Sales prospecting identifies and engages potential customers for your product.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
If you want to automate sales tasks, check out our AI-powered sales automation. It can help with prospecting, lead qualification, and personalized outreach.
Sales prospecting is the process of identifying and engaging with potential customers who are likely to buy your product or service. It involves researching and qualifying leads, building relationships, and ultimately converting them into paying customers. Effective sales prospecting is crucial for driving revenue growth and ensuring the success of your business.
To streamline your sales prospecting efforts, consider leveraging AI-powered sales automation tools that can help you find and qualify leads, enrich lead data, and personalize your outreach at scale. By automating repetitive tasks and integrating with your existing sales stack, you can save time and focus on high-value activities that drive results.
Looking for a versatile b2b sales tool that automates repetitive tasks and integrates with your favorite apps? Bardeen is a browser extension that does just that, making it a top choice for sales teams. With its ability to run 24/7 in the cloud and control any browser tab, Bardeen helps you speed up workflows and get through time-consuming activities quickly.
Here are some key features that make Bardeen a valuable b2b sales tool:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for web scraping and automating workflows with Notion.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
Salesforce is a comprehensive CRM platform that leverages AI to enhance sales processes and drive revenue growth. Its predictive analytics capabilities, powered by machine learning algorithms, enable sales teams to identify patterns, prioritize leads, and optimize strategies for maximum impact.
On G2, users praise Salesforce's customization options and scalability. One reviewer notes, "Salesforce stands out as the top-notch choice for customization and trackability. We're able to configure fields and gather data as per specific workflows." However, some mention occasional sluggishness and a learning curve.
Capterra reviews highlight Salesforce's comprehensive features and revolutionary impact on sales teams. A user states, "Salesforce Sales Cloud is a powerful and versatile tool for sales tracking and management. Its comprehensive feature set, coupled with advanced analytics and AI, makes it an invaluable asset."
Cognism is a top choice for B2B sales teams looking for accurate and compliant contact data. With a focus on data quality and compliance, Cognism provides premium contact, company, and event information to help businesses connect with their ideal prospects.
Cognism offers a range of features that make it stand out in the B2B sales toolbox category:
On G2, Cognism has an impressive average rating of 4.6 out of 5 stars from over 690 reviews. Users praise the platform's data accuracy, ease of use, and helpful customer support.
Capterra reviewers echo similar sentiments, with many noting Cognism's ability to find accurate contact information and fuel their GTM strategies. The platform has an overall rating of 4.5 out of 5 on Capterra.
Discussions on Reddit highlight Cognism's strong data coverage in Europe, with users comparing it favorably to competitors like ZoomInfo and Lusha for EU-based businesses.
QuickMail is an email automation platform designed to help businesses send cold emails and follow-ups more efficiently. It's best for small to mid-sized businesses aiming to simplify cold email outreach and follow-ups. QuickMail offers advanced features like bounce detection, automated follow-up sequences, and email deliverability reports that make it stand out as a top B2B sales tool.
These features make QuickMail ideal for automating and optimizing cold email campaigns:
On G2, QuickMail has an average rating of 4.6 out of 5 stars from 92 reviews. Users praise its ease of use, deliverability focus, and helpful educational resources.
Capterra reviewers give QuickMail an overall rating of 4.0, highlighting the platform's automation capabilities and customer support. Some noted minor UX frustrations.
Feedback on Reddit suggests QuickMail is seen as an effective tool for LinkedIn prospecting when used responsibly. The consensus is it provides good value for growing a B2B presence via email outreach.
Gong.io is a leading AI-powered revenue intelligence platform that empowers sales teams to enhance their performance and drive revenue growth. By capturing and analyzing customer interactions across various communication channels, Gong.io provides deep insights into sales processes, customer behavior, and deal health.
Gong.io offers a comprehensive set of features designed to optimize sales effectiveness:
On G2, Gong.io has an impressive average rating of 4.7 out of 5 stars from over 5,750 reviews. Users praise its powerful insights, ease of use, and transformative impact on sales performance.
