That’s what we’re shipping this week at Bardeen. And yes, you read those numbers right.
For the past few months, we’ve been rearchitecting and realigning Bardeen to harness the potential of AI and clamp down on its weird side. Think of the essential automations that can supercharge your customer acquisition and retention lifecycle —without the risk of those cringe AI hallucinations and while keeping you in full control.
The Overwhelm and the Opportunity
GTM Team today juggle:
- Outbound lead sourcing
- Tracking target accounts
- Lead nurturing and campaign management
- Managing handoffs (SDR to AE to CSM to SE)
- Monitoring inboxes for time-sensitive replies
- Renewals and churn prevention
- Daily or weekly summary reports to leadership
- …and about a million other tasks
We all have more tools than we can count. CRMs, web research agents, outreach platforms, productivity trackers, meeting schedulers, AI note-takers, the list goes on. Each one solves a piece of the puzzle, but they don’t talk to each other nicely, and you end up clicking around like a caffeinated hamster just to keep deals flowing.
What if they all worked together seamlessly—and you could automate entire workflows with near-zero manual effort? That’s what we built. Actually, we built 500,001,288 potential AI playbooks spanning 12 core use cases for Sales, Customer Success, and RevOps.
At the end of the day, most people only really need to automate half a dozen workflows—maybe ten at most—because those are the ones that truly matter for their day-to-day. The problem is that every GTM team;s stack, process, and style is wildly different, and there’s zero appetite for compromises. That’s why we had to go big on the total number of possible combinations: so each person gets exactly what they need, no ifs or buts.
Whether you want to automate a simple five-step outreach process or a full-blown multi-app pipeline for complex enterprise deals, our system can handle the configuration and keep it all on rails. You’ll never have to trade off your unique process just to fit within some cookie-cutter template.
The AI—Minus the “Oops”
The progress in AI over the past few years has been jaw dropping to say the least. From the early GPT-3 demos in 2020 (that went largely unnoticed by the general public), to the launch of GPT-4 and ChatGPT, to last week where a groundbreaking open source 🤩 DeepSeek-R1 model matched the performance of frontier models at a fraction of a cost.
The issue, though, is that all those advances didn’t necessarily translate into meaningful productivity benefits. GTM professionals haven’t seen tangible improvements beyond simple text generation. Yes, a swarm of shallow AI tools did flood our inboxes with junk outreach, but that was about it. Colorful and catchy billboards are everywhere across San Francisco and Highway 101; the actual value for GTM professionals—not so much.
We took a different approach:
- Runs on the Edge (and in the Cloud) – We pushed part of the execution engine to the user’s browser. That means faster execution, better privacy, and more flexibility.
- Zero AI Hallucinations – We’ve ensured AI doesn’t run wild by keeping humans in the loop every step of the way. With our interactive builder, you can verify, rewrite, and refine each step of your playbook until it’s exactly what you want. Once perfect, you can save and share your custom playbook with your team, making sure the process fits your team’s needs without sacrificing control or accuracy. AI is the assistant, not the decision-maker.
- Optimized for your GTM team - our AI Agents are optimized and trained specifically on GTM related tasks, writing sales emails, doing customer research etc. Therefore the automation ends up being much faster and more reliable then using any general purpose agents, like Operator. The Agents know best how to interact with all your GTM tools without having to ask you or log in every time.
- Proprietary DSL – We developed a domain-specific language that describes exactly what needs to happen in each playbook. AI is free to generate, interpret, and personalize content, but the fundamental “workflow logic” is governed by our deterministic engine. No more random leaps and loops that lead nowhere.
The result? The best of AI, minus those “Why the heck did I just waste my afternoon on these moments.
What’s Next
For now, let’s celebrate the fact that we can do 500,001,288 reliable AI playbooks—and not one of them will randomly decide to book you dinner reservations in Antarctica. Now that’s an automation you can trust for your go-to-market teams at scale
P.S. If you want to see these playbooks in action, head to Bardeen today and try it out! Or shoot us a message. We’re more than happy to give you a live walkthrough—minus the AI hallucinations.
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