Discover the 18 best AI lead generation software and what makes each great.
By the way, we're Bardeen, we build a free AI Agent for automating repetitive tasks.
Since you're interested in lead generation, check out Bardeen's sales prospecting automation features.
Lead generation can be a meticulous process. Sales and marketing teams put a lot of time and effort into collecting and organizing data, building prospect lists or campaigns, creating personalized messaging, and so much more. But is all that work necessary?
The best lead generation software can do a lot of that heavy lifting for you. So, we've curated a list of the top 18 AI tools used to generate leads. We'll explore each tool's key features, popular use cases, pros, cons, and pricing, as well as genuine user reviews from trusted sources like G2, Capterra, and Reddit.
Lead generation is a strategic process that involves finding and engaging with potential customers to create business opportunities. Lead generation can involve a lot of different tactics, including email marketing, social media marketing, conversion rate optimization (CRO), Chatbots, and much more.
AI for lead generation can help make the process more efficient, personalized, and data-driven. Organizations that integrate AI into their lead generation efforts often see improved audience targeting, reduced marketing costs, and better decision-making.
Lead generation can involve a lot of different tactics. This means that AI lead generation tools come with a wide range of features and capabilities.
Before you pick the right tool, you need to define your strategy and only then choose the tool that best suits your needs.
AI has made it easier to target ideal prospects. One way to use AI for lead generation software is to have it comb through vast swaths of data in your CRM and social media interactions to help recognize patterns. For example, AI can tell you what groups have the highest close rates or the biggest deal amounts. You can then use that data to refine your Ideal Customer Profile (ICP). And if you need help with figuring out your ICP, Bardeen can help with automations such as this:
How does this playbook work?
Understanding customers is key for product and marketing, but analyzing data is time-consuming. This playbook generates a detailed buyer persona report in a new Google Doc by analyzing a Google Sheet with customer data using AI.
Once you’ve nailed down your ICP, you can use AI web scraping tools to collect data and find new leads on social media, industry discussions, and business directories. AI can then curate a list of prospects for you with the necessary contact details, saving you hours of your time.
How does this playbook work?
Qualifying leads is time-consuming and error-prone. This playbook pulls leads from a Google Sheet, enriches them with data from Apollo and LinkedIn, qualifies them using a custom classifier, and saves the results to a new sheet – automating the entire process.
Finally, you can use AI to send personalized outreach at scale. AI writing tools can create personalized emails based on industry, job title, past interactions, etc. AI can also suggest a new approach based on the results of previous campaigns.
Of course, not all the leads you collect will be ready to purchase right away. To prepare them for the moment they are ready to buy, you can use AI lead generation tools for lead nurturing and personalized outreach.
So many lead nurture campaigns underperform because of poor list quality. AI can help with building a prospect list and enriching your CRM to keep data accurate and up to date. This makes it easy to keep your lists clean and stay strategic.
You can also AI lead generation software to score and qualify your leads. AI can analyze hundreds of criteria to assign an accurate lead score to each contact. You can then use these lead scores to determine which contacts are ready for outreach and which ones need more nurturing. Here’s one Bardeen template you can test right away:
How does this playbook work?
LinkedIn lead qual is time-consuming. This playbook scrapes profile data from a search, uses AI to qualify leads based on your criteria, and saves results to Google Sheets automatically.
The market for AI lead generation software is booming and there tons of great products available. The most popular types of tools for lead generation include:
There’s a lot to wrap your head around. That why I put together this list of the best lead generation tools to help you narrow your choices. Enjoy!
Ready to take your lead gen to the next level? Let’s look at the 18 tools we selected to potential add to your lead generation toolkit!
Bardeen is a popular no-code automation platform that empowers users to automate repetitive tasks across various web apps. With its user-friendly interface and powerful features, Bardeen has become a go-to tool for sales teams, revops, marketers, and individuals looking to maximize their productivity. One standout feature is its ability to scrape data from websites and seamlessly integrate it with other apps, saving users countless hours of manual work.
