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Who handles lead generation?

Q: Who handles lead generation?

Sales prospecting automation costs vary based on the scale of operations and the level of personalization needed. Core expenses typically include an SDR or salesperson to handle calls, qualify prospects, and guide leads through the funnel. You’ll also need proper email infrastructure—basic GMail won’t suffice in 2025—so plan for inbox warming and outreach tools. Finally, enrichment is essential for accurate contact data and insights into a lead’s company and role.

Sales prospecting automation costs depend on the scale of the operation and the level of personalization. There are a few costs that are most likely mandatory for all businesses:

SDR or salesperson - someone who can take sales calls, identify prospects, and walk leads through the sales funnel to close.
Email infrastructure - in 2025 emailing out of your GMail isn't going to cut it anymore. You'll need some basic for of inbox warming and outreach tooling.
Enrichment - You'll need contact data and ideally more information on a lead's company and role.