Looking for the best sales email tools to supercharge your outreach efforts? We've curated a comprehensive list of the top 19 solutions, carefully evaluated based on their features, pros, cons, and real user reviews. Whether you're a solo sales rep or managing a full team, this guide will help you find the perfect tool to streamline your email campaigns, boost deliverability, and ultimately close more deals.
From all-in-one CRMs with advanced automation to lightweight Gmail extensions, we cover a wide range of options to suit every budget and need. Get ready to automate your sales processes with AI and take your sales email game to the next level with our in-depth look at the 19 best tools on the market today.
Bardeen is a no-code automation tool for sales teams that simplifies repetitive tasks across web apps. Its AI-powered capabilities make it a top choice for automating sales email workflows, so why not get the Bardeen Chrome extension for free and give it a try?
Bardeen's key features make it a valuable tool for sales email automation:
Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
On G2, Bardeen has an impressive 4.9 out of 5-star rating. A user shared, "Mainly I use Bardeen to create web scrapers and send that data in an organized fashion to Airtable and Google Sheets. These tasks used to take me many hours to complete and were very manual, but now it's just a click of a button."
Reddit users appreciate Bardeen's extensive Notion automations and its ability to search multiple sites with one click, although some mention occasional bugs due to the tool's relative youth.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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Mailshake is an easy-to-use tool that offers advanced cold emailing features designed to help salespeople and marketers improve their email outreach and cold emailing campaigns. Its personalization, A/B testing, and automated follow-ups make it a solid choice for those looking to scale their outreach efforts while maintaining a personal touch.
Mailshake offers several key features that make it stand out:
On G2, Mailshake has an average rating of 4.7 out of 5 stars from 263 reviews. Many users praise its ease of use, personalization capabilities, and helpful customer support.
Capterra reviewers give Mailshake an overall rating of 4.5 out of 5, highlighting the time-saving benefits of its automation features. A few note that the tool can be overwhelming at first.
Reddit sentiment is generally positive, with users finding Mailshake effective for cold email outreach when used responsibly. They appreciate features like the AI email writer and list cleaning. Some compare it favorably to alternatives like Lemlist.
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. With its intuitive interface and powerful features, HubSpot Marketing Hub enables marketers to create seamless customer experiences across multiple channels. Its inclusion in this list of best sales email tools is well-deserved, thanks to its robust email marketing capabilities, lead management tools, and seamless integration with the HubSpot CRM.
HubSpot Marketing Hub offers an array of features designed to optimize your marketing efforts:
G2 users give HubSpot Marketing Hub high praise, with an average rating of 4.4 out of 5 stars based on over 11,000 reviews. Many appreciate its user-friendly interface, comprehensive feature set, and ability to align marketing and sales efforts.
On Capterra, reviewers highlight the value HubSpot brings in boosting marketing and sales synergy. They note the extensive automation capabilities as a key strength. Setup can be time-consuming, but most find it well worth the effort.
Reddit sentiment is generally positive, with users appreciating the all-in-one nature of the platform. Some express concerns about the learning curve and pricing, but overall recommend it for its powerful functionality, especially for B2B companies.
Close is an all-in-one CRM built for growing sales teams. With built-in calling, SMS, and email integrations, Close enables sales reps to manage their entire sales process without leaving the CRM. Its AI-powered features like Call Assistant, Workflows, and task reminders help teams reach more leads, follow up more often, and close more deals.
Close offers a range of features designed for sales productivity:
On G2, Close has an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users praise its ease of use, automation features, and responsive customer support.
Capterra reviewers give Close an overall rating of 4.6, highlighting the value of built-in communication tools and customizable reporting. Some noted a learning curve for advanced features.
Reddit users find Close an effective CRM for sales teams of all sizes when customized to fit their processes. They appreciate the focus on core sales functionality vs bloated enterprise platforms. Pricing is seen as fair value for the productivity gains.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it an excellent choice for sales teams looking to streamline their processes and boost productivity.
Outreach's key features are designed to help sales teams effectively engage prospects and close more deals:
On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities, ease of use, and helpful features for staying organized with prospecting.