Capterra reviewers also rate Gong.io highly, with many highlighting its ability to enhance self-reflection, automate follow-up emails, and provide intuitive implementation. The tool's robust integrations with popular platforms like Zoom, Slack, and Salesforce are also appreciated.
LeadSquared is an all-in-one sales execution and marketing automation platform that helps businesses streamline their lead management, sales tracking, and customer engagement processes. With its powerful automation capabilities and customizable workflows, LeadSquared enables sales teams to boost productivity, reduce lead leakage, and ultimately drive more revenue.
On G2, LeadSquared has an average rating of 4.4 out of 5 stars from 225 reviews. Many users praise its automation capabilities for saving time and improving lead management.
Capterra reviewers give LeadSquared an overall rating of 4.0, highlighting its comprehensive features but noting a learning curve and occasional performance lags.
Feedback on Reddit suggests LeadSquared is an efficient option for real estate companies to organize leads and automate tasks without high costs. However, some users find it slow and expensive compared to alternatives.
Vidyard is a video messaging platform designed for organizations wanting to incorporate personalized video messaging into their sales outreach and internal communication strategies. It helps improve engagement and response rates.
Here are a few key features that make Vidyard effective for B2B sales teams:
On G2, Vidyard has an average rating of 4.5 out of 5 stars from 795 reviews. Many users praise its ability to humanize digital communication and boost engagement.
Capterra reviewers give Vidyard an overall rating of 4.0, highlighting how it helps connect with clients in a personalized way. Some noted a slight learning curve but great results once adopted.
Reddit and TrustRadius users find Vidyard effective for prospecting when used strategically. The key is sending relevant, value-add videos to the right people. Most agree it's a powerful tool to stand out, when done well.
Salesloft is a popular B2B sales toolbox that supports pipeline building, management, and forecasting. It is designed to help sales teams establish and identify pipelines based on detailed prospect and customer data, providing a clear view of sales opportunities.
Salesloft offers several standout features that make it an effective B2B sales tool:
On G2, Salesloft has an impressive average rating of 4.5 out of 5 stars from nearly 4,000 reviews. Many users praise its intuitive interface, powerful automation, and insightful analytics.
Capterra reviewers give Salesloft an overall rating of 4.5, highlighting the time savings from automation and the value of the conversation intelligence features. Some note the tool can take time to fully learn and leverage.
Feedback on Reddit suggests Salesloft is a top choice, with users appreciating the smooth implementation process and strong customer support compared to alternatives like Outreach. The general consensus is that Salesloft is a robust, enterprise-grade sales engagement platform.
Mailtastic is a valuable addition to this list of top B2B sales tools due to its focus on email marketing automation. By integrating with your CRM, Mailtastic enables you to create targeted, personalized email campaigns triggered by specific events or milestones in the customer journey. This automation not only saves time but also ensures timely, relevant communication with prospects and customers.
Mailtastic offers several standout features that make it a strong B2B sales tool:
On G2, users praise Mailtastic's powerful email marketing features for optimizing campaigns and strengthening brand presence, giving it an average rating of 4.6 out of 5 stars.
Capterra reviewers highlight Mailtastic's ease of use and excellent customer support, with one calling it the "best email marketing tool on the market." The platform has an overall rating of 4.0 on Capterra.
Feedback on Reddit suggests Mailtastic is a solid option for centralizing email signature management across a company. Users appreciate the ability to maintain brand consistency and compliance while transforming employee emails into a marketing channel.
Chili Piper is an automated scheduling tool that helps sales teams reduce response times to zero by allowing inbound leads to book meetings instantly. With Chili Piper, high-intent leads can select a convenient time from your calendar or even start a phone call right away, being routed to the most suitable sales rep based on your criteria.
Chili Piper offers several features that enhance sales automation:
On G2, Chili Piper has 4.6 out of 5 stars from 685 reviews. Users praise the helpful customer support and ability to customize complex routing rules. Some noted minor UX issues.