Bardeen offers a range of powerful features:
On G2, Bardeen boasts an impressive 4.8 out of 5-star rating. Users praise its ease of use, powerful automation capabilities, and time-saving benefits.
Capterra reviewers give Bardeen an overall rating of 4.5, highlighting its user-friendly interface, excellent customer support, and value for money. Some users note minor issues with data scraping accuracy.
Reddit users share positive experiences with Bardeen, particularly for scraping data from websites and automating Notion workflows. They appreciate the tool's ability to handle complex tasks and its active community support.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
Close is a popular CRM and sales engagement platform designed to help small businesses close deals faster. With its intuitive interface, powerful automation features, and built-in communication tools, Close enables sales teams to streamline their workflows and boost productivity.
On G2, Close has an impressive 4.7 out of 5-star rating from over 1,150 reviews. Users praise its intuitive platform, helpful automation features, and excellent customer support. A recent reviewer noted, "Close has been very helpful in accomplishing my team's goals, as we use their system on a daily basis."
Another user on Reddit shared their experience, stating, "Close CRM is a solid choice for small to midsize sales teams. It's easy to use and has great built-in communication tools like an auto dialer. The interface is intuitive and importing leads is simple."
Enricher is a powerful data enrichment tool that helps businesses unlock the full potential of their data. By providing accurate, up-to-date information on over 2.5 billion unique individuals, Enricher enables companies to make data-driven decisions with confidence and create personalized marketing strategies that drive results.
Enricher offers a range of features to help businesses get the most out of their data:
Enricher is not yet listed on popular review sites like G2 and Capterra, however the company claims impressive ratings from real users. As more users discover the benefits of this powerful data enrichment tool, it's likely that Enricher will continue to gain recognition in the industry.
LeadGenius is a popular AI sales lead generation tool that helps B2B sales and marketing teams scale their outbound processes. With its unique combination of machine learning and human researchers, LeadGenius provides high-quality, custom-sourced data tailored to any specific lead generation campaign.
On G2, LeadGenius has an average rating of 4.3 out of 5 stars from 14 reviews. Users praise its ability to help generate sales and reduce marketing efforts rapidly.
Capterra reviewers highlight LeadGenius as a great form builder, with intuitive forms that improve conversion rates. They appreciate the ready-made professional templates and ease of use.
Reddit users discuss how LeadGenius fills a void for salespeople, providing a new level of workflow automation for outreach and data enrichment. They see it as the future for productive sales teams.
Merlin AI is a popular AI-powered sales tool that helps sales teams generate more qualified leads and accelerate their lead generation process. By leveraging AI and machine learning, Merlin AI automates repetitive tasks and provides valuable insights to improve sales performance.
With an overall rating of 4.2 and 232 reviews on AppSumo, Merlin is a solid buy for those seeking a comprehensive AI productivity booster. Merlin is highly praised for its versatility, seamless browser integration, and access to a wide range of AI models. Some minor drawbacks include occasional credit consumption issues and limited API access for certain models.
Jasper is a popular AI writing assistant that helps marketers, content writers, and entrepreneurs create high-quality content faster. With Jasper, you can generate blog articles, social media posts, marketing emails, and more in over 30 languages. The AI has been trained by industry experts in marketing to help you complete writing tasks quickly and effectively.
On G2, Jasper has an average rating of 4.7 out of 5 stars from 1,242 reviews. While many praise its time-saving capabilities, recent reviews suggest the technology is falling behind competitors like GPT-4 in terms of output quality and functionality.
Capterra reviews are mixed, with some users loving Jasper's ease of use and others expressing frustration with the pricing model and customer service. One reviewer claimed they were charged for an annual plan without their knowledge.
Discussions on Reddit indicate that while Jasper can be helpful for certain content needs, many feel there are now better free and lower-cost alternatives available. The general sentiment is that Jasper may be overpriced for its current capabilities.
ClickFunnels is a popular all-in-one platform for building effective sales funnels and websites. It allows businesses to track and optimize the entire customer journey, from initial contact to final purchase. With its drag-and-drop editor and pre-designed templates, ClickFunnels makes it easy to create high-converting pages without needing technical expertise.
