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Are you looking for the best B2B sales enablement tools to supercharge your sales process and close more deals? Look no further! We've curated a comprehensive list of the top 19 sales enablement solutions, complete with key features, pros, cons, and real user reviews to help you make an informed decision.
In this in-depth guide, you'll discover tools that can streamline your sales workflows, automate repetitive tasks, provide valuable insights, and empower your sales team to engage prospects more effectively. From AI-powered platforms to video messaging solutions, our list covers a wide range of options to suit various needs and budgets.
Whether you're a sales manager seeking to optimize your team's performance or a sales rep looking to enhance your outreach and close more deals, this resource will provide you with the information you need to select the best B2B sales enablement tools for your organization. Let's dive in and explore these game-changing solutions!
If you're looking for a versatile B2B sales enablement tool that goes beyond basic automation, Bardeen is an excellent choice. This browser extension offers a wide range of features to simplify workflows and save time, making it a valuable asset for sales teams. Download the Bardeen Chrome extension to start automating your sales processes today.
Bardeen's key features make it stand out as a top B2B sales enablement tool:
On G2, Bardeen has an impressive rating of 4.9 out of 5 stars. Users praise its ability to save time and automate workflows, with one reviewer stating, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes."
Capterra users give Bardeen an overall rating of 4.5 out of 5, highlighting its ease of use and practical automations. One user shared, "Bardeen solves the problem of manually doing repetitive tasks which saves me a lot of time. Prices are also affordable."
While Bardeen may not have as many reviews on Reddit as some other sales enablement tools, users who have tried it generally have positive sentiments, appreciating its user-friendliness and powerful automation capabilities.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
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Highspot is a leading sales enablement platform that empowers sales teams to increase productivity and close more deals. It provides a centralized hub for sales content management, enabling easy organization, accessibility, and updates to collateral. Highspot's AI-driven content recommendations, customizable sales playbooks, and robust analytics make it a top choice for B2B sales enablement.
On G2, Highspot has an impressive average rating of 4.7 out of 5 stars from over 1,000 reviews. Users praise its user-friendly interface, powerful content management capabilities, and ability to drive sales productivity.
Capterra reviewers give Highspot an overall rating of 4.6, highlighting its effectiveness in equipping sales teams with the right content and enabling them to engage customers more effectively.
In reviews across various platforms, users consistently mention Highspot's ease of use, comprehensive feature set, and positive impact on sales performance as key strengths. The consensus is that Highspot is a top-tier sales enablement solution for B2B organizations looking to optimize their content strategy and sales processes.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it an essential tool for B2B sales enablement.
Outreach's key features focus on streamlining sales workflows and enabling personalized outreach at scale:
On G2, users praise Outreach for helping them "stay on track" with prospecting, easily collaborate on messaging, and automate sequences. It has an average rating of 4.3 out of 5 stars from over 3,400 reviews.
Capterra reviewers highlight Outreach's integration with other tools, simplicity in setting up campaigns, and useful features like seeing who opened emails. Some noted the homepage can feel cluttered with many buttons. Overall, it is seen as a "great prospecting tool with many features."
A Reddit user shared their experience switching from SalesLoft to Outreach, finding Outreach's UX and machine learning capabilities far superior. However, they recommended getting proper training first as it has a learning curve. Another Redditor said "Outreach sucks" without further context.
Guru is a knowledge management platform that helps teams create, compile, and organize content from different sources and deliver them to other team members and customers. Its ability to centralize knowledge and make it easily accessible can significantly enhance team productivity, making it a valuable tool for sales enablement.
Guru's key features that make it relevant for sales enablement include:
On G2, Guru has an average rating of 4.7 out of 5 stars. Users praise its centralized library, ease of use and integration. Some note occasional difficulty finding specific resources.
Capterra reviewers give Guru an overall rating of 4.0. They highlight how it empowers employees to find answers and makes creating and organizing documentation easy. The main con cited is the browser occasionally not keeping up.
On Reddit and TrustRadius, users find Guru valuable for housing internal processes and sales knowledge. They appreciate features like the Chrome extension and call it a "must-have" for being successful and professional. The consensus is it's a helpful tool when you want to be a master in your business knowledge.
