Explore the best Freshworks alternatives for your business needs.
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Looking for the best Freshworks alternatives? You've come to the right place. We've curated a comprehensive list of the top 15 tools that can replace or enhance what Freshworks offers. Each alternative is broken down by key features, popular use cases, pros, cons, pricing, and reviews from real users.
Whether you're a small business looking to streamline customer support or an enterprise seeking advanced sales prospecting automation, you'll find the perfect fit in this guide. Get ready to discover the best Freshworks competitors and elevate your customer experience.
Bardeen is a comprehensive browser extension that automates repetitive tasks across web apps, making it a strong Freshworks alternative. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers unmatched flexibility and efficiency in automating workflows. Sign up for free today and see how Bardeen can transform your productivity.
Bardeen offers a range of features that make it a top choice for automating tasks:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other Freshworks alternatives, Bardeen has generally positive sentiment among users who have tried it for automating tasks and web scraping. They appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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Zendesk is a popular customer service and sales CRM platform that provides a range of tools to help businesses manage customer interactions and streamline their sales processes. As a comprehensive solution, Zendesk offers features like ticketing, live chat, voice support, and analytics, making it a strong alternative to Freshworks for companies looking to improve their customer experience and drive sales growth.
These features are particularly relevant for businesses looking to provide exceptional customer service across multiple channels while gaining valuable insights to drive continuous improvement.
On G2, Zendesk has an average rating of 4.2 out of 5 stars from 485 reviews for its Sell CRM product. Many users praise its automation capabilities, ease of use, and ability to provide a 360-degree view of customer interactions.
Capterra reviewers give Zendesk an overall rating of 4.4, with high marks for ease of use, features, and customer service. However, some users note that the pricing can be challenging for smaller businesses and that there is a bit of a learning curve for advanced features.
Reddit sentiment is generally positive, with users finding Zendesk to be a powerful tool for managing customer support and sales when used effectively. They appreciate its customization options and extensive feature set. However, some express frustration with pricing, support responsiveness, and occasional usability quirks.
Salesforce is a robust CRM platform that offers a wide range of AI-powered features to help businesses streamline their sales processes and improve customer engagement. As a leading alternative to Freshworks, Salesforce stands out for its advanced AI capabilities, such as predictive lead scoring, personalized engagement, and forecasting. These features enable sales teams to prioritize their efforts, deliver tailored experiences, and make data-driven decisions.
On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its comprehensive feature set, customization options, and AI capabilities.
Capterra reviewers give Salesforce an overall rating of 4.0, highlighting its versatility, customization, and reporting features. Some note the learning curve and occasional performance issues.
Salesforce consistently ranks among the top CRM platforms on various review sites, with users appreciating its robustness and AI-driven insights. However, some mention the higher costs and complexity compared to alternatives.
Pipedrive is a popular CRM and sales pipeline management tool included in this list of Freshworks alternatives due to its ability to streamline sales processes and boost productivity. With features like lead and deal management, customizable pipelines, and AI-powered insights, Pipedrive helps sales teams stay organized, prioritize tasks, and close more deals efficiently.
Pipedrive's key features closely align with Freshworks' CRM capabilities, making it a strong alternative:
On Capterra, Pipedrive has an overall rating of 4.0, with users praising its ease of use, pipeline visualization, and helpful automation features. One reviewer noted, "It's incredibly easy to move data from your old CRM and set up your pipelines. Even easier to manage opportunities at every stage."
G2 users give Pipedrive an average 4.3-star rating, highlighting its intuitive interface, customization options, and strong customer support. A user shared, "Pipedrive shows things in an easy to digest way, much easier to use and has more capabilities than our last with reporting, project management, and emails."
HubSpot Marketing Hub is a comprehensive marketing software that helps businesses attract, engage, and delight customers. With its seamless integration of various marketing channels, intuitive automation capabilities, and robust analytics, HubSpot Marketing Hub is a top choice for businesses looking to streamline their marketing efforts and drive growth.
HubSpot Marketing Hub offers a wide array of features designed to attract, convert, close, and delight customers:
On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its user-friendly interface, powerful automation capabilities, and seamless integration of marketing channels.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.6 out of 5, highlighting its comprehensive feature set, ease of use, and excellent customer support. Some noted the learning curve and pricing as potential drawbacks.
Reddit users appreciate HubSpot's all-in-one approach to marketing and CRM. However, some express concerns about the cost, especially for startups, and recommend evaluating whether the full feature set will be utilized to justify the price. Overall, HubSpot Marketing Hub is seen as a robust solution for businesses committed to inbound marketing and sales alignment.
Oracle Eloqua is an excellent choice for businesses looking for a comprehensive and integrated marketing automation solution. Eloqua stands out due to its seamless collaboration with various marketing tools, offering more than 700 integrations. This allows businesses to personalize and streamline their marketing efforts across multiple channels.
Key Features
One of the pros is its ability to handle complex marketing operations, making it ideal for large enterprises and B2B marketers. However, a con is that it may be expensive and require a significant investment in both time and money.
