Find search intent from a Google Search page and save to Airtable

Steps:

Understanding search intent is critical for SEO and content strategy. Bardeen’s workflow automation tool enables you to classify the intent of Google Search results and store them in Airtable for analysis. By categorizing search results into commercial, informational, commercial investigation, and transactional, you can better align your content with what your audience is seeking, leading to improved search engine rankings and user engagement.

Here is how this workflow processes Google Search results and saves them to Airtable:

• Step 1: Scrape Google Search Results - The Scraper extracts data from the active tab where a Google Search has been made, capturing the top 10 search results using a predefined template.
• Step 2: Extract Data Rows - Bardeen retrieves the rows of data from the table created in the previous step, preparing them for classification.
• Step 3: Classify Search Intent - Utilizing OpenAI, the text from the search results is classified into categories like commercial or informational, providing insights into user intent.
• Step 4: Capture Current Page HTML - The HTML content of the current page is captured for any additional context needed for the classification.
• Step 5: Save to Airtable - The classified data along with the search results are added to a specified Airtable, allowing for organized storage and further analysis.

The new Bardeen – Find leads no one else does:

With our new Bardeen version, you can easily extract data from any website and discover new leads across the web. After extracting data from a website, use Bardeen’s powerful automation tools to validate and enrich your data, run additional scrapers on linked pages, or leverage AI to qualify leads and generate content automatically. Once your data is ready, you can easily export it to CSV, Google Sheets, Airtable, or Notion for further analysis and reporting.