Capterra reviewers highlight Outreach as a "great prospecting tool with many features." They appreciate the platform's simplicity, customizable sequences, and integration with tools like Salesforce. Some noted a learning curve and desire for UI improvements in certain areas.
A Reddit user shared a mixed sentiment, feeling that Outreach's UX and performance was clunky compared to alternatives like SalesLoft. However, they found it to ultimately be a "breath of fresh air" once acclimated, particularly for tech-savvy users willing to learn the platform.
Woodpecker is a powerful email automation platform that helps businesses streamline their outreach strategies. It's great for sending out personalized emails automatically, which can help sales teams, recruiters, and businesses dealing with other companies. With Woodpecker, you can create and automate a series of personalized initial and follow-up emails, which saves you a lot of time. It even lets you see how people interact with your emails, like when they open them or click on a link.
Woodpecker's key features include personalized email campaigns, follow-up scheduling, email tracking, and campaign analytics. These features enable you to tailor each email to the recipient, automatically send reminders, monitor engagement, and measure campaign performance.
On G2, Woodpecker has an average rating of 4.3 out of 5 stars from 41 reviews. Users praise its automation capabilities and follow-up features.
Capterra reviewers give Woodpecker an overall rating of 4.6, highlighting its ease of use and personalization options. Some noted minor UX issues.
Reddit users find Woodpecker effective for LinkedIn outreach when integrated with tools like Dux-Soup. They appreciate the customization and analytics. The consensus is it provides good value for growing a LinkedIn presence when used responsibly.
Instantly is a comprehensive email marketing tool and B2B lead finder that simplifies cold outreach and prospecting. Its AI-powered account warm-up feature improves email deliverability, making it an excellent choice for sales teams looking to scale their outreach efforts.
Instantly offers a range of features that make it a powerful tool for lead generation and email outreach:
On G2, users praise Instantly's intuitive UI and helpful learning resources, giving it an average rating of 4.5 out of 5 stars. They appreciate the platform's ease of use and robust features for cold email outreach.
Reviewers on Capterra and TrustRadius highlight Instantly as an "essential tool for affiliate marketing success" that delivers high-quality leads and improves campaign results. The email warming and deliverability optimization are frequently cited as standout features.
Feedback on Reddit is more mixed, with some users finding Instantly's analytics and A/B testing capabilities lacking compared to alternatives. However, the overall sentiment is that it offers good value for money, especially for users looking to scale their outreach efforts.
Lemlist is an all-in-one outreach solution that enables sales teams to find buyer-ready prospects, create personalized multi-channel campaigns, and increase conversions. With a database of over 450 million leads and advanced AI capabilities, Lemlist helps users generate millions in revenue each month by putting their prospecting on autopilot.
Lemlist offers a range of features that make it a top choice for sales email outreach:
On G2, Lemlist has an average rating of 4.4 out of 5 stars from 244 reviews. Users praise its personalization capabilities, ease of use, and ability to help generate significant revenue.
However, some reviewers on Capterra note issues with customer support responsiveness and the removal of certain features. The consensus is that Lemlist is powerful but can have a learning curve.
Discussions on Reddit suggest that while Lemlist offers robust functionality, the user interface can be confusing for some. Customers recommend carefully evaluating specific needs before committing.
Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics.
Yesware's key features help sales reps automate their outreach and gain valuable insights:
On G2, Yesware has an average rating of 4.4 out of 5 stars from 814 reviews. Users praise its email tracking, templates, and CRM integration as standout features.
Capterra reviewers give Yesware an overall rating of 4.5, highlighting its time-saving automation and how it helps generate and manage leads. Some noted the spam risk detection could be improved.
Yesware customers on TrustRadius underscore how it's a valuable everyday tool for SAAS sales reps. It simplifies their workflow and boosts efficiency. The main complaint was wishing it could attach videos in addition to PDFs.
Lavender is an AI-powered email assistant that helps sales teams write more effective emails and get more replies in less time. By analyzing over 1 billion emails, Lavender's AI provides real-time suggestions to optimize email length, tone, subject lines, and personalization.
Lavender's key features focus on helping sales reps send emails that get responses:
On G2, users praise Lavender's ability to help them write better emails that get more responses. They find the real-time coaching and personalization features valuable. Lavender has an average rating of 4.9 out of 5 stars on G2.
