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Playbook templates

Automate repetitive sales workflows with AI

Put your mundane sales tasks on autopilot.
Build AI sales automations that match your existing tool stack and process.

How do the sales playbooks work?

Start building right away with Bardeen’s pre-defined, multi-option sales workflow templates

Create custom automations for lead sourcing, outreach, lead nurturing, handoff, and more

Choose your sources for lead information, enrichment, outreach, and storing leads

Specify criteria to qualify your leads using Bardeen AI

Real-time data scraping keeps your information up-to-date

Create custom sales automations in minutes

Bardeen’s sales playbook templates are the perfect way to start automating in minutes. Choose the playbook that fits your use case, customize it to your needs, and reduce any workflow to one-click.

Repetitive sales tasks Bardeen can automate

Bardeen’s playbook templates are designed to adapt to any workflow your sales team might have. Configure each step of the automation specifically for the tool stack you are already using.

Lead sourcing

Source leads from LinkedIn, Sales Navigator, Apollo, or existing Spreadsheets, files, and databases.

Data enrichment

Enrich lead data from LinkedIn, external sources, CRM activity data, the web, or use Bardeen's proprietary enrichment.

AI qualification & scoring

Use Bardeen to qualify your leads using AI. Specify qualification criteria and train the AI to match your needs.

Personalized outreach

Reach out automatically via 10+ dedicated outreach tools, LinkedIn, or direct email, using personalized messaging.

Tracking & monitoring

Monitor accounts via LinkedIn or CRM. Gather and summarize key insights in a report, ready to handoff or share with the team.

End of workflow actions

Store and update lead data in your favorite CRM or Spreadsheet and get notified in Slack or wherever needed.

Integration with 100+ popular applications

Getting started with sales automation

Alex, Co-founder & CEO

"Bardeen has become Deel’s most critical GTM tool in 2025... It’s driving measurable efficiency gains across our entire revenue organization."

60h saved

on prospecting per week

Caroline

Sales

75% boosted

efficiency on building lead lists

Alex

Co-founder & CEO

15h saved

by team per week

Pat

Talent Research

Automated

data entry & market research

Tufan

Market Development Manager

5h

per web scraping task

Saad

Senior Research Analyst

15h

per week

Eltjo

Director of Sales

98%

expense reduction

Chris

CEO

Frequently asked questions

Do I need coding skills to use quick start playbooks?

No, you don’t need any coding skills to use Bardeen’s quick start playbooks. These templates are designed to be fully customizable through a visual interface, allowing you to configure each step of the workflow using dropdowns, text inputs, and simple logic—no code required. You can start with a pre-built template and adjust it to match your tools and process without writing a single line of code.

What sales workflows can I automate with quick start playbooks?

With Bardeen’s quick start playbooks, you can automate a wide range of sales workflows including lead sourcing from platforms like LinkedIn or Apollo, enriching lead data from CRMs or the web, qualifying leads using AI, sending personalized outreach messages, tracking account activity, and handing off leads to account executives with auto-generated reports. You can also monitor your inbox for follow-up triggers and store or update lead data in your CRM or spreadsheets.

How long does it take to set up a quick start playbook?

Setting up a quick start playbook with Bardeen typically takes just a few minutes. These templates are designed to be ready-to-use and require minimal setup. You start by selecting a template that matches your use case—such as lead sourcing, outreach, or account tracking—and then customize it to fit your tools and workflow. Bardeen playbooks are ready to run in minutes.

How can I customize a sales quick start playbook?

Start by selecting a template that matches your use case—such as lead sourcing, outreach, or account tracking. Once selected, you can adjust each step of the workflow to fit your tools and process. This includes choosing your lead sources (like LinkedIn or Apollo), setting up enrichment methods, defining qualification criteria using AI, and configuring outreach channels. You can also decide how and where to store lead data and set up alerts or reports for your team.

Can I create complex sales automations using quick start playbooks?

Yes. These templates are designed to be fully customizable, allowing you to build workflows that match your existing sales process and tools. You can automate multi-step tasks like lead sourcing, enrichment, qualification, outreach, tracking, and handoff. Each step can be configured to pull from and push to your preferred apps, with AI handling tasks like lead qualification and personalized messaging.

What data sources can I use for my sales quick start playbooks?

You can use a wide range of data sources for your sales quick start playbooks in Bardeen. These include LinkedIn, LinkedIn Sales Navigator, Apollo, spreadsheets, files, and databases. You can also pull data from your CRM or enrich it using web sources and Bardeen’s built-in enrichment tools. This flexibility allows you to match the playbook to your existing sales stack and lead sourcing process.

How can I measure the performance of the quick start playbooks I built?

To measure the performance of your sales quick start playbooks, track key metrics tied to each step of your workflow. For example, monitor reply rates from outreach steps, lead qualification scores, and the number of leads sourced or enriched. Use Bardeen’s built-in tracking and monitoring features to gather insights from LinkedIn, your CRM, or other connected tools. You can also set up reports or notifications to summarize results and share them with your team. These insights help you refine your playbooks over time for better outcomes.

Accelerate your sales cycle with playbooks built for your needs.

Create more custom GTM workflows.

Add custom AI+automation using quick start playbooks to put all your repetitive workflows on autopilot.
Reclaim your team’s time with Bardeen - focus on what drives the most business.