Is cold email illegal?
Cold emailing isn't illegal, but it must comply with regulations like the CAN-SPAM Act in the U.S. This means including an opt-out option, providing a physical address, and being truthful about your identity. For sales teams, understanding these rules allows for impactful outreach without legal repercussions. By using tools like Bardeen, sales and RevOps can automate proper cold outreach, ensuring every email adheres to legal standards efficiently.