Bardeen is a top LinkedIn marketing tool for automating tasks.
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Are you looking to take your LinkedIn marketing to the next level? With so many tools available, it can be overwhelming to find the right ones for your business. That's why we've curated a comprehensive list of the 9 best LinkedIn marketing tools, complete with key features, pros, cons, and real user reviews.
In this article, you'll discover a range of powerful tools designed to help you automate sales tasks with AI, generate leads, and drive engagement on the world's largest professional network. Whether you're a small business owner, marketer, or sales professional, you'll find valuable insights and recommendations to optimize your LinkedIn strategy.
From AI-powered automation to robust analytics and personalized outreach, these tools offer a variety of features to suit your specific needs and goals. We've carefully researched and analyzed each tool to provide you with an unbiased, in-depth look at their strengths and weaknesses, so you can make an informed decision about which ones to add to your marketing stack.
Plus, we've included genuine customer reviews from popular platforms like G2, Capterra, and Reddit to give you a real-world perspective on how these tools perform in practice. With this comprehensive resource at your fingertips, you'll be well-equipped to choose the best LinkedIn marketing tools to grow your network, automate sales prospecting, and achieve your business objectives. Let's dive in!
Looking for a top-notch LinkedIn marketing tool? Meet Bardeen, the AI-powered automation extension that's changing the game. With its ability to control any browser tab and run automations around the clock, Bardeen is a must-have for marketers looking to save time and get more done. Download the Bardeen Chrome extension for free and see what all the buzz is about!
Here's what makes Bardeen a game-changer for LinkedIn marketing:
Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use and value for money. One reviewer raved, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
On G2, Bardeen boasts an impressive 4.9 out of 5-star rating. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While Bardeen may not be as widely discussed on Reddit as some other LinkedIn tools, users who have tried it for LinkedIn automation and web scraping appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
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Hootsuite is a comprehensive social media management platform that simplifies scheduling posts, engaging with your audience, and analyzing performance across multiple networks, including LinkedIn. Its robust features and user-friendly interface make it a popular choice for businesses and individuals looking to streamline their social media efforts.
Hootsuite offers several features that are particularly useful for LinkedIn marketing:
On G2, Hootsuite has an average rating of 4.2 out of 5 stars from over 4,200 reviews. Many users praise its ease of use, time-saving automation, and robust analytics. However, some note the higher pricing and occasional performance issues as drawbacks.
Capterra reviewers give Hootsuite an overall rating of 4.5 out of 5, with users highlighting the platform's scheduling capabilities, social media integrations, and reporting features. A few reviewers mention the learning curve and pricing as potential cons.
Across Reddit threads, users generally recommend Hootsuite for its comprehensive feature set and ability to manage multiple social media accounts efficiently. However, some suggest exploring more affordable alternatives for small businesses or those with more basic LinkedIn marketing needs.
HubSpot Marketing Hub is a comprehensive marketing software that helps businesses generate leads, automate marketing tasks, and measure the effectiveness of their campaigns. With its user-friendly interface and powerful features, HubSpot Marketing Hub has become a popular choice for businesses looking to streamline their marketing efforts and drive growth.
HubSpot Marketing Hub offers a range of features designed to help businesses attract, engage, and convert leads:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its ease of use, comprehensive features, and excellent customer support. Many users appreciate how the platform streamlines their marketing efforts and helps them achieve tangible results.
On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5, with users highlighting its powerful automation capabilities, intuitive interface, and seamless integration with other tools. Some reviewers note that the pricing can be steep for smaller businesses.
Reddit sentiment around HubSpot Marketing Hub is generally positive, with users appreciating its all-in-one approach to marketing. However, some users caution that the platform's extensive features can be overwhelming initially and that the pricing model may not be suitable for all businesses.
Crystal is a powerful LinkedIn tool that provides insights into personality types based on profiles, helping users tailor their communication for better networking and engagement. It is an ideal tool for professionals looking to build stronger relationships and improve their LinkedIn outreach efforts.
Crystal offers several standout features that make it a valuable addition to any LinkedIn marketer's toolkit:
On G2, Crystal has an average rating of 4.6 out of 5 stars from 337 reviews. Many users praise its ability to provide helpful insights for meeting preparation and sales interactions.
Capterra reviewers highlight Crystal's accuracy in analyzing personality types, with one user noting it has been "totally spot-on so far." They appreciate features like the Chrome extension and find it fun to use.
A sampling of comments on Reddit suggests that while Crystal can provide some useful insights, its accuracy depends on the amount of data available. Users caution that online personas don't always reflect the full picture of someone's personality. Overall, it is seen as a helpful tool when used judiciously alongside human judgment.
Drift is a human-centric, AI-powered buyer engagement platform that automatically listens, understands, and learns from buyers to provide individualized experiences at every touchpoint of the buying journey. Drift's conversational AI capabilities make it a valuable addition to any LinkedIn marketing stack, enabling businesses to engage with prospects in real-time and convert more high-quality leads.
Drift offers a range of features that make it an effective LinkedIn marketing tool, including:
On G2, Drift has an average rating of 4.4 out of 5 stars based on over 1,200 reviews. Users praise its ability to transform customer engagement and accelerate sales cycles.
A Capterra reviewer highlighted Drift's reliability and efficiency, stating: "Drift is a Sensational Marketing Automation Solution." They appreciated the platform's ease of setup and use.
