Enrich and update leads from an Airtable, when new row is added [Beta]

Steps:

Bardeen's Always-On feature powers this playbook to monitor your Airtable for new lead entries and enrich them using Apollo, even when your computer is off. Keeping your sales leads updated with the latest information is crucial for effective targeting and personalization, which can significantly impact conversion rates. By automating the lead enrichment process, sales teams can focus on engaging with prospects rather than performing manual data entry tasks.

Here is how this workflow enriches and updates leads from an Airtable automatically:

• Step 1: Monitor Airtable for changes - Bardeen stays vigilant for any new rows added to your specified Airtable, ready to act when new data arrives.
• Step 2: Extract email addresses - The workflow identifies the column with email addresses and extracts this crucial information for the next enrichment step.
• Step 3: Enrich with Apollo - Apollo's integration uses the extracted emails to pull in-depth contact information, which will be used to update the lead's record in Airtable.
• Step 4: Update Airtable records - With the enriched data from Apollo, Bardeen automatically updates the corresponding rows in Airtable, ensuring your lead information is always current and actionable.

The new Bardeen – Find leads no one else does:

With our new Bardeen version, you can easily extract data from any website and discover new leads across the web. After extracting data from a website, use Bardeen’s powerful automation tools to validate and enrich your data, run additional scrapers on linked pages, or leverage AI to qualify leads and generate content automatically. Once your data is ready, you can easily export it to CSV, Google Sheets, Airtable, or Notion for further analysis and reporting.