ClickFunnels offers a range of powerful features:
On G2, ClickFunnels has an average rating of 4.6 out of 5 stars from over 400 reviews. Many users praise its ability to help them generate leads and sales, although some find it complicated to use at first.
Capterra reviewers give more mixed feedback, with some describing it as a disappointment due to bugs, lack of support, and high costs. However, others appreciate the comprehensive feature set for building online businesses.
Sentiment on Reddit is divided, with some seeing value in ClickFunnels' tools and training, while others view it as overpriced and overhyped. Common criticisms include aggressive marketing tactics and affiliates promoting pricey courses.
HubSpot Marketing Hub is a popular all-in-one sales and marketing automation platform that helps businesses attract, engage, and delight customers. Its comprehensive suite of tools covers everything from email marketing and social media management to lead generation and analytics, making it a go-to choice for marketers looking to streamline their efforts and drive growth.
HubSpot Marketing Hub offers a range of powerful features, including:
On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 12,000 reviews. Users praise its ability to revolutionize their marketing efforts and streamline workflows, while some note the initial learning curve and pricing as potential drawbacks.
Capterra reviewers highlight the platform's seamless integration of sales and marketing functions, with an overall rating of 4.5 out of 5. They appreciate features like email marketing, social media scheduling, and the Salesforce integration.
Discussions on Reddit suggest that HubSpot can be a valuable tool for startups, especially with discounts, but emphasize the importance of fully utilizing its features to justify the cost. Some users find the pricing structure and add-ons to be complex and potentially expensive.
Edward.ai is an AI-powered sales tool that helps businesses generate more leads and close deals faster. By automating repetitive tasks and providing valuable insights, Edward.ai has become a popular choice for sales teams looking to improve their efficiency and effectiveness.
While their G2 and Capterra profiles are not very active yet, UiPath quotes that “We chose Edward.ai as the winner of the startup category because they’re solving a real automation issue related to sales people, with a mixture of technology and deep understanding of the sales process. They’re using an interesting combination of technologies, and they are very focused.”
Verse.ai is a popular AI-powered lead generation and qualification tool that helps sales teams connect with more qualified prospects faster. By automating repetitive outreach tasks and engaging leads with human-like two-way conversations, Verse.ai enables sales reps to focus their time on high-value activities like closing deals.
Verse.ai scores an impressive 4.9 out of 5 stars on G2, a great score of 4.8 out of 5 on Capterra, and another 4.8 on SoftwareAdvice, each from over 40 individual reviewers.
FastOutreach.ai is a popular AI-powered cold email tool that stands out for its ability to learn from your own email copy and write messages that sound like you. This makes it an effective solution for sales teams looking to automate personalized outreach at scale.
While not a lot of public reviews are available, their reviews on Toolify are positive.
Mediafly is a popular AI-powered sales enablement platform that helps sales teams engage buyers more effectively. With Mediafly, reps can easily access and share interactive content, gain valuable insights, and automate tasks to accelerate the sales process.
On G2, MediaFly scores an impressive 4.4 out of 5 stars from over 1,300 reviews, and i praised for its revenue enablement solutions.
Capterra reviewers are not as active, but who wrote about the tool gave it 5/5 stars.
Conversica is a popular AI-powered sales assistant that automates lead engagement and qualification. By sending human-like emails and SMS messages, Conversica keeps leads engaged throughout the sales process, allowing sales reps to focus on closing deals with the most qualified prospects.
G2 users give Conversica an average rating of 4.5 out of 5 stars, praising its ease of use, quality of support, and ability to generate more qualified leads.
On Capterra, Conversica has an overall rating of 4.6 out of 5, with users highlighting its effectiveness in engaging leads and its seamless integration with existing tools. However, some reviewers mentioned the high cost and the need for ongoing optimization as potential drawbacks.
Lindy.ai is an AI-powered sales tool that helps businesses generate high-quality leads and close more deals. By leveraging the power of artificial intelligence, Lindy.ai automates repetitive tasks and provides valuable insights to sales teams, making it a popular choice for companies looking to improve their sales processes.