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. Its inclusion in this list of B2B sales enablement tools is well-deserved, thanks to its ability to seamlessly integrate with HubSpot CRM, providing a unified view of the customer journey. HubSpot's intuitive interface, robust feature set, and scalability make it a top choice for businesses looking to streamline their marketing efforts and drive growth.
HubSpot Marketing Hub offers an array of features designed to optimize your marketing campaigns:
On G2, HubSpot Marketing Hub boasts an impressive average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and the value it brings to their marketing efforts.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its email marketing capabilities, social media scheduling, and seamless integration with Salesforce. Some users note the learning curve and pricing model as potential drawbacks.
Reddit sentiment around HubSpot Marketing Hub is generally positive, with users appreciating its all-in-one nature and powerful automation features. However, some express concerns about the premium pricing, particularly for startups and small businesses.
Salesloft is a comprehensive sales engagement platform that supports pipeline building, management, and forecasting. It utilizes AI to transcribe and summarize user conversations, providing valuable insights for sales reps. Salesloft's robust sales forecasting software enables teams to predict future sales outcomes with greater accuracy, while its workflow management tools ensure efficient and effective sales processes.
Salesloft's key features focus on enhancing sales pipeline management and forecasting:
On G2, Salesloft has an average rating of 4.5 out of 5 stars from nearly 4,000 reviews. Many users praise its automation capabilities, analytics, and seamless CRM integrations.
Capterra reviewers give Salesloft an overall rating of 4.0, highlighting the value it provides for SDR teams and the rich data it offers for understanding outreach success. Some noted minor UX issues and a desire for more non-opp focused features.
Reddit sentiment is generally positive, with users finding Salesloft more intuitive and reliable than competitors like Outreach. They appreciate features like the mobile app and webhook integrations. The consensus is Salesloft is a top choice for teams doing heavy prospecting and outreach.
Intercom is an AI-powered customer service tool designed to automate and reduce the support volume of customer-facing teams. It centralizes the customer inbox, help center, and tickets into one workspace, streamlining support operations. Intercom's conversational support is powered by its AI chatbot, Fin, which provides instant, accurate answers to customers 24/7.
These AI-first tools are designed to transform customer service for customers, support agents, and leaders alike.
On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its clean interface, easy-to-use AI features, and ability to resolve basic queries without human intervention.
Capterra reviewers appreciate Intercom's effectiveness in customer-centric industries, real-time communication, and personalized interactions. However, some note that advanced features are locked behind higher-tier plans.
Reddit sentiment suggests Intercom is a capable tool for customer engagement when used strategically, but pricing and certain limitations have prompted some users to explore alternatives like HelpScout for their needs.
DocSend is a secure document sharing and tracking platform that enables sales teams to efficiently manage and share sales collateral with prospects. As part of the Dropbox suite of tools, DocSend provides a centralized hub for organizing, distributing, and analyzing the performance of sales content, making it a valuable addition to any B2B sales enablement toolkit.
These features make DocSend particularly useful for sales teams looking to streamline their document management processes and gain valuable insights into prospect engagement.
On Capterra, DocSend has an average rating of 4.5 out of 5 stars. Users praise its ease of use, document tracking capabilities, and security features. One reviewer noted, "DocSend is helpful for sharing sensitive files that need to be viewed, not edited."
G2 reviews echo similar sentiments, with users highlighting the valuable marketing insights and improved prospect experiences that DocSend enables. The platform has an average 4.6 out of 5 star rating on G2.
Discussions on Reddit suggest that while some users find the pricing a bit steep, the majority consider DocSend a powerful tool for securely managing and sharing sales documents. The general consensus is that it provides an intuitive and efficient solution for sales professionals.
Brainshark is an AI-powered sales readiness platform that provides on-demand training, coaching assessments, and content authoring capabilities. It helps sales teams improve their performance by identifying skill gaps, delivering personalized training, and measuring the impact of enablement programs.
Brainshark offers interactive sales content creation, personalized training within coaching lessons, and AI-powered feedback to help sales reps improve their skills. It also identifies performance issues in team workflows and provides readiness scorecards to gauge rep preparedness.
On Capterra, Brainshark has an overall rating of 4.0 out of 5. Users praise its ability to effectively develop sales teams' skills through professional training sequences. However, some note the admin portal could be more user-friendly.
