching opportunities for sales reps
• Gaining a deeper understanding of customer needs and pain points
• Improving forecasting accuracy and deal visibility

Pros

• Provides valuable insights into win rates and success factors
• Enables real-time analysis and guidance for sales conversations
• Offers a comprehensive view of the sales process and customer interactions

Cons

• Pricing information is not readily available on the website
• Initial setup and onboarding may be complex for some users
• May require significant training to fully leverage all features and capabilities

Reviews

On G2, Gong.io has an impressive 4.7 out of 5 stars rating based on over 5,750 reviews. Users praise its powerful voice intelligence features, cross-functional collaboration capabilities, and AI-generated call follow-ups.

Capterra reviewers highlight Gong's ability to enhance self-reflection and improve sales techniques through call analysis. They appreciate time-saving features like automated follow-up email generation and the platform's intuitive implementation.

Pricing

• Gong.io does not provide transparent pricing information on its website
• Interested buyers need to contact the sales team for a custom quote based on their specific requirements and scale of use

14. Demandbase

Demandbase is a comprehensive account-based experience (ABX) platform that enables B2B companies to identify, reach, and engage their target accounts across multiple channels. With its robust data foundation and AI-powered insights, Demandbase helps sales and marketing teams align their efforts and deliver personalized experiences throughout the buyer's journey.

Key Features

• Identify and prioritize target accounts based on intent data, technographics, and other firmographic data
• Orchestrate multi-channel ABX campaigns across display advertising, website personalization, and sales outreach
• Measure account engagement and pipeline impact with advanced attribution and reporting
• Equip sales teams with actionable account and contact insights directly within their CRM

These features make Demandbase an attractive Cognism alternative for companies looking to scale their ABX programs and drive better alignment between sales and marketing.

Popular Use Cases

• Targeting and engaging key accounts with personalized advertising and content experiences
• Enabling sales teams to prioritize outreach based on account intent and engagement signals
• Measuring the impact of ABX efforts on pipeline and revenue growth

Pros

• Comprehensive ABX platform with robust data and AI-powered insights
• Seamless integration with popular CRM and marketing automation platforms
• Exceptional customer support and strategic guidance from dedicated success teams

Cons

• Steeper learning curve due to the platform's breadth and depth of capabilities
• Higher cost compared to point solutions, though it offers more comprehensive functionality

Reviews

G2 users give Demandbase an average rating of 4.3 out of 5 stars, with many praising its account identification and prioritization capabilities, as well as the quality of customer support. One reviewer noted, "Demandbase has allowed me to build a full attribution, prioritization and campaign structure, using company identification and scoring model to help move prospects down the funnel."

On Capterra, reviewers highlight Demandbase's ease of use and integration with other systems. A verified user shared, "The most impactful feature is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation."

Pricing

• Pricing information is not publicly available
• Offers various packages based on specific needs and scale, ranging from Professional to Enterprise and Elite tiers
• Interested buyers need to contact Demandbase for a custom quote based on their unique requirements

15. 6sense Revenue AI

6sense Revenue AI is a comprehensive account-based marketing (ABM) platform that leverages AI to identify high-value accounts, predict buying behavior, and engage prospects with personalized campaigns. As a Cognism alternative, 6sense stands out for its robust intent data, predictive analytics, and multi-channel engagement capabilities, making it an attractive option for B2B revenue teams looking to optimize their ABM efforts.

Key Features

6sense offers a range of features that help B2B revenue teams identify, prioritize, and engage high-value accounts:

• Intent data to uncover buying signals and prioritize accounts
• Predictive analytics to determine which accounts are most likely to convert
• Multi-channel engagement across email, web, advertising, and social media
• CRM integration for unified access to data and insights

Popular Use Cases

• Identifying and prioritizing accounts that are actively researching solutions
• Orchestrating personalized, multi-channel ABM campaigns
• Aligning sales and marketing efforts with predictive insights and lead-to-account matching

Pros

• Robust intent data and predictive analytics for account prioritization
• Comprehensive multi-channel engagement capabilities
• Seamless integration with popular CRM systems

Cons

• Pricing can be steep, especially with add-on products
• Data limitations in European markets due to GDPR restrictions
• Reporting features lack depth and could be more comprehensive

Reviews

On G2, 6sense has an average rating of 4.3 out of 5 stars from 847 reviews. Users praise its ease of use, custom reporting, and insightful account analysis. However, some note limitations in European data due to GDPR and room for improvement in reporting depth.

Capterra reviewers give 6sense mixed feedback. While some laud the data quality and automation, others cite UX/UI issues and manual workarounds for certain features. Alternatives like Clearbit were considered by some users.

Pricing

• 6sense does not publicly disclose pricing
• According to Reddit discussions, pricing starts around $140,000 per year with a 2-year minimum commitment

16. Bombora

Bombora is a popular alternative to Cognism for B2B companies looking to identify and engage high-intent prospects early in the buying journey. Bombora's intent data platform monitors online research activity across a wide network of B2B websites, helping sales and marketing teams prioritize accounts that are actively researching relevant topics and products.

Key Features

• Monitors target accounts for purchase intent signals
• Identifies which accounts are researching competitors
• Integrates intent data with CRMs and marketing automation platforms
• Provides detailed analytics on account activity and trends

Bombora's intent data enables sales teams to focus their efforts on the most promising accounts, similar to how Cognism helps prioritize outreach.

