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How Bardeen Revolutionized Business Development Efficiency By Over 60% at Arcalea

“Bardeen’s automation has transformed our behind-the-scenes work, allowing our sales team to focus on what they do best: connecting with clients and closing deals.”
Hap Proesel
Director of Business Development
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The Challenge

Arcalea’s business development team faced significant challenges in manually gathering and analyzing pertinent information for their sales efforts. With a small team and limited bandwidth, Hap Proesel, Director of Business Development, needed a solution that could handle the heavy lifting of research and data compilation, allowing the sales team to focus on client interactions and sales calls.

Before Bardeen, Hap spent countless hours scouring through 50 to 100 websites, cross-referencing information from various sources like Facebook and LinkedIn, and trying to gather data efficiently. This manual process was not only time-consuming but also limited the team’s ability to reach out to new prospects effectively.

Hap turned to Bardeen to automate the labor-intensive tasks of data gathering and personalization. Bardeen’s powerful automation capabilities enabled Hap to:

  • Define Triggers: Set up triggers to monitor key websites and extract relevant information automatically.
  • Create Custom Playbooks: Develop playbooks for personalized outreach, ensuring that each sales email included customized compliments and relevant data.
  • Cloud-Based Automation: Run the automation in the cloud, allowing continuous data gathering without manual intervention.
  • Broad Outreach: Enabled the team to target a wider range of prospects by automating the collection of information from various industry directories.
  • Personalized Communication: Improved the effectiveness of sales emails by automating the inclusion of personalized compliments and relevant data points.
  • Strategic Targeting: Enhanced the ability to identify and reach out to key decision-makers by integrating data from multiple sources.


  • Unmatched Efficiency: Arcalea now benefits from a fully automated data gathering process, saving over 10 hours per week that were previously spent on manual tasks.
  • Increased Accuracy: Bardeen ensures precise data extraction and personalization, reducing errors and improving the reliability of outreach efforts.
  • Strategic Focus: Freed from mundane data collection tasks, the sales team can now concentrate on high-impact projects, driving more strategic and meaningful client interactions.
  • Consistency and Reliability: Bardeen provides a consistent and reliable process for data gathering and analysis, minimizing manual intervention and boosting overall productivity.

By leveraging Bardeen's powerful automation, Arcalea has unleashed unparalleled operational efficiency and remarkable growth. This game-changing transformation has not only reduced their time to close deals, but it also allows their team to dedicate their energy to high-impact projects, sparking innovation and securing a leading edge in the market.

About the author:
Lucy Keoni
Customer Success
About the company:
Data Infrastructure and Analytics
Company Size:
11-50 employees

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