Capterra reviewers give Chili Piper an overall rating of 4.0. They find it a reliable tool that is customizable but has a bit of a learning curve. Performance can be an issue for some.
\"Chili Piper is smart, easy to implement and impacts our business even when we're closed for the night. With Chili Piper, I'm confident that demos booked on our website are properly routed and will convert better than our previous methods.\" - Cole B.
Drift is an AI-powered buyer engagement platform that helps B2B sales teams engage with website visitors and facilitate conversations in real-time. It's included in this list of top B2B sales tools because of its ability to automate lead qualification, book meetings, and provide 24/7 customer support through intelligent chatbots.
These features make Drift well-suited for B2B sales teams looking to improve website conversion rates and accelerate their sales cycles through personalized, real-time engagement.
On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its automation capabilities, ease of use, and positive impact on pipeline generation.
Capterra reviewers give Drift an overall rating of 4.5, highlighting the time savings and improved customer experience it enables. Some noted the tool can be pricey for smaller teams.
Seismic is a comprehensive sales enablement platform that empowers sales teams with the right skills, content, and insights to engage buyers effectively. As a leading tool in the sales enablement space, Seismic offers robust content management, personalization, and analytics capabilities that make it a valuable addition to any B2B sales tech stack.
Seismic's key features that are relevant for B2B sales enablement include:
On G2, Seismic has an impressive 4.7 out of 5 star rating from over 1,300 reviews. Users praise its comprehensive feature set, content customization options, and seamless integration with other sales tools.
Capterra reviewers give Seismic an overall score of 4.6, highlighting the platform's ease of use for sales teams and robust analytics. Some noted the learning curve and setup time as potential drawbacks.
Feedback on Reddit suggests Seismic is a powerful tool for cross-functional content sharing and sales enablement, with users appreciating features like content approval workflows and detailed usage metrics. However, some felt the UI could be more intuitive.
GetAccept is an all-in-one digital sales room platform that empowers revenue teams to streamline their document workflows, close deals faster, and drive exceptional customer experiences. It provides a collaborative space for managing sales processes and documents in real-time, making it an effective tool for B2B sales teams.
GetAccept offers several standout features that make it an effective tool for B2B sales teams:
On G2, GetAccept has an average rating of 4.6 out of 5 stars from 887 reviews. Users praise its ability to make collaboration between buyers and sellers easier.
Capterra reviewers give GetAccept high marks for ease of use, customer service, and value for money. One user noted it "honestly is one of the best products in our revenue tech stack."
On Reddit, users recommend GetAccept as a strong alternative to other e-signature platforms like DocuSign, highlighting its cost-effectiveness while still including necessary features.
Kaspr is an all-in-one prospecting software designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on LinkedIn. With its Chrome extension, Kaspr retrieves contact info from LinkedIn, Sales Navigator, and Recruiter Lite, making it an ideal choice for teams heavily relying on LinkedIn for prospecting.
These features make Kaspr a strong choice for teams heavily focused on LinkedIn outreach.
On G2, users appreciate Kaspr's accuracy and user-friendliness, with one reviewer stating: "I appreciate Kaspr for its user-friendly experience, especially its seamless integration with LinkedIn which simplifies accessing and utilizing data."
However, some users note limitations in retrieving data for smaller companies and recent job changes. Another reviewer mentioned: "LinkedIn flagged my activities as suspicious after activating the Kaspr plugin, raising concerns about its compatibility with LinkedIn's policies."
Reddit users discuss Kaspr as an affordable alternative to other LinkedIn automation tools. One user shared: "Kaspr is essentially another web scraping software, just like Lusha, but the catch is that it is way more affordable while still providing the same services and features."
Leadfeeder is a powerful B2B lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By turning anonymous website traffic into actionable leads, Leadfeeder helps sales and marketing teams focus their efforts on the most promising prospects.