Feedback on Reddit suggests that while Drift can be effective for lead generation, some users experienced challenges with spam and found the learning curve steeper than expected. However, the general consensus is that Drift provides value for businesses looking to improve their conversational marketing efforts on LinkedIn and beyond.
Zoho is a comprehensive cloud software suite that offers a wide range of applications for businesses, including CRM, sales, marketing, finance, and more. Zoho's AI-powered assistant, Zia, is a standout feature that makes it a popular choice for LinkedIn marketing and sales teams. Zia provides intelligent insights, automates tasks, and helps predict sales outcomes, making it an invaluable tool for improving sales performance and efficiency.
Zoho's AI-powered features are designed to help sales teams work smarter and close more deals:
On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from over 2,600 reviews. Many users praise its ease of use, customization options, and value for money.
Capterra reviewers give Zoho CRM an overall rating of 4.0, highlighting the benefits of the AI assistant and the ability to streamline processes. Some noted the initial learning curve and occasional lags with customer support.
On Reddit and TrustRadius, users share positive experiences with Zoho One as a complete business management platform. They find it cost-effective with a robust feature set, though some mention it can take time to fully maximize its potential. The AI capabilities are seen as helpful for LinkedIn marketing and sales use cases.
Zopto is a comprehensive LinkedIn automation tool that combines the power of AI with omni-channel outreach to help businesses generate leads and drive sales. With its user-friendly interface and advanced features, Zopto simplifies the process of creating and managing LinkedIn campaigns, making it an excellent choice for sales teams and entrepreneurs looking to scale their lead generation efforts.
Zopto's feature-rich platform is designed to boost productivity and open up new lead generation opportunities:
On G2, Zopto has an average rating of 4.4 out of 5 stars based on 65 reviews. Many users praise the tool's automation capabilities and dedicated customer support, while some cite concerns about performance and ease of use.
Capterra reviewers give Zopto an overall rating of 4.0, with positive comments highlighting the tool's effectiveness for lead generation and helpful onboarding process. However, some users note difficulties with canceling subscriptions and higher prices compared to alternatives.
Discussions on Reddit suggest that while Zopto is a capable LinkedIn automation tool, users should carefully consider their objectives and compare features and pricing with other options like Phantombuster, Dux-Soup, and WeConnect before making a decision.
6sense Revenue AI is an account-based marketing (ABM) platform that leverages AI to identify high-value accounts, predict buying behavior, and engage prospects with personalized campaigns across multiple channels. By capturing anonymous buying signals and providing actionable insights, 6sense enables marketing and sales teams to focus their efforts on the accounts most likely to convert, ultimately improving pipeline quality and accelerating revenue growth.
6sense offers a comprehensive set of features to support data-driven ABM strategies:
On G2, 6sense has an average rating of 4.3 out of 5 stars based on 847 reviews. Users praise its ease of use, custom reporting, and insightful account analysis. However, some note limitations in the depth of reporting features and data availability for European markets.
Capterra reviewers appreciate 6sense's data quality compared to alternatives like Clearbit, but criticize the user experience and lack of API access for CRM integration. The tool receives an overall rating of 4.0 on the platform.
Discussions on Reddit suggest that while 6sense can be helpful for prioritizing accounts, the intent data should be used cautiously and not referenced directly with prospects. Some users question the reliability and value of intent data in general, especially for enterprise companies.
Dux-Soup is a worthy addition to this list of top LinkedIn marketing tools due to its ease of use and comprehensive feature set. As a LinkedIn automation tool, Dux-Soup enables you to automate essential tasks like sending connection requests, endorsing skills, and creating personalized drip campaigns, making it an excellent choice for businesses and professionals looking to expand their network and generate leads.
These features make Dux-Soup a valuable tool for automating LinkedIn outreach and lead generation:
On G2, Dux-Soup has an impressive average rating of 4.3 out of 5 stars based on 75 reviews. Users praise its automation capabilities and ability to personalize outreach at scale.
Capterra reviewers give Dux-Soup an overall score of 4.0, with high marks for ease of use, customer service, and features. Many appreciate the time-saving benefits of the drip campaigns.
Feedback on Reddit and TrustRadius highlights Dux-Soup as an effective LinkedIn automation tool when used responsibly. Users value features like the X-ray search and customizable campaigns, noting it provides good value for growing a LinkedIn presence.
Choosing the best LinkedIn marketing tools for your needs depends on several factors, such as your marketing objectives, budget, team size, and technical expertise. It's essential to consider tools that align with your goals, whether it's automating outreach, generating leads, or analyzing performance.
Among the top LinkedIn marketing tools discussed in this article, Bardeen, Hootsuite, and HubSpot Marketing Hub stand out as the most popular and versatile options. Bardeen's AI-powered automation extension is a game-changer for marketers looking to save time and streamline their workflows. Its ability to integrate with 100+ apps and run automations 24/7 makes it an excellent choice for teams of all sizes.
To experience the power of Bardeen firsthand, we encourage you to download and install the Chrome extension, sign up for free, or start a 14-day free trial of its premium features. With Bardeen in your marketing toolkit, you'll be well-equipped to take your LinkedIn marketing efforts to new heights and achieve your goals more efficiently.
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