Popular Use Cases
Pros
Cons
Pricing
Reviews
On G2, Oracle Eloqua has an average rating of 3.9 out of 5 stars based on 613 reviews. 76% of users rated it 4 or 5 stars, praising its versatility and ability to provide coordinated, targeted marketing across channels.
Capterra reviewers highlight Eloqua's sophistication, flexibility, and robust feature set as pros. However, some note the steep learning curve and need for training as potential drawbacks. One reviewer summarized it as the "best of breed marketing automation solution" but expensive.
On Reddit, users compare Eloqua favorably to alternatives like Marketo and Pardot for enterprise use cases. They appreciate the CRM-agnostic approach and deep feature set. However, some express frustrations with the complexity, lack of intuitive UI, and performance glitches.
Intercom is a popular alternative to Freshworks, offering a comprehensive customer service platform powered by AI. Its ability to automate and reduce support volume through features like an AI chatbot, centralized help desk, and proactive support tools make it a strong choice for businesses looking to streamline their customer service operations.
These features are particularly relevant for businesses looking to automate and improve their customer service, similar to Freshworks' offerings.
On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its AI capabilities, ease of use, and customization options.
Capterra reviewers give Intercom an overall rating of 4.5, highlighting its comprehensive feature set and effectiveness in dynamic, customer-centric industries. Some noted minor UX issues and a learning curve.
Reddit sentiment is mixed, with some users finding Intercom's pricing and feature limitations frustrating, while others appreciate its overall functionality compared to alternatives like Zendesk. Help Scout and Freshdesk are frequently mentioned as strong competitors.
Zoho is a strong contender among Freshworks alternatives due to its comprehensive suite of cloud-based business tools. With over 60,000 business clients, Zoho offers a wide range of solutions for customer relationship management (CRM), IT service management (ITSM), and e-commerce marketing. Zoho's AI-powered assistant, Zia, provides intelligent assistance and automates tasks across various Zoho applications, making it a compelling choice for businesses looking to streamline their operations.
Zoho's feature-rich platform offers a wide array of tools to help businesses manage their operations efficiently:
On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from 2,643 reviews. Users praise its ease of use, customization options, and integration capabilities.
Capterra reviewers give Zoho CRM an overall rating of 4.0, highlighting its affordability, user-friendly interface, and feature-rich platform. Some users note occasional issues with customer support and the initial learning curve.
Reddit users generally have positive sentiments about Zoho, appreciating its cost-effectiveness, scalability, and the ability to integrate multiple business functions into a single platform. They recommend Zoho for small to mid-sized businesses looking for a comprehensive solution.
Keap (formerly Infusionsoft) is an all-in-one sales and marketing automation platform designed to help small businesses grow. With robust features for contact management, email marketing, and sales pipeline tracking, Keap aims to streamline processes and save time for entrepreneurs.
Keap's key features focus on automating sales and marketing tasks:
On Capterra, Keap has an overall rating of 4.0 out of 5. Positive reviews highlight the power of the automation builder and the ability to run their business from one platform. Critics mention the software's complexity and pricing.
G2 users give Keap an average score of 4.2 out of 5 stars. Fans praise the customization options and sales pipeline tools. Some feel the UI is dated in places and the system can get overloaded.
Reddit and other online forums include a mix of opinions. Many users find Keap essential for scaling their business through automation. Others caution about the learning curve and recommend it for larger SMBs rather than solopreneurs.
Insightly is a popular CRM platform that offers robust sales analytics capabilities, making it a strong alternative to Freshworks. With native integrations to Gmail and Google Workspaces, Insightly simplifies data capture and analysis for sales teams. Its intuitive interface and customizable reporting features enable businesses to generate insights tailored to their specific needs.
Insightly offers several standout features that make it well-suited for businesses looking to enhance their sales analytics:
On G2, Insightly has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its ease of use, customization options, and helpful automation features.
Capterra reviewers give Insightly an overall rating of 4.0, highlighting its affordability and ability to streamline sales processes. Some note minor UX issues and a learning curve for certain features.
Feedback on Reddit suggests Insightly is an effective tool for small businesses looking to centralize customer data and communications. Users appreciate the Gmail integration and email tracking capabilities. The consensus is that Insightly offers good value for managing sales relationships, with a few caveats around reporting and data management.
Sugar CRM is a robust CRM platform that offers powerful sales analytics capabilities to help businesses gain deeper insights into their customer interactions and sales performance. As a leading alternative to Freshworks, Sugar CRM's advanced AI-powered predictions and customizable reporting make it an excellent choice for B2B organizations looking to optimize their sales processes and drive growth.
Sugar CRM's sales analytics tools enable businesses to:
On G2, Sugar Market has an average rating of 4.5 out of 5 stars. Users praise its ease of use, automation capabilities, and outstanding customer support, though some note room for improvement in certain areas like event management.
Capterra reviewers give Sugar Sell an overall rating of 4.0, highlighting its robust feature set for streamlining sales processes. A few users mention the learning curve and desire for more intuitive duplicate lead handling.