Leadfeeder offers several standout features that make it an excellent choice for B2B sales teams:
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Users praise the tool's ability to identify high-quality leads and its seamless integration with other platforms.
Capterra reviewers give Leadfeeder an overall rating of 4.0, with many citing the tool's ease of use and effectiveness in generating actionable leads. However, some users express concerns about the accuracy of company identification.
Discussions on Reddit suggest that Leadfeeder is a valuable tool for B2B sales teams when used responsibly. Users appreciate features like the ability to filter out unwanted traffic and the tool's integration with popular CRM systems.
Lead Forensics is a powerful B2B website visitor identification tool that uncovers the identity of anonymous visitors and turns them into actionable leads. By providing detailed contact information, including business names and key decision-maker identities, Lead Forensics helps businesses expand their lead pool significantly.
Lead Forensics offers a few standout features that make it an excellent choice for B2B lead generation:
On Capterra, Lead Forensics has an overall rating of 4.0 out of 5. Many reviews praise the tool's ability to provide actionable contact data and integrate with existing systems. However, some users note frustration with the lack of transparent pricing.
G2 reviews show an average score of 4.3 out of 5 stars. Customers appreciate how Lead Forensics helps them find the right decision-makers to contact. A few mention that the contact information can occasionally be incorrect.
Sentiment on Reddit is mostly positive, with users finding Lead Forensics effective for B2B prospecting when used responsibly. The main concerns are around pricing and the tool's ability to identify leads from smaller companies.
PandaDoc is an all-in-one tool that streamlines the process of creating, sending, and managing sales documents. With pre-built templates and a drag-and-drop editor, sales reps can quickly create professional-looking proposals, contracts, and quotes that are tailored to their audience.
PandaDoc's key features make it a valuable addition to any B2B sales toolbox:
On G2, users praise PandaDoc's ease of use and time-saving automation capabilities, giving it an average rating of 4.7 out of 5 stars. Many highlight how it has streamlined their sales document workflows.
Capterra reviewers echo these sentiments, with PandaDoc earning an overall rating of 4.7. They appreciate features like the drag-and-drop editor and the ability to collect signatures and payments directly within documents.
On Reddit, users discuss PandaDoc as a strong alternative to other popular tools like DocuSign. They note its user-friendly interface and robust feature set as key selling points.
Meltwater is a powerful sales enablement tool that leverages media monitoring and analytics to boost sales strategies. By providing real-time insights into industry trends, competitor activities, and customer sentiment, Meltwater equips sales teams with the information they need to craft compelling pitches and build stronger client relationships.
Meltwater offers several key features that make it a powerful tool for sales teams:
On G2, Meltwater has an average rating of 4.0 out of 5 stars from over 2,100 reviews. Users praise its comprehensive media monitoring and analytics capabilities.
Capterra reviewers give Meltwater an overall rating of 4.0, highlighting its excellent customer support and ease of use compared to competitors. Some noted that the media database could be more robust.
Reddit users discuss Meltwater as a powerful tool for those who need extensive media monitoring, but some feel it may be over-designed for simpler use cases. The general consensus is that while it has a learning curve, Meltwater provides valuable insights for driving sales strategies.
Choosing the right B2B sales toolbox depends on your specific needs and goals. Consider factors like your team size, budget, desired features, and integration requirements when evaluating options.
Among the top B2B sales tools covered in this article, Bardeen, Salesforce, and Cognism stand out as popular choices for their comprehensive features and proven effectiveness.
If you're looking for a versatile tool that automates repetitive tasks and integrates with your favorite apps, we highly recommend giving Bardeen a try. Download and install Bardeen's Chrome extension to start streamlining your B2B sales workflows today. You can sign up for free and even start a 14-day free trial of premium features to experience the full power of this AI-driven automation tool.
No matter which B2B sales toolbox you choose, investing in the right technology can make a significant impact on your team's productivity, efficiency, and overall success. Start exploring your options and take action today to optimize your sales processes and drive better results.
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