Add 'Add to Calendar' Button to HubSpot Pages: A Step-by-Step Guide

Adding an "Add to Calendar" Button Module to a Page in HubSpot

Integrating an "Add to Calendar" button into HubSpot pages or emails can significantly enhance user engagement by simplifying the process for users to save events. This guide synthesizes information from various sources to provide a comprehensive approach to adding such a button to your HubSpot content.

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Understanding the Need for an "Add to Calendar" Button

The desire to incorporate an "Add to Calendar" button into HubSpot pages or emails stems from the need to provide a seamless way for users to add events to their personal calendars. This functionality is crucial for ensuring higher attendance rates and maintaining top-of-mind brand awareness. Whether for webinars, meetings, or events, an easy-to-use calendar button can significantly impact user engagement and convenience.

Method 1: Using External Tools like AddEvent

One effective method to add an "Add to Calendar" button to HubSpot is by utilizing external tools such as AddEvent. This approach involves creating the event on AddEvent's platform and then integrating the generated "Add to Calendar" links or buttons into your HubSpot content.

1. Navigate to AddEvent.com and create your event by clicking the "+ Create" button and selecting "Event."
2. Fill in the event details and create the event.
3. Scroll to the "Add to Calendar links" section and copy the provided link.
4. In your HubSpot content editor, paste the copied "Add to Calendar" link where you want the button to appear.

This method does not require coding knowledge and offers a straightforward way to incorporate calendar functionality into your HubSpot campaigns.

Method 2: Direct Integration into HubSpot Emails

For those looking to integrate calendar invites directly into HubSpot marketing emails, the platform offers a way to insert calendar invites that are compatible with Google Calendar, Outlook, and Apple Calendar.

To insert a Google Calendar invite:

1. Create the event in Google Calendar and make it public.
2. Copy the event's public link.
3. In HubSpot, edit your marketing email and insert a clickable image or text.
4. Link the image or text to the copied Google Calendar event URL.

For Outlook and Apple Calendar invites, the process involves creating an .ics file from the event and uploading it to HubSpot's file manager. Then, link the file URL to an image or text in your HubSpot email.

These methods provide flexibility in how you can add "Add to Calendar" functionality to your HubSpot content, catering to various user preferences and calendar applications.

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Conclusion

Adding an "Add to Calendar" button to your HubSpot pages or emails can significantly enhance user experience by making it easier for them to remember and attend your events. Whether through external tools like AddEvent or direct integration using .ics files, HubSpot offers versatile options to include this functionality in your marketing strategy.

While adding a button module to a page in HubSpot can be done manually as described above, automating your HubSpot workflows can significantly boost your efficiency and ensure a seamless integration across your marketing, sales, and service platforms. For instance, automating ticket creation or data synchronization between HubSpot and other tools can save time and reduce manual errors, allowing you to focus on strategy and customer engagement.

Here are some examples of how Bardeen can automate your HubSpot processes:

1. Create HubSpot ticket: Automate the creation of support tickets within HubSpot to ensure timely customer service and efficient issue resolution.
2. Create a new Notion page, when a HubSpot product is created: Sync new product information from HubSpot to Notion automatically, keeping your team aligned and informed.
3. Create a new Notion page, when a HubSpot company is created: Automatically create a detailed Notion page for each new company added in HubSpot, streamlining account management and team collaboration.

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