A sampling of Reddit comments suggests Brainshark is helpful for MSPs looking to train staff on client-specific setups. Users appreciate features like the ability to require reps to complete training before servicing certain accounts. The main drawback mentioned is the learning curve.
PandaDoc streamlines the process of creating, sending, and managing sales documents. Pre-built templates help sales reps create proposals, contracts, and quotes with minimal effort. PandaDoc also provides insights into which customers are engaged and more likely to commit by tracking their interactions with documents.
On G2, PandaDoc has an average rating of 4.7 out of 5 stars from over 2,400 reviews. Users praise its ease of use, customization options, and time-saving automation.
Capterra reviewers give PandaDoc an overall rating of 4.7, with high marks for features, ease of use, and customer service. One reviewer said "PandaDoc is hands-down the easiest software" compared to alternatives they considered.
A sampling of reviews on Reddit note that PandaDoc is "great for invoices/contracts" and a better alternative to DocuSign and SignNow for digital signing. The consensus is PandaDoc provides excellent value for businesses needing to streamline document workflows.
Salesforce is a leading CRM platform that offers AI-powered sales tools to enhance sales performance and drive revenue growth. Its predictive analytics capabilities, powered by machine learning algorithms, enable sales teams to identify patterns, trends, and opportunities in their sales data.
Salesforce's AI-driven features focus on optimizing the sales process and empowering sales teams:
On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its comprehensive feature set, customization options, and robust security.
Capterra reviewers highlight Salesforce's versatility and customization capabilities, with one user stating, "This CRM is incredibly versatile." However, some note that the platform can be sluggish at times and may require expert training to fully utilize its features.
Membrain is a sales enablement CRM that helps companies identify prospects, forecast sales, and manage sales accounts. It can run alongside, replace, or plug into existing CRMs, offering features including pipeline management, prospecting, lead scoring, sales analytics, and content management.
Membrain offers several key features that make it a powerful B2B sales enablement tool:
On Capterra, Membrain has an overall rating of 4.0, with users praising its flexibility, ideal fit for complex B2B sales, and combination of process and content management. Some noted minor technical issues with integrations.
G2 reviews give Membrain 4.6 out of 5 stars. Customers highlight how it helps execute sales strategy, delivers customer value, and offers solid but flexible functionality. A few mention occasional integration hiccups.
Whatfix is a digital adoption platform that offers personalized onboarding, interactive guidance, and on-demand support. It's a popular B2B sales enablement tool because it helps sales teams quickly onboard and train reps on new software and processes. By providing in-app guidance and self-help resources, Whatfix reduces time spent on training while increasing rep productivity and software adoption.
On G2, Whatfix has an average rating of 4.6 out of 5 stars from 338 reviews. 82% of users rated it 5 stars, praising its digital adoption and onboarding capabilities.
Capterra reviewers give Whatfix an overall rating of 4.7, highlighting its ease of use, helpful in-app guidance, and time savings. A few noted minor UX issues.
Reddit sentiment is mostly positive, with users finding Whatfix effective for guiding reps through complex tools when used in a training environment. Some felt the flows could be disruptive in a live production setting.
Mindtickle is a revenue enablement platform that provides sales teams with training programs, coaching rooms, and performance tracking. It offers a range of features to help sales reps improve their skills and close more deals, making it a great choice for B2B sales enablement.
Mindtickle offers several features that enhance its utility as a sales training and coaching platform:
On G2, Mindtickle has an average rating of 4.7 out of 5 stars from over 2,000 reviews. Users praise its unified content management, field training enablement, and digital sales rooms.
Capterra reviewers give Mindtickle an overall rating of 4.0, highlighting that it is easy to use and offers a fun, engaging way to learn sales skills. Some noted minor performance issues.
A sampling of Reddit sentiment shows users find Mindtickle to be one of the best sales enablement tools, especially for digital sales rooms. They appreciate features like the integration with HubSpot to get meeting analytics and overviews.
Seismic is a comprehensive sales enablement platform that focuses on content automation and personalization. With Seismic, you can optimize your sales materials, increase efficiency, and gain valuable insights into content performance.
Seismic offers a range of features closely related to sales enablement, including:
On G2, Seismic has an average rating of 4.7 out of 5 stars from 1,344 reviews. Users praise its content automation capabilities and personalization features.
Capterra reviewers give Seismic an overall rating of 4.6, highlighting its ease of finding relevant content and the ability to customize materials. Some noted the initial learning curve for getting the most out of the platform.
