App Tutorial

Integrate HubSpot Chat with Unbounce: A Step-by-Step Guide

author
Jason Gong
App automation expert
Apps used
HubSpot
LAST UPDATED
March 30, 2024
TL;DR

Integrating HubSpot chat with Unbounce enhances real-time engagement by allowing you to add a live chat feature to your landing pages through a series of steps including form integration and chat customization.

This integration not only captures new leads automatically but also improves visitor interaction.

Enhance your workflow efficiency by automating HubSpot tasks with Bardeen.

How to Add HubSpot Chat to Unbounce

Integrating HubSpot chat with Unbounce allows you to leverage real-time engagement opportunities directly from your landing pages. This guide synthesizes various methods and steps from multiple sources to provide a comprehensive approach to adding HubSpot chat to your Unbounce pages.

Automate your workflow with HubSpot to enhance efficiency and lead management. Check out Bardeen's powerful playbooks for seamless integration.

HubSpot Unbounce Integration

To integrate HubSpot with Unbounce, you need administrative access to your HubSpot account, a new HubSpot form compatible with the latest API, your Hub ID, and an active Unbounce subscription. The integration process is designed on a per-form basis, meaning each Unbounce landing page can be linked to a single HubSpot form at a time.

  1. In your Unbounce dashboard, navigate to the Page Overview screen of the landing page you wish to integrate.
  2. Go to the Integrations tab and select HubSpot from the list of native integrations.
  3. Click Connect with HubSpot and log in to your HubSpot account if prompted.
  4. Select the HubSpot account you wish to link with Unbounce.
  5. Choose the specific HubSpot form you want to use and click Continue.
  6. Adjust the field mapping settings to ensure your Unbounce form fields correctly map to HubSpot fields.
  7. Republish your Unbounce page to activate the integration.

All new leads captured on your Unbounce page will now be automatically sent to your HubSpot account.

Add HubSpot Chat to Website

Adding HubSpot live chat to your website, including Unbounce landing pages, enhances your ability to engage with visitors in real-time. To add HubSpot chat:

  1. Choose a live chat software, such as HubSpot's free live chat tool.
  2. Install the live chat on your site by following the software's instructions, typically involving copying and pasting a code snippet into your website's backend.
  3. Customize your live chat widget to match your brand and set up targeted welcome messages.
  4. Integrate live chat with your CRM and other business tools for streamlined operations.
  5. Add sales reps to manage the live chat and plan your sales conversation flows.
  6. Collect and analyze customer feedback to improve your live chat effectiveness.

HubSpot's live chat tool allows for seamless integration with chatbots, providing automated responses to common questions and freeing up your team for more complex inquiries.

HubSpot Live Chat Integration

The HubSpot live chat integration enables direct communication with website visitors, offering a personalized experience. To integrate live chat:

  • Research and select your live chat software, ensuring it supports integration with HubSpot.
  • Install the live chat software on your website, placing it strategically on your pages.
  • Customize the live chat widget to align with your brand's appearance and messaging.
  • Ensure the live chat is integrated with your CRM to maintain a unified database of customer interactions.

Automate parts of the conversation using chatbots to handle frequently asked questions, book meetings, and more, enhancing the efficiency of your live chat service.

Explore how to integrate HubSpot with LinkedIn to enrich and speed up multi-channel outreach, or sync HubSpot with Salesforce and Slack for instant alerts and streamlined operations.

Embed HubSpot Form on Unbounce

While not directly related to adding chat, embedding a HubSpot form on Unbounce pages can further streamline your lead capture process. To embed a HubSpot form:

  1. Create a form in your HubSpot account that's compatible with the latest HubSpot API.
  2. Use the provided embed code from HubSpot and insert it into the custom HTML widget on your Unbounce page.
  3. Adjust the form's appearance and settings within HubSpot to ensure it captures the necessary lead information.

This method allows for seamless lead capture from Unbounce landing pages directly into your HubSpot CRM, complementing the live chat integration.

Automate HubSpot Workflows with Bardeen Playbooks

While adding HubSpot chat to Unbounce pages is a manual process, automating your workflow with HubSpot can significantly enhance your efficiency and lead management. Automating tasks such as syncing messages or creating tickets directly within HubSpot can save time and provide a seamless experience for your team and customers. For these tasks, Bardeen offers a set of powerful playbooks:

  1. Sync LinkedIn Messages to HubSpot Contact: This automation captures LinkedIn messages and logs them as interactions within a HubSpot contact, enriching lead profiles and ensuring comprehensive communication tracking.
  2. Create HubSpot ticket: Automatically generate a HubSpot ticket from any platform, streamlining your customer support process and ensuring timely response to inquiries or issues.
  3. Send HubSpot Contact Info as SMS: This playbook allows for quick sharing of HubSpot contact details via SMS, perfect for teams that need to exchange information swiftly or confirm details when on the move.

These automations empower your team to focus on what matters most, improving productivity and customer engagement. Get started by downloading the Bardeen app.

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