Popular Use Cases

• Identifying and engaging high-intent prospects before competitors
• Aligning sales and marketing efforts around top target accounts
• Personalizing outreach and content based on prospect interest areas

Pros

• Broad coverage of B2B research activity for comprehensive intent insights
• Seamless integration with existing sales and marketing tech stack
• Helps focus resources on accounts most likely to convert

Cons

• Pricing can be high for smaller companies with limited budgets
• Requires strategic planning to effectively act on intent signals
• Not a complete sales intelligence solution like Cognism

Reviews

On G2, Bombora has an average rating of 4.4 out of 5 stars from 155 reviews. Users praise the platform's extensive topic coverage and high data accuracy.

Capterra reviewers give Bombora an overall rating of 4.3, noting its value for account-based marketing and time-saving benefits. Some mention the learning curve in utilizing intent data effectively.

Pricing

• Pricing is customized based on data needs and company size
• No public pricing tiers, requires consultation with sales
• Offers a free trial for testing the platform

17. SalesIntel

SalesIntel is a robust sales intelligence and lead enrichment platform that provides accurate, human-verified B2B contact and company data. It stands out as a top Cognism alternative due to its comprehensive database, advanced search filters, and dedicated customer support.

Key Features

SalesIntel offers several features that make it a strong Cognism alternative for sales and marketing teams:

• Comprehensive database of over 100 million human-verified contacts and 22 million companies
• Advanced search filters, including technographics and firmographics, to identify ideal prospects
• Buyer intent data and website visitor intelligence to prioritize in-market accounts
• Seamless integrations with popular CRMs and marketing automation platforms

Popular Use Cases

• Building targeted prospect lists based on specific criteria like industry, company size, and technology stack
• Enriching existing databases with accurate, up-to-date contact information
• Identifying and prioritizing accounts actively researching solutions similar to your product or service

Pros

• 95% data accuracy due to human verification process
• Unlimited data exports and enrichment credits with Professional plan
• Responsive customer support and dedicated success representatives

Cons

• Search process can be slow due to large database size
• No option to request additional information for already verified contacts
• Learning curve for effectively navigating and utilizing all available features

Reviews

On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the quality of data, responsive research team, and helpful customer support.

Capterra reviewers give SalesIntel an overall rating of 4.0, highlighting the accuracy of contact information and time-saving benefits. Some noted minor UX issues and data export limitations.

Reddit users discuss SalesIntel as a strong competitor to ZoomInfo, with some preferring its data accuracy and cost-effectiveness. However, opinions on data quality vary based on specific industries and use cases.

Pricing

• Individual plan: $69/month for 1 user, 100 data export credits, and 5 research credits
• Teams plan: $199/month per user (billed annually) for up to 5 users, 500 data export credits, and 4,000 data enrichment credits per user
• Professional plan: Custom pricing for 1+ users, unlimited data export and enrichment credits, and additional features like intent data and dedicated customer success representative
• Free trial available

18. Dealfront

Dealfront, formerly known as Leadfeeder, is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified leads. With over 100 unique filters, Dealfront enables users to precisely identify prospects matching their ideal customer profile, providing complete, contextual information without compromising privacy.

Key Features

Dealfront offers a range of features that make it a strong alternative to Cognism for B2B lead generation:

• Extensive filtering options to pinpoint leads that fit your target customer profile
• Alerts for sales triggers when key prospects visit your site or appear in the news
• Web visitor identification to turn anonymous traffic into real leads
• Integration with major CRMs for seamless lead management

Popular Use Cases

• Identifying companies exhibiting strong buying intent signals
• Engaging website visitors with personalized, timely outreach
• Enriching and qualifying leads with contextual company and contact data

Pros

• Comprehensive, GDPR-compliant B2B data access
• Combination of outbound prospecting and inbound web visitor intelligence
• Robust filtering and sales triggers for efficient lead qualification

Cons

• Higher pricing tiers may be cost-prohibitive for smaller teams
• Narrower geographic coverage compared to global databases like Cognism
• Lacks some advanced features like direct dial phone numbers

Reviews

On G2, users praise Dealfront's ability to identify high-potential prospects and streamline their GTM workflow, giving it an average rating of 4.6 out of 5 stars. However, some note a desire for deeper CRM integrations.

Capterra reviewers appreciate Dealfront's industry-specific filtering and web visitor identification. A few mention initial learning curves. Overall, Dealfront earns 4.0 out of 5 stars on Capterra.

Across Reddit, users recommend Dealfront as an effective alternative to Cognism, Lusha, and Zoominfo for B2B prospecting when GDPR compliance is a priority. Its unique combination of inbound and outbound lead gen features stands out.

Pricing

• Basic: $199 per month, billed annually
• Pro: $999 per month, billed annually
• Premium: $2,999 per month, billed annually
• 14-day free trial available for all plans

Conclusions

When choosing the best Cognism alternative for your sales intelligence and lead generation needs, consider factors such as data accuracy, coverage, integrations, and pricing. Look for a platform that offers robust search filters, buyer intent data, and automation capabilities to streamline your prospecting efforts.

Among the top Cognism alternatives, Bardeen, Apollo.io, and ZoomInfo Sales stand out for their comprehensive features and positive user reviews. Bardeen's AI-powered automation and LinkedIn scraping make it a versatile choice for sales teams looking to save time and optimize their workflows. You can download and install Bardeen's Chrome extension for free to start automating repetitive tasks across web apps.

Apollo.io and ZoomInfo Sales offer extensive B2B databases, advanced search capabilities, and sales engagement tools to help you find and connect with the right prospects. Both platforms provide free trials, so you can explore their features before committing to a paid plan.

Ultimately, the best Cognism alternative for you will depend on your specific business needs and budget. We recommend trying out a few options to see which one aligns best with your sales process and goals. Don't forget to sign up for Bardeen's free plan or start a 14-day free trial of its premium features to experience the power of AI-driven sales automation firsthand.