While reviewers are not yet very active on G2 or Capterra, a very detailed 10web review of the tool outlines all of its useful features and use cases.
Copy.ai is a popular AI-powered copywriting tool that helps sales and marketing teams generate high-quality content quickly and efficiently. With its ability to create targeted sales copy and thought leadership content, Copy.ai streamlines the go-to-market process and improves customer engagement.
On G2, Copy.ai has an average rating of 4.7 out of 5 stars from 178 reviews. Users praise its user-friendly interface, time-saving capabilities, and ability to generate quality content for various marketing purposes.
Capterra reviewers appreciate Copy.ai's ease of use, customization options, and helpful support. They note that while the AI-generated content is a great starting point, manual editing is still necessary to ensure originality and avoid plagiarism.
Reddit users share positive experiences with Copy.ai, highlighting its effectiveness for short-form content like product descriptions and social media posts. They value the tool's ability to spark new ideas and overcome writer's block.
Salesloft (formerly Drift) is a popular AI-powered sales tool that helps businesses engage website visitors in real-time conversations. By automating lead qualification and providing personalized chat experiences, Salesloft (formerly Drift) enables sales teams to focus on high-quality leads, ultimately increasing conversion rates and accelerating the sales process.
On G2, Salesloft (formerly Drift) has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Many users praise its ease of use, effective lead generation, and helpful automation. Some noted areas for improvement in customization options and pricing flexibility.
Capterra reviewers describe Salesloft (formerly Drift) as a "sensational marketing automation solution" and the "best conversion-maximizing method", citing benefits like 24/7 chat coverage and shortened sales cycles. Ratings average 4.5 out of 5 stars.
Feedback on Reddit is mixed, with some users finding Salesloft (formerly Drift) valuable for booking meetings while others encountered issues with spam and low-quality conversations. Most recommend testing the free version before committing to a paid plan.
Exceed.ai is a popular AI-powered conversational marketing and sales tool that helps businesses automate lead qualification, follow-up, and meeting scheduling. By acting as a virtual sales assistant, Exceed.ai enables sales teams to focus on closing deals while ensuring every lead is nurtured and engaged.
On G2, Exceed.ai has an average rating of 4.7 out of 5 stars from 85 reviews. Users praise its excellent lead qualification capabilities and the support provided by the Exceed.ai team.
Capterra reviewers highlight Exceed.ai as a "breakthrough product" that helps increase qualified meetings and pipeline. They appreciate the results achieved, despite the initial learning curve of working with a virtual sales assistant.
ChatHelp.ai is a popular AI-powered sales tool that helps businesses generate more leads and close more deals. By automating repetitive tasks and providing valuable insights, ChatHelp.ai enables sales teams to focus on building relationships and closing deals.
There aren’t enough review publicly available to properly assess ChatHelp.ai, however it’s worth mentioning it scored 8 out of 10 on Tekpon.
We've covered 18 of the best AI lead generation tools available today, each with its own unique features, pros, cons, and pricing. When choosing the right tool for your business, consider factors like your budget, team size, specific use cases, and integration requirements.
Ultimately, the best AI lead generation software is the one that aligns with your specific goals and helps you achieve better results with less manual effort. By using the power of artificial intelligence, you can focus on what matters most - building relationships and closing deals.
Among the most popular options, Bardeen stands out for its no-code automation capabilities and powerful web scraping features. Close offers an all-in-one CRM solution with AI-powered tools, while HubSpot Marketing Hub provides a comprehensive marketing automation platform.
For those just getting started with AI lead generation, we recommend signing up for a free trial of Bardeen to experience the benefits of automating repetitive tasks and streamlining your workflows. As your needs grow, you can explore more advanced tools like Close and HubSpot to take your sales and marketing efforts to the next level.
If you’re not sure where to start or if you need some additional guidance, you can access our vast resource library. Here are some of our suggestions:
SOC 2 Type II, GDPR and CASA Tier 2 and 3 certified — so you can automate with confidence at any scale.