Feedback on Reddit indicates that Sugar CRM is seen as a strong alternative to platforms like Salesforce for businesses needing advanced customization and sales analytics. Its AI-powered insights and flexible reporting are cited as key benefits.
Creatio is a marketing and sales CRM platform that caters to large and mid-size businesses. It is a strong alternative to Freshworks for businesses looking for advanced sales analytics features. Creatio's intelligent data capabilities identify gaps in customer information and automatically sources the missing data to complete customer profiles.
On G2, users praise Creatio's customization capabilities and high level of customer support, giving it an average rating of 4.7 out of 5 stars. They find the platform user-friendly with a wide range of automation features.
Capterra reviewers highlight Creatio's ability to handle CRM needs effectively, awarding it an overall rating of 4.0. The extensive functionality is noted as impressive but potentially overwhelming for new users.
Reddit and TrustRadius discussions mention Creatio as a strong contender among CRM platforms, particularly for its low-code customization and lead management tools. Users suggest it is well-suited for businesses wanting to automate and optimize their sales processes.
NetSuite CRM is a comprehensive CRM solution that helps businesses track the customer lifecycle and identify upselling and renewal opportunities. As a Freshworks alternative, NetSuite CRM offers robust features for managing customer relationships, tracking performance, and generating financial and operational reports, making it well-suited for businesses looking to replace or upgrade from Freshworks.
NetSuite CRM's key features are tailored to help businesses effectively manage customer relationships and track sales performance:
On Capterra, NetSuite CRM has an overall rating of 4.0 out of 5, with users praising its wide range of modules, customization options, and cloud-based accessibility. However, some note the high costs and learning curve as potential drawbacks.
G2 reviews highlight the potential for NetSuite CRM to streamline operations, but also mention challenges with implementation and the need for better customer support. One reviewer shared, "It is evident that the primary focus was on receiving payment rather than providing effective solutions and support."
Reddit sentiment suggests that while NetSuite CRM offers valuable features, some sales teams find it clunky and difficult to use effectively without significant customization and IT support.
Copper is a CRM platform built for Google Workspaces, designed specifically for small businesses. The primary use cases include managing sales pipelines, tracking interactions, and generating customizable reports.
Copper offers various features that make it a popular choice for sales analytics:
On Capterra, Copper has an overall rating of 4.0 out of 5. Users praise its automation capabilities and integration with Google Workspace, while some note the learning curve and occasional syncing issues.
G2 reviewers give Copper an average 4.3 out of 5 stars. Positive reviews highlight the platform's ease of use and ability to streamline workflows. Critical reviews mention challenges with reporting and inconsistent customer support.
Discussions on Reddit suggest Copper is best suited for small businesses using Google Workspace heavily. Users find it user-friendly and appreciate the visual pipeline, but note it may lack advanced functionality needed by larger sales teams. The general sentiment is that Copper provides good value for core CRM features.
Nutshell is an all-in-one CRM and email marketing platform designed for B2B organizations. It offers a range of features to track and analyze sales data, identify areas for improvement, and forecast future performance. Nutshell's intuitive interface and automation capabilities make it a solid choice for teams looking to streamline their sales processes.
Nutshell's reporting and analytics tools provide valuable insights into sales performance and trends:
On Capterra, reviewers praise Nutshell for helping to "transform lead management" and providing an "easy to use" platform with "100% buy-in." They appreciate features like pipeline automation and customization. Some note minor UX issues, but overall rate Nutshell highly with an average of 4.6/5 stars.
G2 users echo similar sentiments, calling Nutshell a "game-changer" that promotes collaboration and organization. The platform earns 4.4/5 stars overall. A few reviewers mention a learning curve with advanced features.
Across Reddit, Nutshell is frequently recommended as an alternative to pricier CRMs like Salesforce. Users value its affordability and core feature set as a "great tool for lead gen on LinkedIn."
Choosing the best Freshworks alternative for your business depends on your specific needs, budget, and desired features. When evaluating options, consider factors such as ease of use, automation capabilities, integrations, customization, and customer support.
Among the 16 Freshworks alternatives discussed, Bardeen, Zendesk, and Salesforce stand out as the most popular choices. Bardeen, in particular, offers a versatile browser extension that automates tasks across web apps, making it a strong contender for businesses looking to streamline their workflows. Its AI-powered features, extensive integrations, and ability to run automations 24/7 in the cloud set it apart from other alternatives.
To experience the benefits of Bardeen firsthand, we encourage you to download and install the Chrome extension today. By signing up for free, you'll gain access to a range of powerful automation features that can transform your productivity. For even more advanced capabilities, consider starting a 14-day free trial of Bardeen's premium features to explore how it can streamline your unique business processes.
Ultimately, the best Freshworks alternative for your business will depend on your specific requirements and goals. By carefully evaluating your options and taking advantage of free trials, you can find the perfect solution to optimize your sales, marketing, and customer support efforts.
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