Automate competitive price monitoring with AI

Tracking competitor pricing manually is hard to scale and easy to miss. This quick start playbook helps you monitor pricing changes automatically, no matter what tools your team already uses.

It works with your existing spreadsheets, communication tools, and reporting systems to adapt to your current workflow and keep your sales team informed.

How to configure the competitive price monitoring quick start playbook

Setting up this playbook is simple. Each step lets you choose the tools you already use, so you can start monitoring without changing your workflow.

Step 1: Identify the top competitors in the market and their pricing strategies

Start by selecting where your list of competitors is stored. This is the source Bardeen will use to pull competitor names and URLs for pricing checks. You can choose from:

• Google Sheets
• Microsoft Excel
• Manual input (directly in the setup)

This step is important because it defines the scope of your monitoring. A clean, up-to-date list ensures that Bardeen focuses on the right competitors and captures relevant pricing data.

Step 2: Compute a report of the pricing strategies of the competitors

Once the data is gathered, Bardeen will generate a structured report that outlines each competitor’s current pricing. This includes any detected changes and highlights key differences. The report is formatted for easy reading and comparison.

This step helps you turn raw pricing data into actionable insights. It also supports better decision-making by giving your team a clear view of how your pricing stacks up against the market.

Step 3: Save the report and compare it to historical reports

Bardeen automatically saves each report and compares it to past versions. This creates a historical log of pricing changes over time. You can use this to track trends, identify patterns, and understand how competitors adjust pricing in response to market shifts.

This step is critical for long-term strategy. It gives your team a data-backed view of how pricing evolves, helping with forecasting and competitive planning.

Step 4: Notify the sales team of any significant changes

Finally, choose how you want to notify your team. Bardeen can send alerts through:

• Slack
• Microsoft Teams
• Google Mail
• Microsoft Outlook

You’ll also choose who gets notified and how often. This step ensures that your sales team is always working with the most current information, helping them adjust messaging and pricing strategies on the fly.

How to automate competitive price monitoring with Bardeen’s quick start playbook?

Automating competitive price monitoring keeps your team updated on pricing shifts without the need for manual checks.

It helps you react faster to market changes and stay ahead of competitors. So here are the benefits and the ways you can accelerate.

Benefits of automating competitive price monitoring

By automating this process, you reduce the risk of missing key pricing updates and ensure your team is always working with the latest data.

Stay ahead of pricing changes

Bardeen continuously scans your competitors’ pricing and flags any updates. This helps your team respond quickly—whether that means adjusting your own pricing or preparing for new objections in sales conversations. It also supports better sales prospecting by giving reps real-time market context.

Build a pricing history over time

Each pricing report is saved and compared to past data. This lets you spot trends, track competitor strategies, and make informed decisions based on historical patterns. It’s a valuable input for sales leadership and revenue operations teams looking to improve pricing strategy.

Keep your team in the loop automatically

When a pricing change is detected, Bardeen sends alerts directly to your sales team through your preferred channels. Whether it’s Slack, Teams, or email, everyone stays informed without needing to dig through spreadsheets. This supports better sales productivity and faster decision-making.

Ways to automate competitive price monitoring

This playbook automates key parts of the monitoring process, from data collection to team communication.

Identify and track competitor pricing

Instead of manually checking websites or spreadsheets, Bardeen automatically pulls pricing data from your competitor list and scans for changes. This ensures you always have the latest information without needing to check each source manually.

Compare new data with historical reports

Bardeen automatically compares the latest pricing data with previous reports. This allows you to detect even small changes and spot trends over time, helping with long-term planning and pricing strategy.

Notify your team when changes happen

Once a change is detected, Bardeen sends a report to your sales team. You choose how and where it’s delivered—whether that’s a Slack message, an email, or a Teams notification. This keeps everyone aligned and ready to act.