A Reddit user shared, "The coaching itself is really awesome. Rare you find a product that teaches you while you use it." However, they noted the pricing might be too high for some sales reps. Overall, the consensus is Lavender can meaningfully improve reply rates when used effectively.
Smartlead.ai is a modern cold email software that uses AI to optimize email deliverability and help warm up email accounts. Its primary use cases include improving sender reputation and enhancing email engagement to ensure cold outreach campaigns reach the main inbox of recipients.
Smartlead offers several notable features for effective cold emailing:
On G2, users praise Smartlead's automation capabilities, with one reviewer noting the "unlimited emails, centralized master inbox, AI-optimized sending, and email warmup features have significantly improved our results." It has an average rating of 4.8 out of 5 stars.
Capterra reviewers highlight Smartlead's ease of use in setting up campaigns and the helpful built-in tools. One user shared that "Smartlead checked all the boxes where [competitors] fell a little short." Some mentioned minor UI/UX issues.
Discussions on Reddit suggest Smartlead has a better warmup pool compared to alternatives like Instantly. Users find it delivers emails to the inbox more reliably with fewer errors and bugs. The consensus is that Smartlead is an effective tool for cold email outreach when used responsibly.
Mixmax is an advanced email automation and scheduling tool designed to help account executives, SDRs, and customer success teams automate and schedule cold email campaigns directly from within their Gmail inbox. It offers a range of features to personalize emails, track engagement, and automate follow-ups, making it a popular choice for sales email outreach.
Mixmax offers several standout features that make it effective for cold email outreach:
On G2, Mixmax has an average rating of 4.6 out of 5 stars from over 1,300 reviews. Users praise its email sequences, scheduling features, and ability to work seamlessly within Gmail.
However, some reviewers note that the advanced customization options require some practice to fully utilize. A few mention occasional UI quirks or a desire for even more granular reporting.
Overall, Mixmax is consistently regarded as a powerful, user-friendly tool for sales teams looking to level up their cold email outreach. Its deep integration with Gmail and robust automation capabilities make it a strong contender in the sales engagement space.
Drip is a powerful email marketing automation platform designed for ecommerce brands. It offers a range of features that make it a great choice for businesses looking to send targeted, personalized emails to their customers and prospects at scale.
These key features make Drip a strong contender in the sales email tool category:
On Capterra, Drip has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its automation capabilities, ease of use, and helpful customer support. Some note minor UX issues.
G2 reviewers give Drip an average score of 4.3 out of 5 stars. They highlight the intuitive interface and ability to create targeted drip campaigns. A few mention the learning curve and price as potential drawbacks.
Customer.io is a powerful customer engagement platform that enables businesses to send targeted, data-driven cold email campaigns. With its advanced segmentation, personalization, and automation features, Customer.io is a great choice for companies looking to improve their email outreach and boost customer engagement.
Customer.io offers several key features that make it well-suited for sales email outreach:
On G2, Customer.io has an average rating of 4.4 out of 5 stars from 330 reviews. Users praise its flexibility for building complex campaigns without technical skills.
Capterra reviewers give Customer.io high marks for its range of features and templates. Some note a learning curve and occasional buggy behavior. It has an overall rating of 4.0.
Feedback on Reddit indicates Customer.io is powerful for creating personalized, trigger-based email campaigns. However, some users find the pricing less competitive than alternatives like ActiveCampaign or Sendinblue for their needs.
Overloop is a multi-channel sales engagement platform that helps businesses crush their sales quotas with ultra-personalized campaigns, mixing cold emails, LinkedIn automation, and phone calls. It enables sales teams to handle their entire pipeline, track performance, and ultimately close more deals.
Overloop offers several features that make it an effective sales engagement tool:
On G2, Overloop has an average rating of 4.3 out of 5 stars. Users praise the smooth UI, excellent customer support, and wide range of features for outreach and lead management. Some areas for improvement noted include auto-saving campaign drafts.
Capterra reviews highlight Overloop's impressive email automation capabilities and ability to improve customer engagement. However, a few users mention that data exports could be more accurate and the web app can be resource-intensive.
