Automate repetitive account management workflows with AI
Put your mundane account management tasks on autopilot.
Build AI account management automations that match your existing tool stack and process.








How do the account management playbooks work?

Start building right away with Bardeen’s pre-defined, multi-option account management workflow templates

Create custom automations for account monitoring, relationship management, nurturing, outreach, and more

Automate book of business monitoring for timely renewal management, churn management and prevention

Put information gathering on autopilot: meeting notes, transcripts, CRM updates, and customer-facing summaries

Integrate natively with 100+ popular apps and tools
Create custom account management automations in minutes
Bardeen’s account management playbook templates are the perfect way to start automating in minutes. Choose the playbook that fits your use case, customize it to your needs, and reduce any workflow to one-click.
Repetitive account management tasks Bardeen can automate
Bardeen’s playbooks are designed to adapt to any workflow your account management team might have. Configure each step of the automation specifically for the tool stack you are already using.

Account sourcing

Track account activity

Log meetings

Customer summary

Personalized outreach

Notify & update
Getting started with account management automation


Alex, Co-founder & CEO
"Bardeen has become Deel’s most critical GTM tool in 2025... It’s driving measurable efficiency gains across our entire revenue organization."
Frequently asked questions
Do I need coding skills to use quick start playbooks?
No, you don’t need any coding skills to use quick start playbooks. These templates are designed to be fully customizable through a visual interface, allowing you to adjust each step of the workflow to match your tools and processes. You can start with a pre-built template and modify it using simple dropdowns and input fields—no technical background required. Bardeen makes automation accessible without code.
What account management workflows can I automate with quick start playbooks?
With quick start playbooks, you can automate a wide range of account management workflows. These include renewal outreach and follow-ups, proactive monitoring for churn signals, and relationship management tasks like personalized outreach and meeting follow-ups. You can also automate the AE to CSM handoff process, ensuring smooth transitions with complete context. Other workflows include logging meetings, summarizing customer interactions, updating CRMs, and tracking account activity across tools like LinkedIn, email, and Zoom.
Can I handoff accounts to customer success using quick start playbooks?
Yes, you can hand off accounts to customer success using Bardeen’s quick start playbooks. The "AE to CSM Handoff" template is designed specifically for this purpose. It automates the transfer of key account information, including meeting notes, call transcripts, CRM data, and customer expectations. You can customize the workflow to match your internal process and tool stack, ensuring a smooth and consistent transition between teams.
How long does it take to set up a quick start playbook?
Setting up a quick start playbook takes just a few minutes. You begin by selecting a pre-built template that matches your workflow, such as renewal management or relationship tracking. From there, you can customize each step to fit your tools and process—no coding required. Most users can go from template to working automation in under 10 minutes. Bardeen makes setup fast and simple.
How can I customize an account management quick start playbook?
To customize an account management quick start playbook, begin by selecting a template that closely matches your workflow, such as Renewal Management or Relationship Management. Once selected, you can modify each step of the playbook using Bardeen’s workflow builder. This includes changing data sources (like switching from HubSpot to a spreadsheet), adjusting triggers, and editing actions such as CRM updates, meeting summaries, or outreach messages. You can also skip steps to better align with your internal processes and tool stack. Customizing is done without code, using Bardeen’s visual interface.
Can I create complex account management automations using quick start playbooks?
Yes, you can create complex account management automations using quick start playbooks. These playbooks are built to be fully customizable, allowing you to configure each step based on your existing tools and workflows. You can automate tasks like account monitoring, meeting documentation, CRM updates, personalized outreach, and even AE to CSM handoffs. The playbooks support multiple data sources, including CRMs like Salesforce and HubSpot, spreadsheets, and external platforms like LinkedIn. You can also integrate with tools for meetings, email, and messaging to build multi-step, cross-platform workflows.
What data sources can I use for my account management quick start playbooks?
You can use a wide range of data sources for your account management quick start playbooks. These include CRMs like HubSpot, Salesforce, Pipedrive, Affinity, and Zoho, spreadsheets, internal databases, and external platforms such as LinkedIn. You can also pull data from emails, meeting notes, and call transcripts using tools like Zoom, Gong, and Fireflies. This allows you to track account activity, log meetings, and generate summaries using the tools you already use.
How can I measure the performance of the quick start playbooks I built?
To measure the performance of your quick start playbooks, track key metrics tied to your workflow goals. For account management, this could include renewal rates, churn reduction, time saved on data entry, or number of automated outreach actions completed. You can also monitor CRM updates, meeting logs, and customer summaries generated by the playbook to assess consistency and coverage. If your playbook includes notifications or follow-ups, check delivery and response rates to gauge effectiveness. Bardeen helps track workflow impact through automation.
Optimize your account management workflows with automation playbooks built for your needs.
Create more custom GTM workflows.
Add custom AI+automation using quick start playbooks to put all your repetitive workflows on autopilot.
Reclaim your team’s time with Bardeen - focus on what drives the most business.