Showpad is a comprehensive sales enablement platform designed to empower sales teams and enhance buyer engagement. As a leading tool in the B2B sales enablement category, Showpad offers a range of features that make it an attractive choice for businesses looking to streamline their sales processes and drive revenue growth.
Showpad's key features are tailored to address the unique challenges faced by B2B sales teams:
On G2, Showpad has an impressive average rating of 4.6 out of 5 stars based on over 1,600 reviews. Users praise its ease of use, content management features, and the ability to drive meaningful conversations with buyers.
Capterra reviewers give Showpad an overall rating of 4.4, highlighting its effectiveness in streamlining sales processes and enabling sales teams to deliver personalized buyer experiences.
Across various review platforms, customers consistently commend Showpad for its ability to bridge the gap between sales and marketing teams, ensuring that sellers have access to the most impactful content to engage buyers and close deals faster.
Attach by Cirrus Insights is a sales enablement tool that measures how prospects interact with content shared with them. It provides deep insights into whether prospects open, review, and share the content, helping sales reps optimize their strategies based on this data.
Attach offers several features that make it a useful sales enablement tool for B2B teams:
On G2, Cirrus Insight has an average rating of 4.2 out of 5 stars from over 1,400 reviews. Users praise the speed of installation, reliability of Salesforce sync, and helpful email templates. Some noted occasional issues with the Chrome extension.
Capterra reviewers give Attach an overall rating of 4.0. They highlight the control over document sharing and insightful reporting. A few mentioned billing and invitation delivery problems.
Vyond is an online video animation software that allows sales teams to create engaging videos using a library of templates, without needing any experience in video editing. It helps sales reps leverage the power of video to enhance their sales pitches, product demos, and marketing campaigns.
These features enable sales teams to quickly create personalized and visually appealing videos that effectively communicate their message and drive engagement.
On G2, Vyond has an average rating of 4.6 out of 5 stars. Users praise its AI-powered features, ability to produce videos quickly, and the variety of visual styles. Some noted a lack of certain character angles and perspectives.
Capterra reviewers give Vyond an overall rating of 4.7, highlighting the value it provides for training videos. Positive reviews mentioned the text-to-speech and ability to edit individual scenes. A few users experienced initial difficulties learning the interface.
On Reddit, Vyond discussions revolve around its effectiveness for training and eLearning. While some feel the animation style has become overused, most agree it's a useful tool when used appropriately. Users appreciate features like the character creator and would like to see more realistic visual options.
Vidyard is a powerful video messaging platform that enables sales teams to incorporate personalized video into their outreach and internal communication strategies. Its ability to boost engagement and response rates makes it a valuable addition to any B2B sales enablement tech stack.
G2 users give Vidyard an average rating of 4.5 out of 5 stars. Many praise its ability to humanize digital communication and provide valuable engagement insights.
On Capterra, reviewers highlight Vidyard's ease of use and time-saving benefits, awarding it an overall rating of 4.0. Some note minor UX quirks but appreciate the tool's impact on their sales efforts.
Vidyard has mixed but generally positive sentiment on Reddit. Users find it effective for sending personalized outreach, though some question the ROI compared to the time invested in creating videos. Most agree it can be a valuable addition to a sales tech stack when used strategically.
With the wide range of B2B sales enablement tools available, choosing the right one for your needs can be a daunting task. When evaluating options, consider factors such as your team's size, the complexity of your sales process, and the specific features that align with your goals. Look for tools that offer seamless integration with your existing tech stack, provide robust analytics and reporting, and have a user-friendly interface for easy adoption.
Among the top B2B sales enablement tools featured in this article, Bardeen, Highspot, and Outreach stand out for their comprehensive feature sets and proven track records of driving sales success. Bardeen's AI-powered automation capabilities and extensive integrations make it a versatile choice for streamlining workflows and saving time. Download the Bardeen Chrome extension to start automating your sales processes today, or sign up for a free 14-day trial of its premium features to experience the full power of AI-driven sales enablement.
No matter which tool you choose, investing in B2B sales enablement is a critical step toward optimizing your sales processes, empowering your team, and ultimately driving revenue growth. By leveraging the right technology and best practices, you can equip your sales team with the resources they need to succeed in today's competitive landscape.
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