QuickMail is an email automation platform designed to help businesses send cold emails and follow-ups more efficiently. It's best for small to mid-sized businesses aiming to simplify cold email outreach and follow-ups. QuickMail offers features like bounce detection, automated follow-up sequences, and email deliverability reports to help users maintain a good sender reputation.
QuickMail's key features focus on improving the effectiveness of cold email campaigns:
On G2, QuickMail has an average rating of 4.6 out of 5 stars from 92 reviews. Users praise its ease of use, auto warmup, and detailed reporting. Some noted the UI could use improvement.
Capterra reviewers give QuickMail an overall rating of 4.0, highlighting the intuitive interface and strong deliverability. A few mentioned wanting more customization options for follow-up emails.
Feedback on Reddit suggests QuickMail is one of the better options for cold email, with its clean interface, helpful support, and useful features like webhooks and inbox rotation. Price was a consideration for some.
Constant Contact is a fantastic email marketing platform that helps you stay connected with your leads and turn them into customers. With an easy-to-use interface and high deliverability rates, Constant Contact is a top choice for businesses looking to elevate their email marketing efforts.
Constant Contact offers a range of powerful features to help you create effective email campaigns and drive results:
On Capterra, Constant Contact has an overall rating of 4.0 out of 5. Users praise its ease of use, customer service, and effective automation features. One reviewer states, "Constant Contact is my only connection with my prospect list, which has more than doubled since we started this Spring."
G2 reviews highlight Constant Contact's ability to boost online sales. A user shares, "I have seen a noticeable increase in customer engagement and sales since I started using their services. The automation features have saved me time by allowing me to schedule campaigns and follow-ups effortlessly."
Reddit users appreciate Constant Contact's reliability and feature set, with one user noting, "Constant Contact helps us stay ethical and legal, reducing the problems so we are a recognized brand and customers enjoy getting our email. Our open rate is always above 50% and our click rate is way above industry standards."
Streak is a CRM tool that integrates directly with Gmail, offering email tracking and pipeline management features that make it well-suited for cold email outreach. By automatically sharing emails, notes, and call logs, Streak simplifies collaboration and ensures your team always has the context needed to effectively engage prospects.
The key features that make Streak a valuable tool for cold email outreach include:
On G2, Streak has an average rating of 4.4 out of 5 stars. Many users praise its Gmail integration and email tracking capabilities. However, some reviewers note that emails occasionally land in spam and there can be syncing issues at times.
A sampling of Streak reviews on Reddit shows that users appreciate the free plan and find the tool helpful for keeping communication records organized in Gmail. The consensus is that it provides a lot of value for Gmail power users.
GMass is a popular sales email tool that integrates directly with Gmail, allowing users to send personalized mass emails and automated follow-up sequences without leaving their inbox. Its ability to work around Gmail's sending limits and seamlessly connect with Google Sheets for mail merge personalization makes it a great choice for sales teams looking to scale their email outreach efforts.
GMass offers several key features that make it an effective tool for sales email automation:
On Capterra, GMass has an overall rating of 4.0 from 15 reviews. Users praise its ease of use, automation capabilities, and integration with Gmail. Some note the pricing can be high and there is a learning curve for advanced features.
G2 reviewers give GMass an average 4.8 out of 5 stars. They highlight benefits like personalization at scale, automated follow-ups, and time savings. A few mention some features can be confusing to set up initially.
In conclusion, choosing the best sales email tool for your business depends on your specific needs, team size, and budget. Consider factors like ease of use, automation capabilities, personalization options, deliverability, and integrations when evaluating different platforms.
Among the top contenders, Bardeen stands out for its AI-powered capabilities and no-code automation, making it an excellent choice for sales teams looking to streamline their workflows. Mailshake offers advanced cold emailing features with robust personalization and A/B testing, while HubSpot Marketing Hub provides a comprehensive all-in-one solution for businesses seeking to align their marketing and sales efforts.
To get started with automating your sales emails, we recommend downloading and installing the Bardeen Chrome extension. You can sign up for free and start a 14-day free trial of premium features to experience the full power of AI-driven sales automation.
Ultimately, the key is to experiment with different tools, leverage their unique features, and find the one that best fits your team's workflow and goals. By investing in the right sales email tool, you can save time, increase productivity, and close more deals.
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